{"id":12209,"date":"2024-09-27T11:00:52","date_gmt":"2024-09-27T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12209"},"modified":"2024-09-18T19:26:33","modified_gmt":"2024-09-18T11:26:33","slug":"2024-holiday-tips-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2024-holiday-tips-part2\/","title":{"rendered":"\u3010Google \u71df\u990a\u30112024 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u6d1e\u5bdf\u6307\u5357\uff1a\u4e0b\u7bc7 \u2708\ufe0f"},"content":{"rendered":"
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\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/strong><\/p>\n

\u4ee5\u4e0b\u6211\u5011\u5c07\u5206\u4eab Google \u65bc\u8fd1\u671f\u91cb\u51fa\u7684\u8cfc\u7269\u5b63\u8da8\u52e2\u6307\u5357\uff0c\u5c07\u5206\u4eab 2024 \u5e74\u5168\u901a\u8def\u884c\u92b7\u7b56\u7565\u3001Google AI \u7b56\u7565\uff0c\u4ee5\u53ca\u9069\u5408\u904b\u7528\u7684 Google Ads \u5de5\u5177\u3002\u73fe\u5728\uff0c\u5c31\u8acb\u8ddf\u8457\u6211\u5011\u7684\u5f15\u5c0e\uff0c\u4e00\u8d77\u95b1\u8b80 2024 \u5e74\u6700\u5f8c\u4e00\u500b\u5b63\u5ea6\u7684\u8cfc\u7269\u5b63\u5ee3\u544a\u6307\u5357\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n

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\u5168\u901a\u8def\u884c\u92b7\u7b56\u7565<\/strong><\/span><\/h3>\n

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\"\"<\/p>\n

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\u2460 \u54c1\u724c\u6392\u9664<\/strong><\/span><\/p>\n

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\u2461 \u81ea\u52d5\u52d5\u614b\u994b\u7d66\u6aa2\u7d22<\/span><\/strong><\/p>\n

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\u2462 \u5fe0\u8aa0\u5ea6\u4fc3\u92b7<\/span><\/strong><\/p>\n

\u5fe0\u8aa0\u5ea6\u4fc3\u92b7\uff08loyalty promotions\uff09\u70ba Google Ads \u8fd1\u671f\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff0c\u900f\u904e\u5be6\u65bd\u6703\u54e1\u5b9a\u50f9\u8a3b\u91cb\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u5c55\u793a\u7368\u5bb6\u6298\u6263\u4e26\u6fc0\u52f5\u5fe0\u8aa0\u5ea6\uff0c\u5438\u5f15\u4e26\u7559\u4f4f\u6700\u6709\u50f9\u503c\u7684\u9867\u5ba2\u3002<\/p>\n

\u2463 Search Ads 360<\/strong><\/span><\/p>\n

\u4f7f\u7528\u3010Search Ads 360\u3011\u4e2d\u7684\u7ad9\u5916\u96f6\u552e\u5a92\u9ad4\uff0c\u4f7f\u54c1\u724c\u4f9b\u61c9\u5546\u80fd\u5920\u5229\u7528\u60a8\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\u4f86\u5438\u5f15\u66f4\u591a\u8cfc\u7269\u8005\u4e26\u5438\u5f15\u4ed6\u5011\u56de\u5230\u60a8\u7684\u7db2\u7ad9\u8cfc\u8cb7\u3002<\/p>\n

\u2464 Ads Power Pair<\/span><\/strong><\/p>\n

\u555f\u52d5\u3010Google Ads \u5f37\u6548\u5ee3\u544a\u6d3b\u52d5\u7d44\u5408\uff08Ads Power Pair\uff09\u3011\u5c07 Google AI \u652f\u63f4\u7684\u641c\u5c0b\u5ee3\u544a\uff08\u5177\u6709\u5ee3\u6cdb\u5339\u914d\uff09\u8207\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u76f8\u7d50\u5408\uff0c\u4ee5\u6700\u9ad8\u7684\u6295\u8cc7\u56de\u5831\u7387\u63a8\u52d5\u6240\u6709 Google \u7ba1\u9053\u7684\u92b7\u552e\u91cf\u3002<\/p>\n

\u2465 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/strong><\/span><\/p>\n

\u900f\u904e\u4f7f\u7528\u3010Web to App Connect\u3011\u548c\u3010\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7684\u5ba3\u50b3\u7d20\u6750\u8cc7\u6e90\u3011\u8207\u6700\u5fe0\u8aa0\u4e14\u5c0b\u6c42\u512a\u60e0\u7684\u8cfc\u7269\u8005\u4e92\u52d5\u3002Web to App Connect \u53ef\u63a8\u52d5\u7db2\u8def\u884c\u92b7\u6d3b\u52d5\u7684\u589e\u91cf\u8f49\u5316\uff0c\u4f7f\u7528\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u4e5f\u53ef\u589e\u52a0\u7db2\u8def\u6295\u8cc7\u5831\u916c\u7387\uff0c\u9032\u4e00\u6b65\u63d0\u9ad8\u92b7\u552e\u8f49\u63db\u3002<\/p>\n

\u2466 \u9700\u6c42\u958b\u767c\u5ee3\u544a<\/strong><\/span><\/p>\n

\u4f7f\u7528 Demand Gen \u5728 YouTube\u3001Discover \u548c Gmail \u4e0a\uff0c\u900f\u904e\u8eab\u81e8\u5176\u5883\u3001\u76f8\u95dc\u6027\u9ad8\u4e14\u8996\u89ba\u5316\u7684\u5ee3\u544a\u7d20\u6750\u627e\u5230\u76ee\u6a19\u53d7\u773e\u4e26\u5b8c\u6210\u8f49\u63db\u3002<\/p>\n

\u2467 \u5168\u901a\u8def\u51fa\u50f9\u7b56\u7565<\/strong><\/span><\/p>\n

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\n

\u2708\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a\u54c1\u724c\u6392\u9664\u529f\u80fd<\/a>\u3001\u81ea\u52d5\u52d5\u614b\u994b\u7d66\u6aa2\u7d22<\/a>\u3001\u7a0d\u5f8c\u53d6\u8ca8<\/a>\u3001Google Ads \u5f37\u6548\u5ee3\u544a\u6d3b\u52d5\u7d44\u5408<\/a>\u3001\u5546\u5e97\u92b7\u552e\u667a\u6167\u51fa\u50f9<\/a>\u3001\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9<\/a><\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

Google AI \u7b56\u7565<\/span><\/h3>\n

Google AI \u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u66f4\u8f15\u9b06\u7684\u9069\u61c9\u5b63\u4e2d\u6d88\u8cbb\u8005\u7684\u884c\u70ba\uff0c\u900f\u904e\u5373\u6642\u8cc7\u8a0a\u548c\u5efa\u8b70\u4fdd\u6301\u9818\u5148\u5730\u4f4d\uff0c\u9069\u61c9\u4e0d\u65b7\u8b8a\u5316\u7684\u5047\u671f\u8cfc\u7269\u74b0\u5883\u3002<\/p>\n

\"\"<\/p>\n

\u4ee5\u4e0b\u662f\u5efa\u8b70\u7684 Google AI \u7b56\u7565\u505a\u6cd5\uff1a<\/p>\n

\u2460 \u5efa\u8b70<\/strong><\/span><\/p>\n

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\n\u261e\u00a0 \u5982\u679c\u60a8\u9810\u8a08\u8f49\u63db\u7387\u6703\u767c\u751f\u5de8\u5927\u8b8a\u5316\uff0c\u8acb\u5957\u7528\u3010\u5b63\u7bc0\u6027\u8abf\u6574\u3011\u3002<\/p>\n

\u2461 \u5546\u5e97\u54c1\u8cea\u8a08\u756b<\/span><\/strong><\/p>\n

\u5229\u7528 Merchant Center \u7684\u3010\u5546\u5e97\u54c1\u8cea\u8a08\u756b\u3011\u63d0\u5347\u8cfc\u7269\u9ad4\u9a57\uff0c\u4e86\u89e3\u8207\u540c\u985e\u7522\u54c1\u4e2d\u7684\u5176\u4ed6\u7522\u54c1\u5728\u4ea4\u8ca8\u3001\u904b\u8cbb\u3001\u9000\u8ca8\u548c\u8ce3\u5bb6\u8a55\u7d1a\u65b9\u9762\u7684\u6bd4\u8f03\u3002<\/p>\n

\u2462 \u5efa\u8b70\u5b9a\u50f9<\/strong><\/span><\/p>\n

\u900f\u904e\u50f9\u683c\u5206\u6790\u5831\u8868\u53d6\u5f97\u60a8\u7684\u3010\u5efa\u8b70\u5b9a\u50f9\u3011\u67e5\u770b\u6bcf\u9805\u512a\u60e0\u7684\u9810\u8a08\u5c55\u793a\u6b21\u6578\u3001\u9ede\u64ca\u6b21\u6578\u3001\u8f49\u63db\u6b21\u6578\u548c\u6bdb\u5229\u63d0\u5347\u91cf\u3002<\/p>\n

\n

\ud83e\udd16 \u5ef6\u4f38\u95b1\u8b80\uff1a\u3001\u5efa\u8b70<\/a>\u3001\u5b63\u7bc0\u6027\u8abf\u6574<\/a>\u3001\u5546\u5e97\u54c1\u8cea\u8a08\u756b<\/a>\u3001\u50f9\u683c\u5206\u6790\u5831\u8868<\/a><\/strong><\/p>\n<\/blockquote>\n

\n

\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\ud83e\udd29<\/strong><\/p>\n<\/blockquote>\n

\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728 2024 \u5e74\u6700\u5f8c\u4e00\u500b\u8cfc\u7269\u5b63\u9583\u9583\u767c\u4eae\uff5e<\/p>\n","protected":false},"author":1,"featured_media":12237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[751,4,175,821,822,376,294],"class_list":["post-12209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-demand-gen","tag-google","tag-google-ads","tag-search-ads-360","tag-822","tag-376","tag-294"],"yoast_head":"\n\u3010Google\u30112024 \u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u6d1e\u5bdf\u6307\u5357\uff1a\u4e0b\u7bc7 \u2708\ufe0f By iSPOT Media<\/title>\n<meta name=\"description\" content=\"\u4ee5\u4e0b\u6211\u5011\u5c07\u5206\u4eab Google 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