{"id":12306,"date":"2024-10-08T11:00:40","date_gmt":"2024-10-08T03:00:40","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12306"},"modified":"2024-10-18T10:21:48","modified_gmt":"2024-10-18T02:21:48","slug":"news-google-ads-2024-9","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-9\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e5d\u6708\u66f4\u65b0\u5feb\u5831 \ud83c\udf31"},"content":{"rendered":"

\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n

\n

\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u958b\u653e\u63d0\u4f9b\u641c\u5c0b\u8207\u8cfc\u7269\u5ee3\u544a\u7684\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u6578\u64da\u3002<\/strong>
\n\u2461 \u5f71\u7247\u5ee3\u544a\u66f4\u65b0\u3010\u6700\u9ad8\u6392\u5e8f\u3011\u529f\u80fd\u4ee5\u53ca\u63a8\u51fa\u5168\u65b0\u7684 YouTube \u5de5\u4f5c\u5ba4\u7db2\u7ad9\u9020\u8a2a\u76ee\u6a19\u3002<\/strong>
\n\u2462 Display & Video 360 \u5c07\u652f\u63f4\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3002<\/strong><\/p>\n<\/blockquote>\n

\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 \ud83c\udf08<\/p>\n

\n

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\"\"<\/p>\n

\u81ea 2024 \u5e74 9\u6708\u8d77\uff0c\u958b\u653e\u5728 Google Ads \u4e2d\u76f4\u63a5\u8ffd\u8e64\u6700\u9ad8\u6210\u6210\u6548\u5ee3\u544a\u7684\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u7684\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u3002\u9019\u9805\u66f4\u65b0\u53ef\u7d50\u5408\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u7684\u76ee\u6a19\u66dd\u5149\u6bd4\u91cd\u6578\u64da\u8207\u5176\u4ed6\u6d1e\u5bdf\u548c\u5831\u544a\u6578\u64da\uff0c\u53ef\u66f4\u6df1\u5165\u4e86\u89e3\u5ee3\u544a\u6548\u679c\u3002\u76ee\u524d\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u53ef\u63d0\u4f9b\u7684\u76f8\u95dc\u6578\u64da\u5305\u542b\uff1a<\/p>\n

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\u66dd\u5149\u6bd4\u91cd\u8aaa\u660e<\/span><\/strong><\/p>\n

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\n

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<\/h3>\n

\ud83d\udcc8 YouTube \u5de5\u4f5c\u5ba4\u63a8\u51fa\u65b0\u7684\u7db2\u7ad9\u9020\u8a2a\u76ee\u6a19<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

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\u4f7f\u7528\u8005\u6240\u5ba3\u50b3\u7684\u5f71\u7247\u53ef\u986f\u793a\u5728 Shorts\u3001\u52d5\u614b\u5167\u548c\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u4e2d\u3002\u9019\u4e9b\u5f71\u7247\u6703\u6a19\u793a\u70ba\u3010\u8d0a\u52a9\u3011\u3002\u5982\u8981\u4f7f\u7528\u66f4\u9032\u968e\u529f\u80fd\uff0c\u53ef\u900f\u904e Google Ads \u8a2d\u5b9a\u5f71\u7247\u5ee3\u544a\uff0c\u9054\u6210\u60a8\u91cd\u8996\u7684\u76ee\u6a19\uff1b\u5982\u679c\u60f3\u904b\u7528 Google Ads \u63d0\u4f9b\u7684\u8a73\u7d30\u6307\u5b9a\u76ee\u6a19\u548c\u5831\u8868\u4f86\u63a8\u52d5\u983b\u9053\u6210\u9577\uff0c\u5efa\u8b70\u5c07 YouTube \u53c3\u8207\u5ea6\u8a2d\u70ba\u8f49\u63db\u3002<\/p>\n

\n

\u26a0\ufe0f \u8acb\u6ce8\u610f\uff1a\u5ba3\u50b3\u6d3b\u52d5\u4e0d\u7b97\u662f\u983b\u9053\u5728 YouTube \u4e0a\u7684\u81ea\u7136\u89f8\u53ca\u548c\u63a2\u7d22\uff0c\u900f\u904e\u5ee3\u544a\u7372\u5f97\u7684\u8a02\u95b1\u8005\u4eba\u6578\u548c\u89c0\u770b\u6642\u9593\uff0c\u4e5f\u4e0d\u6703\u8a08\u5165\u00a0YouTube \u5408\u4f5c\u5925\u4f34\u8a08\u756b\u7684\u8cc7\u683c\u689d\u4ef6\u3002\u00a0\u00a0<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\udd47 \u5f71\u7247\u5ee3\u544a\u3010\u6700\u9ad8\u6392\u5e8f\u3011\u529f\u80fd\u958b\u653e Display&Video 360 \u4f7f\u7528<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u3010\u6700\u9ad8\u6392\u5e8f\u3011\u529f\u80fd\u5148\u524d\u53ea\u80fd\u5728 YouTube Select \u5ee3\u544a\u7a7a\u9593\u4e2d\u653e\u9001\uff0c\u4e14\u5fc5\u9808\u900f\u904e Google Ads \u548c Display&Video 360 \u4ee5\u56fa\u5b9a\u7684\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u9810\u8a02\u3002\u73fe\u5df2\u64f4\u5927\u6b64\u529f\u80fd\uff0c\u900f\u904e Display&Video 360\uff0c\u5c31\u80fd\u4ee5\u52d5\u614b\u8cbb\u7387\uff0c\u5728\u6240\u6709 YouTube \u5167\u5bb9\u4e2d\u6307\u5b9a\u3010\u6700\u9ad8\u6392\u5e8f\u3011\u529f\u80fd\u3002<\/p>\n

\u904b\u7528\u3010\u6700\u9ad8\u6392\u5e8f\u3011\u6700\u9ad8\u6392\u540d\uff08First Position\uff09\u529f\u80fd\uff0c\u78ba\u4fdd\u5ee3\u544a\u662f\u89c0\u773e\u5728\u89c0\u770b YouTube \u6642\uff0c\u770b\u5230\u7684\u7b2c\u4e00\u5247\u4e32\u6d41\u5167\u5ee3\u544a\uff0c\u4e26\u5728\u5c0d\u696d\u52d9\u6700\u6709\u5229\u7684\u6700\u4f73\u6642\u9593\u9ede\u653e\u9001\u3002\u7121\u8ad6\u76ee\u6a19\u5c0d\u8c61\u89c0\u770b\u7684\u5167\u5bb9\u985e\u578b\u70ba\u4f55\uff0c\u5ee3\u544a\u4e3b\u90fd\u80fd\u5728\u6700\u53c3\u8207\u5ea6\u6700\u9ad8\u7684\u6642\u6a5f\u89f8\u53ca\u4ed6\u5011\u3002\u51e1\u662f\u652f\u63f4\u300c\u6700\u9ad8\u6392\u5e8f\u300d\u7684\u5e02\u5834\uff0c\u73fe\u5728\u90fd\u80fd\u4f7f\u7528\u9019\u9805\u529f\u80fd\u3002<\/p>\n

 <\/p>\n

\ud83c\udf7fDisplay & Video 360 \u5373\u5c07\u652f\u63f4\u9700\u6c42\u958b\u767c\u5ee3\u544a<\/span><\/strong><\/h3>\n

\u81ea 2024 \u5e74 10 \u6708\u8d77\uff0cDisplay&Video 360 \u5e36\u4f86\u4e86\u4ee5\u4e0b\u4e09\u9805\u66f4\u65b0\u5167\u5bb9\uff1a<\/p>\n

\u2460 DV360 \u958b\u653e\u7ba1\u7406\u9700\u6c42\u958b\u767c\u5ee3\u544a\u548c\u5176\u4ed6\u59d4\u520a\u9805\u3002<\/strong><\/span><\/p>\n

Display&Video 360 \u5c07\u958b\u653e\u7ba1\u7406\u9700\u6c42\u958b\u767c\u5ee3\u544a\u548c\u5176\u4ed6\u59d4\u520a\u9805\uff0c\u5c07\u5ee3\u544a\u89f8\u89d2\u5f9e YouTube \u5ef6\u4f38\u5230\u3010\u63a2\u7d22\u3011\u5206\u9801\u548c Gmail\uff0c\u4e26\u900f\u904e\u55ae\u4e00\u59d4\u520a\u9805\u653e\u9001\u5f71\u7247\u548c\u5716\u50cf\u5ee3\u544a\uff0c\u904b\u7528\u7d9c\u5408\u683c\u5f0f\u5ee3\u544a\u7d20\u6750\u8ff0\u8aaa\u6545\u4e8b\uff0c\u6839\u64da\u65e2\u6709\u5ba2\u7fa4\u627e\u51fa\u66f4\u591a\u7279\u5fb5\u985e\u4f3c\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\u3002<\/p>\n

\u2461 DV360 \u5c07\u5f9e YouTube \u8207\u5408\u4f5c\u5925\u4f34\u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u9077\u79fb\u81f3\u9700\u6c42\u958b\u767c\u59d4\u520a\u9805<\/strong><\/span>\u3002<\/p>\n

Google Ads \u5c07\u65bc 2025 \u5e74\u521d\u5f9e\u00a0YouTube \u8207\u5408\u4f5c\u5925\u4f34\u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\uff08YouTube \u8207\u5408\u4f5c\u5925\u4f34\u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u4e5f\u7a31\u70ba YouTube \u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u548c\u5f71\u7247\u884c\u52d5\u5ee3\u544a (VAC)\uff0c\u4e14\u6703\u5c07\u542b\u6709\u3010\u63d0\u5347\u8f49\u63db\u3011\u7684\u00a0YouTube \u8207\u5408\u4f5c\u5925\u4f34\u5f71\u7247\u59d4\u520a\u9805\u8996\u70ba\u76ee\u6a19\u3002\uff09\u9077\u79fb\u81f3\u9700\u6c42\u958b\u767c\u59d4\u520a\u9805\u3002Google \u4e5f\u5c07\u5ee3\u53d7\u5927\u5bb6\u559c\u611b\u7684 Display & Video 360 YouTube \u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u529f\u80fd\u7d0d\u5165\u9700\u6c42\u958b\u767c\uff0c\u5305\u62ec\u00a0Floodlight \u6700\u4f73\u5316\u548c\u5831\u8868\uff0c\u4ee5\u53ca YouTube \u54c1\u724c\u5b89\u5168\u5925\u4f34\u7b2c\u4e09\u65b9\u9a57\u8b49\u3002<\/p>\n

\u2462 DV360 \u5c07\u505c\u6b62\u958b\u653e\u5efa\u7acb\u65b0\u7684 YouTube \u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u3002<\/strong><\/span><\/p>\n

\u81ea 2025 \u5e74 3 \u6708\u8d77\uff0c\u5c07\u7121\u6cd5\u518d\u900f\u904e Display & Video 360 \u5efa\u7acb\u65b0\u7684 YouTube \u5f71\u7247\u884c\u52d5\u59d4\u520a\u9805\u3002\u5efa\u8b70\u60a8\u76e1\u65e9\u719f\u6089\u9700\u6c42\u958b\u767c\u59d4\u520a\u9805\uff0c\u70ba\u9019\u9805\u7570\u52d5\u505a\u597d\u6e96\u5099\u3002<\/p>\n

 <\/p>\n

\ud83c\udf1f \u91cd\u9ede\u56de\u9867\uff1a\u904b\u7528\u5168\u65b0\u5de5\u5177\u5f37\u5316\u7b2c\u4e00\u65b9\u8cc7\u6599\u7b56\u7565<\/strong><\/span><\/h3>\n

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\n\u00b7
\n\u5de5\u5177\u4e00\uff1aGoogle \u4ee3\u78bc\u8a3a\u65b7<\/span><\/strong><\/p>\n

\"\"<\/p>\n

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\n– \u7db2\u7ad9\u7a0b\u5f0f\u78bc\u4e2d\u7684\u6307\u4ee4\u9806\u5e8f\u6709\u8aa4\u3002
\n– \u60a8\u64c1\u6709\u7684\u5176\u4ed6\u7db2\u7ad9\u6216\u7db2\u9801\u7f3a\u5c11 Google \u4ee3\u78bc\u7684\u76f8\u95dc\u554f\u984c\u3002<\/p>\n

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