{"id":12331,"date":"2024-11-05T11:00:48","date_gmt":"2024-11-05T03:00:48","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12331"},"modified":"2024-10-18T10:21:17","modified_gmt":"2024-10-18T02:21:17","slug":"google-ads-vac-dg-news","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-vac-dg-news\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011 \u9700\u6c42\u958b\u767c\u5ee3\u544a\u5373\u5c07\u65bc 2025 \u5e74\u5168\u9762\u53d6\u4ee3\u5f71\u7247\u884c\u52d5\u5ee3\u544a \u26cf"},"content":{"rendered":"

\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n

VAC \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u5c07\u81ea 2025 \u5e74 3 \u6708\u8d77\uff0c\u5f9e Google Ads \u7684\u9078\u9805\u4e2d\u6d88\u5931\uff0c\u4e26\u65bc 2025 \u5e74\u7b2c\u4e8c\u5b63\u8d77\u6b63\u5f0f\u88ab DG \u9700\u6c42\u958b\u767c\u5ee3\u544a\u53d6\u4ee3\u3002\u9019\u7bc7\u5c07\u5e36\u4f60\u4e86\u89e3\u5ee3\u544a\u79fb\u8f49\u65b9\u5f0f\uff0c\u4ee5\u53ca DG \u9700\u6c42\u958b\u767c\u5ee3\u544a\u5e36\u4f86\u7684\u5c08\u5c6c\u65b0\u529f\u80fd\u3002<\/strong><\/p><\/blockquote>\n

\u73fe\u5728\uff0c\u5c31\u8acb\u8ddf\u8457\u6211\u5011\u7684\u8173\u6b65\uff0c\u4e00\u8d77\u4f86\u4e86\u89e3 Google Ads \u672c\u6708\u4efd\u7684\u7126\u9ede\u8cc7\u8a0a\u5427\uff01<\/p>\n

\n

\u23f0 VAC \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u5373\u5c07\u5728 2025 Q2 \u81ea\u52d5\u5347\u7d1a\u70ba DG \u9700\u6c42\u958b\u767c\u5ee3\u544a<\/span><\/h3>\n

\u5f71\u7247\u884c\u52d5\u5ee3\u544a\uff08Video Action Campaign, VAC\uff09\u5c07\u81ea 2025 \u5e74 3 \u6708\u8d77\uff0c\u5f9e Google Ads \u7684\u9078\u9805\u4e2d\u6d88\u5931\uff0c\u4e26\u65bc 2025 \u5e74\u7b2c\u4e8c\u5b63\u8d77\u6b63\u5f0f\u88ab\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff08Demand Gen, \u7c21\u7a31 DG \u5ee3\u544a\uff09\u53d6\u4ee3\u3002\u96d6\u7136\u7cfb\u7d71\u6703\u5354\u52a9\u7528\u6236\u5c07 VAC \u81ea\u52d5\u9077\u79fb\u81f3 DG \u5ee3\u544a\u4e2d\uff0c\u4f46\u70ba\u4e86\u80fd\u66f4\u597d\u7684\u76e3\u63a7\u6210\u6548\u8207\u719f\u6089\u64cd\u4f5c\uff0c\u5efa\u8b70\u53ca\u65e9\u63a1\u53d6\u884c\u52d5\uff0c\u5c07\u60a8\u7684 VAC \u5ee3\u544a\u624b\u52d5\u9077\u79fb\u81f3 DG \u5ee3\u544a\u4e2d\u3002<\/p>\n

\"\"<\/p>\n

VAC \u8f49 DG \u6642\u7a0b\u8868<\/strong><\/span><\/p>\n

Step1. 2024 \u5e74 9 \u6708\uff1a\u958b\u59cb\u4ee5 DG \u4f5c\u70ba VAC \u7684\u66ff\u4ee3\u65b9\u6848
\nStep2. 2024 \u5e74 12 \u6708\uff1a\u4f7f\u7528\u5347\u7d1a\u5de5\u5177\u5c07 VAC \u5347\u7d1a\u70ba DG
\nStep3. 2025 \u5e74 3 \u6708\uff1a\u7121\u6cd5\u5728 Google Ads \u4e2d\u65b0\u589e\u65b0\u7684 VAC
\nStep4. 2025 \u5e74 4\uff5e6 \u6708\uff1a\u5c1a\u5728\u904b\u4f5c\u4e2d\u7684 VAC \u5c07\u81ea\u52d5\u5347\u7d1a\u70ba DG<\/p>\n

 <\/p>\n

\ud83c\udf1f \u9700\u6c42\u958b\u767c\u5ee3\u544a\u7684\u5c08\u5c6c\u529f\u80fd<\/span><\/strong><\/h3>\n

\u9700\u6c42\u958b\u767c\u5ee3\u544a\u53ef\u900f\u904e\u3010\u5f71\u7247\uff0b\u5716\u7247\u3011\u683c\u5f0f\uff0c\u4ee5\u591a\u5143\u5316\u7d20\u6750\u6e9d\u901a\uff0c\u4e26\u642d\u914d\u66f4\u591a\u5c08\u5c6c\u529f\u80fd\u4f86\u7372\u5f97\u66f4\u597d\u7684\u5ee3\u544a\u6210\u6548\u3002\u6839\u64da\u7d71\u8a08\uff0c\u5728\u9700\u6c42\u958b\u767c\u5ee3\u544a\u4e2d\u540c\u6642\u6295\u905e\u5f71\u7247\u7684\u5ee3\u544a\uff0c\u6703\u4ee5\u985e\u4f3c\u7684 CPA \u7372\u5f97\u548c VAC \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u985e\u4f3c\u7684\u8f49\u63db\u91cf\uff1b\u800c\u63a1\u7528\u3010\u5f71\u7247+\u5716\u7247\u3011\u7d20\u6750\uff0c\u80fd\u4ee5\u76f8\u540c\u7684 CPA\uff0c\u6bd4\u53ea\u4f7f\u7528\u5f71\u7247\u7d20\u6750\u7684\u5ee3\u544a\u591a\u7372\u5f97 20% \u7684\u8f49\u63db\u91cf\u3002<\/p>\n

\u4ee5\u4e0b\u662f\u5347\u7d1a DC \u9700\u6c42\u958b\u767c\u5ee3\u544a\u53ef\u4f7f\u7528\u7684\u65b0\u529f\u80fd\uff1a<\/p>\n

\u76ee\u6a19\u5c0d\u8c61\u3001\u51fa\u50f9\u8207\u5831\u8868<\/strong><\/span><\/p>\n

\u2460 \u985e\u4f3c\u5340\u9694\uff1a\u4ee5\u7b2c\u4e00\u65b9\u8cc7\u6599\u63d0\u4f9b\u7a2e\u5b50\u540d\u55ae\uff0c\u5305\u62ec\u76ee\u6a19\u9867\u5ba2\u6bd4\u5c0d\u540d\u55ae\uff0c\u6216\u66fe\u7d93\u8207\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u6216 YouTube \u983b\u9053\u4e92\u52d5\u7684\u4f7f\u7528\u8005\u540d\u55ae\uff0c\u5ee3\u544a\u7cfb\u7d71\u6703\u6839\u64da\u9019\u9805\u8cc7\u8a0a\uff0c\u627e\u51fa\u66f4\u591a\u5177\u6709\u985e\u4f3c\u7279\u5fb4\u7684\u6f5c\u5728\u9867\u5ba2\u3002
\n\u2461 \u683c\u5f0f\u5340\u9694\u5831\u8868\uff1a\u63d0\u4f9b\u66f4\u900f\u660e\u7684\u8cc7\u8a0a\uff0c\u6309\u683c\u5f0f\u5c64\u7d1a\u77ad\u89e3\u6d1e\u5bdf\u8cc7\u6599\uff0c\u4f8b\u5982\uff0c\u52d5\u614b\u5167\u5ee3\u544a\uff08\u5305\u62ec\u300c\u63a2\u7d22\u300d\u52d5\u614b\u6d88\u606f\u3001Gmail\u3001YouTube \u9996\u9801\u63a8\u85a6\u5167\u5bb9\u3001YouTube \u63a5\u8457\u770b\u548c YouTube \u641c\u5c0b)\u3001\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u548cShorts\u3002
\n\u2462 \u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u51fa\u50f9\uff1a\u82e5\u9700\u6c42\u958b\u767c\u5ee3\u544a\u672a\u8a2d\u5b9a\u8f49\u63db\u76ee\u6a19\uff0c\u53ef\u63a1\u7528\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u51fa\u50f9\uff0c\u4ee5\u5728\u9810\u7b97\u7bc4\u570d\u5167\u76e1\u91cf\u7372\u5f97\u66f4\u591a\u7684\u5ee3\u544a\u9ede\u64ca\u6578\u91cf\u3002
\n\u2463 \u8a9e\u8a00\u548c\u5730\u5340\u8a2d\u5b9a\uff1a\u5ee3\u544a\u4e3b\u53ef\u8996\u9700\u6c42\uff0c\u5728\u5ee3\u544a\u7fa4\u7d44\u6216\u5ee3\u544a\u5c64\u7d1a\u9032\u884c\u3010\u5730\u5340\/\u8a9e\u8a00\u8a2d\u5b9a\u3011\u3002\u5728\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\u914d\u7f6e\u9019\u4e9b\u8a2d\u5b9a\uff0c\u4e5f\u53ef\u70ba\u4e0d\u540c\u5730\u5340\u5efa\u7acb\u500b\u5225\u5ee3\u544a\uff0c\u66f4\u56b4\u683c\u5730\u63a7\u7ba1\u5404\u5730\u5340\u7684\u9810\u7b97\u5206\u914d\u65b9\u5f0f\u3002<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u9078\u5b9a\u8981\u5728\u5ee3\u544a\u7fa4\u7d44\u6216\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u9032\u884c\u8a2d\u5b9a\u5f8c\uff0c\u4e00\u65e6\u5ee3\u544a\u958b\u59cb\u653e\u9001\u5c31\u7121\u6cd5\u518d\u66f4\u6539\u3002\u9700\u6c42\u958b\u767c\u5ee3\u544a\u4ecd\u53ef\u4f7f\u7528\u534a\u5f91\u6216\u3010\u9130\u8fd1\u3011\u76ee\u6a19\uff0c\u4f46\u50c5\u9650\u65bc\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u3002<\/strong><\/p>\n<\/blockquote>\n

\u5ee3\u544a\u7d20\u6750<\/span><\/strong><\/p>\n

\u2460 \u5ee3\u544a\u7d20\u6750A\/B\u5be6\u9a57\uff1a\u5229\u7528\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u5be6\u9a57\uff0c\u5728\u7121\u5e72\u64fe\u7684\u5be6\u9a57\u74b0\u5883\u4e2d\u5efa\u7acb\u6bd4\u8f03\u6e2c\u8a66\uff0c\u96a8\u6a5f\u5c07\u4f7f\u7528\u8005\u6307\u6d3e\u5230\u5f7c\u6b64\u5340\u9694\u7684\u7fa4\u7d44\uff0c\u85c9\u6b64\u6e2c\u8a66\u8de8\u7ba1\u9053\u5ee3\u544a\u7d20\u6750\uff08\u5305\u62ec\u5716\u7247\u548c\u5f71\u7247\uff09\u7684\u6210\u6548\u3002
\n\u2461 \u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a\uff08\u5373\u5c07\u958b\u653e\uff09\uff1a\u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a\u53ef\u5c07\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\u56fa\u5b9a\u5728\u9700\u6c42\u958b\u767c\u5ee3\u544a\u4e2d\u7684\u7279\u5b9a\u683c\u5f0f\uff1a\u4e32\u6d41\u5167\u5ee3\u544a\u3001\u52d5\u614b\u5167\u5ee3\u544a\u6216 Shorts\u3002
\n\u2462 \u6587\u5b57\u63d0\u793a AI \u751f\u6210\u5716\u50cf\uff08\u82f1\u6587\u7248 Google Ads \u4ecb\u9762\u9650\u5b9a\uff09\uff1a\u8f15\u9b06\u4f7f\u7528\u751f\u6210\u5f0f AI \u88fd\u4f5c\u81ea\u8a02\u5716\u7247\u7d20\u6750\u8cc7\u6e90\uff0c\u53ea\u8981\u6309\u5e7e\u4e0b\u6ed1\u9f20\u5c31\u80fd\u5275\u9020\u5168\u65b0\u539f\u5275\u5716\u7247\u7d20\u6750\u8cc7\u6e90\u3002\u5982\u679c\u624b\u908a\u6709\u6210\u6548\u826f\u597d\u7684\u73fe\u6709\u5716\u7247\uff0c\u4e5f\u53ef\u7528\u4f86\u751f\u6210\u985e\u4f3c\u5716\u7247\u3002<\/p>\n

 <\/p>\n

\ud83c\udf08 \u5c07 VAC \u8f49\u70ba DG \u7684\u65b9\u5f0f<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u4e09\u7a2e\u65b9\u5f0f\uff0c\u5c07\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u8f49\u63db\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff1a<\/p>\n

\u2460 \u624b\u52d5\u8f49\u79fb\u9810\u7b97
\n<\/span><\/strong>\u7b2c\u4e00\u9805\u6700\u7c21\u55ae\u7684\u79fb\u8f49\u65b9\u5f0f\u662f\u624b\u52d5\u642c\u9077\u3002\u4f7f\u7528\u8005\u6e96\u5099\u5c07\u9810\u7b97\u8f49\u79fb\u81f3\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6642\uff0c\u53ef\u4ee5\u6e1b\u5c11\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u7b97\uff0c\u4e26\u6309\u6bd4\u4f8b\u589e\u52a0\u9700\u6c42\u958b\u767c\u5ee3\u544a\u7684\u9810\u7b97\u3002\u9019\u9805\u4f5c\u6cd5\u7684\u512a\u9ede\u662f\u53ef\u4ee5\u8b93\u4f60\u66f4\u52a0\u719f\u6089 DG \u5ee3\u544a\uff0c\u4ee5\u6f38\u9032\u7684\u65b9\u5f0f\u8b93\u4f60\u7fd2\u6163\u79fb\u8f49\u904e\u7a0b\u3002<\/p>\n

\u2461 \u8907\u88fd\u53ca\u8cbc\u4e0a<\/span><\/strong>
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\u2462 \u9077\u79fb\u5de5\u5177\uff08\u5373\u5c07\u63a8\u51fa\uff01\uff09<\/strong><\/span>
\n\u9077\u79fb\u5de5\u5177\u9810\u8a08\u65bc 2025 \u5e74\u7b2c 1 \u5b63\u8d77\u63d0\u4f9b\u3002\u9019\u9805\u4f5c\u6cd5\u53ef\u5c07\u5148\u524d\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u7684\u5b78\u7fd2\u6210\u679c\u5957\u7528\u81f3\u65b0\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff0c\u76e1\u91cf\u7e2e\u77ed\u5b78\u7fd2\u671f\u3002<\/p>\n

\n

\u26a0\ufe0f \u6ce8\u610f\uff1a\u82e5\u4f7f\u7528\u9077\u79fb\u5de5\u5177\uff0c\u5148\u524d\u7684\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6703\u505c\u7528\uff0c\u4f46\u4ecd\u6703\u986f\u793a\u5728\u5e33\u6236\u4e2d\uff0c\u4ee5\u4f9b\u88fd\u4f5c\u5831\u8868\u3002<\/strong><\/p>\n<\/blockquote>\n

\u5982\u679c\u53ea\u9700\u8981\u8f49\u63db\u70ba\u5f71\u7247\u5ee3\u544a\uff0c\u800c\u4e0d\u4f7f\u7528\u65b0\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\u529f\u80fd\uff0c\u8acb\u4f7f\u7528\u9077\u79fb\u5de5\u5177\uff0c\u5c07\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u8f49\u63db\u70ba\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3002\u60a8\u4ecd\u53ef\u5728\u5e33\u6236\u4e2d\u67e5\u770b\u820a\u5ee3\u544a\uff0c\u53ea\u8981\u67e5\u770b\u72c0\u614b\u70ba\u300c\u5df2\u522a\u9664\u300d\u7684\u5ee3\u544a\u5373\u53ef\u3002<\/p>\n

\n

\ud83d\udcd4 \u5ef6\u4f38\u95b1\u8b80\uff1a\u5ee3\u544a\u7d20\u6750\u504f\u597d\u8a2d\u5b9a<\/a>\uff08\u5373\u5c07\u767b\u5834\uff01\uff09\u3001Google Ads \u7684\u751f\u6210\u5716\u50cf<\/a>\u3001Google Ads \u516c\u544a<\/a>\u3001VAC \u8f49 D\uff27 \u6700\u4f73\u505a\u6cd5<\/a>\u00a0<\/strong><\/p>\n<\/blockquote>\n

\n

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