{"id":12383,"date":"2024-11-15T11:00:58","date_gmt":"2024-11-15T03:00:58","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12383"},"modified":"2024-11-06T17:28:17","modified_gmt":"2024-11-06T09:28:17","slug":"news-google-ads-2024-10","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-10\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u5341\u6708\u66f4\u65b0\u5feb\u5831 \ud83c\udf83"},"content":{"rendered":"<p class=\"p3\">\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong>\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c07\u91dd\u5c0d\u6b72\u672b\u7bc0\u6176\u884c\u92b7\u6d3b\u52d5\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u5167\u5bb9\u3002<\/strong><br \/>\n<strong>\u2461 \u5f71\u7247\u5be6\u9a57\u7c21\u5316\u8a2d\u5b9a\u6d41\u7a0b\uff0c\u4f7f\u7528\u8005\u5c07\u53ef\u66f4\u8f15\u9b06\u7684\u8a55\u4f30\u6210\u6548\u6578\u64da\uff5e<\/strong><br \/>\n<strong>\u2462 \u65c5\u904a\u8da8\u52e2\u8208\u8d77\uff0cGoogle \u900f\u904e\u641c\u5c0b\u5ee3\u544a\u63a8\u51fa\u3010\u65c5\u884c\u52d5\u614b\u3011\u529f\u80fd\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\">\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\u5427 <span class=\"s2\">\ud83d\udcdd<\/span><\/p>\n<hr \/>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong>\ud83d\ude80 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7cfb\u5217\u66f4\u65b0<\/strong><\/span><\/h3>\n<p class=\"p3\">\u96a8\u8457\u5e74\u672b\u548c\u7bc0\u65e5\u65fa\u5b63\u7684\u81e8\u8fd1\uff0c\u7bc0\u65e5\u671f\u9593\u9700\u6c42\u548c\u8da8\u52e2\u8fc5\u901f\u8b8a\u5316\uff0c\u4eba\u5de5\u667a\u6167\u5c0d\u65bc\u6210\u529f\u81f3\u95dc\u91cd\u8981\u3002\u70ba\u4e86\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u5728 2024 \u5e74\u672b\u7684\u884c\u92b7\u6d3b\u52d5\u4e0a\u53d6\u5f97\u5713\u6eff\u6210\u529f\uff0cGoogle \u5728\u8fd1\u671f\u7684 DMEXCO \u884c\u92b7\u6703\u8b70\u4e0a\u5ba3\u5e03\u5c07\u91dd\u5c0d\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3011\u63a8\u51fa\u5347\u7d1a\u7248\u7684\u529f\u80fd\u3002\u63a8\u51fa\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12396\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p6\"><span style=\"color: #008080;\">\u6e2c\u8a66\u6dfb\u52a0\u8cc7\u7522\u548c\u4f7f\u7528\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">Google <\/span>\u5c07\u63a8\u51fa\u5168\u65b0\u5be6\u9a57\uff0c\u5354\u52a9\u5ee3\u544a\u7528\u6236\u9054\u6210\u4ee5\u4e0b\u76ee\u7684\uff1a<span class=\"s3\"><br \/>\n<\/span><b><\/b><\/p>\n<p class=\"p3\"><b>\u2460<\/b><b> <\/b><b>\u7522\u54c1<\/b><span class=\"s3\"><b> Feed<\/b><\/span><b>\uff1a<\/b>\u8861\u91cf\u5728\u7522\u54c1<span class=\"s3\"> Feed <\/span>\u7684\u884c\u92b7\u6d3b\u52d5\u4e2d\u6dfb\u52a0\u5716\u50cf\u3001\u6587\u5b57\u548c\u5f71\u7247\u8cc7\u7522\u6240\u5e36\u4f86\u7684\u63d0\u5347\u3002\u8a72\u529f\u80fd\u5c07\u65bc<span class=\"s3\"> 11 <\/span>\u6708\u521d\u5411\u96f6\u552e\u5546\u63d0\u4f9b\u6e2c\u8a66\u7248 <span class=\"s4\">\u261e<\/span><span class=\"s3\"> Google Ads <\/span>\u4e2d\u7684\u5716\u50cf\u751f\u6210\u529f\u80fd\u6b63\u5728\u66f4\u65b0\u70ba\u3010<span class=\"s3\">Imagen 3<\/span>\u3011\u7248\u672c\uff0c\u9019\u9805\u8b8a\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u7528\u6236\u70ba\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3001\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3011\u5efa\u7acb\u66f4\u597d\u7684\u7d20\u6750\u8cc7\u6e90\u6d3b\u52d5\u3002\u9019\u610f\u5473\u8457\u60a8\u53ef\u4ee5\u5efa\u7acb\u771f\u6b63\u8207\u89c0\u773e\u7522\u751f\u5171\u9cf4\uff0c\u4e26\u5e36\u4f86\u66f4\u597d\u8868\u73fe\u7684\u9ad8\u54c1\u8cea\u8996\u89ba\u6548\u679c\u3002<br \/>\n<b><\/b><b>\u2461<\/b><b> <\/b><b>\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\uff1a<\/b>\u5ee3\u544a\u7528\u6236\u73fe\u5728\u53ef\u4ee5\u900f\u904e\u6b64\u529f\u80fd\u78ba\u5b9a\u5728\u7db2\u7ad9\u4e2d\uff0c\u4ee5\u66f4\u76f8\u95dc\u7684\u767b\u9678\u9801\u66ff\u63db\u6700\u7d42\u7db2\u5740\uff0c\u8861\u91cf\u662f\u5426\u53ef\u4ee5\u900f\u904e\u66f4\u597d\u7684\u5339\u914d\u7528\u6236\u641c\u5c0b\u610f\u5716\u5e36\u4f86\u66f4\u5f37\u5927\u7684\u7d50\u679c <span class=\"s4\">\u261e<\/span><span class=\"s3\"> Google <\/span>\u5c07\u63a8\u51fa\u3010\u53ef\u5171\u4eab\u9810\u89bd\u3011\uff0c\u4ee5\u4fbf\u5ee3\u544a\u4e3b\u66f4\u8f15\u9b06\u7684\u5354\u4f5c\u9032\u884c\u5ee3\u544a\u5275\u610f\uff0c\u66f4\u65b9\u4fbf\u7684\u70ba\u60a8\u7684\u5ee3\u544a\u7d20\u6750\u9032\u884c\u5be9\u6838\u548c\u6279\u51c6\u3002<\/p>\n<p class=\"p6\"><strong><span style=\"color: #008080;\">\u900f\u904e\u5f71\u7247\u5f37\u5316\u64f4\u5927\u5f71\u7247\u5ee3\u544a\u7684\u8986\u84cb\u7bc4\u570d<span class=\"s3\">\u00a0<\/span><\/span><\/strong><\/p>\n<p class=\"p3\">\u65bc\u4e0a\u500b\u6708\u63a8\u51fa\u7684\u3010\u5f71\u7247\u5f37\u5316\u3011\u529f\u80fd\u53ef\u4ee5\u4f7f\u7528<span class=\"s3\"> Google AI <\/span>\u81ea\u52d5\u5efa\u7acb\u73fe\u6709\u5f71\u7247\u7684\u66f4\u591a\u7248\u672c\uff0c\u4ee5\u4fbf\u5ee3\u544a\u4e3b\u91cb\u653e\u66f4\u591a<span class=\"s3\"> YouTube <\/span>\u5ee3\u544a\u8cc7\u6e90\u548c\u8868\u6f14\u6a5f\u6703\u3002\u5f71\u7247\u5f37\u5316\u529f\u80fd\u53ef\u8f14\u52a9\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<span class=\"s3\"><br \/>\n<\/span><\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong>\u2460 \u7ffb\u8f49\u5f71\u7247\u5ee3\u544a\uff1a<span class=\"s3\">Google AI <\/span>\u53ef\u81ea\u52d5\u7ffb\u8f49\u539f\u59cb\u5f71\u7247\u683c\u5f0f\u4e26\u4ee5\u65b0\u7684\u9577\u5bec\u6bd4\u5efa\u7acb\u5f71\u7247\uff0c\u4fdd\u7559\u95dc\u9375\u5143\u7d20\u4e26\u8b93\u60f3\u50b3\u9054\u7684\u8a0a\u606f\u5728<span class=\"s3\"> YouTube <\/span>\u7684\u5404\u7a2e\u683c\u5f0f\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<span class=\"s3\"><br \/>\n<\/span>\u2461 \u7e2e\u77ed\u5f71\u7247\u5ee3\u544a\uff1a<span class=\"s3\">\u00a0Google AI <\/span>\u6703\u81ea\u52d5\u9078\u64c7\u5f71\u7247\u4e2d\u7684\u95dc\u9375\u6642\u523b\u4e26\u5efa\u7acb\u8f03\u77ed\u7684\u7248\u672c\uff0c\u540c\u6642\u4fdd\u7559\u539f\u59cb\u8cc7\u8a0a\u548c\u5916\u89c0\u3002<\/strong><span class=\"s3\"><strong>\u00a0<\/strong><br \/>\n<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\">\u6240\u6709\u5f71\u7247\u5f37\u5316\u529f\u80fd\u5728\u6295\u653e\u524d\u90fd\u6703\u7d93\u904e\u5ee3\u6cdb\u7684\u54c1\u8cea\u8a55\u4f30\uff0c\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u9078\u64c7\u9000\u51fa\u6b64\u529f\u80fd\u6216\u522a\u9664\u4e0d\u9069\u5408\u60a8\u696d\u52d9\u7684\u8cc7\u7522\u3002\u4f7f\u7528\u7684\u65b9\u6cd5\u5982\u4e0b\uff1a<span class=\"s3\"><br \/>\n<\/span><b><\/b><\/p>\n<p class=\"p3\"><b>\u2460<\/b><b> <\/b><b>\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff1a<\/b>\u4f7f\u7528\u8005\u53ef\u4ee5\u5b8c\u5168\u63a7\u5236\u5ee3\u544a\u6295\u653e\u7684\u5167\u5bb9\u3002\u53ef\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u7684\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10725056\">\u7d20\u6750\u8cc7\u6e90\u5831\u8868<\/a>\u3011\u6a19\u7c64\u4e2d\u67e5\u770b\u9019\u4e9b\u5f71\u7247\u4e26\u522a\u9664\u4e0d\u9700\u8981\u7684\u5f71\u7247\uff0c\u4e5f\u53ef\u4ee5\u5f9e\u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u4e2d\u5b8c\u5168\u505c\u7528\u8a72\u529f\u80fd\u3002<span class=\"s3\"><br \/>\n<\/span><b>\u2461<\/b><b> <\/b><b>\u5f71\u7247\u884c\u52d5\u6d3b\u52d5\uff1a<\/b>\u53ef\u5f9e\u884c\u92b7\u6d3b\u52d5\u8a2d\u5b9a\u4e2d\u505c\u7528\u5f71\u7247\u5f37\u5316\u529f\u80fd\u3002<span class=\"s3\"><br \/>\n<\/span><b>\u2462<\/b><b> <\/b><b>\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff1a<\/b>\u76ee\u524d\uff0c<span class=\"s3\">Demand Gen <\/span>\u50c5\u63d0\u4f9b\u7ffb\u8f49\u529f\u80fd\uff0c\u7e2e\u77ed\u529f\u80fd\u5c07\u65bc<span class=\"s3\"> 2025 <\/span>\u5e74\u63a8\u51fa\u3002<span class=\"s3\"><br \/>\n<\/span><b>\u2463<\/b><b> <\/b><b>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/b>\uff1a\u5982\u60f3\u505c\u7528<b>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/b>\uff0c\u8acb\u806f\u7e6b\u60a8\u7684<span class=\"s3\"> Google <\/span>\u5ba2\u6236\u7d93\u7406\u3002<\/p>\n<p class=\"p6\"><strong><span style=\"color: #008080;\">\u642d\u914d\u4f7f\u7528\u8cfc\u7269\u5ee3\u544a\uff0c\u66f4\u9748\u6d3b\u7ba1\u7406\u5546\u54c1\u6210\u6548<\/span><\/strong><\/p>\n<p class=\"p3\">\u73fe\u5728\uff0c\u5982\u679c\u540c\u6642\u6295\u653e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u8cfc\u7269\u5ee3\u544a\uff0c\u7576\u5ee3\u544a\u4f4d\u65bc\u540c\u4e00\u5e33\u865f\u4e2d\u5b9a\u4f4d\u76f8\u540c\u7522\u54c1\u6642\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c07\u4e0d\u518d\u81ea\u52d5\u78ba\u5b9a\u512a\u5148\u9806\u5e8f\uff0c\u5ee3\u544a\u8a55\u7d1a\u5c07\u6c7a\u5b9a\u7531\u54ea\u500b\u5ee3\u544a\u985e\u578b\u6295\u653e\u5ee3\u544a\u3002<\/p>\n<h3><\/h3>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong>\ud83e\uddea \u5f71\u7247\u5be6\u9a57\u66f4\u65b0<\/strong><\/span><\/h3>\n<p class=\"p3\"><span class=\"s3\">Google <\/span>\u65bc\u4eca\u5e74\u5341\u6708\u63a8\u51fa\u4e86\u65b0\u7248\u7684\u3010\u5f71\u7247\u5be6\u9a57\u3011\u529f\u80fd\u3002\u73fe\u5728\u7528\u6236\u53ea\u9700\u6309\u5e7e\u4e0b\u6ed1\u9f20\uff0c\u5c31\u80fd\u8a2d\u5b9a\u5f71\u7247\u8003\u616e\u5ea6\u548c\u89f8\u53ca\u5be6\u9a57\uff0c\u8a55\u4f30\u52a0\u5165\u6216\u522a\u9664\u7d20\u6750\u8cc7\u6e90\u5c0d\u4e3b\u8981\u6307\u6a19\uff08\u4f8b\u5982\uff0c\u55ae\u6b21\u6536\u8996\u51fa\u50f9\u3001\u55ae\u6b21\u8f49\u63db\u8cbb\u7528\u548c\u54c1\u724c\u63d0\u5347\uff09\u7684\u5f71\u97ff\uff0c\u6839\u64da\u8cc7\u6599\u505a\u51fa\u660e\u667a\u7684\u5ee3\u544a\u7d20\u6750\u8abf\u6574\u6c7a\u7b56\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12397\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-1536x1152.png 1536w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-2048x1536.png 2048w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-2-850x638.png 850w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">\u57f7\u884c\u5ee3\u544a\u7d20\u6750\u5be6\u9a57\u6709\u52a9\u5ee3\u544a\u7528\u6236\u77ad\u89e3\u54ea\u4e9b\u5ee3\u544a\u6700\u80fd\u5f15\u8d77\u76ee\u6a19\u5c0d\u8c61\u5171\u9cf4\uff0c\u9032\u800c\u64da\u6b64\u6539\u5584\u5ee3\u544a\uff0c\u722d\u53d6\u6700\u4f73\u6210\u6548\u3002\u65b0\u7248\u7684\u5f71\u7247\u5be6\u9a57\u8a2d\u5b9a\u7a0b\u5e8f\u5982\u4e0b\uff1a<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s3\">Step1. <\/span>\u4f7f\u7528\u73fe\u6709\u6216\u65b0\u7684\u5ee3\u544a\u57f7\u884c\u5be6\u9a57\uff0c\u53ea\u9700\u9078\u64c7\u4e00\u500b\u505a\u70ba\u63a7\u5236\u7d44\uff0c<span class=\"s3\">Google <\/span>\u6703\u81ea\u52d5\u5efa\u7acb\u5be6\u9a57\u7d44\u526f\u672c\u3002<span class=\"s3\"><br \/>\nStep2. <\/span>\u7528\u6236\u53ef\u4ee5\u5728\u5be6\u9a57\u7d44\u4e2d\u52a0\u5165\u6216\u522a\u9664\u7d20\u6750\u8cc7\u6e90\uff0c\u4ee5\u77ad\u89e3\u54ea\u500b\u7248\u672c\u7684\u5ee3\u544a\u6d3b\u52d5\u80fd\u5e36\u4f86\u66f4\u51fa\u8272\u7684\u6210\u6548\u3002<span class=\"s3\"><br \/>\nStep3. <\/span>\u5982\u679c\u63a1\u7528\u9748\u6d3b\u7684\u4fe1\u8cf4\u5340\u9593\uff0c\u53ef\u5728\u5e7e\u5929\u5167\u958b\u59cb\u770b\u5230\u5b9a\u5411\u7d50\u679c\uff0c\u96a8\u8457\u5be6\u9a57\u9032\u884c\uff0c\u4fe1\u8cf4\u6c34\u6e96\u6703\u9010\u6f38\u63d0\u9ad8<span class=\"s3\"> (<\/span>\u7d71\u8a08\u986f\u8457\u7a0b\u5ea6\u9ad8\u9054<span class=\"s3\"> 95%)<\/span>\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p3\">\u5f71\u7247\u5be6\u9a57\u4e2d\u7d20\u6750\u8cc7\u6e90\u6e2c\u8a66\u7684\u76ee\u7684\u662f\u907f\u514d\u8a2d\u5b9a\u932f\u8aa4\u3001\u78ba\u4fdd\u80fd\u7372\u5f97\u6e96\u78ba\u7684\u7d50\u679c\u3002\u5ee3\u544a\u7528\u6236\u53ef\u900f\u904e\u5f71\u7247\u5be6\u9a57\u77ad\u89e3\u4e0d\u540c\u5f71\u7247\u7d20\u6750\u8cc7\u6e90\u5c0d\u54c1\u724c\u63d0\u5347\u3001\u8f49\u63db\u3001\u9ede\u64ca\u3001\u6536\u8996\u7387\u7b49\u6307\u6a19\u5e36\u4f86\u7684\u6210\u6548\u589e\u5e45\u5f71\u97ff\u3002<span class=\"s3\"><br \/>\n<\/span><\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s2\">\u26a0\ufe0f<\/span> \u6ce8\u610f\uff1a\u5982\u8981\u57f7\u884c\u975e\u5ee3\u544a\u7d20\u6750\u6e2c\u8a66\u6216\u5305\u542b\u8d85\u904e\u5169\u500b\u5be6\u9a57\u7d44\u7684\u5be6\u9a57\uff0c\u8acb\u63a2\u7d22\u81ea\u8a02\u5be6\u9a57\u9078\u9805\uff0c\u4ee5\u77ad\u89e3\u9032\u968e\u81ea\u8a02\u65b9\u6cd5\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\">\u7126\u9ede\u529f\u80fd\uff1a\u900f\u904e\u641c\u5c0b\u5ee3\u544a\u7684\u3010\u65c5\u884c\u52d5\u614b\u3011\u63d0\u9ad8\u5ee3\u544a\u6548\u679c<\/span><\/strong><\/h3>\n<p class=\"p3\">\u81ea\u5f9e Google \u53bb\u5e74\u5411\u4e00\u5c0f\u90e8\u5206\u98ef\u5e97\u5ee3\u544a\u4e3b\u63a8\u51fa\u641c\u5c0b\u5ee3\u544a\u4e2d\u7684\u65c5\u904a\u8cc7\u8a0a\u5f8c\uff0c\u5ee3\u544a\u4e3b\u53cd\u994b\u9019\u9805\u4f5c\u6cd5\u53ef\u4ee5\u63d0\u9ad8\u9ede\u64ca\u7387\u9ad8\u9054 20%\u3002\u70ba\u4e86\u66f4\u8fd1\u4e00\u6b65\u63d0\u5347\u9019\u9805\u6210\u679c\u6240\u5e36\u4f86\u7684\u76ca\u8655\uff0cGoogle \u8fd1\u4e00\u6b65\u65bc\u4eca\u5e74\u5341\u6708\u63a8\u51fa\u641c\u5c0b\u5ee3\u544a\u7684\u3010\u65c5\u884c\u52d5\u614b\u3011\u529f\u80fd\u3002\u6240\u6709\u98ef\u5e97\u5ee3\u544a\u4e3b\u53ef\u4ee5\u900f\u904e\u641c\u5c0b\u5ee3\u544a\u7684\u3010\u65c5\u884c\u52d5\u614b\u3011\u9019\u7a2e\u5ee3\u544a\u683c\u5f0f\u5c55\u793a\u4f86\u6e90\u6578\u64da\uff08\u4f8b\u5982\uff0c\u98ef\u5e97\u3001\u50f9\u683c\u3001\u65e5\u671f\u3001\u8a55\u8ad6\u548c\u5716\u50cf\uff09\u5438\u5f15\u5c0b\u627e\u4f4f\u5bbf\u5730\u9ede\u7684\u65c5\u5ba2\u7684\u6ce8\u610f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12398\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/news-google-ads-2024-10-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">\u7531\u65bc\u9019\u7a2e\u683c\u5f0f\u4f7f\u7528\u8c50\u5bcc\u7684 Feed \u6578\u64da\uff0c\u56e0\u6b64\u5ee3\u544a\u4e3b\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5c55\u793a\u5176\u53ef\u7528\u5eab\u5b58\uff0c\u6f5b\u5728\u65c5\u5ba2\u4e5f\u53ef\u4ee5\u653e\u5fc3\u6309\u7167\u5ee3\u544a\u6240\u5448\u73fe\u7684\u8cc7\u8a0a\uff08\u5305\u542b\u7684\u78ba\u5207\u50f9\u683c\u548c\u65e5\u671f\uff09\u9810\u8a02\u559c\u611b\u7684\u98ef\u5e97\uff0c\u4e26\u900f\u904e\u986f\u793a\u7684\u8a55\u5206\u548c\u5716\u50cf\uff0c\u6bd4\u4ee5\u5f80\u66f4\u5feb\u7684\u7e2e\u5c0f\u65c5\u884c\u9078\u64c7\u7bc4\u570d\u3002\u9019\u9805\u529f\u80fd\u6703\u5728\u672a\u4f86\u7684\u5e7e\u500b\u6708\u88e1\u66f4\u5145\u5be6\u3001\u5b8c\u6574\u529f\u80fd\u5167\u5bb9\uff0c\u5982\u679c\u4f60\u662f\u76f8\u95dc\u7522\u696d\u4eba\u54e1\uff0c\u8acb\u8a18\u5f97\u591a\u95dc\u6ce8 iSPOT \u90e8\u843d\u683c\u8cc7\u8a0a\uff0c\u6211\u5011\u5c07\u6703\u70ba\u60a8\u5e36\u4f86\u6700\u65b0\u7684\u6d88\u606f\u3002<\/p>\n<blockquote>\n<p class=\"p9\" style=\"text-align: left;\"><strong><span class=\"s2\">\u270d\ud83c\udffb<\/span> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-video-experiment-2021\/\"><span class=\"s5\">\u5f71\u7247\u5be6\u9a57<\/span><\/a> <span class=\"s5\">\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/video-enhancements\/\">\u5f71\u7247\u5f37\u5316<\/a><\/span><span class=\"s6\">\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/10725056\"><span class=\"s5\">\u8cc7\u7522\u5831\u544a<\/span><\/a><\/span>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13810170?sjid=15395832659568924308-AP&amp;hl=zh-Hant\"><span class=\"s5\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e92\u52d5\u65b9\u5f0f<\/span><\/a>\u3001<a href=\"https:\/\/deepmind.google\/technologies\/imagen-3\/\"><span class=\"s7\">Imagen 3<\/span><\/a><span class=\"s6\">\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ads-ai-features-update-september-2024\/\"><span class=\"s8\">DMEXCO <\/span><span class=\"s5\">\u884c\u92b7\u6703\u8b70<\/span><\/a><\/span><span class=\"s9\">\u3001<a href=\"https:\/\/blog.google\/products\/shopping\/google-shopping-ai-update-october-2024\/\"><span class=\"s10\">Google <\/span><span class=\"s11\">\u8cfc\u7269\u7684\u8f49\u8b8a<\/span><\/a><\/span><span class=\"s7\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b \ud83d\udc7b<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12085 size-large\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-1024x265.jpg\" alt=\"\" width=\"640\" height=\"166\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-1024x265.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-150x39.jpg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-768x199.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-300x78.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111-850x220.jpg 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/240705_\u806f\u7d61\u6211\u50111.jpg 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u6536\u770b\u5341\u6708\u4efd\u7684 Google \u5ee3\u544a\u8da8\u52e2\u5427 \ud83c\udf6c<\/p>\n","protected":false},"author":1,"featured_media":12395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,93,512,181,376,294,577],"class_list":["post-12383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-youtube","tag-512","tag-181","tag-376","tag-294","tag-577"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010Google \u71df\u990a\u3011Google Ads \u5341\u6708\u66f4\u65b0\u5feb\u5831 By iSPOT Media \ud83c\udf83<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c07\u91dd\u5c0d\u6b72\u672b\u7bc0\u6176\u884c\u92b7\u6d3b\u52d5\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u5167\u5bb9\u3002\u2461 \u5f71\u7247\u5be6\u9a57\u7c21\u5316\u8a2d\u5b9a\u6d41\u7a0b\uff0c\u4f7f\u7528\u8005\u5c07\u53ef\u66f4\u8f15\u9b06\u7684\u8a55\u4f30\u6210\u6548\u6578\u64da\uff5e\u2462 \u65c5\u904a\u8da8\u52e2\u8208\u8d77\uff0cGoogle \u900f\u904e\u641c\u5c0b\u5ee3\u544a\u63a8\u51fa\u3010\u65c5\u884c\u52d5\u614b\u3011\u529f\u80fd\u3002\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-10\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010Google \u71df\u990a\u3011Google Ads \u5341\u6708\u66f4\u65b0\u5feb\u5831 By iSPOT Media \ud83c\udf83\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u2460 \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5c07\u91dd\u5c0d\u6b72\u672b\u7bc0\u6176\u884c\u92b7\u6d3b\u52d5\u63a8\u51fa\u4e09\u9805\u5168\u65b0\u5167\u5bb9\u3002\u2461 \u5f71\u7247\u5be6\u9a57\u7c21\u5316\u8a2d\u5b9a\u6d41\u7a0b\uff0c\u4f7f\u7528\u8005\u5c07\u53ef\u66f4\u8f15\u9b06\u7684\u8a55\u4f30\u6210\u6548\u6578\u64da\uff5e\u2462 \u65c5\u904a\u8da8\u52e2\u8208\u8d77\uff0cGoogle \u900f\u904e\u641c\u5c0b\u5ee3\u544a\u63a8\u51fa\u3010\u65c5\u884c\u52d5\u614b\u3011\u529f\u80fd\u3002\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u6536\u770b\u6700\u65b0\u4e00\u671f\u7684 Google Ads \u66f4\u65b0\u5167\u5bb9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2024-10\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T03:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/cover-10-2024-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010Google \u71df\u990a\u3011Google Ads \u5341\u6708\u66f4\u65b0\u5feb\u5831 By iSPOT Media \ud83c\udf83\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u2460 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