{"id":12452,"date":"2024-12-31T11:00:23","date_gmt":"2024-12-31T03:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12452"},"modified":"2024-12-19T10:10:08","modified_gmt":"2024-12-19T02:10:08","slug":"google-ads-recap-2024-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-recap-2024-part2\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads 2024 \u5e74\u5ea6\u66f4\u65b0\u7279\u8f2f\uff1a\u4e0b\u96c6 \ud83d\ude80"},"content":{"rendered":"<p>\ud83d\udd7a\ud83c\udffb \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/p>\n<p>\u5728\u56de\u9867\u5b8c\u4e0a\u7bc7\u95dc\u65bc\u3010\u6578\u64da\u5de5\u5177\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u9700\u6c42\u751f\u6210\u5ee3\u544a\u3011\u7684\u66f4\u65b0\uff08<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-recap-2024-part1\/\">\u9019\u88e1\u770b<\/a>\uff09\uff0c\u9019\u7bc7\u8acb\u4f86\u770b\u770b\u4ee5\u4e0b\u7522\u54c1\u7684\u66f4\u65b0\u5167\u5bb9\u5427\uff01<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u2460 \u8207\u96f6\u552e\u5546\u52d9\u76f8\u95dc\u7684\u5ee3\u544a\u7522\u54c1\u66f4\u65b0<\/strong><br \/>\n<strong>\u2461 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5e36\u4f86\u7684\u516b\u9805\u66f4\u65b0<\/strong><br \/>\n<strong>\u2462 Youtube \u5ee3\u544a\u5e36\u4f86\u7684\u4e03\u9805\u66f4\u65b0<\/strong><br \/>\n<strong>\u2463 \u591a\u5a92\u9ad4\u5ee3\u544a\u5e36\u4f86\u7684\u56db\u9805\u66f4\u65b0\u5167\u5bb9<\/strong><\/p>\n<\/blockquote>\n<p>\u73fe\u5728\u5c31\u8ddf\u8457 iSPOT \u7de8\u8f2f\u7fa4\uff0c\u4e00\u8d77\u56de\u9867 2024 Google Ads \u4e0b\u534a\u90e8\u7684\u66f4\u65b0\u5167\u5bb9\u5427 \ud83d\udc96<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd \u96f6\u552e\u5546\u52d9<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12469\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-1024x576.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-150x84.jpg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1-850x478.jpg 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-1.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4eca\u5e74 Google AI \u70ba\u5ee3\u544a\u6240\u63d0\u4f9b\u7684\u6280\u8853\uff0c\u53ef\u6709\u6548\u8207\u8cfc\u7269\u8005\u5efa\u7acb\u6709\u610f\u7fa9\u7684\u806f\u7e6b\uff0c\u4ee5\u63d0\u4f9b\u5f37\u5927\u7684\u6295\u8cc7\u56de\u5831\u7387\u4e26\u63d0\u9ad8\u5fe0\u8aa0\u5ea6\u3002\u4ee5\u4e0b\u662f Google Ads \u9019\u4e00\u5e74\u4f86\u5c0d\u96f6\u552e\u5546\u52d9\u76f8\u95dc\u529f\u80fd\u6240\u9032\u884c\u7684\u66f4\u65b0\uff1a<\/p>\n<p>\u2460 Google \u8cfc\u7269\uff1a\u4f7f\u7528\u65b0\u7684\u3010Google \u8cfc\u7269\u3011\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u589e\u5f37\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u5305\u62ec\u65b0\u7684\u512a\u60e0\u9801\u9762\u548c\u751f\u6210 AI \u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u8cfc\u7269\u8005\u7372\u5f97\u7522\u54c1\u63a8\u85a6\u548c\u6709\u7528\u8a0a\u606f\uff0c\u4ee5\u627e\u5230\u4ed6\u5011\u559c\u6b61\u7684\u7522\u54c1\u3002<br \/>\n\u2461 Product Studio\uff1a\u900f\u904e\u3010Product Studio\u3011\u53ea\u9700\u9ede\u64ca\u5e7e\u4e0b\u5373\u53ef\u5c07\u73fe\u6709\u7522\u54c1\u5716\u50cf\u8f49\u63db\u70ba\u52d5\u614b\u5f71\u7247\u7a81\u51fa\u7522\u54c1\u95dc\u9375\u5c6c\u6027\u548c\u529f\u80fd\u7684\u54c1\u724c\u5f71\u7247\uff0c\u7a81\u51fa\u7522\u54c1\u95dc\u9375\u5c6c\u6027\u548c\u529f\u80fd\u7684\u54c1\u724c\u5f71\u7247<br \/>\n\u2462 \u865b\u64ec\u8a66\u7a7f\uff1a\u900f\u904e\u8cfc\u7269\u5ee3\u544a\u4e2d\u7684\u865b\u64ec\u8a66\u7a7f\u529f\u80fd\uff0c\u00a0\u63d0\u4f9b\u6d88\u8cbb\u8005\u9078\u64c7\u66f4\u6eff\u8db3\u81ea\u8eab\u559c\u597d\u7684\u7522\u54c1\u3002<br \/>\n\u2463 \u4f7f\u7528\u60a8\u7684\u5fe0\u8aa0\u5ea6\u8a08\u5283\u4e26\u5229\u7528\u60a8\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u900f\u904e\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u8cfc\u7269\u5ee3\u544a\u81ea\u8a02\u4fc3\u92b7\u6d3b\u52d5\u3002<br \/>\n\u2192 \u60a8\u53ef\u4ee5\u76f4\u63a5\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u8cfc\u7269\u5ee3\u544a\u4e2d\u70ba\u65b0\u5ba2\u6236\u63d0\u4f9b\u9996\u55ae\u4fc3\u92b7\u6d3b\u52d5\u3002\u91dd\u5c0d\u53ef\u80fd\u6301\u89c0\u671b\u614b\u5ea6\u7684\u65b0\u5ba2\u6236\uff0c\u8b93\u60a8\u7684\u8cfc\u7269\u5ee3\u544a\u812b\u7a4e\u800c\u51fa\u3002<br \/>\n\u2464 Merchant Center Next\uff1a\u900f\u904e Google AI \u5728 Merchant Center Next \u4e2d\u7372\u5f97\u53ef\u884c\u7684\u6548\u679c\u6d1e\u5bdf\uff0c\u63d0\u4f9b\u6548\u80fd\u6307\u5c0e\u4e26\u6982\u8ff0\u5efa\u8b70\u7684\u5f8c\u7e8c\u6b65\u9a5f\uff1b\u4e5f\u53ef\u4ee5\u7528\u7c21\u55ae\u7684\u8a9e\u8a00\u63cf\u8ff0\u60a8\u60f3\u8981\u7684\u5831\u544a\uff0c\u4e26\u900f\u904e\u8996\u89ba\u5316\u5831\u544a\u7acb\u5373\u751f\u6210\u3002<br \/>\n\u2192 \u900f\u904e Merchant Center Next \u4e2d\u7684\u81ea\u52d5\u6298\u6263\u4f86\u6c7a\u5b9a\u6700\u6709\u6548\u7684\u92b7\u552e\u50f9\u683c\u3002<br \/>\n\u2465 \u5e97\u5167\u5eab\u5b58\uff1a\u5e97\u5167\u5eab\u5b58\u8cc7\u8a0a\u6703\u5f9e\u60a8\u7684\u7db2\u7ad9\u4e2d\u63d0\u53d6\uff0c\u4e26\u81ea\u52d5\u6dfb\u52a0\u5230 Merchant Center Next \u5e33\u6236\u4e2d\uff0c\u8b93\u5ee3\u544a\u7528\u6236\u53ef\u4ee5\u8f15\u9b06\u5730\u900f\u904e\u7576\u5730\u5eab\u5b58\u5ee3\u544a\u63d0\u9ad8\u5be6\u9ad4\u5e97\u92b7\u552e\u984d\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83e\udd16 \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12468\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-1024x576.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-150x84.jpg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2-850x478.jpg 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-2.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Google \u65bc\u4eca\u5e74\u63a8\u51fa\u61c9\u7528\u7a0b\u5f0f\u884c\u92b7\u6d3b\u52d5\u91cd\u9ede\u5728\u65bc\u95dc\u6ce8\u8cc7\u7522\u751f\u6210\uff0c\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u63d0\u9ad8\u5275\u9020\u529b\u3001\u63d0\u4f9b\u66f4\u591a\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u7684\u65b9\u6cd5\uff08\u5305\u62ec\u5728 iOS \u4e0a\uff09\u4ee5\u53ca\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u7684\u7e3e\u6548\u3002\u4ee5\u4e0b\u662f\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u4eca\u5e74\u7684\u66f4\u65b0\u5167\u5bb9\uff1a<\/p>\n<p>\u2460 Web to App Connect\uff1a\u7576\u60a8\u5efa\u7acb\u641c\u5c0b\u5ee3\u544a\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6216\u8cfc\u7269\u5ee3\u544a\u6642\uff0c\u00a0\u900f\u904e\u3010<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12131000\">Web \u5230 App Connect<\/a>\u3011\u7684\u81ea\u8a02\u63d0\u793a\u548c\u5efa\u8b70\uff0c\u5be6\u73fe\u66f4\u591a\u61c9\u7528\u7a0b\u5f0f\u5167\u8f49\u63db\u3002<br \/>\n\u2461 \u5c07\u700f\u89bd\u578b\u8f49\u63db\u6574\u5408\u5230 Android \u61c9\u7528\u5ee3\u544a\u7cfb\u5217\u7684\u51fa\u50f9\u4e2d\uff08\u76ee\u524d\u63d0\u4f9b\u6e2c\u8a66\u7248\uff09\u64f4\u5927\u8986\u84cb\u7bc4\u570d\uff0c\u540c\u6642\u512a\u5316\u7e3e\u6548\u76ee\u6a19\u3002<br \/>\n\u2462 \u88dd\u7f6e\u7aef\u8f49\u63db\u8a55\u4f30\uff1a\u88dd\u7f6e\u7aef\u8f49\u63db\u8a55\u4f30\u7684\u3010\u65b0\u589e\u5f37\u529f\u80fd\u3011\u63d0\u9ad8 tCPA iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7684\u53ef\u64f4\u5c55\u6027\u548c\u6548\u679c\u3002\u6b64\u96b1\u79c1\u6b0a\u4fdd\u8b77\u89e3\u6c7a\u65b9\u6848\u4f7f\u7528\u60a8\u5141\u8a31\u7684\u7b2c\u4e00\u65b9\u96fb\u5b50\u90f5\u4ef6\u548c\u96fb\u8a71\u865f\u78bc\u8cc7\u6599\u4f86\u589e\u52a0\u53ef\u7528\u65bc iOS \u61c9\u7528\u7a0b\u5f0f\u512a\u5316\u6d3b\u52d5\u7684\u53ef\u89c0\u5bdf\u8f49\u63db\u3002<br \/>\n\u2463 \u900f\u904e\u61c9\u7528\u5ee3\u544a\u7cfb\u5217\u7684 Uplift \u5be6\u9a57\u6e2c\u8a66\u4e0d\u540c\u5275\u610f\u6982\u5ff5\u7684\u6548\u679c\uff0c\u63d0\u5347\u5be6\u9a57\u914d\u5099\u904b\u884c\u72c0\u6cc1\u6aa2\u67e5\uff0c\u53ef\u5f15\u5c0e\u60a8\u5b8c\u6210\u6210\u529f\u7684\u8a2d\u5b9a\u3002<br \/>\n\u2464 \u52a0\u5f37\u578b\u7d20\u6750\u8cc7\u6e90\u5831\u8868\uff1a\u900f\u904e\u3010\u52a0\u5f37\u578b\u7d20\u6750\u8cc7\u6e90\u5831\u8868\u3011\u67e5\u770b\u548c\u81ea\u8a02\u60a8\u7684\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6210\u6548\u5831\u544a\u3002\u4f9d\u8cc7\u7522\u985e\u578b\u3001\u884c\u92b7\u6d3b\u52d5\u548c\u7db2\u8def\u7d30\u5206\u7e3e\u6548\u5831\u544a\uff0c\u800c\u8f49\u63db\u7387\u548c IPM\uff08\u6bcf\u5343\u6b21\u5c55\u793a\u5b89\u88dd\u6b21\u6578\uff09\u7b49\u65b0\u6307\u6a19\u53ef\u63d0\u4f9b\u66f4\u6e05\u6670\u7684\u5ee3\u544a\u6210\u6548\u548c\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u3002<br \/>\n\u2465 SKAdNetwork\uff1a\u900f\u904e SKAdNetwork \u589e\u5f37\u529f\u80fd\u7372\u5f97\u66f4\u597d\u7684 iOS \u6e2c\u91cf\u548c\u6548\u80fd\uff1a\u73fe\u5728\u5df2\u5728 Google Ads API\u3001\u7b2c\u4e09\u65b9<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12961402\">\u61c9\u7528\u7a0b\u5f0f\u6b78\u56e0\u5408\u4f5c\u5925\u4f34<\/a>\u548c Google Ads UI \u4e2d\u63d0\u4f9b\u65b0\u7684 SKAdNetwork \u5831\u544a\u66f4\u65b0\uff08\u76ee\u524d\u8655\u65bc\u6e2c\u8a66\u968e\u6bb5\uff09\u60a8\u9084\u53ef\u4ee5\u5c07 SKAN \u8f49\u63db\u50f9\u503c\u67b6\u69cb\u8207 Google Ads \u96c6\u6210\uff0c\u4ee5\u63d0\u9ad8 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7cfb\u5217\u4e2d tCPA \u548c tROAS \u51fa\u50f9\u7684\u6548\u679c\u3002<br \/>\n\u2466 \u5b63\u7bc0\u6027\u8abf\u6574\uff1a\u4f7f\u7528\u3010\u5b63\u7bc0\u6027\u8abf\u6574\u3011\u00a0\u6839\u64da\u5373\u5c07\u5230\u4f86\u7684\u4fc3\u92b7\u6d3b\u52d5\u81ea\u52d5\u5957\u7528\u51fa\u50f9\u8b8a\u66f4\u3002<br \/>\n\u2467 Discover feed\uff1a\u7576\u60a8\u5c07 Merchant Center\u00a0Feed\u8207\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7cfb\u5217\u9023\u7d50\u5f8c\uff0c\u60a8\u7684\u5ee3\u544a\u73fe\u5728\u5c31\u53ef\u4ee5\u5728 Discover \u5ee3\u544a\u8cc7\u6e90\u4e0a\u4ee5\u8f2a\u64ad\u683c\u5f0f\u6295\u653e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udcc0 Youtube \u5ee3\u544a<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12467\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-1024x576.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-150x84.jpg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3-850x478.jpg 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-3.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Google \u81f4\u529b\u70ba\u5275\u4f5c\u8005\u5275\u9020\u65b0\u7684\u6a5f\u6703\uff0c\u8b93\u60a8\u53ef\u4ee5\u5728\u5e73\u53f0\u4e0a\u6295\u653e\u7684\u5ee3\u544a\u4e2d\u5145\u5206\u5229\u7528\u9019\u7a2e\u7a0b\u5ea6\u7684\u53c3\u8207\u5ea6\u3002\u4ee5\u4e0b\u662f\u4eca\u5e74\u5ea6\u5e36\u4f86\u7684\u66f4\u65b0\u5167\u5bb9\uff1a<\/p>\n<p>\u2460 \u7b2c\u4e00\u4f4d\u7f6e\uff1a\u73fe\u5728\uff0c\u53ef\u4ee5\u900f\u904e Display &amp; Video 360 \u4ee5\u52d5\u614b\u901f\u7387\u5728\u6240\u6709 YouTube \u5167\u5bb9\u4e2d\u4f7f\u7528\u3010\u7b2c\u4e00\u4f4d\u7f6e\u3011\u529f\u80fd\uff0c\u7372\u5f97\u7b2c\u4e00\u500b\u5ee3\u544a\u4f4d\u4e26\u5438\u5f15\u5c0d\u60a8\u7684\u54c1\u724c\u6700\u611f\u8208\u8da3\u7684\u89c0\u773e\u3002<br \/>\n\u2461 \u5f71\u7247\u89c0\u770b\u6b21\u6578\uff1a\u5728\u3010\u5f71\u7247\u89c0\u770b\u6b21\u6578\u3011\u4f7f\u7528\u65b0\u683c\u5f0f\u7684\u8cfc\u8cb7\u63a7\u4ef6\uff0c\u5c0d\u6bcf\u6b21\u89c0\u770b\u8cbb\u7528\u683c\u5f0f\u9032\u884c\u66f4\u5927\u7a0b\u5ea6\u7684\u81ea\u5b9a\u7fa9\uff0c\u9084\u53ef\u4ee5\u555f\u7528\u50c5\u9650 Shorts \u7684\u5ee3\u544a\u7cfb\u5217\u3002<br \/>\n\u2462 \u5728 YouTube \u9023\u7dda\u96fb\u8996\u4e0a\u5411\u89c0\u773e\u5c55\u793a\u54c1\u724c QR CODE\uff0c\u8b93\u4ed6\u5011\u53ea\u9700\u5728\u624b\u6a5f\u4e0a\u6383\u63cf QR CODE \u5373\u53ef\u9020\u8a2a\u60a8\u7684\u7db2\u7ad9\u3001\u9032\u884c\u8cfc\u8cb7\u6216\u4e86\u89e3\u6709\u95dc\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u66f4\u591a\u8cc7\u8a0a\u3002<br \/>\n\u2463 BrandConnect\uff1a\u900f\u904eBrandConnect \u652f\u63f4\u7684\u65b0\u5408\u4f5c\u5925\u4f34\u5ee3\u544a\uff0c\u60a8\u5c07\u80fd\u5920\u5c07\u5275\u4f5c\u76f4\u63a5\u5e36\u5165\u60a8\u7684 AI \u5f71\u7247\u5ee3\u544a\u4e2d\u3002\u60a8\u4e5f\u53ef\u4ee5\u6839\u64da\u9019\u4e9b\u5f71\u7247\u7684\u89c0\u773e\u5efa\u7acb\u65b0\u7684\u7d30\u5206\u53d7\u773e\u7fa4\u3002<br \/>\n\u2464 YouTube Select Creator Takeovers\uff1a\u900f\u904e\u3010YouTube Select Creator Takeovers\u3011\u8b93\u5275\u4f5c\u8005\u8207\u7c89\u7d72\u7684\u806f\u7e6b\u3002\u54c1\u724c\u53ef\u4ee5\u5728\u7cbe\u9078\u7684\u5275\u4f5c\u8005\u983b\u9053\u4e0a\u64c1\u6709 100% \u7684\u8a71\u8a9e\u6b0a\u3002<br \/>\n\u2465 YouTube Shopping \u806f\u76df\u8a08\u5283\uff1a\u8a72\u8a08\u5283\u5141\u8a31\u5ee3\u544a\u4e3b\u8b93\u6578\u5343\u540d\u7b26\u5408\u689d\u4ef6\u7684\u5275\u4f5c\u8005\u5728\u4ed6\u5011\u7684\u5f71\u7247\u4e2d\u5927\u898f\u6a21\u5c55\u793a\u60a8\u7684\u7522\u54c1\u3002\u60a8\u53ef\u4ee5\u76f4\u63a5\u5f9e Google Merchant Center \u8f15\u9b06\u7ba1\u7406\u8a72\u8a08\u5283\u4e26\u67e5\u770b\u5206\u6790\u7d50\u679c\u3002<br \/>\n\u2466 \u5c55\u793a\u4f4d\u7f6e\uff1a\u60a8\u73fe\u5728\u53ef\u4ee5\u770b\u5230\u60a8\u7684\u5ee3\u544a\u5728\u5404\u7a2e YouTube \u74b0\u5883\uff08\u5305\u62ec Shorts\uff09\u4e0a\u6295\u653e\u7684\u5167\u5bb9\u3002\u6b64\u5916\uff0c\u503c\u5f97\u4fe1\u8cf4\u7684\u7368\u7acb<a href=\"https:\/\/www.youtube.com\/measurementprogram\/\">\u7b2c\u4e09\u65b9\u5408\u4f5c\u5925\u4f34<\/a>\u73fe\u5728\u53ef\u4ee5\u5b58\u53d6\u4e26\u5831\u544a\u8de8\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u7684 Shorts \u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u3002<br \/>\n\u2192 \u900f\u904e\u512a\u5316\u7684\u5c55\u793a\u4f4d\u7f6e\u548c\u4e3b\u984c\u6392\u9664\u4f86\u7ba1\u7406\u60a8\u7684\u5ee3\u544a\u5728 YouTube \u63d2\u64ad\u5ee3\u544a\u548c\u73fe\u5728\u7684 YouTube Shorts \u5ee3\u544a\u4e2d\u7684\u5c55\u793a\u4f4d\u7f6e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfa8 \u591a\u5a92\u9ad4\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12466\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-1024x576.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-1024x576.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-150x84.jpg 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4-850x478.jpg 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-4.jpg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Google \u591a\u5a92\u9ad4\u5ee3\u544a\u501f\u52a9\u65b0\u7684\u5ee3\u544a\u8cc7\u6e90\u548c\u4e00\u7cfb\u5217\u7531 AI \u9a45\u52d5\u7684\u751f\u6210\u5f0f\u5275\u610f\u6539\u9032\uff0c\u60a8\u5c07\u770b\u5230\u591a\u5a92\u9ad4\u5ee3\u544a\u4e2d\u6301\u7e8c\u5275\u65b0\u7684\u5f71\u97ff\u3002\u4ee5\u4e0b\u662f\u4eca\u5e74\u5e36\u4f86\u7684\u66f4\u65b0\u9805\u76ee\uff1a<\/p>\n<p>\u2460 \u900f\u904e X\uff08Twitter\uff09\u4e0a\u7684\u65b0\u7684 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u8cc7\u6e90\uff0c\u6eff\u8db3\u66f4\u591a\u7528\u6236\u7684\u9700\u6c42\u3002\u9069\u7528\u65bc Google Ads \u548c Display &amp; Video 360 \u4e2d\u7684\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u6240\u6709\u570b\u5bb6\u548c\u5730\u5340\u3002<br \/>\n\u2461 \u751f\u6210\u5f0f AI\uff1a\u591a\u5a92\u9ad4\u5ee3\u544a\u53ef\u900f\u904e\u3010\u751f\u6210\u5f0f AI\u3011\u529f\u80fd\uff0c\u5c07\u60a8\u4e0a\u50b3\u7684\u975c\u614b\u5716\u50cf\u8f49\u8b8a\u70ba\u66f4\u5177\u5438\u5f15\u529b\u7684\u52d5\u756b\u8cc7\u7522\u3002<br \/>\n\u2462 \u4f7f\u7528 Google AI \u64f4\u5145\u529f\u80fd\u548c\u8abf\u6574\u4e0a\u50b3\u5716\u50cf\u7684\u9577\u5bec\u6bd4\uff0c\u63d0\u9ad8\u5ee3\u544a\u7684\u6548\u679c\u548c\u9069\u5408\u5ea6\uff0c\u8b93\u5ee3\u544a\u7528\u6236\u80fd\u5920\u4f7f\u7528\u66f4\u591a\u683c\u5f0f\u548c\u5ee3\u544a\u8cc7\u6e90\u3002<br \/>\n\u2463 \u4f7f\u7528 Google AI \u81ea\u52d5\u589e\u5f37\u5f71\u50cf\u89e3\u6790\u5ea6\u548c\u6e05\u6670\u5ea6\uff0c\u00a0\u4ee5\u7372\u5f97\u66f4\u6e05\u6670\u3001\u66f4\u8a73\u7d30\u7684\u5716\u7247\u3002<\/p>\n<hr \/>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf38 \u7d50\u5c3e\uff1a\u9019\u4e00\u5e74 Google \u7684\u767c\u5c55\u901f\u5ea6\u98db\u5feb\uff0c\u771f\u7684\u975e\u5e38\u611f\u8b1d\u6536\u770b\u9019\u4e00\u6574\u5e74 Google Ads \u66f4\u65b0\u5831\u7684\u8b80\u8005\u5011\uff5e\u4f60\u5011\u7684\u95b1\u8b80\u662f iSPOT \u7e7c\u7e8c\u66f8\u5beb\u7684\u52d5\u529b \ud83c\udf1f 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content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-recap-2024-part2-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads 2024 \u5e74\u5ea6\u66f4\u65b0\u7279\u8f2f\uff1a\u4e0b\u96c6 By iSPOT Media \ud83d\udd25\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u6574\u7406 2024 \u5e74 Google Ads \u7684\u91cd\u9ede\u7522\u54c1\u66f4\u65b0\uff1a\u5728\u56de\u9867\u5b8c\u4e0a\u7bc7\u95dc\u65bc\u3010\u6578\u64da\u5de5\u5177\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u548c\u9700\u6c42\u751f\u6210\u5ee3\u544a\u3011\u7684\u66f4\u65b0\uff0c\u9019\u7bc7\u8acb\u4f86\u770b\u770b \u2460 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