{"id":1246,"date":"2018-07-06T08:00:40","date_gmt":"2018-07-06T00:00:40","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1246"},"modified":"2021-01-07T13:30:34","modified_gmt":"2021-01-07T05:30:34","slug":"google-carousel-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-carousel-ads\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Carousel Ads\uff0c\u653e\u9001\u54c1\u724c\u6700\u4f73\u8ce3\u9ede\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\">\u65b0\u7248<\/span><span class=\"s2\"> Carousel Ads <\/span><span class=\"s1\">\u53ef\u6709\u6548\u89f8\u53ca\u6f5b\u5728\u53d7\u773e\uff0c\u4e26\u5229\u7528\u6709\u8da3\u7684\u4e92\u52d5\u5f0f\u9801\u9762\u535a\u5f97\u6d88\u8cbb\u8005\u597d\u611f\u3001\u63d0\u9ad8\u53d7\u773e\u5c0d\u65bc\u65b0\u7522\u54c1\u7684\u610f\u8b58\u3002<\/span><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p class=\"p3\"><span class=\"s2\">Google Carousel Ads <\/span><span class=\"s1\">\u662f\u5c08\u70ba\u884c\u52d5\u88dd\u7f6e\u8a2d\u8a08\u7684\u65b0\u7248\u71c8\u7bb1\u5ee3\u544a\uff0c\u904b\u7528\u9ad8\u4e92\u52d5\u6027\u7684\u8a2d\u8a08\u5411\u5ba2\u7fa4\u5c55\u793a\u5716\u7247\u3001\u5f71\u7247\u3001\u5730\u5716<\/span><span class=\"s2\">&#8230;<\/span><span class=\"s1\">\u7b49\u8c50\u5bcc\u7522\u54c1\u8cc7\u8a0a\uff0c\u5229\u7528\u53ef\u6372\u52d5\u7684\u8da3\u5473\u6027\u9801\u9762\u5438\u5f15\u53d7\u773e\u76ee\u5149\u3002\u6b64\u5916\uff0c\u53ea\u6709\u5728\u4f7f\u7528\u8005\u6ed1\u52d5\u9801\u9762\u3001\u8207\u5ee3\u544a\u5167\u5bb9\u4e92\u52d5\u6642\u624d\u9700\u8981\u4ed8\u8cbb\u3002\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u4f86\u5206\u5c64\u89e3\u69cb<\/span><span class=\"s2\"> Google Carousel Ads <\/span><span class=\"s1\">\u65b0\u7248\u884c\u52d5\u71c8\u7bb1\u5ee3\u544a\u7684\u5f37\u5927\u529f\u80fd\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s4\">Google Carousel Ads <\/span><span class=\"s5\">\u4ecb\u7d39<\/span><\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s2\">Carousel Ads <\/span><span class=\"s1\">\u662f\u4ee5\u7d20\u6750\u70ba\u57fa\u790e\u6240\u8a2d\u8a08\u7684\u5ee3\u544a\u5f62\u5f0f\uff0c\u5916\u89c0\u6709\u884c\u52d5\u7db2\u9801\u5ee3\u544a\u4e92\u52d5\u9080\u8acb\u72c0\u614b\uff08\u53ef\u6ed1\u52d5\uff09\u3001\u884c\u52d5\u7db2\u9801\u5ee3\u544a\u5c55\u958b\u72c0\u614b\uff08\u53ef\u6372\u52d5\uff09\uff0c\u8207\u63d2\u9801\u5f0f\u5ee3\u544a\uff08\u53ef\u6372\u52d5\uff09\u4e09\u7a2e\uff0c\u53ef\u6ed1\u52d5\u7684\u8cc7\u8a0a\u5361\uff0c\u5247\u6709\u5716\u7247\u3001\u5f71\u7247\u3001\u7522\u54c1\u5eab\u3001\u5730\u5716\u9019\u56db\u7a2e\u683c\u5f0f\u3002<\/span><\/p>\n<figure id=\"attachment_1343\" aria-describedby=\"caption-attachment-1343\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1343 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-1-0706.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-1-0706.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-1-0706-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-1-0706-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1343\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<figure id=\"attachment_1344\" aria-describedby=\"caption-attachment-1344\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1344 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-2-0706.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-2-0706.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-2-0706-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/Google-carousel-Ads-2-0706-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1344\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u27aa \u5728\u5ee3\u544a\u4e2d\u4efb\u610f\u52a0\u5165\u5404\u7a2e\u4e0d\u540c\u7684\u8cc7\u8a0a\u5361\uff0c\u6bcf\u5247\u5ee3\u544a\u6700\u591a\u53ef\u52a0\u516510\u5f35<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s1\">Google Carousel Ads <\/span><span class=\"s3\">\u7d44\u6210\u5143\u7d20<\/span><\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s2\">Carousel Ads <\/span><span class=\"s1\">\u7d44\u6210\u7684\u57fa\u672c\u5143\u7d20\u70ba\uff1a\u6a19\u8a8c\u3001\u8a0a\u606f\u3001\u884c\u52d5\u865f\u53ec\u8207\u8cc7\u8a0a\u5361\uff0c\u4ee5\u4e0b\u662f\u9019\u4e9b\u9805\u76ee\u7684\u500b\u5225\u4ecb\u7d39\u3002<\/span><\/p>\n<p class=\"p5\"><strong><span class=\"s7\"><span style=\"color: #008080;\">Logo<\/span><\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">\u4e0d\u8ad6\u662f\u9080\u8acb\u6216\u5c55\u958b\u72c0\u614b\u7684\u5ee3\u544a\uff0c\u6a19\u984c\u4e2d\u90fd\u6703\u986f\u793a\u6b64\u5716\u7247\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u70ba\u4e86\u5448\u73fe\u826f\u597d\u5c0d\u6bd4\uff0c\u5efa\u8b70\u4f7f\u7528<\/span><span class=\"s2\"> PNG<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">JPG <\/span><span class=\"s1\">\u6216\u975c\u614b<\/span><span class=\"s2\"> GIF <\/span><span class=\"s1\">\u6a94\u6848\uff0c\u4e0d\u900f\u660e\u5ea6\u70ba<\/span><span class=\"s2\"> 80% <\/span><span class=\"s1\">\u7684\u9ed1\/\u767d\u80cc\u666f\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u6a94\u6848<\/span><span class=\"s2\"> &lt; 200 KB<\/span><span class=\"s1\">\uff0c\u6700\u5c0f\u5c3a\u5bf8\u70ba<\/span><span class=\"s2\"> 50 x 50 <\/span><span class=\"s1\">\u50cf\u7d20\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #008080;\"><strong><span class=\"s8\">\u8a0a\u606f<\/span><\/strong><\/span><\/p>\n<ul>\n<li><span class=\"s1\">\u91dd\u5c0d\u5546\u5bb6\u53ca\u7522\u54c1\u6216\u670d\u52d9\u63d0\u4f9b\u984d\u5916\u8cc7\u8a0a\u7684\u4fc3\u92b7\u8a0a\u606f\uff0c\u7528\u65bc\u9080\u8acb\u3001\u5c55\u958b\u72c0\u614b\u7684\u63cf\u8ff0\u3002<\/span><\/li>\n<li>\u7576\u5ee3\u544a\u70ba\u52d5\u756b\u5f62\u5f0f\u6642\uff0c\u8a0a\u606f\u6703\u4ee5\u5169\u884c\u6587\u5b57\u3001\u6bcf<span class=\"s2\" style=\"text-indent: 0em;\"> 8 <\/span><span class=\"s1\" style=\"text-indent: 0em;\">\u79d2\u9418\u6372\u52d5\u4e00\u6b21\u5448\u73fe\u3002<\/span><\/li>\n<li>\u6587\u5b57\u5e45\u5ea6\u5efa\u8b70<span class=\"s2\" style=\"text-indent: 0em;\"> 1~3 <\/span><span class=\"s1\" style=\"text-indent: 0em;\">\u884c\uff0c\u6bcf\u884c<\/span><span class=\"s2\" style=\"text-indent: 0em;\"> &lt; 35 <\/span><span class=\"s1\" style=\"text-indent: 0em;\">\u500b\u534a\u5f62\u5b57\u5143\uff0c\u5168\u5f62\u5b57\u5143<\/span><span class=\"s2\" style=\"text-indent: 0em;\"> &lt; 17 <\/span><span class=\"s1\" style=\"text-indent: 0em;\">\u500b\u3002<\/span><\/li>\n<\/ul>\n<p class=\"p5\"><strong><span class=\"s8\" style=\"color: #008080;\">\u884c\u52d5\u865f\u53ec<\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">\u4fc3\u4f7f\u6d88\u8cbb\u8005\u99ac\u4e0a\u56de\u61c9\u7684\u6587\u5b57\uff0c\u4f8b\u5982\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u6216\u300c\u9020\u8a2a\u7db2\u7ad9\u300d\uff0c\u70ba\u5c55\u958b\u72c0\u614b\u7684\u5ee3\u544a\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u53ef\u4f9d\u7167\u9700\u6c42\u8abf\u6574\u5167\u5bb9\u8a0a\u606f\u548c\u884c\u52d5\u865f\u53ec\u6587\u5b57\u7684\u9806\u5e8f\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u9664\u975e\u5ee3\u544a\u63a1\u7528\u81ea\u8a02\u9080\u8acb\uff08\u5982\uff0c\u884c\u52d5\u865f\u53ec\u6700\u7d42\u5230\u9054\u7db2\u5740\uff09\uff0c\u5426\u5247<\/span><span class=\"s2\"> AdWords <\/span><span class=\"s1\">\u6703\u81ea\u52d5\u7522\u751f\u6309\u9215\u6587\u5b57\u3002<\/span><\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s6\">\u261e<\/span> <span class=\"s1\">\u884c\u52d5\u865f\u53ec\u6700\u7d42\u5230\u9054\u7db2\u5740<\/span><span class=\"s2\"> <a href=\"https:\/\/support.google.com\/adwords\/answer\/6049217\"><span class=\"s9\">\u88dc\u5145\u8aaa\u660e<\/span><\/a><\/span><\/p>\n<p class=\"p5\"><strong><span class=\"s10\" style=\"color: #008080;\">\u8cc7\u8a0a\u5361<\/span><\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">\u6574\u7406\u51fa\u4f60\u5e0c\u671b\u4f7f\u7528\u8005\u770b\u5230\u7684\u5167\u5bb9\uff0c\u5305\u542b\u5716\u7247\u3001\u5f71\u7247\u3001\u5730\u5716\u6216\u7522\u54c1\u5716\u5eab\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s4\">Google Carousel Ads <\/span><span class=\"s5\">\u512a\u52e2\u89e3\u6790<\/span><\/span><\/strong><\/h3>\n<p class=\"p5\"><span class=\"s1\">\u5c0d\u65bc\u65b0\u7522\u54c1\u800c\u8a00\uff0c\u65b0\u7248<\/span><span class=\"s2\"> Carousel Ads<\/span> <span class=\"s1\">\u662f\u4e00\u9805\u5341\u5206\u597d\u7528\u7684\u50b3\u64ad\u5a92\u4ecb\uff0c<\/span><span class=\"s1\">\u53ef\u5728\u5ee3\u544a\u4e2d\u5448\u73fe\u4e0a\u5e02\u5ba3\u50b3\u5f71\u7247\u3001\u7522\u54c1\u5716\u3001\u5f71\u7247<\/span><span class=\"s2\">&#8230;<\/span><span class=\"s1\">\u7b49\u9ad8\u54c1\u8cea\u5ee3\u544a\u7d20\u6750\uff08\u7531<\/span><span class=\"s2\"> Google Merchant Center Data feed <\/span><span class=\"s1\">\u5e36\u51fa\uff09\uff0c\u6709\u6548\u63d0\u9ad8\u6d88\u8cbb\u8005\u5c0d\u65b0\u7522\u54c1\u7684\u54c1\u724c\u610f\u8b58\uff0c\u4e14\u53ea\u6709\u5728\u4f7f\u7528\u8005\u6ed1\u52d5\u5ee3\u544a\u5167\u5bb9\u6642\u624d\u9700\u4ed8\u8cbb\u3002<\/span><\/p>\n<p class=\"p5\"><strong><span style=\"color: #008080;\"><span class=\"s7\">Google Carousel Ads <\/span><span class=\"s8\">\u56db\u5927\u91cd\u9ede<\/span><\/span><\/strong><\/p>\n<figure id=\"attachment_1346\" aria-describedby=\"caption-attachment-1346\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1346 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/GOOGLE-CAROUSEL-ADS-intro-4-0706.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/GOOGLE-CAROUSEL-ADS-intro-4-0706.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/GOOGLE-CAROUSEL-ADS-intro-4-0706-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/GOOGLE-CAROUSEL-ADS-intro-4-0706-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1346\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li class=\"p5\"><span class=\"s1\">\u6293\u4f4f\u4f7f\u7528\u8005\u76ee\u5149\uff1a\u900f\u904e\u8c50\u5bcc\u7684\u5f71\u50cf\u7d20\u6750\uff0c\u5448\u73fe\u7522\u54c1\u6700\u4f73\u512a\u9ede\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u7acb\u5373\u8cfc\u8cb7\uff1a\u4f7f\u7528\u5716\u7247\u548c\u5f71\u7247\u5ba3\u50b3\u4e3b\u8981\u7522\u54c1\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u6578\u4f4d\u5316<\/span><span class=\"s2\"> DM<\/span><span class=\"s1\">\uff1a\u9023\u7d50<\/span><span class=\"s2\"> Google Merchant Center Data Feed <\/span><span class=\"s1\">\u6216\u4e0a\u50b3\u7522\u54c1\u5716\u7247\uff0c\u4ee5\u5f37\u8abf\u7522\u54c1\u8cc7\u8a0a\u3002<br \/>\n\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u5730\u9ede\u8cc7\u8a0a\uff0c\u63d0\u5347\u7acb\u5373\u63a1\u53d6\u884c\u52d5\u7684\u53ef\u80fd\u6027\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u6709\u6548\u63d0\u5347\u696d\u7e3e<\/span><span class=\"s1\">\uff1a<\/span><span class=\"s2\">GDN Carousel Ads <\/span><span class=\"s1\">\u80fd\u5920\u5e6b\u52a9\u5ee3\u544a\u4e3b\u4fc3\u92b7\u7522\u54c1\u4e26\u63d0\u5347\u696d\u7e3e<\/span><\/li>\n<\/ul>\n<p class=\"p11\"><strong><span style=\"color: #008080;\"><span class=\"s8\">Google Carousel Ads <\/span><span class=\"s12\">\u61c9\u7528<\/span><\/span><\/strong><\/p>\n<ul>\n<li class=\"p11\"><span class=\"s3\">\u6307\u5b9a\u76ee\u6a19\uff1a<br \/>\n<\/span><span class=\"s1\">Affinity <\/span><span class=\"s3\">\u8208\u8da3\u76f8\u4f3c\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"s1\"><br \/>\nIn-Marketing <\/span><span class=\"s3\">\u6f5b\u5728\u76ee\u6a19\u6d88\u8cbb\u8005<\/span><span class=\"s1\"><br \/>\nCustom Affinity <\/span><span class=\"s3\">\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"s1\"><br \/>\nDemographic <\/span><span class=\"s3\">\u5ba2\u5c64<\/span><\/li>\n<li class=\"p11\">\u8cc7\u8a0a\u5361\uff1a\u5c55\u793a\u65b0\u7522\u54c1\u7684\u5716\u7247\u8cc7\u8a0a\u5361\u53ca\u4e0a\u5e02\u5ba3\u50b3\u5f71\u7247\u3002<\/li>\n<li class=\"p11\">\u8a55\u4f30\u6210\u6548\uff1a\u900f\u904e<span class=\"s2\" style=\"text-indent: 0em;\"> Brand Lift Survey \u54c1\u724c\u63d0\u5347\u8abf\u67e5\u5de5\u5177<\/span><span class=\"s1\" style=\"text-indent: 0em;\">\u8ffd\u8e64\u81ea\u5bb6\u54c1\u724c\u548c\u7522\u54c1\u7684\u641c\u5c0b\u67e5\u8a62\u6210\u9577\u7387\u3002<\/span><\/li>\n<\/ul>\n<p class=\"p5\"><strong><span style=\"color: #008080;\"><span class=\"s7\">Google Carousel Ads <\/span><span class=\"s8\">\u4f7f\u7528\u7bc4\u4f8b<\/span><\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">\u96fb\u4fe1\u7522\u696d\uff1a\u63a8\u51fa\u65b0\u6a5f\u578b\u865f\u6642\uff0c\u53ef\u5229\u7528<\/span><span class=\"s2\"> Google Carousel Ads <\/span><span class=\"s1\">\u653e\u9001\u958b\u7bb1\u5f71\u7247\u548c\u5176\u4ed6\u4e0a\u5e02\u5ba3\u50b3\u5f71\u7247\u3002<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">\u50a2\u4ff1\u7522\u696d\uff1a\u4ee5\u5716\u7247\u8cc7\u8a0a\u5361\u6216\u5c45\u5bb6\u4f48\u7f6e\u89e3\u8aaa\u5f71\u7247\u4f86\u51f8\u986f\u7522\u54c1\u7279\u8272\u3002<\/span><\/li>\n<li class=\"p5\"><span 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