{"id":12759,"date":"2025-04-08T11:00:41","date_gmt":"2025-04-08T03:00:41","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12759"},"modified":"2025-03-26T16:36:12","modified_gmt":"2025-03-26T08:36:12","slug":"google-ads-update-2025-3","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-3\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e09\u6708\u4efd\u66f4\u65b0\u00a0\ud83d\udc96"},"content":{"rendered":"
\n

\ud83d\udcac \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u96a8\u8457\u5f71\u97f3\u5167\u5bb9\u8d8a\u4f86\u8d8a\u53d7\u5230\u6d88\u8cbb\u8005\u9752\u775e\uff0cGoogle Ads \u65bc\u4eca\u5e74\u4e09\u6708\u518d\u5ea6\u63a8\u51fa\u91cd\u8981\u66f4\u65b0\uff0c\u91dd\u5c0d YouTube \u983b\u9053\u7684\u6210\u6548\u8ffd\u8e64\u53ca\u5f71\u97f3\u5ee3\u544a\u7d20\u6750\u7684\u6700\u4f73\u5316\u529f\u80fd\u9032\u884c\u4e86\u5168\u9762\u5347\u7d1a\u3002\u672c\u6587\u5c07\u70ba\u60a8\u89e3\u6790\u6b64\u6b21\u66f4\u65b0\u7684\u91cd\u9ede\u5167\u5bb9\uff0c\u52a9\u60a8\u9032\u4e00\u6b65\u638c\u63e1\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\uff0c\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udfac \u66f4\u65b0\u4e00\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6574\u5408 YouTube \u8a02\u95b1\u8f49\u63db<\/strong><\/span><\/p>\n

\u6b64\u6b21\u66f4\u65b0\u7684\u4eae\u9ede\u4e4b\u4e00\uff0c\u662f Google \u5c07 YouTube \u5e73\u53f0\u7684\u300c\u983b\u9053\u8a02\u95b1\u300d\u4e8b\u4ef6\u6574\u5408\u70ba\u53ef\u8ffd\u8e64\u7684\u8f49\u63db\u884c\u52d5\u3002\u4ee5\u5f80 Google Ads \u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\u591a\u4ee5\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u6216\u4fc3\u6210\u92b7\u552e\u8f49\u63db\u70ba\u76ee\u6a19\uff0c\u6b64\u6b21\u66f4\u65b0\u5247\u63d0\u4f9b\u65b0\u7684\u9078\u9805\uff1a\u5ee3\u544a\u4e3b\u80fd\u5c07 YouTube \u983b\u9053\u8a02\u95b1\u8a2d\u5b9a\u70ba\u660e\u78ba\u7684\u8f49\u63db\u76ee\u6a19\u3002\u900f\u904e\u6b64\u9805\u6574\u5408\uff0cGoogle Ads \u5e33\u6236\u8207 YouTube \u983b\u9053\u9023\u7d50\u5f8c\uff0c\u53ef\u5373\u6642\u8ffd\u8e64\u4f7f\u7528\u8005\u8a02\u95b1\u983b\u9053\u7684\u884c\u70ba\uff0c\u7cfb\u7d71\u5c07\u80fd\u66f4\u7cbe\u78ba\u5730\u5206\u6790\u5ee3\u544a\u6210\u6548\uff0c\u4e26\u9032\u4e00\u6b65\u512a\u5316\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u63d0\u5347\u983b\u9053\u7684\u8a02\u95b1\u4eba\u6578\u3002<\/p>\n

\"\"<\/p>\n

\u2728 \u6b64\u5916\uff0cGoogle \u63d0\u4f9b\u4e86\u5169\u7a2e\u51fa\u50f9\u6a21\u5f0f\u5354\u52a9\u5ee3\u544a\u4e3b\u9054\u6210\u6b64\u76ee\u6a19\uff1a<\/span><\/strong><\/p>\n

\u2460 \u8986\u84cb\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\uff1a\u5728\u8a2d\u5b9a\u7684\u9810\u7b97\u7bc4\u570d\u5167\uff0c\u76e1\u53ef\u80fd\u63d0\u9ad8\u983b\u9053\u8a02\u95b1\u4eba\u6578\u3002
\n\u2461 \u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9\uff1a\u8a2d\u5b9a\u6bcf\u6b21\u8a02\u95b1\u7684\u55ae\u6b21\u8f49\u63db\u50f9\u683c\uff0c\u7cbe\u6e96\u63a7\u5236\u6210\u672c\u3002<\/p>\n

\u82e5\u60a8\u5e0c\u671b\u5c07 YouTube \u983b\u9053\u8a02\u95b1\u8a2d\u7f6e\u70ba\u5ee3\u544a\u76ee\u6a19\uff0c\u53ef\u65bc Google Ads \u5e33\u6236\u5167\u7684\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\u9801\u9762\u9032\u884c\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n

Step1. \u5efa\u7acb\u65b0\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u5728\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u4e2d\u9078\u64c7\u300c\u9700\u6c42\u958b\u767c\u300d\u3002
\nStep2. \u5728\u8f49\u63db\u884c\u52d5\u7684\u8a2d\u5b9a\u9801\u9762\u9078\u64c7\u300c\u8f49\u63db\u300d\u5f8c\uff0c\u6307\u5b9a\u300c\u53c3\u8207 (YouTube \u4ee3\u865f)\u300d\u4f5c\u70ba\u65b0\u589e\u52a0\u7684\u8f49\u63db\u76ee\u6a19\u3002
\nStep3. \u6700\u5f8c\uff0c\u9078\u64c7\u5f71\u97f3\u5ee3\u544a\u683c\u5f0f\uff0c\u5b8c\u6210\u8a2d\u7f6e\u5373\u53ef\u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb \u6b64\u66f4\u65b0\u80fd\u5e6b\u52a9\u54c1\u724c\u66f4\u6709\u6548\u5730\u63d0\u5347 YouTube \u983b\u9053\u7684\u8a02\u95b1\u4eba\u6578\uff0c\u5c07\u5ee3\u544a\u6295\u653e\u6548\u76ca\u64f4\u5c55\u81f3\u983b\u9053\u7684\u9577\u671f\u6210\u9577\u3002<\/strong><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83c\udf10 \u66f4\u65b0\u4e8c\u3001\u5f71\u7247\u5f37\u5316\u529f\u80fd\u5168\u9762\u64f4\u5927\u652f\u63f4 VVC \u5ee3\u544a<\/span><\/strong><\/h3>\n

\u9664\u4e86 YouTube \u983b\u9053\u8a02\u95b1\u529f\u80fd\u7684\u6574\u5408\u4e4b\u5916\uff0c\u4e09\u6708\u53e6\u4e00\u500b\u91cd\u8981\u66f4\u65b0\u662f\u5c07 Google Ads\u300c\u5f71\u7247\u5f37\u5316\u529f\u80fd\u300d\u7684\u61c9\u7528\u7bc4\u570d\u9032\u4e00\u6b65\u62d3\u5c55\uff0c\u5168\u9762\u958b\u653e\u652f\u63f4 VVC\uff08Video View Campaign\uff0c\u5f71\u7247\u89c0\u770b\u5ee3\u544a\uff09\u5ee3\u544a\u985e\u578b\u3002<\/p>\n

\u300c\u5f71\u7247\u5f37\u5316\u529f\u80fd\u300d\u53ef\u81ea\u52d5\u5c07\u50b3\u7d71\u6a6b\u5411\u5f71\u7247\u8f49\u63db\u70ba\u66f4\u9069\u5408\u624b\u6a5f\u89c0\u770b\u7684\u76f4\u5411\u5f71\u7247\uff0c\u6216\u7522\u51fa\u8f03\u77ed\u4e14\u66f4\u7b26\u5408\u7576\u4e0b\u4f7f\u7528\u8005\u89c0\u770b\u7fd2\u6163\u7684\u77ed\u7248\u5f71\u7247\uff0c\u63d0\u5347\u7528\u6236\u4e92\u52d5\u8207\u5ee3\u544a\u6548\u679c\u3002\u5982\u4eca\uff0c\u5f71\u7247\u89c0\u770b\u5ee3\u544a\u4e5f\u80fd\u4f7f\u7528\u6b64\u529f\u80fd\uff0c\u8868\u793a\u54c1\u724c\u53ef\u66f4\u9748\u6d3b\u5730\u904b\u7528\u5f71\u97f3\u7d20\u6750\uff0c\u4e26\u5f9e\u4e2d\u6316\u6398\u66f4\u5927\u7684\u5ee3\u544a\u6210\u6548\u3002<\/p>\n

\"\"<\/p>\n

\u5177\u9ad4\u7684\u5f71\u7247\u5f37\u5316\u529f\u80fd\u5305\u62ec<\/span><\/strong><\/p>\n

\u2460 \u7ffb\u8f49\u5f71\u7247\u5ee3\u544a\uff1a\u81ea\u52d5\u5c07\u6a6b\u5411\u5f71\u7247\u8f49\u6210\u76f4\u5411\u683c\u5f0f\uff0c\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u3002
\n\u2461 \u7e2e\u77ed\u5f71\u7247\u5ee3\u544a\uff1a\u7522\u51fa\u8f03\u77ed\u4e14\u7cbe\u7149\u7684\u5f71\u7247\u7248\u672c\uff0c\u63d0\u9ad8\u89c0\u770b\u5b8c\u6574\u7387\u3002<\/p>\n

\u53e6\u5916\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cGoogle Ads \u63d0\u4f9b\u66f4\u9ad8\u7684\u5f48\u6027\uff0c\u5141\u8a31\u54c1\u724c\u96a8\u6642\u4f9d\u9700\u6c42\u95dc\u9589\u5f71\u7247\u5f37\u5316\u529f\u80fd\uff0c\u76ee\u524d\u5df2\u652f\u63f4\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff0c\u4ee5\u53ca\u6700\u65b0\u52a0\u5165\u7684\u5f71\u7247\u89c0\u770b\u5ee3\u544a\u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb <\/strong>\u82e5\u8981\u555f\u7528\u5f71\u7247\u5f37\u5316\u529f\u80fd\uff0c\u5ee3\u544a\u4e3b\u53ea\u9700\u65bc\u5efa\u7acb\u65b0\u7684\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u65bc\u5a92\u9ad4\u7d20\u6750\u8a2d\u5b9a\u9801\u9762\u958b\u555f\u300c\u5f71\u7247\u5f37\u5316\u529f\u80fd\u300d\uff0c\u4e26\u9078\u64c7\u60f3\u8981\u751f\u6210\u7684\u5f71\u7247\u7248\u672c\uff08\u76f4\u5411\u6216\u8f03\u77ed\u7248\u672c\u5f71\u7247\uff09\uff0c\u7cfb\u7d71\u5373\u6703\u81ea\u52d5\u8655\u7406\u3002<\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83d\udc41 \u7d50\u8a9e<\/strong><\/span><\/h3>\n

\u6b64\u6b21 Google Ads \u7684\u4e09\u6708\u4efd\u66f4\u65b0\uff0c\u8457\u91cd\u65bc\u5e6b\u52a9\u54c1\u724c\u4ee5\u66f4\u7cbe\u78ba\u7684\u65b9\u5f0f\u8ffd\u8e64 YouTube \u8a02\u95b1\u6210\u6548\uff0c\u4e26\u66f4\u5f48\u6027\u5730\u5229\u7528\u5f71\u97f3\u5ee3\u544a\u7d20\u6750\uff0c\u8cbc\u8fd1\u4f7f\u7528\u8005\u884c\u70ba\u504f\u597d\u8207\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u7fd2\u6163\u3002\u5efa\u8b70\u54c1\u724c\u8207\u96fb\u5546\u696d\u8005\u5118\u65e9\u638c\u63e1\u9019\u4e9b\u65b0\u529f\u80fd\uff0c\u900f\u904e YouTube \u8a02\u95b1\u8f49\u63db\u8ffd\u8e64\u53ca\u5f71\u7247\u5f37\u5316\u529f\u80fd\uff0c\u5168\u9762\u63d0\u5347\u5f71\u97f3\u5ee3\u544a\u7684\u8868\u73fe\uff0c\u5275\u9020\u66f4\u5177\u6210\u6548\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u7cbe\u6e96\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n

\n

\u2728 \u5ef6\u4f38\u95b1\u8b80\uff1a\u5f71\u7247\u5f37\u5316\u529f\u80fd\uff08\u5f71\u7247\uff09<\/a>\u3001\u5f71\u7247\u5f37\u5316\u529f\u80fd\uff08\u6587\u5b57\uff09<\/a>\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684 YouTube\u300c\u53c3\u8207\u300d\u76ee\u6a19<\/a><\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udf08 \u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u5ee3\u544a\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff01<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

YouTube \u8a02\u95b1\u8f49\u63db\u8207\u5f71\u7247\u5f37\u5316\u529f\u80fd\u5168\u65b0\u5347\u7d1a \ud83d\udcab<\/p>\n","protected":false},"author":1,"featured_media":12781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,93,836,376,294,744],"class_list":["post-12759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-youtube","tag-836","tag-376","tag-294","tag-744"],"yoast_head":"\n\u3010Google \u71df\u990a\u3011Google Ads \u4e09\u6708\u4efd\u66f4\u65b0\u00a0\ud83d\udc96 By iSPOT Media<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u96a8\u8457\u5f71\u97f3\u5167\u5bb9\u8d8a\u4f86\u8d8a\u53d7\u5230\u6d88\u8cbb\u8005\u9752\u775e\uff0cGoogle Ads \u65bc\u4eca\u5e74\u4e09\u6708\u518d\u5ea6\u63a8\u51fa\u91cd\u8981\u66f4\u65b0\uff0c\u91dd\u5c0d YouTube \u983b\u9053\u7684\u6210\u6548\u8ffd\u8e64\u53ca\u5f71\u97f3\u5ee3\u544a\u7d20\u6750\u7684\u6700\u4f73\u5316\u529f\u80fd\u9032\u884c\u4e86\u5168\u9762\u5347\u7d1a\u3002\u672c\u6587\u5c07\u70ba\u60a8\u89e3\u6790\u6b64\u6b21\u66f4\u65b0\u7684\u91cd\u9ede\u5167\u5bb9\uff0c\u52a9\u60a8\u9032\u4e00\u6b65\u638c\u63e1\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\uff0c\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-3\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" 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