{"id":12846,"date":"2025-05-13T11:00:11","date_gmt":"2025-05-13T03:00:11","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12846"},"modified":"2025-05-20T11:13:57","modified_gmt":"2025-05-20T03:13:57","slug":"google-ads-update-2025-4","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-4\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u56db\u6708\u4efd\u66f4\u65b0\u00a0\ud83d\udce2"},"content":{"rendered":"
\n

\ud83d\udcac \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u56db\u6708\u4efd\u7684 Google Ads \u518d\u6b21\u63a8\u51fa\u591a\u9805\u91cd\u8981\u66f4\u65b0\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u900f\u904e\u66f4\u7cbe\u78ba\u7684\u6295\u653e\u7b56\u7565\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u679c\u53ca\u5ba2\u6236\u7559\u5b58\u7387\u3002\u6b64\u6b21\u66f4\u65b0\u6db5\u84cb\u4e86\u5e95\u90e8\u641c\u5c0b\u5ee3\u544a\u95dc\u806f\u6027\u3001\u9867\u5ba2\u751f\u547d\u9031\u671f\u76ee\u6a19\u8207\u5716\u7247\u7d20\u6750\u63a7\u5236\u7b49\u591a\u500b\u9762\u5411\uff0c\u672c\u6587\u5c07\u8a73\u76e1\u8aaa\u660e\u5404\u9805\u66f4\u65b0\u8981\u9ede\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u8207\u96fb\u5546\u5ba2\u6236\u5145\u5206\u638c\u63e1\u6700\u65b0\u5ee3\u544a\u5de5\u5177\uff0c\u6301\u7e8c\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u3002<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83d\udd0d\u66f4\u65b0\u4e00\u3001\u641c\u5c0b\u5ee3\u544a\u5e95\u90e8\u4f4d\u7f6e\u512a\u5316<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u70ba\u63d0\u5347\u641c\u5c0b\u7d50\u679c\u9801\u9762\u5e95\u90e8\u5ee3\u544a\u7684\u95dc\u806f\u6027\u8207\u7528\u6236\u9ad4\u9a57\uff0cGoogle Ads \u63a8\u51fa\u4e86\u4e00\u9805\u91cd\u8981\u8b8a\u9769\u3002\u904e\u53bb\uff0c\u5ee3\u544a\u4e3b\u901a\u5e38\u53ea\u80fd\u5728\u55ae\u4e00\u4f4d\u7f6e\u520a\u767b\u5ee3\u544a\uff0c\u4f46\u6b64\u6b21\u66f4\u65b0\u5f8c\uff0c\u5df2\u6295\u653e\u9802\u7aef\u5ee3\u544a\u7684\u5ee3\u544a\u4e3b\u4ea6\u53ef\u53c3\u8207\u9801\u9762\u5e95\u90e8\u5ee3\u544a\u4f4d\u7f6e\u7684\u7af6\u50f9\u3002<\/p>\n

Google \u7684\u7814\u7a76\u767c\u73fe\uff0c\u7528\u6236\u5728\u67e5\u770b\u641c\u5c0b\u7d50\u679c\u6642\uff0c\u6703\u5411\u4e0b\u6372\u52d5\u67e5\u770b\u66f4\u591a\u5167\u5bb9\uff0c\u4f46\u82e5\u5e95\u90e8\u5167\u5bb9\u95dc\u806f\u6027\u4e0d\u8db3\uff0c\u5f80\u5f80\u6703\u8fd4\u56de\u9801\u9762\u9802\u7aef\uff0c\u5f71\u97ff\u7528\u6236\u9ad4\u9a57\u3002\u7d93\u904e\u6578\u6708\u6e2c\u8a66\uff0c\u6b64\u7b56\u7565\u986f\u8457\u6539\u5584\u4e86\u5ee3\u544a\u76f8\u95dc\u6027\uff0c\u5e95\u90e8\u5ee3\u544a\u66dd\u5149\u7387\u63d0\u5347\u7d04 10%\uff0c\u8f49\u63db\u7387\u66f4\u63d0\u5347\u7d04 14%\u3002<\/p>\n

\n

\ud83d\ude80 \u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u96d6\u7136\u540c\u4e00\u5ee3\u544a\u4e3b\u53ef\u53c3\u8207\u9802\u7aef\u8207\u5e95\u90e8\u7af6\u50f9\uff0c\u4f46\u4e26\u4e0d\u6703\u540c\u6642\u5728\u76f8\u540c\u4f4d\u7f6e\u520a\u767b\u591a\u5247\u5ee3\u544a\uff0c\u4e14\u9802\u7aef\u8207\u5e95\u90e8\u7684\u5ee3\u544a\u5167\u5bb9\u53ef\u80fd\u6703\u56e0\u60c5\u5883\u8cc7\u8a0a\u4e0d\u540c\u800c\u6709\u6240\u5dee\u7570\u3002<\/strong><\/p>\n<\/blockquote>\n

<\/h3>\n

\ud83c\udf08 \u66f4\u65b0\u4e8c\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n

\u2460 \u5ba2\u6236\u7559\u5b58\u7387\u76ee\u6a19<\/span><\/strong><\/p>\n

\"\"<\/p>\n

Google Ads \u6b63\u5f0f\u63a8\u51fa\u5168\u65b0\u7684\u300c\u5ba2\u6236\u7559\u5b58\u7387\u76ee\u6a19\u300d\uff0c\u65e8\u5728\u63d0\u5347\u5c0d\u6d41\u5931\u9867\u5ba2\u7684\u91cd\u65b0\u63a5\u89f8\u6210\u6548\u3002\u900f\u904e\u6b64\u76ee\u6a19\u8a2d\u5b9a\uff0c\u5ee3\u544a\u4e3b\u80fd\u5920\u70ba\u6d41\u5931\u9867\u5ba2\u8a2d\u5b9a\u66f4\u9ad8\u7684\u51fa\u50f9\uff0c\u4e26\u4e14\u6307\u660e\u751f\u547d\u9031\u671f\u50f9\u503c\u8f03\u9ad8\u7684\u9867\u5ba2\u7fa4\uff0c\u512a\u5148\u91dd\u5c0d\u5176\u6295\u653e\u5ee3\u544a\u3002<\/p>\n

\u6b64\u5916\uff0c\u91dd\u5c0d\u300c\u50c5\u9650\u65b0\u5ba2\u300d\u8207\u300c\u65b0\u5ba2\u50f9\u503c\u300d\u6a21\u5f0f\uff0c\u5ee3\u544a\u6d3b\u52d5\u5831\u8868\u5c07\u65b0\u589e\u300c\u7372\u53d6\u65b0\u5ba2\u6210\u672c\u300d\u8cc7\u6599\u6b04\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u66f4\u6e05\u6670\u5730\u5206\u6790\u8207\u7ba1\u7406\u7372\u5ba2\u6210\u672c\u3002<\/p>\n

\u2461 \u5716\u7247\u7d20\u6750\u63a7\u5236\u9078\u9805\u589e\u5f37<\/strong><\/span><\/p>\n

\u70ba\u63d0\u9ad8\u5ee3\u544a\u7d20\u6750\u7684\u591a\u6a23\u6027\u8207\u6210\u6548\uff0cGoogle Ads \u589e\u52a0\u4e86\u5716\u7247\u7d20\u6750\u63a7\u5236\u529f\u80fd\u3002\u555f\u7528\u6b64\u529f\u80fd\u5f8c\uff0c\u5ee3\u544a\u6d3b\u52d5\u53ef\u81ea\u52d5\u5f9e\u5230\u9054\u7db2\u9801\u64f7\u53d6\u5716\u7247\u7d20\u6750\uff0c\u8c50\u5bcc\u5ee3\u544a\u5167\u5bb9\u3002<\/p>\n

\u53e6\u5916\uff0c\u5716\u7247\u5f37\u5316\u529f\u80fd\u53ef\u9032\u4e00\u6b65\u512a\u5316\u73fe\u6709\u5716\u7247\uff0c\u4f8b\u5982\u900f\u904e\u88c1\u526a\u81ea\u52d5\u7522\u751f\u9069\u5408\u4e0d\u540c\u5ee3\u544a\u7a7a\u9593\u7684\u5716\u7247\u7248\u672c\uff0c\u672a\u4f86\u9084\u5c07\u52a0\u5165\u53d6\u6d88\u88c1\u526a\u6216\u70ba\u5716\u7247\u589e\u6dfb\u52d5\u756b\u6548\u679c\u7b49\u529f\u80fd\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5275\u9020\u66f4\u5177\u5438\u5f15\u529b\u7684\u5ee3\u544a\u5167\u5bb9\u3002<\/p>\n

\u2462 \u6392\u9664\u95dc\u9375\u5b57\u6578\u91cf\u5927\u5e45\u589e\u52a0<\/strong><\/span><\/p>\n

\u5148\u524d\uff0c\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u6578\u91cf\u9650\u5236\u70ba100\u500b\uff0c\u4f46\u7d93\u5ee3\u544a\u4e3b\u56de\u994b\u5f8c\uff0cGoogle Ads \u5c07\u6b64\u9650\u5236\u5927\u5e45\u63d0\u5347\u81f310,000\u500b\uff0c\u8b93\u5ee3\u544a\u4e3b\u80fd\u5920\u66f4\u52a0\u7cbe\u7d30\u5730\u63a7\u5236\u5ee3\u544a\u6295\u653e\u7bc4\u570d\uff0c\u907f\u514d\u6d6a\u8cbb\u5ee3\u544a\u9810\u7b97\u3002\u96d6\u7136\u6392\u9664\u95dc\u9375\u5b57\u7684\u6578\u91cf\u4e0a\u9650\u5927\u5e45\u63d0\u9ad8\uff0c\u5ee3\u544a\u4e3b\u4ecd\u61c9\u6ce8\u610f\u95dc\u9375\u5b57\u6392\u9664\u7684\u8a2d\u5b9a\uff0c\u4ee5\u514d\u904e\u5ea6\u9650\u7e2e\u5ee3\u544a\u89f8\u53ca\u7bc4\u570d\uff0c\u932f\u5931\u6f5b\u5728\u7684\u9ad8\u50f9\u503c\u8f49\u63db\u3002<\/p>\n

 <\/p>\n

\ud83d\udecd \u66f4\u65b0\u4e09\u3001Checkout on Merchant \u65b0\u529f\u80fd\uff08\u7f8e\u570b\u5730\u5340\uff09<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u6b64\u5916\uff0cDemand Gen \u5ee3\u544a\u6d3b\u52d5\uff08\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff09\u5728\u7f8e\u570b\u5730\u5340\u4e5f\u63a8\u51fa\u4e86 Checkout on Merchant \u529f\u80fd\u3002\u6b64\u529f\u80fd\u53ef\u8b93\u7528\u6236\u5728 YouTube \u89c0\u770b\u5f71\u7247\u6642\uff0c\u76f4\u63a5\u5c07\u559c\u6b61\u7684\u7522\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u6216\u9032\u884c\u7d50\u5e33\uff0c\u986f\u8457\u7e2e\u77ed\u8cfc\u8cb7\u6d41\u7a0b\u3002<\/p>\n

\u6839\u64da\u7d71\u8a08\uff0c\u555f\u7528\u6b64\u529f\u80fd\u7684\u5ee3\u544a\u4e3b\uff0c\u5e73\u5747\u8f49\u63db\u50f9\u503c\u53ef\u63d0\u5347\u7d04 11%\uff0c\u800c\u6210\u672c\u6548\u76ca\u7dad\u6301\u76f8\u4f3c\u6c34\u5e73\u3002\u6b64\u529f\u80fd\u7684\u958b\u901a\u4e5f\u975e\u5e38\u7c21\u4fbf\uff0c\u5ee3\u544a\u4e3b\u53ea\u9700\u5728 Google Merchant Center \u63d0\u4f9b\u7d50\u5e33\u6216\u8cfc\u7269\u8eca\u9801\u9762\u7684 URL \u7bc4\u672c\u5373\u53ef\u3002<\/p>\n

 <\/p>\n

\ud83d\udca1\u56e0\u61c9\u7b56\u7565\u8207\u5efa\u8b70<\/strong><\/span><\/h3>\n

\u9762\u5c0d\u4e0a\u8ff0\u5404\u9805\u66f4\u65b0\uff0c\u5efa\u8b70\u5ee3\u544a\u4e3b\u61c9\u63a1\u53d6\u4ee5\u4e0b\u884c\u52d5\uff1a\u2460 \u5229\u7528\u300c\u9802\u7aef\u6216\u5176\u4ed6\u4f4d\u7f6e\u300d\u5340\u9694\u5de5\u5177\uff0c\u5206\u6790\u4e0d\u540c\u4f4d\u7f6e\u7684\u5ee3\u544a\u6548\u76ca\u3002\u2461 \u91cd\u65b0\u6aa2\u8996\u4e26\u8abf\u6574\u5ee3\u544a\u7d20\u6750\u7b56\u7565\uff0c\u5229\u7528\u81ea\u52d5\u5716\u7247\u63a7\u5236\u9078\u9805\u8207\u5716\u7247\u5f37\u5316\u529f\u80fd\uff0c\u5275\u9020\u591a\u6a23\u5316\u7684\u7d20\u6750\u4ee5\u9069\u61c9\u4e0d\u540c\u5ee3\u544a\u60c5\u5883\u3002\u2462 \u4f7f\u7528\u51fa\u50f9\u6a21\u64ec\u5de5\u5177\u8a55\u4f30\u65b0\u7b56\u7565\u4e0b\u7684\u6f5b\u5728\u6210\u6548\uff0c\u9069\u6642\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u51fa\u50f9\u7b56\u7565\u3002\u2463 \u5bc6\u5207\u89c0\u5bdf\u5ba2\u6236\u7559\u5b58\u7387\u53ca\u7372\u53d6\u65b0\u5ba2\u6210\u672c\u8cc7\u6599\uff0c\u7cbe\u6e96\u5206\u6790\u4e26\u8abf\u6574\u6295\u653e\u7b56\u7565\u3002<\/p>\n

\u7d50\u8a9e<\/span><\/strong><\/p>\n

Google Ads \u56db\u6708\u4efd\u7684\u66f4\u65b0\u63d0\u4f9b\u4e86\u5ee3\u544a\u4e3b\u66f4\u591a\u7cbe\u78ba\u4e14\u591a\u5143\u7684\u5de5\u5177\uff0c\u80fd\u5920\u6709\u6548\u63d0\u5347\u641c\u5c0b\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u3001\u589e\u5f37\u9867\u5ba2\u751f\u547d\u9031\u671f\u7ba1\u7406\u80fd\u529b\uff0c\u4e26\u900f\u904e\u7d20\u6750\u8cc7\u6e90\u7684\u591a\u6a23\u5316\u7b56\u7565\u63d0\u5347\u5ee3\u544a\u6210\u6548\u3002\u900f\u904e\u5145\u5206\u904b\u7528\u9019\u4e9b\u65b0\u5de5\u5177\u53ca\u7b56\u7565\uff0c\u5ee3\u544a\u4e3b\u5c07\u80fd\u66f4\u7cbe\u78ba\u5730\u89f8\u53ca\u76ee\u6a19\u5ba2\u6236\uff0c\u9054\u6210\u66f4\u4f73\u7684\u884c\u92b7\u6210\u6548\u8207\u6295\u8cc7\u56de\u5831\u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb \u5ef6\u4f38\u95b1\u8b80\uff1a\u5ee3\u544a\u8a55\u7d1a<\/a>\u3001\u9802\u7aef\u5ee3\u544a<\/a>\u3001\u6feb\u7528\u5ee3\u544a\u806f\u64ad\u7db2<\/a>\u3001\u5728\u8868\u683c\u4e2d\u4f7f\u7528\u5340\u9694<\/a>\u3001\u641c\u5c0b\u5b57\u8a5e\u5831\u8868<\/a>\u3001\u4f7f\u7528\u51fa\u50f9\u3001\u9810\u7b97\u548c\u76ee\u6a19\u6a21\u64ec\u5de5\u5177\u4f30\u7b97\u7d50\u679c<\/a>\u3001\u9867\u5ba2\u751f\u547d\u9031\u671f\u76ee\u6a19<\/a>\u3001\u7372\u53d6\u65b0\u5ba2\u6210\u672c<\/a>\u3001\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57<\/a><\/strong><\/p>\n<\/blockquote>\n

\n

\ud83e\udd1d \u4ee5\u4e0a\u70ba\u672c\u65e5\u7684\u6578\u4f4d\u5ee3\u544a\u8cc7\u8a0a\u5206\u4eab\uff5e\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff01<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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