{"id":12918,"date":"2025-06-17T11:00:29","date_gmt":"2025-06-17T03:00:29","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12918"},"modified":"2025-06-17T15:49:47","modified_gmt":"2025-06-17T07:49:47","slug":"gml2025-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gml2025-part1\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Marketing Live 2025 \u91cd\u9ede\u6574\u7406 \u2460 AI \u5982\u4f55\u6539\u8b8a\u6578\u4f4d\u5ee3\u544a\ud83e\udd16"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6b21 Google Marketing Live 2025 \u5206\u6790 AI 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Pack<\/span><\/strong><\/h3>\n<p>\u9762\u5c0d\u591a\u6a21\u614b\u9ad4\u9a57\u548c\u641c\u5c0b\u884c\u70ba\u7684\u6f14\u8b8a\uff0cGoogle \u63a8\u51fa\u5168\u65b0\u4e00\u4ee3 AI \u9a45\u52d5\u7684\u5ee3\u544a\u6d3b\u52d5\u89e3\u6c7a\u65b9\u6848 Power Pack\u3002\u5b83\u5c07\u662f\u63d0\u5347 Google \u641c\u5c0b\u548c YouTube \u5ee3\u544a\u6210\u6548\u7684\u95dc\u9375\uff0c\u6574\u5408\u4e86\u4e09\u5927\u6838\u5fc3\u5de5\u5177\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5 (Performance Max)\u3001\u641c\u5c0b\u5ee3\u544a\u7684\u4eba\u5de5\u667a\u6167\u6700\u9ad8\u6210\u6548 (AI Max for Search campaigns)\uff0c\u4ee5\u53ca \u9700\u6c42\u958b\u767c (Demand Gen)\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12941\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5 (Performance Max)<\/span><\/p>\n<p>\u53bb\u5e74\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5df2\u5e36\u4f86\u986f\u8457\u7684\u8f49\u63db\u63d0\u5347\uff0c\u800c\u4eca\u5e74\uff0cGoogle \u66f4\u9032\u4e00\u6b65\u5f37\u5316\u4e86\u5176\u900f\u660e\u5ea6\u548c\u63a7\u5236\u529b\uff1a<\/p>\n<p>\u2460 \u7ba1\u9053\u6210\u6548\u5831\u544a\uff1a\u73fe\u5728\u60a8\u53ef\u4ee5\u6e05\u695a\u4e86\u89e3\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5728 Google \u5404\u500b\u7ba1\u9053\uff08\u5982 YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u7b49\uff09\u7684\u8868\u73fe\uff0c\u512a\u5316\u8cc7\u6e90\u5206\u914d\u3002<br \/>\n\u2461 \u641c\u5c0b\u5b57\u8a5e\u5831\u544a\uff1a\u671f\u5f85\u5df2\u4e45\u7684\u529f\u80fd\uff01\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u5c07\u63d0\u4f9b\u8207\u50b3\u7d71\u641c\u5c0b\u548c\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\u76f8\u540c\u7684\u641c\u5c0b\u5b57\u8a5e\u7c92\u5ea6\u5831\u544a\uff0c\u8b93\u60a8\u66f4\u7cbe\u6e96\u5730\u638c\u63e1\u7528\u6236\u610f\u5716\u3002<br \/>\n\u2462 \u6392\u9664\u65b0\u5ba2\u6236\u529f\u80fd\uff1a\u9019\u9805\u65b0\u529f\u80fd\u8b93\u60a8\u53ef\u4ee5\u8f15\u9b06\u6392\u9664\u8fd1\u671f\u66fe\u641c\u5c0b\u3001\u9ede\u64ca YouTube \u5167\u5bb9\u3001\u9020\u8a2a\u7db2\u7ad9\u6216\u4f7f\u7528\u61c9\u7528\u7a0b\u5f0f\u7684\u54c1\u724c\u76f8\u95dc\u7528\u6236\uff0c\u66f4\u7cbe\u6e96\u5730\u9396\u5b9a\u6f5b\u5728\u5ba2\u6236\uff0c\u907f\u514d\u91cd\u8907\u6295\u653e\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u641c\u5c0b\u5ee3\u544a\u7684\u4eba\u5de5\u667a\u6167\u6700\u9ad8\u6210\u6548 (AI Max for Search campaigns)<\/span><\/strong><\/p>\n<p>Google AI \u900f\u904e AI Max \u8b93\u60a8\u7684\u641c\u5c0b\u5ee3\u544a\u8868\u73fe\u66f4\u4e0a\u4e00\u5c64\u6a13\u3002\u5b83\u80fd\u900f\u904e\u5ee3\u6cdb\u6bd4\u5c0d\u548c\u7121\u95dc\u9375\u5b57\u6280\u8853\uff0c\u63a2\u7d22\u904e\u53bb\u672a\u66fe\u89f8\u53ca\u3001\u4f46\u5177\u6709\u6f5b\u529b\u7684\u9ad8\u6548\u67e5\u8a62\u8a5e\uff0c\u540c\u6642\u4fdd\u6709\u60a8\u5c0d\u5ee3\u544a\u6d3b\u52d5\u7684\u7cbe\u6e96\u63a7\u5236\uff0c\u4e26\u63d0\u4f9b\u5be6\u7528\u7684\u6d1e\u5bdf\u5831\u544a\uff0c\u5354\u52a9\u60a8\u6301\u7e8c\u512a\u5316\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u9700\u6c42\u958b\u767c (Demand Gen)<\/strong><\/span><\/p>\n<p>\u5c0d\u65bc\u7fd2\u6163\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\uff0c\u4e26\u8ffd\u6c42\u8996\u89ba\u5316\u6210\u6548\u7684\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0c\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7121\u7591\u662f\u6700\u5927\u4eae\u9ede\u3002\u5b83\u80fd\u5e6b\u52a9\u60a8\u5728 YouTube\u3001Shorts\u3001\u63a2\u7d22\u3001Gmail \u548c Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\uff08Display Network\uff09\u7b49 Google \u6700\u5177\u8996\u89ba\u885d\u64ca\u529b\u7684\u4ecb\u9762\u5275\u9020\u4e26\u6355\u6349\u9700\u6c42\u3002\u53bb\u5e74\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u5e73\u5747\u70ba\u5ee3\u544a\u4e3b\u5e36\u4f86\u4e86 26% \u7684\u8f49\u63db\u5e74\u589e\u9577\u7387\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f \u4eca\u5e74\u5373\u5c07\u5347\u7d1a\uff1aGoogle \u5730\u5716\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u672a\u4f86\u9700\u6c42\u958b\u767c\u5ee3\u544a\u4e3b\u5c07\u80fd\u900f\u904e\u300c\u63a8\u5ee3\u56fa\u5b9a\u4f4d\u7f6e\u8cc7\u8a0a\u300d\u5728 Google \u5730\u5716\u4e0a\u89f8\u53ca\u7528\u6236\uff0c\u5c07\u7dda\u4e0a\u6d41\u91cf\u5f15\u5c0e\u81f3\u5be6\u9ad4\u5e97\u9762\uff0c\u589e\u52a0\u5e97\u5167\u92b7\u552e\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12942\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part1-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc49\ud83c\udffb \u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16290177\">Google Marketing Live 2025 \u516c\u544a<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u6587\u7ae0\u5206\u4eab\u3002\u4e0b\u4e00\u7bc7\u5c07\u5e36\u4f86 Google Marketing Live 2025 \u6240\u5e36\u4f86\u7684\u8996\u89ba\u3001\u5275\u610f\u8207\u6578\u64da\u4e09\u5927\u672a\u4f86\u8da8\u52e2\uff0c\u9019\u7bc7\u6587\u7ae0\u5c07\u65bc\u672c\u9031\u4e94 11:00 \u767c\u4f48\uff0c\u8acb\u8a18\u5f97\u56de\u4f86 iSPOT Talk\uff0c\u4e00\u8d77\u95b1\u8b80\u9019\u7bc7\u6587\u7ae0\u5427\ud83d\ude80<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u8d77\u4f86\u4e86\u89e3\u672c\u6b21\u5206\u4eab\u6703\u7684\u6700\u65b0\u8cc7\u8a0a\u5427\u26a1\ufe0f<\/p>\n","protected":false},"author":1,"featured_media":12938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,888,376,294],"class_list":["post-12918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-google-marketing-live-2025","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u597d\u7269\u3011Google Marketing Live 2025 \u91cd\u9ede\u6574\u7406 \u2460 By iSPOT Media<\/title>\n<meta name=\"description\" content=\"Google Marketing Live 2025 \u767c\u8868\u4e86\u4e00\u7cfb\u5217\u4ee4\u4eba\u632f\u596e\u7684\u5275\u65b0\uff0c\u9810\u793a\u8457\u4e00\u500b\u66f4\u667a\u6167\u3001\u66f4\u9ad8\u6548\u7684\u5ee3\u544a\u65b0\u6642\u4ee3\u5373\u5c07\u4f86\u81e8\u3002\u4e0d\u8ad6\u60a8\u662f\u96fb\u5546\u7d93\u71df\u8005\u3001\u4e2d\u5c0f\u4f01\u696d\u4e3b\uff0c\u9084\u662f\u5c0d\u6578\u4f4d\u5ee3\u544a\u5145\u6eff\u597d\u5947\u7684\u884c\u92b7\u4eba\uff0c\u9019\u4e9b\u8b8a\u9769\u90fd\u5c07\u76f4\u63a5\u5f71\u97ff\u60a8\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u7684\u65b9\u5f0f\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/gml2025-part1\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u597d\u7269\u3011Google Marketing Live 2025 \u91cd\u9ede\u6574\u7406 \u2460 By iSPOT Media\" \/>\n<meta property=\"og:description\" content=\"Google Marketing Live 2025 \u767c\u8868\u4e86\u4e00\u7cfb\u5217\u4ee4\u4eba\u632f\u596e\u7684\u5275\u65b0\uff0c\u9810\u793a\u8457\u4e00\u500b\u66f4\u667a\u6167\u3001\u66f4\u9ad8\u6548\u7684\u5ee3\u544a\u65b0\u6642\u4ee3\u5373\u5c07\u4f86\u81e8\u3002\u4e0d\u8ad6\u60a8\u662f\u96fb\u5546\u7d93\u71df\u8005\u3001\u4e2d\u5c0f\u4f01\u696d\u4e3b\uff0c\u9084\u662f\u5c0d\u6578\u4f4d\u5ee3\u544a\u5145\u6eff\u597d\u5947\u7684\u884c\u92b7\u4eba\uff0c\u9019\u4e9b\u8b8a\u9769\u90fd\u5c07\u76f4\u63a5\u5f71\u97ff\u60a8\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u7684\u65b9\u5f0f\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/gml2025-part1\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta 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