{"id":12920,"date":"2025-06-20T11:00:39","date_gmt":"2025-06-20T03:00:39","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=12920"},"modified":"2025-06-17T15:38:19","modified_gmt":"2025-06-17T07:38:19","slug":"gml2025-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gml2025-part2\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google Marketing Live 2025 \u91cd\u9ede\u6574\u7406 \u2461 \u8996\u89ba\u3001\u5275\u610f\u8207\u6578\u64da\u4e09\u5927\u8da8\u52e2 \ud83c\udfa8"},"content":{"rendered":"<blockquote>\n<p class=\"p2\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udcac<\/span> \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u9664\u4e86 Power Pack \u7684\u6838\u5fc3\u61c9\u7528\uff08<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/gml2025-part1\/\">\u4e0a\u7bc7\u4f4d\u7f6e<\/a>\uff09\uff0cGoogle Marketing Live 2025 \u4e5f\u63ed\u793a\u4e86\u6578\u4f4d\u5ee3\u544a\u5728\u8996\u89ba\u5316\u9ad4\u9a57\u3001\u5275\u610f\u751f\u6210\u548c\u6578\u64da\u8861\u91cf\u4e0a\u7684\u91cd\u5927\u7a81\u7834\u3002\u9019\u4e9b\u5275\u65b0\u5c07\u70ba\u60a8\u7684\u54c1\u724c\u5e36\u4f86\u524d\u6240\u672a\u6709\u7684\u89f8\u53ca\u548c\u6210\u9577\u6a5f\u6703\u3002\u4ee5\u4e0b\u5c07\u4f86\u8457\u4e00\u4ecb\u7d39\u9019\u4e9b\u6539\u8b8a\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udfac<\/span> \u8996\u89ba\u5316\u5ee3\u544a\u7684\u672a\u4f86\uff1aYouTube \u8207\u61c9\u7528\u7a0b\u5f0f\u7684\u5275\u65b0<\/strong><\/span><\/h3>\n<p class=\"p5\">\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\uff0c\u5982\u4f55\u8b93\u54c1\u724c\u812b\u7a4e\u800c\u51fa\uff1fGoogle \u5c07\u91cd\u9ede\u653e\u5728\u5f71\u7247\u548c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u7684\u9769\u65b0\uff0c\u5c24\u5176\u662f YouTube \u4e0a\u7684\u8c50\u5bcc\u9ad4\u9a57\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12946\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-1024x575.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-768x431.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-300x168.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2-850x477.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-2.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p5\"><b>\u2460 \u5275\u4f5c\u8005\u5408\u4f5c\u5925\u4f34\u4e2d\u5fc3<\/b>\uff1a\u9019\u662f\u4e00\u500b\u5168\u65b0\u7684\u96c6\u4e2d\u5f0f\u5e73\u53f0\uff0c\u8b93\u5ee3\u544a\u4e3b\u80fd\u76f4\u63a5\u5728 Google Ads \u4e2d\u7ba1\u7406\u8207 YouTube \u5275\u4f5c\u8005\u7684\u5408\u4f5c\uff0c\u767c\u6398\u65b0\u5408\u4f5c\u5925\u4f34\uff0c\u4e26\u5c07\u5275\u4f5c\u8005\u5167\u5bb9\u7121\u7e2b\u6574\u5408\u5230\u5ee3\u544a\u7b56\u7565\u4e2d\u3002<br \/>\n<b>\u2461 \u6d1e\u5bdf\u63a2\u7d22\u5de5\u5177 (Insights Finder)<\/b>\uff1a\u6df1\u5165\u4e86\u89e3\u53d7\u773e\u8208\u8da3\u3001\u641c\u5c0b\u8da8\u52e2\uff0c\u4e26\u767c\u73fe\u89f8\u53ca\u4ed6\u5011\u7684\u65b0\u65b9\u5f0f\u3002\u60a8\u5c07\u80fd\u638c\u63e1\u7279\u5b9a\u4e3b\u984c\u7684\u71b1\u9580\u5275\u4f5c\u8005\u3001\u89c0\u770b\u884c\u70ba\u6d1e\u5bdf\uff0c\u751a\u81f3\u5305\u62ec\u806f\u7db2\u96fb\u8996\u7684\u6578\u64da\u3002<br \/>\n<b>\u2462 YouTube \u9996\u9801\u520a\u982d\u5ee3\u544a\u53ef\u4f9b\u8cfc\u7269<\/b>\uff1a\u9019\u500b YouTube \u6700\u986f\u773c\u7684\u5ee3\u544a\u4f4d\u7f6e\uff0c\u73fe\u5728\u53ef\u4ee5\u76f4\u63a5\u5c55\u793a\u5546\u54c1\uff0c\u5e6b\u52a9\u54c1\u724c\u63a8\u5ee3\u65b0\u54c1\u3001\u5f37\u8abf\u91cd\u8981\u6642\u523b\uff0c\u4e26\u76f4\u63a5\u5f15\u5c0e\u6d41\u91cf\u8207\u8f49\u63db\u3002<br \/>\n<b>\u2463 \u806f\u7db2\u96fb\u8996 (CTV) \u7684\u4e92\u52d5\u8cfc\u7269\u9ad4\u9a57<\/b>\uff1a\u900f\u904e QR \u78bc\uff0c\u89c0\u773e\u53ef\u4ee5\u76f4\u63a5\u5f9e\u5927\u87a2\u5e55\u63a2\u7d22\u548c\u53c3\u8207\u7522\u54c1\uff0c\u7121\u8ad6\u662f\u9700\u6c42\u958b\u767c\u9084\u662f\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\uff0c\u90fd\u80fd\u5728 CTV \u4e0a\u5be6\u73fe\u4e92\u52d5\u8cfc\u7269\u3002<br \/>\n<b>\u2464 Peak Points<\/b>\uff1a\u7531 Gemini \u9a45\u52d5\u7684\u65b0\u5ee3\u544a\u683c\u5f0f\uff0c\u8b93\u60a8\u80fd\u7cbe\u6e96\u5b9a\u6642\u5730\u5c07\u5ee3\u544a\u5d4c\u5165 YouTube \u9f90\u5927\u7684\u5f71\u7247\u5eab\u4e2d\uff0c\u5be6\u73fe\u7121\u7e2b\u7684\u5ee3\u544a\u9ad4\u9a57\u3002<br \/>\n<b>\u2465 \u52a0\u901f\u7d50\u5e33\u6d41\u7a0b<\/b>\uff1aYouTube \u8cfc\u7269\u8005\u5c07\u80fd\u76f4\u63a5\u5f9e\u5ee3\u544a\u5c0e\u5411\u7d50\u5e33\u6216\u8cfc\u7269\u8eca\u9801\u9762\uff0c\u5927\u5e45\u7e2e\u77ed\u8cfc\u7269\u8def\u5f91\uff0c\u63d0\u5347\u8f49\u63db\u7387\u3002<br \/>\n<b>\u2466 \u5f71\u7247\u7d20\u6750\u8f15\u9b06\u64f4\u5c55<\/b>\uff1a\u751f\u6210\u5f0f AI \u80fd\u81ea\u52d5\u5c07\u60a8\u7684\u5f71\u7247\u5167\u5bb9\u8abf\u6574\u70ba\u6240\u6709\u9577\u5bec\u6bd4\uff0c\u78ba\u4fdd\u60a8\u7684\u5275\u610f\u5728\u4efb\u4f55\u7248\u4f4d\u90fd\u80fd\u5b8c\u7f8e\u5448\u73fe\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udd4a<\/span> \u5275\u610f\u5167\u5bb9\u7684\u672a\u4f86\uff1aAI \u8b93\u5275\u610f\u7121\u9650\u53ef\u80fd<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12949\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-1024x640.png\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-1024x640.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-150x94.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-768x480.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-300x188.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1-850x531.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-1.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p5\">AI \u6b63\u5728\u91cd\u5851\u5275\u610f\u751f\u6210\u6d41\u7a0b\uff0cGoogle \u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u5f37\u5927\u7684\u5de5\u5177\uff0c\u8b93\u5275\u610f\u7522\u51fa\u8b8a\u5f97\u66f4\u6709\u6548\u7387\uff1a<\/p>\n<p class=\"p5\"><b>\u2460 \u8cc7\u7522\u5de5\u4f5c\u5ba4 (Asset Studio)<\/b>\uff1a\u6240\u6709\u5275\u610f\u5de5\u5177\u532f\u96c6\u65bc\u4e00\u8655\uff0c\u8b93\u60a8\u5728 Google Ads \u4e2d\u900f\u904e Google AI \u8f15\u9b06\u88fd\u4f5c\u3001\u751f\u6210\u3001\u532f\u5165\u548c\u9810\u89bd\u9ad8\u54c1\u8cea\u7d20\u6750\u3002\u672a\u4f86\u9084\u80fd\u751f\u6210\u7522\u54c1\u5716\u7247\uff0c\u8b93\u60a8\u7684\u7522\u54c1\u5728\u751f\u6d3b\u5834\u666f\u4e2d\u66f4\u5177\u5438\u5f15\u529b\u3002<br \/>\n<b>\u2461 AI \u6a21\u5f0f\u8cfc\u7269\u9ad4\u9a57<\/b>\uff1a\u900f\u904e Gemini \u548c\u8cfc\u7269\u5716\u8b5c\u7684\u7d50\u5408\uff0c\u5e6b\u52a9\u7528\u6236\u700f\u89bd\u9748\u611f\u3001\u601d\u8003\u6c7a\u7b56\uff0c\u4e26\u7cbe\u6e96\u7be9\u9078\u7522\u54c1\uff0c\u70ba\u8cfc\u7269\u8005\u5e36\u4f86\u66f4\u76f4\u89ba\u7684\u9ad4\u9a57\u3002<br \/>\n<b>\u2462 \u865b\u64ec\u8a66\u7a7f<\/b>\uff1a\u4e0a\u50b3\u4e00\u5f35\u7167\u7247\uff0c\u5373\u53ef\u865b\u64ec\u8a66\u7a7f\u6578\u5341\u5104\u4ef6\u670d\u88dd\u5546\u54c1\uff0c\u9019\u9805\u5275\u65b0\u5c07\u5927\u5e45\u63d0\u5347\u8cfc\u7269\u9ad4\u9a57\u3002<br \/>\n<b>\u2463 \u5546\u5bb6\u4e2d\u5fc3\u5167\u7684\u54c1\u724c\u6a94\u6848\u7ba1\u7406<\/b>\uff1a\u73fe\u5728\u60a8\u53ef\u4ee5\u900f\u904e\u5546\u5bb6\u4e2d\u5fc3\u76f4\u63a5\u7ba1\u7406 Google \u641c\u5c0b\u4e0a\u7684\u54c1\u724c\u6a94\u6848\uff0c\u5c55\u793a\u7368\u7279\u7684\u6545\u4e8b\u548c\u7522\u54c1\uff0c\u66f4\u597d\u5730\u8207\u8cfc\u7269\u8005\u5efa\u7acb\u9023\u7d50\u3002<br \/>\n<b>\u2464 \u5f71\u7247\u667a\u80fd\u5167\u5bb9\u4e2d\u5fc3<\/b>\uff1a\u5546\u5bb6\u4e2d\u5fc3\u5c07\u6574\u5408\u60a8\u7db2\u7ad9\u548c\u793e\u7fa4\u5a92\u9ad4\u4e0a\u7684\u5f71\u7247\u5167\u5bb9\uff0c\u4e26\u900f\u904e AI \u63d0\u4f9b\u5f71\u7247\u63a8\u85a6\uff0c\u5354\u52a9\u60a8\u5efa\u7acb\u7522\u54c1\u548c\u54c1\u724c\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s3\">\ud83d\udcca<\/span><span class=\"s4\"> \u8861\u91cf\u8207\u6578\u64da\u7684\u672a\u4f86\uff1a\u7cbe\u6e96\u8861\u91cf\u6bcf\u4e00\u5206\u6295\u8cc7<\/span><\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12947\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-1024x565.png\" alt=\"\" width=\"640\" height=\"353\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-1024x565.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-150x83.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-768x424.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-300x166.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3-850x469.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-3.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p5\">\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u6578\u64da\u8861\u91cf\u662f\u512a\u5316\u6210\u6548\u7684\u95dc\u9375\u3002Google \u5f37\u5316\u4e86\u8861\u91cf\u5de5\u5177\uff0c\u8b93\u60a8\u7684\u884c\u92b7\u6295\u8cc7\u66f4\u5177\u50f9\u503c\uff1a<\/p>\n<p class=\"p5\"><b>\u2460 \u65b0\u5ba2\u6236\u7372\u53d6\u76ee\u6a19<\/b>\uff1a\u5728\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u4e2d\uff0c\u60a8\u53ef\u4ee5\u512a\u5316\u5ee3\u544a\u6d3b\u52d5\u4ee5\u7372\u53d6\u65b0\u5ba2\u6236\uff0c\u540c\u6642\u4e5f\u80fd\u6301\u7e8c\u89f8\u53ca\u73fe\u6709\u5ba2\u6236\u7fa4\u3002<br \/>\n<b>\u2461 \u66f4\u8f15\u9b06\u3001\u5feb\u901f\u7684\u589e\u91cf\u6e2c\u8a66<\/b>\uff1a\u73fe\u5728\u60a8\u53ef\u4ee5\u66f4\u65b9\u4fbf\u5730\u8861\u91cf Google \u5a92\u9ad4\u5c0d\u6240\u6709\u5ee3\u544a\u6d3b\u52d5\u7684\u7e3d\u9ad4\u589e\u91cf\u5f71\u97ff\uff0c\u4e26\u76f4\u63a5\u5728 Google Ads UI \u4e2d\u67e5\u770b\u7d50\u679c\u3002<br \/>\n<b>\u2462 \u6b78\u56e0\u54c1\u724c\u641c\u5c0b<\/b>\uff1a\u91cf\u5316\u7528\u6236\u5728\u770b\u5230\u5f71\u7247\u5ee3\u544a\u5f8c\u641c\u5c0b\u60a8\u54c1\u724c\u7684\u6b21\u6578\uff0c\u8861\u91cf\u5ee3\u544a\u5c0d\u81ea\u7136\u641c\u5c0b\u548c YouTube \u6d3b\u52d5\u7684\u5f71\u97ff\u3002<br \/>\n<b>\u2463 \u5546\u52d9\u5a92\u9ad4\u89e3\u6c7a\u65b9\u6848<\/b>\uff1a\u7d50\u5408\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u548c Google AI\uff0c\u5e6b\u52a9\u60a8\u5728\u5ba2\u6236\u65c5\u7a0b\u7684\u4efb\u4f55\u968e\u6bb5\u5c07\u5546\u696d\u610f\u5716\u8f49\u5316\u70ba\u884c\u52d5\u3002<br \/>\n<b>\u2464 Meridian \u60c5\u5883\u898f\u5283\u5668<\/b>\uff1a\u9019\u662f\u4e00\u500b\u958b\u6e90\u7684\u4e0b\u4e00\u4ee3 MMM (Marketing Mix Modeling)\uff0c\u63d0\u4f9b\u7dda\u4e0a\u3001\u7dda\u4e0b\u3001\u96fb\u8996\u7b49\u8de8\u7ba1\u9053\u7684\u7e3e\u6548\u6d1e\u5bdf\uff0c\u5e6b\u52a9\u60a8\u66f4\u597d\u5730\u512a\u5316\u884c\u92b7\u652f\u51fa\u3002<br \/>\n<b>\u2465 Google Analytics \u4e2d\u589e\u5f37\u7684\u591a\u89f8\u9ede\u6b78\u56e0<\/b>\uff1a\u5305\u62ec\u66dd\u5149\u6578\u64da\uff0c\u8b93\u60a8\u80fd\u5168\u9762\u4e86\u89e3\u884c\u92b7\u6d3b\u52d5\u5728 Google \u548c\u5176\u4ed6\u5e73\u53f0\u4e0a\u7684\u5f71\u97ff\uff0c\u4e26\u63d0\u4f9b\u300c\u700f\u89bd\u5f8c\u8f49\u63db (VTC)\u300d\u7b49\u65b0\u6307\u6a19\u3002<br \/>\n<b>\u2466 \u6578\u64da\u7ba1\u7406\u5668 (Data Manager)<\/b>\uff1a\u5e6b\u52a9\u60a8\u5229\u7528\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u5be6\u9ad4\u5e97\u9762\u548c CRM \u7b49\u9023\u63a5\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u6e90\u7684\u6d1e\u5bdf\uff0c\u6539\u9032\u5ee3\u544a\u6d3b\u52d5\u7e3e\u6548\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p4\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfeb<\/span> \u60a8\u7684 Google Ads \u5c08\u5bb6\uff1a\u4ee3\u7406\u529f\u80fd<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12948\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-4-1024x571.png\" alt=\"\" width=\"640\" height=\"357\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/gml2025-part2-4-1024x571.png 1024w, 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alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u8d77\u4f86\u4e86\u89e3 GML 2025 \u4e09\u5927\u8da8\u52e2\ud83d\udcab<\/p>\n","protected":false},"author":1,"featured_media":12939,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[4,175,888,376,294],"class_list":["post-12920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-google-marketing-live-2025","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u597d\u7269\u3011Google Marketing Live 2025 \u91cd\u9ede\u6574\u7406 \u2461 By iSPOT Media<\/title>\n<meta name=\"description\" content=\"\u9664\u4e86 Power Pack 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