{"id":13031,"date":"2025-07-29T11:00:06","date_gmt":"2025-07-29T03:00:06","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13031"},"modified":"2025-08-07T16:16:17","modified_gmt":"2025-08-07T08:16:17","slug":"demand-gen-update","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-update\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u9700\u6c42\u958b\u767c\u5ee3\u544a Demand Gen 2025 \u66f4\u65b0\u5831\u544a \ud83c\udf08"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udcac \u672c\u6587\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a2025 \u5e74\uff0cGoogle \u91dd\u5c0d Demand Gen \u9032\u884c\u591a\u9805\u91cd\u5927\u66f4\u65b0\uff0c\u9664\u4e86\u64f4\u5927\u6295\u653e\u7248\u4f4d\u3001\u5f37\u5316 AI \u6280\u8853\uff0c\u66f4\u7d50\u5408 YouTube \u4e92\u52d5\u65b0\u6307\u6a19\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7cbe\u6e96\u6436\u4f54\u6d88\u8cbb\u8005\u5fc3\u667a\u3002\u672c\u6587\u5c07\u5e36\u4f60\u5b8c\u6574\u638c\u63e1\u6700\u65b0 Demand Gen \u529f\u80fd\u3001\u64cd\u4f5c\u91cd\u9ede\u8207\u61c9\u7528\u5be6\u4f8b\uff0c\u52a9\u4f60\u5728\u884c\u92b7\u6230\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u270f\ufe0f \u9700\u6c42\u958b\u767c\u5ee3\u544a\u529f\u80fd\u8907\u7fd2<\/strong><\/span><\/h3>\n<p>\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff08Demand Gen\uff09\u662f Google \u70ba\u793e\u7fa4\u578b\u5ee3\u544a\u4e3b\u91cf\u8eab\u6253\u9020\u7684\u591a\u5a92\u9ad4\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\uff0c\u80fd\u5728 YouTube\uff08\u542b Shorts\uff09\u3001Google Discover\u3001Gmail \u53ca Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\uff08GDN\uff09\u7b49\u5e73\u53f0\uff0c\u540c\u6b65\u6295\u653e\u9ad8\u5438\u5f15\u529b\u7684\u5716\u7247\u3001\u5f71\u7247\u3001\u8f2a\u64ad\u7b49\u591a\u5143\u7d20\u6750\u3002\u9019\u8b93\u54c1\u724c\u80fd\u5728\u6d88\u8cbb\u8005\u65e5\u5e38\u700f\u89bd\u3001\u5a1b\u6a02\u3001\u63a2\u7d22\u65b0\u77e5\u7684\u95dc\u9375\u6642\u523b\uff0c\u7cbe\u6e96\u66dd\u5149\u4e26\u5f15\u5c0e\u8f49\u63db\u3002<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/i4En8xHB8rA?si=cv_frKgfwtuLtX2b\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f 2025 \u9700\u6c42\u958b\u767c\u5ee3\u544a\u66f4\u65b0\u6574\u7406<\/strong><\/span><\/h3>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1aGDN \u5716\u7247\u5ee3\u544a\u81ea\u52d5\u64f4\u5c55<\/strong><\/span><\/p>\n<p>\u81ea 2025 \u5e74 4 \u6708\u8d77\uff0cDemand Gen \u5ee3\u544a\u6d3b\u52d5\u5df2\u81ea\u52d5\u652f\u63f4 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\uff08GDN\uff09\u4e2d\u7684\u5716\u7247\u5ee3\u544a\u7a7a\u9593\u3002\u9019\u4ee3\u8868\u5ee3\u544a\u4e3b\u7684\u5716\u7247\u7d20\u6750\u5c07\u81ea\u52d5\u5728\u8d85\u904e 300 \u842c\u500b\u7db2\u7ad9\u8207 App \u66dd\u5149\uff0c\u89f8\u53ca\u5168\u7403 90% \u4ee5\u4e0a\u7684\u7db2\u8def\u4f7f\u7528\u8005\uff0c\u7121\u9700\u984d\u5916\u8a2d\u5b9a\uff0c\u6975\u5927\u63d0\u5347\u54c1\u724c\u80fd\u898b\u5ea6\u8207\u8f49\u63db\u6a5f\u6703\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1a\u7ba1\u9053\u63a7\u5236\u9078\u9805<\/strong><\/span><\/p>\n<p>\u5ee3\u544a\u4e3b\u53ef\u5728\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\uff0c\u624b\u52d5\u9078\u64c7\u520a\u767b\u5e73\u53f0\uff08\u5982 YouTube\u3001Gmail\u3001Discover\u3001GDN\uff09\uff0c\u6216\u76f4\u63a5\u9078\u64c7\u300c\u6240\u6709 Google \u7ba1\u9053\u300d\u4ea4\u7531 AI \u5206\u914d\u3002\u5efa\u8b70\u591a\u6578\u54c1\u724c\u4e3b\u63a1\u7528\u81ea\u52d5\u5206\u914d\uff0c\u8b93\u7cfb\u7d71\u6839\u64da\u9810\u7b97\u8207\u6210\u6548\u81ea\u52d5\u512a\u5316\uff0c\u63d0\u5347\u6574\u9ad4\u5ee3\u544a\u6548\u76ca\u8207\u6210\u672c\u63a7\u7ba1\u6548\u7387\u3002<br \/>\n\u2460 \u5ba2\u88fd\u5316\u66dd\u5149\uff1a\u53ef\u6307\u5b9a\u50c5\u5728 YouTube Shorts \u6295\u653e\u76f4\u5411\u5f71\u7247\uff0c\u6253\u9020\u6700\u4f73\u884c\u52d5\u9ad4\u9a57\u3002<br \/>\n\u2461 \u6210\u6548\u8ffd\u8e64\uff1a\u7cfb\u7d71\u63d0\u4f9b\u5404\u7ba1\u9053\u8a73\u7d30\u6578\u64da\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u512a\u5316\u6295\u653e\u6c7a\u7b56\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u66f4\u65b0\u4e09\uff1aYouTube Follow-on Views \u4e92\u52d5\u65b0\u6307\u6a19<\/span><\/strong><\/p>\n<p>2025 \u5e74 Google Ads \u65b0\u589e\u300cYouTube follow-on views\u300d\u8f49\u63db\u6307\u6a19\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u8ffd\u8e64\u7528\u6236\u5728\u770b\u904e\u5ee3\u544a\u5f8c\uff0c\u662f\u5426\u56de\u8a2a\u983b\u9053\u89c0\u770b\u81ea\u7136\u5f71\u7247\u3002\u9019\u5c0d\u65bc\u5a92\u9ad4\u3001\u5a1b\u6a02\u3001\u97f3\u6a02\u3001\u96f6\u552e\u3001\u5275\u4f5c\u8005\u8207\u54c1\u724c\u7522\u696d\uff0c\u80fd\u66f4\u5168\u9762\u8861\u91cf\u5ee3\u544a\u5c0d\u983b\u9053\u7d93\u71df\u7684\u9577\u671f\u50f9\u503c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc49\ud83c\udffb \u5982\u4f55\u8a2d\u5b9a<\/strong><strong>\u9700\u6c42\u958b\u767c\u5ee3\u544a<\/strong><\/span><\/p>\n<p>Step1. \u5e33\u6236\u9023\u7d50\uff1a\u9700\u5148\u5c07 YouTube \u983b\u9053\u8207 Google Ads \u5e33\u6236\u9023\u7d50\u3002<br \/>\nStep2. \u76ee\u6a19\u8a2d\u5b9a\uff1a\u5c07\u300c\u4e92\u52d5\u300d\u8a2d\u70ba\u8f49\u63db\u76ee\u6a19\uff0c\u4e26\u53ef\u9078\u64c7\u300cYouTube follow-on views\u300d\u53ca\u300c\u983b\u9053\u8a02\u95b1\u300d\u7b49\u6307\u6a19\u3002<br \/>\nStep3. \u512a\u5316\u7b56\u7565\uff1a\u53ef\u9078\u64c7\u5c07 follow-on views \u8a2d\u70ba\u4e3b\u8981\u6216\u6b21\u8981\u8f49\u63db\u884c\u52d5\uff0c\u9748\u6d3b\u8abf\u6574\u6295\u653e\u512a\u5316\u65b9\u5411\u3002<br \/>\nStep4. \u6210\u6548\u7d71\u8a08\uff1aGoogle Analytics \u6703\u8a08\u7b97\u6bcf\u4e00\u6b21 follow-on view \u70ba\u4e00\u6b21\u8f49\u63db\uff0c\u9ede\u64ca\u5f8c 30 \u5929\u3001\u4e92\u52d5\u5f8c 3 \u5929\u5167\u5747\u8a08\u5165\u7d71\u8a08\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\ude84 \u9700\u6c42\u958b\u767c\u5ee3\u544a\u64cd\u4f5c\u5efa\u8b70\u8207\u6700\u4f73\u4f5c\u6cd5<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13041\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">Step1. \u7d20\u6750\u6e96\u5099\u8207\u591a\u5143\u6e2c\u8a66<\/span><\/strong><\/p>\n<p>\u2460 \u6e96\u5099\u9ad8\u54c1\u8cea\u5716\u7247\u3001\u5f71\u7247\u3001\u6a19\u984c\u3001\u63cf\u8ff0\u7b49\u591a\u5143\u7d20\u6750\uff0c\u4e26\u5584\u7528\u8f2a\u64ad\u3001\u7522\u54c1\u76ee\u9304\u7b49\u683c\u5f0f\uff0c\u63d0\u5347\u6c89\u6d78\u5f0f\u9ad4\u9a57\u3002<br \/>\n\u2461 \u5efa\u8b70\u591a\u7248\u672c A\/B \u6e2c\u8a66\uff0c\u627e\u51fa\u6700\u80fd\u9a45\u52d5\u8f49\u63db\u7684\u7d44\u5408\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. AI \u667a\u6167\u51fa\u50f9\u8207\u6210\u6548\u8ffd\u8e64<\/strong><\/span><\/p>\n<p>\u2460 \u5efa\u8b70\u63a1\u7528\u300c\u6700\u5927\u5316\u8f49\u63db\u300d\u6216\u300c\u76ee\u6a19 CPA\u300d\u81ea\u52d5\u51fa\u50f9\uff0c\u4e26\u78ba\u4fdd\u8f49\u63db\u8ffd\u8e64\u6b63\u78ba\u8a2d\u5b9a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777\">1<\/a><a href=\"https:\/\/ads.google.com\/intl\/zh-TW_tw\/home\/campaigns\/demand-gen\/\">3<\/a>\u3002<br \/>\n\u2461 \u5b9a\u671f\u6aa2\u8996\u5404\u5e73\u53f0\u6210\u6548\u6578\u64da\uff0c\u9069\u6642\u8abf\u6574\u9810\u7b97\u8207\u7d20\u6750\u7b56\u7565\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u53d7\u773e\u7cbe\u6e96\u9396\u5b9a<\/strong><\/span><\/p>\n<p>\u2460 \u5584\u7528 Lookalike \u53d7\u773e\u3001\u518d\u884c\u92b7\u540d\u55ae\uff0c\u7d50\u5408 AI \u53d7\u773e\u6d1e\u5bdf\uff0c\u64f4\u5927\u89f8\u53ca\u9ad8\u50f9\u503c\u6f5b\u5728\u5ba2\u6236<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777\">1<\/a>\u3002<br \/>\n\u2461 \u53ef\u91dd\u5c0d\u7279\u5b9a\u7522\u54c1\u3001\u6d3b\u52d5\u8a2d\u8a08\u5c08\u5c6c\u5ee3\u544a\u7d44\u5408\uff0c\u63d0\u5347\u884c\u92b7\u5f48\u6027\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfaf \u7d50\u8a9e<\/strong><\/span><\/h3>\n<p>Google \u9700\u6c42\u958b\u767c\u5ee3\u544a\u5df2\u5f9e\u55ae\u4e00\u5e73\u53f0\u6295\u653e\uff0c\u9032\u5316\u70ba\u591a\u7ba1\u9053\u3001\u591a\u7d20\u6750\u3001AI \u9a45\u52d5\u7684\u5168\u65b9\u4f4d\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u30022025 \u5e74\uff0c\u96a8\u8457 GDN \u5716\u7247\u7248\u4f4d\u64f4\u5c55\u8207 YouTube \u4e92\u52d5\u6307\u6a19\u4e0a\u7dda\uff0c\u54c1\u724c\u4e3b\u5c07\u80fd\u66f4\u7cbe\u6e96\u8861\u91cf\u5ee3\u544a\u6548\u76ca\uff0c\u4e26\u4ee5\u6700\u4f4e\u6210\u672c\u6700\u5927\u5316\u66dd\u5149\u8207\u8f49\u63db\u3002\u5efa\u8b70\u53f0\u7063\u96fb\u5546\u8207\u54c1\u724c\u4e3b\u7a4d\u6975\u5c0e\u5165\u6700\u65b0\u529f\u80fd\uff0c\u7d50\u5408\u6578\u64da\u6d1e\u5bdf\u8207 AI \u667a\u6167\u512a\u5316\uff0c\u6436\u4f54\u6578\u4f4d\u884c\u92b7\u65b0\u85cd\u6d77\uff01<\/p>\n<hr \/>\n<p>\ud83d\udcac \u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u82e5\u6709\u4efb\u4f55\u6578\u4f4d\u5ee3\u544a\u9700\u6c42\uff0c\u6b61\u8fce\u9ede\u64ca\u4ee5\u4e0b\u6309\u9215\u806f\u7e6b\u6211\u5011 \ud83d\udd79<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u591a\u7ba1\u9053\u89f8\u53ca\u3001AI \u9a45\u52d5\u8f49\u63db\uff0c\u54c1\u724c\u884c\u92b7\u65b0\u5229\u5668 \ud83d\udecd<\/p>\n","protected":false},"author":1,"featured_media":13040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[751,4,175,376,294,744],"class_list":["post-13031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-demand-gen","tag-google","tag-google-ads","tag-376","tag-294","tag-744"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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href=\"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-update\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u6700\u65b0\u71df\u990a\u3011Google Demand Gen \u66f4\u65b0\u5831\u544a By iSPOT Media \ud83c\udf08\" \/>\n<meta property=\"og:description\" content=\"Google \u91dd\u5c0d Demand Gen \u9032\u884c\u591a\u9805\u91cd\u5927\u66f4\u65b0\uff0c\u9664\u4e86\u64f4\u5927\u6295\u653e\u7248\u4f4d\u3001\u5f37\u5316 AI \u6280\u8853\uff0c\u66f4\u7d50\u5408 YouTube \u4e92\u52d5\u65b0\u6307\u6a19\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u7cbe\u6e96\u6436\u4f54\u6d88\u8cbb\u8005\u5fc3\u667a\u3002\u672c\u6587\u5c07\u5e36\u4f60\u5b8c\u6574\u638c\u63e1\u6700\u65b0 Demand Gen \u529f\u80fd\u3001\u64cd\u4f5c\u91cd\u9ede\u8207\u61c9\u7528\u5be6\u4f8b\uff0c\u52a9\u4f60\u5728\u884c\u92b7\u6230\u5834\u4e2d\u812b\u7a4e\u800c\u51fa\uff01\" \/>\n<meta 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