{"id":13125,"date":"2025-09-16T11:00:54","date_gmt":"2025-09-16T03:00:54","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13125"},"modified":"2025-09-03T11:03:49","modified_gmt":"2025-09-03T03:03:49","slug":"2025-google-retail-connect-ai-advertising","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1aAI\u4e16\u4ee3\u7684\u54c1\u724c\u6d41\u91cf\u65b0\u6230\u5834 \ud83d\udc0e"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u767e\u8ca8\u3001\u4fbf\u5229\u5546\u5e97\u3001\u8d85\u5e02\u4ee5\u53ca\u96fb\u5546\u8fd1\u5e74\u4f86\u8868\u73fe\u4eae\u773c\uff0c\u5c24\u5176\u96fb\u5546\u65bc 2021 \u5e74\u8d85\u8d8a\u5be6\u9ad4\u5e02\u5834\uff0c\u7a69\u5c45\u96f6\u552e\u6210\u9577\u4e3b\u529b\u3002\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2604\ufe0f \u96f6\u552e\u5a92\u9ad4\u65b0\u8da8\u52e2\uff1a\u7ad9\u5916\u6d41\u91cf\u6210\u9577\u8d85\u904e\u7ad9\u5167 2.7 \u500d<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13158\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u6839\u64da EMARKETER \u9810\u6e2c\uff0c2025 \u5e74\u5168\u7403\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u652f\u51fa\u5c07\u589e\u9577 15.6%\uff0c\u7ad9\u5916\u5ee3\u544a\u6210\u9577\u66f4\u9ad8\u9054 42.1%\uff0c\u9060\u8d85\u7ad9\u5167 15.3%\uff0c\u6210\u9577\u5e45\u5ea6\u662f 2.7 \u500d\u4ee5\u4e0a\u3002\u9019\u8aaa\u660e\uff0c\u54c1\u724c\u5149\u9760\u7ad9\u5167\u8d0a\u52a9\u5546\u54c1\u3001\u641c\u5c0b\u5ee3\u544a\u6216\u5c55\u793a\u578b\u5ee3\u544a\u5df2\u4e0d\u6577\u4f7f\u7528\uff0c\u5fc5\u9808\u7a4d\u6975\u4f48\u5c40\u7ad9\u5916\u5f71\u97f3\u5ee3\u544a\u3001\u9023\u7db2\u96fb\u8996\u3001App\u3001Display&#8230;&#8230;\u7b49\u591a\u5143\u7248\u4f4d\uff0c\u4e32\u806f Google \u751f\u614b\u5708\u6d41\u91cf\u7ba1\u9053\uff0c\u624d\u80fd\u771f\u6b63\u6700\u5927\u5316\u6d88\u8cbb\u8005\u8986\u84cb\u7387\u3001\u63d0\u5347\u5168\u751f\u547d\u5468\u671f\u50f9\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd17 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1a\u6574\u5408\u5168\u6d41\u91cf\u3001\u5168\u6578\u64da\u3001\u5168\u6210\u6548<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13159\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>GRC\uff08Google Retail Connect\uff0c\u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff09\u4e3b\u6253\u300c\u5354\u4f5c\u300d\u7cbe\u795e\u2014\u2014\u54c1\u724c\u3001\u96f6\u552e\u901a\u8def\u53ca Google \u5e73\u53f0\u5171\u69cb\u6578\u4f4d\u92b7\u552e\u65b0\u751f\u614b\u3002\u5176\u6838\u5fc3\u6d41\u7a0b\u5305\u62ec\uff1a<\/p>\n<p>1. \u5ee3\u544a\u8207\u6d41\u91cf\u5354\u4f5c\uff1a\u54c1\u724c\u81ea\u71df\u96fb\u5546\u3001\u5408\u4f5c\u901a\u8def A\u3001\u901a\u8def B\u3001APP&#8230;&#8230;\u7b49\uff0c\u5168\u90e8\u90fd\u53ef\u6574\u5408\u4e26\u5206\u914d\u6d41\u91cf\u8cc7\u6e90\uff0c\u5229\u7528 Google \u5ee3\u544a\u7248\u4f4d\uff08YouTube\u3001\u641c\u5c0b\u3001Display\u3001Maps\u3001Gmail\u3001Shopping\u3001Discover&#8230;&#8230;\u7b49\uff09\u7cbe\u6e96\u5c0e\u6d41\u81f3\u92b7\u552e\u9801\u6216\u6d3b\u52d5\u9801\u3002<br \/>\n2. \u6d88\u8cbb\u6578\u64da\u5206\u4eab\u8207\u6d1e\u5bdf\u512a\u5316\uff1a\u54c1\u724c\u3001\u96fb\u5546\u5e73\u53f0\u53ef\u5373\u6642\u5206\u4eab\u9ede\u64ca\u5f8c\u7684\u92b7\u552e\u5831\u544a\u8207\u53d7\u773e\u6578\u64da\u3002Google AI \u5247\u9032\u4e00\u6b65\u5206\u6790\u7528\u6236\u884c\u70ba\uff0c\u5b9a\u7fa9\u5c6c\u65bc\u54c1\u724c\u53ca\u901a\u8def\u7684\u9ad8\u8f49\u63db\u53d7\u773e\uff0c\u5e6b\u52a9 ROAS \u63d0\u5347\u3002<br \/>\n3. \u591a\u5143\u7248\u4f4d\u7db2\u7f85\u6f5b\u5728\u6d88\u8cbb\u8005\uff1aGRC \u4e0d\u50c5\u5c40\u9650\u65bc\u96fb\u5546\u7ad9\u5167\uff0c\u66f4\u64f4\u5c55\u81f3 Google \u751f\u614b\u6240\u6709\u71b1\u9580\u63a5\u89f8\u9ede\uff0c\u5305\u62ec\u624b\u6a5f\u3001\u96fb\u8996\u3001\u684c\u6a5f\u7b49\u4e0d\u540c\u8f09\u5177\uff0c\u4ee5\u53ca APP\u3001\u5730\u5716\u3001\u5f71\u97f3\u3001\u793e\u7fa4\u5404\u5927\u5e73\u53f0\u3002<br \/>\n4. \u884c\u70ba\u6578\u64da\u4e32\u9023\uff0c\u7cbe\u5206\u53d7\u773e\u65cf\u7fa4\uff1a\u85c9\u7531\u6d41\u91cf\u8207\u92b7\u552e\u6578\u64da\u4e32\u9023\uff0cGoogle \u5354\u52a9\u54c1\u724c\u53ca\u901a\u8def\u5206\u7fa4\u6d88\u8cbb\u8005\uff0c\u8b58\u5225\u9ad8\u50f9\u503c\u7528\u6236\uff0c\u9032\u884c\u500b\u6027\u5316\u300c\u990a\u9b5a\uff0b\u91e3\u9b5a\u300d\uff08\u62d3\u5c55\u65b0\u5ba2\uff0b\u6975\u5927\u5316\u696d\u7e3e\uff09\u96d9\u8ecc\u7b56\u7565\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u4ec0\u9ebc\u662f\u300c\u990a\u9b5a\u300d\u8207\u300c\u91e3\u9b5a\u300d\uff1f<\/strong><\/span><\/p>\n<p>GRC\u7684\u300c\u990a\u9b5a\u300d\u7b56\u7565\u5373\u5229\u7528 Google \u548c\u5408\u4f5c\u901a\u8def\u7684\u53d7\u773e\u62d3\u5c55\u65b0\u5ba2\u3002\u900f\u904e\u901a\u8def\u7684\u9928\u5225\u53d7\u773e\u3001\u5546\u54c1\u76ee\u9304feed\u3001\u5ee3\u544a\u6210\u6548\u6578\u64da\uff0c\u4ee5\u53ca AI \u6a5f\u5668\u5b78\u7fd2\uff0c\u5ee3\u544a\u5373\u6642\u6839\u64da\u54c1\u724c\u65d7\u8266\u9928\u6216\u5546\u54c1\u985e\u5225\u81ea\u52d5\u63a8\u64ad\u3001\u62d3\u5c55\u65e2\u6709\u6d88\u8cbb\u65cf\u7fa4\uff0c\u63d0\u5347\u6d41\u91cf\u8cea\u91cf\u3002\u50cf\u4fdd\u5065\u3001\u7f8e\u599d\u985e\u9928\u5225\uff0c\u5c31\u80fd\u8de8\u54c1\u724c\u3001\u8de8\u9928\u81ea\u52d5\u767c\u9001\u6700\u5408\u9069\u7684\u5ee3\u544a\u8a0a\u606f\u3002<\/p>\n<p>\u800c\u300c\u91e3\u9b5a\u300d\u7b56\u7565\uff0c\u5247\u662f\u54c1\u724c\u76f4\u63a5\u63d0\u4f9b\u5ee3\u544a\u9810\u7b97\u7d66\u96f6\u552e\u901a\u8def\uff0c\u8b93\u5176\u5728\u9928\u5167\u5546\u54c1\u76ee\u9304\u6307\u5b9a\u512a\u5316\u5ee3\u544a\u3001\u7db2\u7f85\u6240\u6709\u7248\u4f4d\uff0c\u9032\u4e00\u6b65\u6975\u5927\u5316\u642d\u914d Google AI \u7684\u8f49\u63db\u6210\u6548\u3002\u76f8\u6bd4\u55ae\u4e00\u901a\u8def\u7af6\u50f9\uff0c\u8de8\u901a\u8def\u7af6\u50f9\u4e0d\u4f46\u63d0\u5347\u66dd\u5149\u6a5f\u6703\uff0c\u4e5f\u52a9\u529b\u66f4\u591a\u6d88\u8cbb\u6c7a\u7b56\u8207\u696d\u7e3e\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfaf Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\u7684\u7cbe\u6e96\u884c\u92b7\u6548\u76ca<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13161\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>GRC \u4e0d\u53ea\u662f\u5ee3\u544a\u6295\u653e\u5de5\u5177\uff0c\u66f4\u5f37\u8abf\u6578\u64da\u8207\u6d1e\u5bdf\u3002\u900f\u904e\u65e5\u5e38\u5e33\u6236\u8cc7\u6599\u6301\u7e8c\u7d2f\u7a4d\u5206\u6790\uff0c\u54c1\u724c\u80fd\u7372\u5f97\u66f4\u7d30\u7dfb\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u4e92\u52d5\u8db3\u8de1\uff0c\u9032\u4e00\u6b65\u63a8\u52d5\u4ee5\u4e0b\u6548\u76ca\uff1a<\/p>\n<p>1. \u7cbe\u6e96\u62d3\u5c55\u65e2\u6709\u6d88\u8cbb\u65cf\u7fa4\uff1a\u5229\u7528 Google \u8207\u901a\u8def\u7684\u5171\u540c\u6578\u64da\u63a8\u9001\u500b\u6027\u5316\u5167\u5bb9\uff0c\u63d0\u5347\u73fe\u6709\u9867\u5ba2\u7684\u56de\u8cfc\u7387\u8207\u5fe0\u8aa0\u5ea6\u3002<br \/>\n2. \u63d0\u5347\u65b0\u5ba2\u5c0e\u5165\u6548\u7387\uff1a\u7d50\u5408 AI \u5b78\u7fd2\u8207\u9928\u5225\u53d7\u773e\u5206\u7fa4\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u4e00\u9375\u89f8\u53ca\u66f4\u591a\u9ad8\u6f5b\u529b\u65b0\u5ba2\u6236\uff0c\u64f4\u5927\u5e02\u5834\u4f54\u6709\u7387\u3002<br \/>\n3. \u512a\u5316 ROAS \u8207\u5ba2\u55ae\u50f9\uff1a\u901a\u8def\u7aef\u7684\u8f49\u63db\u5831\u8868\u8207\u8de8\u7ad9\u5916\u6578\u64da\uff0c\u6709\u6548\u5e6b\u52a9\u54c1\u724c\u4e3b\u91cf\u5316\u6bcf\u4e00\u7b46\u5ee3\u544a\u6295\u8cc7\u6210\u6548\uff0c\u6700\u5927\u5316\u8f49\u55ae\u91d1\u984d\u3002<br \/>\n4. \u591a\u7ba1\u9053\u6210\u6548\u540c\u6b65\u7ba1\u7406\uff1a\u4e0d\u8ad6\u81ea\u71df\u3001\u901a\u8def\u3001APP \u6216 Google \u751f\u614b\u5708\uff0c\u6210\u6548\u6578\u64da\u7686\u53ef\u96c6\u4e2d\u7ba1\u7406\u3001\u6bd4\u8f03\u3001\u5373\u6642\u8abf\u6574\u5206\u914d\u9810\u7b97\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u54c1\u724c\u8a72\u5982\u4f55\u904b\u7528 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a<\/strong><\/span><\/p>\n<p>Step1. \u5168\u901a\u8def\u5354\u540c\u4f48\u5c40\uff1a\u4e0d\u8981\u53ea\u4f9d\u8cf4\u55ae\u4e00\u901a\u8def\u6216\u7ad9\u5167\u6d41\u91cf\uff0c\u7a4d\u6975\u4f7f\u7528 GRC \u4e32\u806f Google \u751f\u614b\u63a5\u89f8\u9ede\uff0c\u5be6\u73fe\u7ad9\u5167\u5916\u6d41\u91cf\u4e00\u9ad4\u5316\u8986\u84cb\u8207\u8f49\u63db\u3002<br \/>\nStep2. \u6301\u7e8c\u7d2f\u7a4d\u884c\u70ba\u8207\u92b7\u552e\u6578\u64da\uff1a\u5c07\u8207\u901a\u8def\u3001\u5e73\u53f0\u7684\u6d88\u8cbb\u8005\u92b7\u552e\u3001\u884c\u70ba\u6578\u64da\u7d0d\u5165\u5206\u6790\uff0c\u5206\u7fa4\u63a8\u64ad\u4e26\u8ffd\u8e64\u8f49\u63db\uff0c\u8cc7\u6e90\u6295\u653e\u66f4\u7cbe\u6e96\u3002Step3. \u9748\u6d3b\u990a\u9b5a\u8207\u91e3\u9b5a\u96d9\u8ecc\u4f48\u5c40\uff1a\u65b0\u54c1\u3001\u65b0\u5ba2\u4ee5\u300c\u990a\u9b5a\u300d\u62d3\u5c55\u53d7\u773e\uff0c\u4e3b\u529b\u5546\u54c1\u3001\u6d3b\u52d5\u671f\u5247\u7528\u300c\u91e3\u9b5a\u300d\u7b56\u7565\u96c6\u4e2d\u5f0f\u5c0e\u6d41\uff0c\u642d\u914d\u7ad9\u5916\u5f71\u97f3\u3001\u793e\u7fa4\u5ee3\u544a\u6436\u4f54\u6d88\u8cbb\u8005\u6c7a\u7b56\u9ad8\u5cf0\u3002<br \/>\nStep4. \u5584\u7528 AI \u6a5f\u5668\u5b78\u7fd2\u8207\u591a\u5143\u5275\u610f\uff1a\u6301\u7e8c\u512a\u5316\u5546\u54c1\u76ee\u9304 feed\uff0c\u8b93 AI \u6839\u64da\u7528\u6236\u8cfc\u8cb7\u610f\u5716\u81ea\u52d5\u63a8\u64ad\u6700\u4f73\u7d20\u6750\u8207\u6587\u6848\uff0c\u63d0\u5347\u4e92\u52d5\u8207\u9ede\u64ca\u7387\u3002<br \/>\nStep5. \u95dc\u6ce8\u6210\u6548\u8207\u5831\u8868\u6d1e\u5bdf\uff0c\u96a8\u6642\u8abf\u6574\u8cc7\u6e90\uff1a\u900f\u904e GRC \u6bcf\u65e5\u6578\u64da\u3001\u7ad9\u5916\u700f\u89bd\u5f8c\u8f49\u63db\u5831\u8868\uff0c\u5373\u6642\u8fa8\u8b58\u54ea\u500b\u901a\u8def\u3001\u54ea\u500b\u7248\u4f4d\u56de\u5831\u6700\u9ad8\uff0c\u5584\u7528\u9810\u7b97\u8cc7\u6e90\u512a\u5148\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfa3 \u5c0f\u7d50<\/strong><\/span><\/h3>\n<p>\u96a8\u8457\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u96f6\u552e\u7248\u5716\u6301\u7e8c\u6f14\u8b8a\uff0c\u6578\u4f4d\u884c\u92b7\u4f48\u5c40\u5df2\u4e0d\u518d\u4ee5\u55ae\u4e00\u7ad9\u9ede\u70ba\u4e2d\u5fc3\u3002Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\u4ee5\u300c\u6d41\u91cf\u5354\u540c\uff0b\u6578\u64da\u6d1e\u5bdf\uff0bAI\u512a\u5316\u300d\u4e09\u5927\u512a\u52e2\uff0c\u8b93\u54c1\u724c\u8207\u901a\u8def\u771f\u6b63\u638c\u63e1\u5168\u65c5\u7a0b\u3001\u5168\u6d88\u8cbb\u8005\u7684\u9ad8\u8cea\u91cf\u63a5\u89f8\u8207\u6e9d\u901a\u3002\u672a\u4f86\u4e0d\u8ad6\u65b0\u54c1\u4e0a\u5e02\u3001\u6d3b\u52d5\u4fc3\u92b7\u3001\u54c1\u724c\u7d93\u71df\uff0cGRC\u90fd\u5c07\u662f\u96fb\u5546\u3001\u96f6\u552e\u6700\u503c\u5f97\u512a\u5148\u628a\u63e1\u7684\u6d41\u91cf\u5229\u5668\u3002<\/p>\n<p>\u60f3\u6436\u4f54 2025 \u8cfc\u7269\u5b63\u5148\u6a5f\u3001\u6253\u9020\u9577\u671f\u9867\u5ba2\u50f9\u503c\uff0c\u4e0d\u59a8\u7acb\u5373\u4f48\u5c40 GRC\uff0c\u628a\u7834\u788e\u7684\u6d88\u8cbb\u65c5\u7a0b\u3001\u5206\u6563\u7684\u6578\u4f4d\u6d41\u91cf\uff0c\u518d\u5ea6\u805a\u5408\u6210\u4f60\u7684\u54c1\u724c\u6210\u9577\u5f15\u64ce\uff01<\/p>\n<hr \/>\n<p>\ud83d\udc81\ud83c\udffb \u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\uff0c\u6709\u4efb\u4f55\u6578\u4f4d\u5ee3\u544a\u554f\u984c\uff0c\u6b61\u8fce\u806f\u7e6b\u6211\u5011 \ud83d\udc95<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668 \ud83d\udee1\ufe0f<\/p>\n","protected":false},"author":1,"featured_media":13157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[353],"tags":[837,4,175,893,892],"class_list":["post-13125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-tools","tag-ai","tag-google","tag-google-ads","tag-retail-connect","tag-892"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e<\/title>\n<meta name=\"description\" content=\"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e\" \/>\n<meta property=\"og:description\" content=\"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-16T03:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e\" \/>\n<meta name=\"twitter:description\" content=\"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1aAI\u4e16\u4ee3\u7684\u54c1\u724c\u6d41\u91cf\u65b0\u6230\u5834 \ud83d\udc0e\",\"datePublished\":\"2025-09-16T03:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/\"},\"wordCount\":67,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2025-google-retail-connect-ai-advertising-cover.png\",\"keywords\":[\"AI\",\"Google\",\"Google Ads\",\"Retail Connect\",\"\u96f6\u552e\u5354\u4f5c\u5ee3\u544a\"],\"articleSection\":[\"\u597d\u7269\u5e02\u96c6\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/\",\"name\":\"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2025-google-retail-connect-ai-advertising-cover.png\",\"datePublished\":\"2025-09-16T03:00:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2025-google-retail-connect-ai-advertising-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2025-google-retail-connect-ai-advertising-cover.png\",\"width\":1920,\"height\":970},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/2025-google-retail-connect-ai-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1aAI\u4e16\u4ee3\u7684\u54c1\u724c\u6d41\u91cf\u65b0\u6230\u5834 \ud83d\udc0e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e","description":"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e","og_description":"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2025-09-16T03:00:54+00:00","og_image":[{"width":1920,"height":970,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_title":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e","twitter_description":"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002","twitter_image":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1aAI\u4e16\u4ee3\u7684\u54c1\u724c\u6d41\u91cf\u65b0\u6230\u5834 \ud83d\udc0e","datePublished":"2025-09-16T03:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/"},"wordCount":67,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","keywords":["AI","Google","Google Ads","Retail Connect","\u96f6\u552e\u5354\u4f5c\u5ee3\u544a"],"articleSection":["\u597d\u7269\u5e02\u96c6"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/","name":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a By iSPOT Media \ud83d\udc0e","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","datePublished":"2025-09-16T03:00:54+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u9762\u5c0d\u7834\u788e\u5316\u8207\u591a\u5143\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u54c1\u724c\u82e5\u60f3\u5728\u9019\u5834\u6d41\u91cf\u722d\u9738\u6230\u4e2d\u52dd\u51fa\uff0c\u55ae\u9760\u50b3\u7d71\u5ee3\u544a\u5df2\u9060\u9060\u4e0d\u5920\u3002\u672c\u6587\u5c07\u4ecb\u7d39 Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff08Google Retail Connect\uff0cGRC\uff09\u4ee5 AI \u53ca\u6578\u64da\u9a45\u52d5\uff0c\u4e32\u806f\u92b7\u552e\u901a\u8def\u3001\u6d88\u8cbb\u8005\u6578\u64da\u548c\u591a\u5143\u5ee3\u544a\u7248\u4f4d\uff0c\u6210\u70ba\u65b0\u4e00\u4ee3\u96fb\u5546\u6d41\u91cf\u6b66\u5668\u3002","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-retail-connect-ai-advertising-cover.png","width":1920,"height":970},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-retail-connect-ai-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010\u597d\u7269\u5206\u4eab\u3011Google \u96f6\u552e\u5354\u4f5c\u5ee3\u544a\uff1aAI\u4e16\u4ee3\u7684\u54c1\u724c\u6d41\u91cf\u65b0\u6230\u5834 \ud83d\udc0e"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/13125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=13125"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/13125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/13157"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=13125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=13125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=13125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}