{"id":13139,"date":"2025-10-07T11:00:51","date_gmt":"2025-10-07T03:00:51","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13139"},"modified":"2025-09-03T11:03:41","modified_gmt":"2025-09-03T03:03:41","slug":"meta-ads-updated-2025-8","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/meta-ads-updated-2025-8\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Meta Product 8 \u6708\u7522\u54c1\u66f4\u65b0 \ud83d\udd25"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1aMeta \u5ee3\u544a\u6bcf\u6708\u63a8\u51fa\u6301\u7e8c\u512a\u5316\uff0c8\u6708\u66f4\u65b0\u6db5\u84cb\uff1a\u76f4\u64ad\u5ee3\u544a\u3001\u50f9\u503c\u898f\u5247\u3001\u9810\u7b97\u5171\u4eab\u3001\u5275\u610f\u5448\u73fe\u8207\u5ba2\u88fd\u5316\u53d7\u773e\u8abf\u6574\u4e94\u5927\u9762\u5411\uff0c\u5e36\u4f86\u5168\u65b9\u4f4d\u7684\u6578\u4f4d\u884c\u92b7\u9769\u65b0\u3002\u5c0d\u5ee3\u5927\u96fb\u5546\u5ba2\u6236\u3001\u6578\u4f4d\u5a92\u9ad4\u611b\u597d\u8005\u800c\u8a00\uff0c\u672c\u6708\u4eae\u9ede\u4e0d\u50c5\u63d0\u5347\u5ee3\u544a\u64cd\u4f5c\u6548\u7387\uff0c\u66f4\u6df1\u5165\u652f\u63f4\u54c1\u724c\u591a\u7ba1\u9053\u8f49\u63db\u3001\u5167\u5bb9\u5275\u610f\u3001\u53ca AI \u9a45\u52d5\u6700\u4f73\u5316\u3002\u4ee5\u4e0b\u7d9c\u5408 Meta \u5b98\u65b9\u6700\u65b0\u7522\u54c1\u8aaa\u660e\uff0c\u6574\u7406\u51fa\u6700\u503c\u5f97\u96fb\u5546\u54c1\u724c\u638c\u63e1\u7684\u5ee3\u544a\u66f4\u65b0\u91cd\u9ede\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf99\ufe0f \u66f4\u65b0\u4e00\uff1aFacebook Live \u76f4\u64ad\u5ee3\u544a\u529f\u80fd\u5927\u5e45\u5347\u7d1a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13164\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/facebook-live-video-ads-update-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u672c\u6708 Facebook Live \u76f4\u64ad\u5ee3\u544a\u66f4\u65b0\uff0c\u5f37\u8abf\u300c\u591a\u5143\u6574\u5408\u3001\u7cbe\u6e96\u62d3\u5c55\u300d\u3002\u54c1\u724c\u4e3b\u53ef\u900f\u904e\u5ee3\u544a\u7ba1\u7406\u54e1\uff0c\u8f15\u9b06\u898f\u5283\u4e26\u6392\u7a0b\u76f4\u64ad\u5f71\u7247\u5ee3\u544a\uff0c\u7cfb\u7d71\u652f\u63f4\u5728\u7c89\u7d72\u5c08\u9801\u8207 Live Producer \u7b49\u591a\u5e73\u53f0\u540c\u6b65\u63a8\u64ad\u3002\u76f4\u64ad\u5ee3\u544a\u8f49\u63db\u7387\u5927\u5e45\u63d0\u5347\uff0c\u90e8\u4efd\u54c1\u724c\u5be6\u6e2c\u6d3b\u52d5\u671f\u9593\u66dd\u5149\u7387\u9054 100%\u3001\u5e73\u5747\u89c0\u770b\u7387\u9ad8\u9054 85%\u3002\u76f4\u64ad\u64cd\u4f5c\u6d41\u7a0b\u4e5f\u66f4\u4fbf\u6377\uff0c\u5305\u542b\uff0c\u6d3b\u52d5\u4e3b\u984c\u6253\u9020\u3001\u5373\u6642\u4e92\u52d5\u3001O2O \u5c0e\u8cfc\uff0c\u52a9\u529b\u96fb\u5546\u54c1\u724c\u6253\u9020\u9ad8\u6548\u92b7\u552e\u7ba1\u9053\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u64cd\u4f5c\u6559\u5b78<\/strong><\/span><\/p>\n<ul>\n<li>\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u5b8c\u6210\u6d3b\u52d5\u76ee\u6a19\u8a2d\u5b9a\u53ca\u7d20\u6750\u4e0a\u50b3\uff0c\u6392\u7a0b\u4e26\u5206\u6d41\u76ee\u6a19\u53d7\u773e\u3002<\/li>\n<li>\u5229\u7528Live Producer\u6216\u7c89\u7d72\u5c08\u9801\u958b\u555f\u76f4\u64ad\uff0c\u5373\u6642\u4e32\u6d41\u4e92\u52d5\u3001\u5f15\u5c0e\u5c0e\u8cfc\u3002<\/li>\n<li>\u5b8c\u5584\u6d3b\u52d5\u6578\u64da\u7d50\u69cb\uff0c\u7cbe\u6e96\u8ffd\u8e64\u89c0\u770b\u7387\u3001\u7559\u8a00\u53ca\u92b7\u552e\u8f49\u63db\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcdd \u66f4\u65b0\u4e8c\uff1a\u50f9\u503c\u898f\u5247 Value Rules \u529f\u80fd\u64f4\u5c55<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13179\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Meta \u672c\u6708\u5927\u5e45\u64f4\u589e\u300c\u50f9\u503c\u898f\u5247\u300d\u529f\u80fd\uff0c\u652f\u63f4\u66f4\u591a\u76ee\u6a19\u3001\u8907\u6578\u898f\u5247\u5957\u7528\u8207\u9032\u968e\u8abf\u6574\u3002\u54c1\u724c\u4e3b\u53ef\u4f9d\u64da\u4e0d\u540c\u5546\u54c1\u3001\u5ba2\u7fa4\u5c6c\u6027\uff0c\u8a2d\u8a08\u591a\u7d44\u50f9\u503c\u898f\u5247\uff0c\u5275\u5efa\u81ea\u52d5\u5316\u6295\u653e\u7b56\u7565\u3002\u4f8b\u5982\uff0cUlla Popken \u6210\u6548\u6848\u4f8b\u986f\u793a\uff0c\u54c1\u724c\u85c9\u7531\u5206\u7fa4\u50f9\u503c\u898f\u5247\u9054\u5230\u65b0\u5ba2\u6210\u672c\u6e1b\u534a\u3001\u8f49\u63db\u7387 12 \u500d\u6210\u9577\u3002\u6700\u65b0\u529f\u80fd\u3001\u898f\u5247\u5c07\u65bc 2025 \u5e74 8 \u6708 15 \u65e5\u64f4\u53ca\u5168\u7403 50% \u5e33\u865f\uff0c9 \u6708 30 \u65e5\u8986\u84cb 100% \u5e33\u865f\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u529f\u80fd\u4eae\u9ede<\/span><\/strong><\/p>\n<p>\u2460 \u53ef\u8a2d\u5b9a\u81ea\u5b9a\u7fa9 ROAS \u76ee\u6a19\uff0c\u63d0\u5347\u5ee3\u544a\u6295\u5831\u7387\u3002<br \/>\n\u2461 \u652f\u63f4\u591a\u5e73\u53f0\u81ea\u52d5\u5316\u51fa\u50f9\uff0c\u7d50\u5408 Reels\u3001Instagram\u3001Audience Network\u3002<br \/>\n\u2462 \u9069\u5408\u54c1\u724c\u8907\u96dc\u5546\u54c1\u7dda\u6216\u591a\u5143\u5ba2\u7fa4\u9032\u884c\u5dee\u7570\u5316\u6295\u653e\uff0c\u63d0\u5347\u9810\u7b97\u5229\u7528\u6548\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf10 \u66f4\u65b0\u4e09\uff1a\u9810\u7b97\u5171\u4eab\u5168\u7403\u5c55\u958b<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13176\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-partnership-ads-updated-2025-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u65b0\u4e00\u4ee3\u9810\u7b97\u5206\u914d\u6a5f\u5236\u9810\u7b97\u5171\u4eab\uff08Ad Set Budget Sharing\uff09\u5df2\u5728 8 \u6708\u63a8\u9032\u81f3\u5168\u7403 50% \u5ee3\u544a\u4e3b\uff0c\u5e74\u5e95\u9810\u8a08\u5168\u6578\u8986\u84cb\u3002\u6b64\u529f\u80fd\u6700\u5927\u512a\u52e2\u5728\u65bc\u5f48\u6027\u8abf\u914d\u8cc7\u91d1\uff0c\u5ee3\u544a\u7d44\u9593\u4e92\u4eab\u9810\u7b97\uff0c\u4f7f\u8cc7\u6e90\u80fd\u5373\u6642\u5c0e\u5411\u6548\u679c\u6700\u4f73\u7684\u7d44\u5225\u3002Meta \u516c\u544a\u986f\u793a\uff0c\u9810\u7b97\u5171\u4eab\u80fd\u63d0\u5347 3.3% CPA \u8207 20% ROI\uff0c\u6709\u6548\u652f\u63f4\u96fb\u5546\u884c\u92b7\u6848\u96a8\u6642\u512a\u5316\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5efa\u8b70\u505a\u6cd5<\/strong><\/span><\/p>\n<p>\u2460 \u91dd\u5c0d\u5927\u578b\u4fc3\u92b7\u6216\u591a\u6e20\u9053\u6d3b\u52d5\uff0c\u9810\u7b97\u53ef\u96c6\u4e2d\u65bc\u8868\u73fe\u6700\u597d\u7684\u7d44\u5225\uff0c\u907f\u514d\u5206\u6563\u8cc7\u6e90\u9020\u6210\u6d6a\u8cbb\u3002<br \/>\n\u2461 API \u63a5\u53e3\u9810\u8a08\u8fd1\u671f\u63a8\u51fa\uff0c\u5229\u65bc\u5927\u578b\u96fb\u5546\u5718\u968a\u5c0e\u5165\u81ea\u52d5\u5316\u512a\u5316\u6d41\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfa8 \u66f4\u65b0\u56db\uff1a\u5275\u610f\u5f62\u5f0f\u8207\u5167\u5bb9\u76f8\u95dc\u6027\u518d\u63d0\u5347<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13180\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300cRelated Media\u300d\u529f\u80fd\u672c\u6708\u6b63\u5f0f\u5c55\u958b\uff0c\u4e3b\u6253\u63d0\u5347\u5ee3\u544a\u5167\u5bb9\u76f8\u95dc\u6027\u53ca\u591a\u7dad\u7d20\u6750\u5448\u73fe\u3002\u54c1\u724c\u4e3b\u53ef\u6574\u5408\u5f71\u7247\u3001\u52d5\u614b\u6d88\u606f\u3001\u9650\u6642\u52d5\u614b\u3001Reels&#8230;&#8230;\u7b49\uff0c\u900f\u904e\u7d71\u4e00\u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9\u7d50\u69cb\uff0c\u52a0\u6df1\u7528\u6236\u5370\u8c61\u4e26\u63d0\u9ad8\u4e92\u52d5\u7387\u3002Meta \u540c\u6642\u589e\u8a2d\u4e00\u7ad9\u5f0f\u7ba1\u7406\u3001\u7d20\u6750\u6388\u6b0a\u548c\u5167\u5bb9\u5206\u985e\uff0c\u9069\u5408\u9700\u8981\u5927\u91cf\u5167\u5bb9\u3001\u591a\u5834\u666f\u6295\u653e\u7684\u96fb\u5546\u54c1\u724c\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u5efa\u8b70\u505a\u6cd5<\/strong><\/span><\/p>\n<p>\u2460 \u7d71\u6574\u591a\u7a2e\u7d20\u6750\u65bc\u540c\u4e00\u5ee3\u544a\u6d3b\u52d5\uff0c\u63d0\u9ad8\u7528\u6236\u9ad4\u9a57\u4e00\u81f4\u6027\u3002<br \/>\n\u2461 \u7d50\u5408UGC\u3001\u898b\u8b49\u578b\u5ee3\u544a\uff0c\u7531\u6d88\u8cbb\u8005\u5206\u4eab\u5167\u5bb9\uff0c\u5efa\u7acb\u66f4\u5f37\u7684\u53e3\u7891\u4fe1\u4efb\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc63 \u66f4\u65b0\u4e94\uff1a\u5ba2\u88fd\u5316\u53d7\u773e\u8207\u8f49\u63db\u8ffd\u8e64\u5408\u898f\u8abf\u6574<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13181\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-ads-updated-2025-8-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u8fd1\u671f Meta \u91dd\u5c0d\u5ba2\u88fd\u5316\u53d7\u773e\uff08Custom Audiences\uff09\u8207\u81ea\u5b9a\u7fa9\u8f49\u63db\uff08Custom 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