{"id":13220,"date":"2025-10-17T11:00:08","date_gmt":"2025-10-17T03:00:08","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13220"},"modified":"2025-10-16T19:14:56","modified_gmt":"2025-10-16T11:14:56","slug":"google-ads-update-2025-9","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-9\/","title":{"rendered":"\u3010Google \u71df\u990a\u3011Google Ads \u4e5d\u6708\u4efd\u66f4\u65b0\u00a0\u2764\ufe0f\u200d\ud83d\udd25"},"content":{"rendered":"<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udcac<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u5404\u4f4d\u670b\u53cb\uff01\u597d\u4e45\u4e0d\u898b\u7684 Google Ads \u66f4\u65b0\u5831\u56de\u4f86\u5566\uff01\u672c\u7bc7\u6587\u7ae0\u5c07\u5e36\u4f60\u8a8d\u8b58 Google \u5ee3\u544a\u4e5d\u6708\u4efd\u5e36\u4f86\u7684\u4e09\u5927\u66f4\u65b0\u9805\u76ee\uff0c\u5305\u542b\uff1aGoogle AI \u6280\u8853\u5e36\u4f86\u7684\u5ee3\u544a\u9769\u547d\u3001YouTube \u5ee3\u544a\u5275\u610f\u65b0\u5de5\u5177\uff0c\u4ee5\u53ca\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5be6\u73fe\u7d20\u6750\u6700\u4f73\u5316\u3001\u6295\u653e\u7cbe\u6e96\u8207\u5168\u901a\u8def\u6574\u5408\u3002\u672c\u6587\u5c07\u5e36\u4f60\u6df1\u5165\u89e3\u6790\u6700\u65b0\u529f\u80fd\u4eae\u9ede\u8207\u5be6\u52d9\u904b\u7528\u65b9\u6cd5\uff0c\u5e6b\u52a9\u4f60\u638c\u63e1\u884c\u92b7\u8da8\u52e2\u3001\u52a0\u901f\u6c7a\u7b56\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u8207\u6295\u8cc7\u56de\u5831\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p3\">Google Ads \u65bc 2025 \u5e74 \u4e5d \u6708\u63a8\u51fa\u591a\u9805\u91cd\u8981\u66f4\u65b0\uff0c\u91cd\u9ede\u6db5\u84cb AI \u6458\u8981\u5ee3\u544a\u7248\u4f4d\u3001YouTube Ads \u6700\u4f73\u5be6\u4f8b\u63a2\u7d22\u5de5\u5177\uff0c\u4ee5\u53ca\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u529f\u80fd\u5f37\u5316\u3002\u9019\u4e9b\u8b8a\u9769\u5927\u5e45\u63d0\u5347\u5ee3\u544a\u4e3b\u7684\u81ea\u52d5\u5316\u80fd\u529b\u3001\u7d20\u6750\u7ba1\u7406\u8207\u8cc7\u8a0a\u900f\u660e\u5ea6\uff0c\u5354\u52a9\u54c1\u724c\u5728\u6fc0\u70c8\u7684\u5e02\u5834\u74b0\u5883\u4e2d\u5be6\u73fe\u66f4\u9ad8\u6210\u6548\u3002\u4ee5\u4e0b\u5c07\u9010\u4e00\u5e36\u4f60\u77ad\u89e3\u8fd1\u671f\u7684\u66f4\u65b0\u5167\u5bb9\u3002<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udcdd<\/span> \u66f4\u65b0\u4e00\uff1aGoogle AI Overviews \u518d\u9032\u5316\uff01\u52a0\u901f\u8cc7\u8a0a\u6d41\u5411\u6c7a\u7b56<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13235\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>2025 \u5e74 Q3 \u6700\u5927\u4eae\u9ede\u4e4b\u4e00\u83ab\u904e\u65bc Google AI Overviews\uff08\u641c\u5c0b\u6458\u8981\uff09\u5ee3\u544a\u7684\u6b63\u5f0f\u63a8\u5ee3\u3002\u8a72\u529f\u80fd\u5df2\u5728\u5168\u7403 200 \u591a\u500b\u5e02\u5834\u4e0a\u7dda\uff0c\u5ee3\u544a\u4e3b\u7684\u641c\u5c0b\u3001\u8cfc\u7269\u53ca Performance Max\uff08\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff09\uff0c\u5982\u7b26\u5408\u67e5\u8a62\u689d\u4ef6\u4e26\u52dd\u51fa\u7af6\u50f9\uff0c\u5373\u53ef\u81ea\u52d5\u5448\u73fe\u5728 AI \u6458\u8981\u7684\u4e0a\u65b9\u6216\u4e0b\u65b9\u3002\u6b64\u8209\u7e2e\u77ed\u6d88\u8cbb\u8005\u5f9e\u63a2\u7d22\u5230\u63a1\u53d6\u884c\u52d5\u7684\u6d41\u7a0b\uff0c\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3002\u5176\u512a\u52e2\u5982\u4e0b\uff1a<\/p>\n<p class=\"p3\">\u2460 \u5ee3\u544a\u986f\u793a\u65bc AI \u6458\u8981\u7684\u6c7a\u7b56\u7bc0\u9ede\uff0c\u80fd\u8b93\u6d88\u8cbb\u8005\u5728\u9ad8\u4fe1\u4efb\u7684\u4e92\u52d5\u4e2d\uff0c\u66f4\u5feb\u9396\u5b9a\u6240\u9700\u7522\u54c1\u6216\u670d\u52d9\u3002<br \/>\n<span class=\"s4\">\u2461 <\/span>\u5ee3\u544a\u6295\u653e\u5c07\u4f9d\u73fe\u884c\u7684\u7af6\u50f9\u6392\u540d\u7cfb\u7d71\u8207\u4fe1\u865f\u52d5\u614b\u8abf\u6574\uff0c\u50c5\u5c0d\u76f8\u95dc\u67e5\u8a62\u8207\u6458\u8981\u5167\u5bb9\u6295\u905e\u3002<br \/>\n<span class=\"s4\">\u2462 <\/span>\u4e0d\u8ad6\u662f\u6587\u5b57\u3001\u8cfc\u7269\u3001\u5730\u5340\u6216\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff0c\u53ea\u8981\u5728\u73fe\u6709\u641c\u5c0b\u6216 PMax \u5ee3\u544a\u52dd\u51fa\uff0c\u5373\u53ef\u767b\u9304 AI Overviews \u7248\u4f4d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s5\">\ud83c\udfa8<\/span><span class=\"s4\"> \u66f4\u65b0\u4e8c\uff1a\u904b<\/span>\u7528 YouTube Ads \u63a2\u7d22\u5de5\u5177\u6fc0\u767c\u5275\u610f<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13236\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">YouTube \u5ee3\u544a\u5275\u610f\u63a2\u7d22\u5de5\u5177\u540c\u6b65\u5347\u7d1a\u3002\u9019\u500b\u5b98\u65b9\u5de5\u5177\u4ee5\u7522\u696d\u3001\u570b\u5bb6\u3001\u6210\u6548\u76ee\u6a19\u548c\u683c\u5f0f\u5206\u985e\u5168\u7403\u9802\u5c16\u5ee3\u544a\u6848\u4f8b\uff0c\u70ba\u5ee3\u544a\u4e3b\u63d0\u4f9b\u76f4\u63a5\u7684\u9748\u611f\u8207\u5e02\u5834\u8da8\u52e2\u6307\u5f15\u3002 YouTube Ads \u63a2\u7d22\u5de5\u5177\u53ef\u5e36\u4f86\u4ee5\u4e0b\u512a\u52e2\uff1a<\/p>\n<p class=\"p3\">\u2460 \u53ef\u4f9d\u7522\u696d\u3001\u570b\u5bb6\u548c\u5ee3\u544a\u76ee\u6a19\uff0c\u641c\u5c0b YouTube Shorts \u8207 In-Stream \u7b49\u5ee3\u544a\u985e\u578b\u3002<br \/>\n<span class=\"s4\">\u2461 <\/span>\u5e73\u53f0\u6703\u6839\u64da\u6700\u65b0\u6578\u64da\uff0c\u9ede\u51fa\u9ad8\u8868\u73fe\u5ee3\u544a\u7684\u7279\u8272\u4f9b\u53c3\u8003\uff0c\u4f8b\u5982\uff0c\u8996\u89ba\u5275\u610f\u3001\u958b\u982d\u7bc0\u594f\u8207\u884c\u52d5\u865f\u53ec&#8230;&#8230;\u7b49\u95dc\u9375\u8981\u7d20\u3002<br \/>\n<span class=\"s4\">\u2462 <\/span>AI \u6578\u64da\u79d1\u5b78\u5718\u968a\u91dd\u5c0d 8000 \u500b\u5927\u578b\u5ee3\u544a\u6848\u4f8b\u6df1\u5165\u5256\u6790\uff0c\u6709\u52a9\u65bc\u54c1\u724c\u8a2d\u8a08\u66f4\u5177\u7af6\u722d\u529b\u7684 YouTube \u884c\u92b7\u5167\u5bb9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s5\">\ud83d\udc41\ufe0f<\/span><span class=\"s4\"> \u66f4\u65b0\u4e09\uff1a<\/span>PMax \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u66f4\u7cbe\u6e96\u63a7\u5236\u8cc7\u8a0a\u80fd\u898b\u5ea6<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13237\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-9-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">Performance Max \u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5168\u9762\u5347\u7d1a\uff0c\u73fe\u5728\u5ee3\u544a\u4e3b\u53ef\u7372\u53d6\u66f4\u591a\u7dad\u5ea6\u7684\u6210\u6548\u5831\u8868\u53ca\u8cc7\u8a0a\u900f\u660e\u5ea6\uff0c\u66f4\u7d30\u7dfb\u5730\u63a7\u5236\u5ee3\u544a\u6d3b\u52d5\u3002PMax \u66f4\u65b0\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<p class=\"p3\">\u2460 \u65b0\u589e\u5ee3\u544a\u7d20\u6750\u5831\u8868\uff0c\u6db5\u84cb\u7d71\u8a08\u6578\u64da\u8207\u6700\u4f73\u5316\u5efa\u8b70\uff0c\u52a9\u529b\u66f4\u79d1\u5b78\u8abf\u6574\u5716\u7247\u3001\u5f71\u7247\u7b49\u7d20\u6750\u3002<br \/>\n<span class=\"s4\">\u2461 <\/span>\u5f15\u5165\u76ee\u6a19\u5c0d\u8c61\u63a7\u7ba1\u548c\u95dc\u9375\u5b57\u6392\u9664\u9078\u9805\uff0c\u55ae\u4e00\u6d3b\u52d5\u6700\u591a\u53ef\u6392\u9664 10000 \u500b\u95dc\u9375\u5b57\uff0c\u4fbf\u65bc\u5254\u9664\u7121\u6548\u66dd\u5149\uff0c\u4fdd\u7559\u9ad8\u50f9\u503c\u6d41\u91cf\u3002<br \/>\n<span class=\"s4\">\u2462 <\/span>\u63d0\u4f9b\u300c\u65b0\u5ba2\u50f9\u503c\u300d\u6a21\u5f0f\u8207\u65b0\u5ba2\u6295\u653e\u6548\u76ca\u8ffd\u8e64\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u91cf\u5316\u65b0\u5ba2\u7372\u53d6\u6210\u672c\u8207\u56de\u672c\u9031\u671f\u3002<\/p>\n<p class=\"p3\">\ud83d\udc49\ud83c\udffb \u6700\u4f73\u5316\u5efa\u8b70\u5247\u76f4\u63a5\u9023\u7d50 Google Ads AI \u5716\u7247\u5de5\u5177\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u5728\u7d20\u6750\u8a2d\u8a08\u4e0a\u5373\u6642\u512a\u5316\u3001\u5feb\u901f\u61c9\u8b8a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83d\udd75\ud83c\udffb\u200d\u2640\ufe0f<\/span> <span class=\"s4\">\u7d50\u8a9e\uff1a<\/span>Google Ads \u672a\u4f86\u8da8\u52e2<\/span><\/strong><\/h3>\n<p class=\"p3\">\u6839\u64da Google Ads \u5b98\u65b9\u8aaa\u660e\uff0c\u672c\u6b21\u66f4\u65b0\u4ee5 AI \u6280\u8853\u9a45\u52d5\uff0c\u76ee\u6a19\u662f\u9023\u7d50\u591a\u7ba1\u9053\u6578\u64da\u8207\u81ea\u52d5\u5316\u5224\u65b7\uff0c\u7c21\u5316\u7ba1\u7406\u8207\u63d0\u5347\u5546\u696d\u6210\u6548\u3002\u672a\u4f86 Google \u5ee3\u544a\u6703\u6301\u7e8c\u63a8\u52d5 AI \u6574\u5408\u65bc\u641c\u5c0b\u3001\u5f71\u97f3\u3001\u8de8\u88dd\u7f6e&#8230;&#8230;\u7b49\u5834\u666f\uff0c\u8b93\u5ee3\u544a\u4e3b\u50c5\u9700\u55ae\u4e00 PMax \u5ee3\u544a\u5373\u53ef\u5168\u901a\u8def\u6295\u653e\uff01\u4ee5\u4e0b\u4e5f\u63d0\u4f9b\u5404\u4f4d\u5ee3\u544a\u4e3b\u672c\u6708\u7684\u884c\u92b7\u5efa\u8b70\uff1a<\/p>\n<p class=\"p3\">\u2460 \u5ee3\u544a\u4e3b\u61c9\u5584\u7528\u7d20\u6750\u8868\u73fe\u6578\u64da\u8207\u6700\u4f73\u5316\u529f\u80fd\uff0c\u5feb\u901f\u97ff\u61c9\u7af6\u50f9\u74b0\u5883\u3002<br \/>\n<span class=\"s4\">\u2461 <\/span>\u638c\u63e1 AI \u6458\u8981\u5ee3\u544a\u7248\u4f4d\u3001YouTube \u6700\u4f73\u5be6\u4f8b\u5de5\u5177\uff0c\u6301\u7e8c\u63d0\u5347\u5ee3\u544a\u5275\u610f\u529b\u548c\u6210\u6548\u8ffd\u8e64\u529b\u3002<br \/>\n<span class=\"s4\">\u2462 <\/span>\u9748\u6d3b\u904b\u7528\u95dc\u9375\u5b57\u8ca0\u9762\u6392\u9664\u3001\u5ba2\u7fa4\u51fa\u50f9\u8207\u65b0\u5ba2\u5831\u8868\uff0c\u628a\u63e1\u7cbe\u6e96\u6d41\u91cf\uff0c\u62c9\u9ad8\u6574\u9ad4\u6295\u8cc7\u5831\u916c\u7387\u3002<\/p>\n<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><span class=\"s2\">\u2709\ufe0f<\/span> \u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/art-analytics.appspot.com\/r.html?uaid=G-Z10BSLHBJ8&amp;utm_source=aRT-&amp;utm_medium=aRT&amp;utm_campaign=&amp;destination=NL_2507_update_AIOads_&amp;url=https%3A%2F%2Fsupport.google.com%2Fgoogle-ads%2Fanswer%2F16297775%3Fhl%3Dzh-Hant%26sjid%3D13699057275349664001-NC\"><span class=\"s6\">\u5ee3\u544a\u548c AI \u6458\u8981<\/span><\/a>\u3001<a href=\"https:\/\/business.google.com\/us\/ad-solutions\/youtube-ads\/best-ads\/\"><span class=\"s6\">YouTube Ads<\/span><\/a>\u3001<a href=\"https:\/\/art-analytics.appspot.com\/r.html?uaid=G-Z10BSLHBJ8&amp;utm_source=aRT-&amp;utm_medium=aRT&amp;utm_campaign=&amp;destination=NL_2507_update_Pmax_&amp;url=https%3A%2F%2Fsupport.google.com%2Fgoogle-ads%2Fanswer%2F16451273%3Fsjid%3D13699057275349664001-NC\"><span class=\"s6\">PMax \u80fd\u529b\u898b\u5ea6\u8207\u63a7\u5236\u9078\u9805<\/span><\/a>\u3001<span class=\"s1\"><a 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