{"id":13240,"date":"2025-10-28T11:00:52","date_gmt":"2025-10-28T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13240"},"modified":"2025-10-16T19:14:39","modified_gmt":"2025-10-16T11:14:39","slug":"2025-google-consumers-insight","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2025-google-consumers-insight\/","title":{"rendered":"\u3010\u597d\u7269\u5206\u4eab\u3011\u65b0\u9bae\u76f4\u9001\uff01Google 2025 \u8cfc\u7269\u5b63\u884c\u92b7\u6d1e\u5bdf\u5831\u544a \ud83d\uded2"},"content":{"rendered":"<blockquote>\n<p class=\"p3\" style=\"text-align: left;\"><strong><span class=\"s2\">\ud83d\udcac<\/span> \u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6587\u70ba Google \u65bc\u8fd1\u671f\u6240\u767c\u5e03\u7684<a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-ways-retailers-can-win-over-strategic-consumers\/\"><span class=\"s4\">\u79cb\u5b63\u8cfc\u7269\u5b63\u884c\u92b7\u6d1e\u5bdf<\/span><\/a>\u91cd\u9ede\u622a\u53d6\uff0c\u5e36\u4f60\u900f\u904e\u7f8e\u570b\u6d88\u8cbb\u8005\u7684\u6848\u4f8b\u4e86\u89e3 Q3 \u8cfc\u7269\u5b63\u7684\u884c\u92b7\u8981\u9ede\uff0c\u5e36\u8457\u5ee3\u544a\u4e3b\u5f9e\u5341\u6708\u4e00\u8def\u898f\u5283\u5230\u65b0\u5e74\uff0c\u7cbe\u6e96\u4f48\u5c40\u884c\u906d\u7b56\u7565\u3002\u611f\u8208\u8da3\u7684\u670b\u53cb\u5011\uff0c\u8acb\u7d66\u6211\u5011\u4e94\u5206\u9418\uff0c\u4e00\u8d77\u95b1\u8b80\u9019\u7bc7\u79cb\u65e5\u5fc5\u8b80\u7684\u884c\u92b7\u8cc7\u8a0a\u5427\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udf81<\/span> \u900f\u904e AI \u5de5\u5177\u8d0f\u5f97\u4eca\u5e74\u8cfc\u7269\u5b63\u6d88\u8cbb\u8005\u7684\u5fc3<\/strong><\/span><\/h3>\n<p class=\"p3\">\u4eca\u5e74\u7684\u6d88\u8cbb\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u61c2\u5f97\u7cbe\u6253\u7d30\u7b97\uff1a\u7f8e\u570b\u885d\u52d5\u8cfc\u7269\u6bd4\u4f8b\u5f9e 30% \u964d\u5230 26%\uff01\u6d88\u8cbb\u8005\u8d85\u91cd\u8996\u7814\u7a76\u3001\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u8981\u7269\u8d85\u6240\u503c<span class=\"s2\">\ud83d\udca1<\/span>\u3002\u9019\u4e5f\u8b93\u300c\u5047\u65e5\u8cfc\u7269\u5b63\u300d\u8b8a\u6210\u6a6b\u8de8 3 \u500b\u6708\u7684\u76db\u4e8b\uff1a\u5927\u5bb6\u5f9e10\u6708\u5c31\u958b\u59cb\u5206\u6279\u6436\u597d\u79ae\uff0c\u908a\u8cb7\u908a\u7cbe\u7b97\uff01\u4ee5\u4e0b\u7cbe\u9078 Google AI \u52a9\u653b\u5de5\u5177\uff0c\u5e36\u4f60\u9818\u5148\u5e02\u5834\u3001\u8070\u660e\u51fa\u64ca\uff1a<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s2\">\ud83d\udd0d<\/span>\u7b2c\u4e00\u62db\uff1a\u6355\u6349\u6d88\u8cbb\u8005\u300c\u63a2\u7d22\u300d\u7684\u7b2c\u4e00\u79d2\uff01<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13244\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">\u8981\u6293\u4f4f\u73fe\u4ee3\u6d88\u8cbb\u8005\uff0c\u5ee3\u544a\u4e0d\u80fd\u7b49\u4ed6\u5011\u300c\u641c\u5c0b\u95dc\u9375\u5b57\u300d\u624d\u958b\u59cb\uff0c\u5fc5\u9808\u5728\u6d88\u8cbb\u8005\u767c\u73fe\u65b0\u9700\u6c42\u6642\uff0c\u5c31\u5373\u523b\u66dd\u5149\uff01\u73fe\u5728 60% \u4ee5\u4e0a\u8cfc\u7269\u67e5\u8a62\u90fd\u504f\u5411\u300c\u5c0d\u8a71\u578b\u300d\u2014\u2014\u50cf\u662f\u300c\u590f\u65e5\u5a5a\u79ae\u7a7f\u642d\u300d\u6216\u300c\u8dd1\u6b65\u597d\u7a7f\u978b\u300d\u7b49\u63cf\u8ff0\u3002AI \u641c\u5c0b\u8b93\u5927\u5bb6\u554f\u4ec0\u9ebc\u90fd OK\uff0c\u7121\u8ad6\u662f\u88dd\u4fee\u9047\u5230\u554f\u984c\u3001\u627e\u9748\u611f\uff0cGoogle AI \u90fd\u80fd\u5373\u6642\u7d66\u89e3\u7b54\uff0b\u63a8\u9001\u5c0d\u61c9\u5ee3\u544a\uff01\u800c\u4e14 AI Max for Search \u5ee3\u544a\u5de5\u5177\u7d44 beta \u7248\u5df2\u5168\u7403\u958b\u653e\uff0c\u4e00\u9375\u555f\u7528\uff0c\u8f15\u9b06\u7ad9\u4e0a\u98a8\u53e3\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83c\udfac<\/span> \u7b2c\u4e8c\u62db\uff1a\u5584\u7528 YouTube \u76f4\u64ca\u5168\u901a\u8def\u8cb7\u5bb6<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13245\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">\u5927\u5bb6\u8d8a\u4f86\u8d8a\u611b\u300c\u908a\u770b\u908a\u8cb7\u300d\uff1a\u60f3\u5728\u5168\u901a\u8def\uff08\u7db2\u7ad9\u3001App\u3001\u5be6\u9ad4\u9580\u5e02\uff09\u628a\u63e1\u71b1\u5ea6\uff0c\u5149\u9760\u9ede\u64ca\u5df2\u4e0d\u5920\uff01Demand Gen \u5168\u901a\u8def\u529f\u80fd\u8b93\u4f60\u540c\u6642\u9396\u5b9a\u7dda\u4e0a\uff06\u7dda\u4e0b\u92b7\u552e\uff0c\u642d\u914d\u5728\u5730\u4fc3\u92b7\u806f\u52d5\u9644\u8fd1\u8cb7\u6c23\uff0c\u6210\u6548\u76f8\u4e58\u3002\u800c\u54c1\u724c\u9084\u80fd\u900f\u904e\u300c\u5275\u4f5c\u8005\u5408\u4f5c Hub\u300d\u627e KOL \u5408\u4f5c\uff0c\u76f4\u63a5\u8f49\u5316\u7c89\u7d72\u529b\u70ba\u54c1\u724c\u9ecf\u8457\u5ea6\uff01\u5c08\u5c6c YouTube Masthead \u5ee3\u544a\u66f4\u5df2\u80fd\u76f4\u63a5\u8cfc\u7269\uff0c\u4e3b\u6253\u5546\u54c1\u8d85\u986f\u773c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83e\udd16<\/span> \u7b2c\u4e09\u62db\uff1aAI \u5275\u610f\u7d50\u5408\u9810\u7b97\u63a7\u7ba1\uff0c\u4ee5\u66f4\u8070\u660e\u5de5\u5177\u63a8\u52d5\u6210\u6548\uff01<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13246\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p3\">\u6709\u50f9\u503c\u7684\u6d1e\u5bdf\u3001\u5f37\u5927\u5275\u610f\u3001\u6709\u6548\u9810\u7b97\u898f\u5283\u8207\u5b8c\u6574\u5831\u8868\uff0c\u662f\u63a8\u52d5\u884c\u92b7\u8868\u73fe\u7684\u95dc\u9375\u3002\u4eca\u5e74\u5047\u671f\uff0c\u6211\u5011\u70ba\u4f60\u5e36\u4f86\u5168\u65b0\u5be6\u7528\u5de5\u5177\uff1a\u2460 Merchant Center \u63d0\u4f9b\u5168\u65b0 AI \u6d1e\u5bdf\uff0c\u7cbe\u9078\u884c\u92b7\u5275\u610f\u3001\u71b1\u641c\u7522\u54c1\uff0c\u6436\u5148\u6d1e\u6089\u6d88\u8cbb\u8da8\u52e2<span class=\"s5\">\u2461 <\/span>Product Studio \u53ef\u5927\u6279\u91cf\u81ea\u52d5\u66f4\u63db\u5546\u54c1\u7167\u7247\u60c5\u5883\uff0c\u5feb\u9583\u6253\u9020\u5f71\u7247\u3001\u5275\u610f\u4e3b\u984c\u4e00\u9375\u7522\u51fa<span class=\"s5\">\u2463 <\/span>Asset Studio \u63a8\u51fa\u751f\u6210\u5f0f AI \u5de5\u5177\uff0cPerformance Max \u53ca Demand Gen \u4e5f\u5c07\u5c0e\u5165 Imagen 4\uff0c\u66f4\u5feb\u751f\u6210\u5438\u775b\u5ee3\u544a\u7d20\u6750<span class=\"s5\">\u2464 <\/span>\u9810\u7b97\u65b0\u529f\u80fd\uff01Campaign Total Budgets \u73fe\u5df2\u53ef\u652f\u63f4 Search\u3001Performance Max \u53ca Shopping \u5ee3\u544a\uff0c3-90 \u5929\u6d3b\u52d5\u8f15\u9b06\u638c\u63a7\u9ad8\u5cf0\uff0c\u52a0\u503c\u6700\u5927\u5316<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\udd12<\/span> \u7b2c\u56db\u62db\uff1a\u9396\u5b9a\u5ba2\u6236\u8f49\u54c1\u724c\u9435\u7c89\uff0c\u6253\u9020\u5c08\u5c6c\u5fe0\u8aa0\u8a08\u756b\uff01<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13248\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2025-google-consumers-insight-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p5\">\u6d88\u8cbb\u8005\u8d85\u91cd\u8996\u300c\u500b\u4eba\u5316\u300d\u8207\u300c\u6703\u54e1\u5f85\u9047\u300d\uff01Goolge \u65b0\u63a8\u5fe0\u8aa0\u8a08\u756b\u529f\u80fd\uff0c\u652f\u6301\u6703\u54e1\u5c08\u5c6c\u50f9\u683c\u3001\u5c08\u5c6c\u904b\u9001\u798f\u5229\uff0c\u9084\u80fd\u76f4\u63a5\u8a2d\u5b9a\u300c\u6703\u54e1\u7559\u5b58\u300d\u76ee\u6a19\uff08Performance Max\/\u6a19\u6e96\u8cfc\u7269\u7686\u53ef\u7528\uff09\u3002\u50cf Sephora \u5df2\u6436\u5148\u7528\u65b0\u65b9\u6848\uff0c\u5fe0\u8aa0\u5ea6UP\u3001\u56de\u8cfc\u529b\u6fc0\u589e\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"p5\"><span style=\"color: #eb7a77;\"><strong><span class=\"s2\">\ud83d\ude80<\/span> \u7d50\u8a9e<\/strong><\/span><\/h3>\n<p class=\"p3\">\u64c1\u62b1\u65b0\u7684 AI \u5de5\u5177\u548c\u6578\u4f4d\u8da8\u52e2\uff0c\u5c31\u662f\u4eca\u5e74\u5047\u65e5\u8cfc\u7269\u5b63\u6700\u5927\u7684\u52dd\u8ca0\u5206\u6c34\u5dba\uff01\u66f4\u591a\u5927\u54c1\u724c\u90fd\u5df2\u6436\u5148\u4f48\u5c40\uff0c\u9084\u5728\u7b49\u4ec0\u9ebc\uff1f\u5feb\u628a AI \u8b8a\u6210\u92b7\u552e\u65b0\u706b\u7bad\uff0c\u8d0f\u4e0b\u5168\u5834\uff01<\/p>\n<blockquote>\n<p class=\"p7\" style=\"text-align: left;\"><strong><span class=\"s6\">\ud83d\udca1<\/span><span class=\"s7\"> \u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/blog.google\/products\/search\/ai-mode-agentic-personalized\/\"><span class=\"s8\">AI \u6a21\u5f0f<\/span><\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-expands-globally\/\"><span class=\"s8\">AI Max for Search<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9462119\"><span class=\"s8\">\u89aa\u81e8\u9580\u5e02\u667a\u6167\u51fa\u50f9<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/14615117\"><span class=\"s8\">\u5e97\u9762\u5546\u54c1\u76ee\u9304\u5ee3\u544a\u548c\u514d\u8cbb\u5340\u57df\u7522\u54c1\u8cc7\u8a0a\u7e3d\u89bd<\/span><\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-tools-brands-youtube-creators\/\"><span class=\"s8\">YouTube Creators<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9709826\"><span class=\"s8\">YouTube Masthead<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/topic\/11983633?hl=zh-TW\"><span class=\"s8\">Google Merchant Center \u7684 AI \u6d1e\u5bdf<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/13708167\"><span class=\"s8\">Product Studio<\/span><\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/generate-creative-assets-google-ai-asset-studio\/\"><span class=\"s8\">Asset Studio<\/span><\/a>\u3001<a 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