{"id":13427,"date":"2026-01-13T11:00:07","date_gmt":"2026-01-13T03:00:07","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13427"},"modified":"2026-01-22T16:21:30","modified_gmt":"2026-01-22T08:21:30","slug":"google-ads-update-2025-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-part1\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google Ads 2025 \u5e74\u529f\u80fd\u66f4\u65b0\u6574\u7406\uff1a\u4e0a\u7bc7 \ud83d\udcdd"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u9019\u7bc7\u6587\u7ae0\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u7bc7\u6587\u7ae0\u70ba 2025 \u5e74 Google Ads \u66f4\u65b0\u56de\u9867\uff0c\u5c07\u5206\u70ba\u5169\u7bc7\u6587\u7ae0\u5206\u4eab\u3010\u641c\u5c0b\u5ee3\u544a\u3001YouTube \u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u3001\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u96f6\u552e\u8207\u5546\u52d9\u3011\u7b49\u516d\u9805\u5ee3\u544a\u66f4\u65b0\u3002\u672c\u7bc7\u6587\u7ae0\u5c07\u4ecb\u7d39\u4e0a\u534a\u90e8\u3010\u641c\u5c0b\u5ee3\u544a\u3001YouTube \u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u3011\u66f4\u65b0\uff0c\u4e0b\u7bc7\u6587\u7ae0\u63a5\u7e8c\u4ecb\u7d39\u3010\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u96f6\u552e\u8207\u5546\u52d9\u3011\u4e26\u65bc\u672c\u9031\u4e94\u767c\u5e03\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd75\ud83c\udffb\u200d\u2642\ufe0f \u641c\u5c0b\u5ee3\u544a<\/strong><\/span><\/h3>\n<h3>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13433\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1-850x478.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<p>Google \u641c\u5c0b\u65b0\u7684\u6642\u4ee3\u4f86\u81e8\uff0cGoogle AI \u7684\u52a0\u5165\u4e5f\u5927\u5927\u63d0\u5347\u641c\u5c0b\u6548\u76ca\uff0c\u4e26\u52a0\u901f\u767c\u6398\u548c\u63a5\u89f8\u7406\u60f3\u9867\u5ba2\u7684\u6b77\u7a0b\u3002\u4ee5\u4e0b\u662f\u641c\u5c0b\u5ee3\u544a\u7684\u66f4\u65b0\u6574\u7406\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1aAI \u641c\u5c0b\u9ad4\u9a57<\/strong><\/span><\/p>\n<p>\u2460 \u65bc AI \u6458\u8981\u4e2d\u6574\u5408\u641c\u5c0b\u5ee3\u544a\uff0c\u7248\u4f4d\u81ea\u53bb\u5e74\u5728\u7f8e\u570b\u4e0a\u7dda\u5f8c\uff0c\u4eca\u5e74\u5df2\u64f4\u5c55\u81f3\u96fb\u8166\u7248\u8207\u5168\u7403\u66f4\u591a\u570b\u5bb6\/\u5730\u5340\uff0c\u8b93\u54c1\u724c\u80fd\u76f4\u63a5\u5728\u5be6\u7528 AI \u56de\u8986\u4e2d\u63d0\u4f9b\u5c08\u696d\u8cc7\u8a0a\uff0c\u7e2e\u77ed\u5f9e\u554f\u984c\u63a2\u7d22\u5230\u8cfc\u8cb7\u6c7a\u7b56\u7684\u6b77\u7a0b\u3002<br \/>\n\u2461 \u6b63\u5728\u7f8e\u570b\u6e2c\u8a66 AI \u6a21\u5f0f\u4e2d\u7684\u5ee3\u544a\uff0c\u5ee3\u544a\u53ef\u80fd\u5728\u9069\u7576\u6642\u6a5f\u986f\u793a\u65bc AI \u56de\u8986\u4e0b\u65b9\u6216\u878d\u5165\u56de\u8986\u5167\u5bb9\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u89f8\u53ca\u63d0\u51fa\u66f4\u6df1\u5165\u3001\u8907\u96dc\u554f\u984c\u7684\u4f7f\u7528\u8005\uff0c\u638c\u63e1\u641c\u5c0b\u806f\u64ad\u7db2\u4e0a\u7684\u5168\u65b0\u5546\u6a5f\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u66f4\u65b0\u4e8c\uff1aAI Max<\/span><\/strong><\/p>\n<p>\u2460 \u900f\u904e AI Max \u641c\u5c0b\u5ee3\u544a\u904b\u7528 AI \u8f14\u52a9\u7684\u5168\u65b9\u4f4d\u6307\u5b9a\u76ee\u6a19\u8207\u5275\u4f5c\u5de5\u5177\uff0c\u5927\u5e45\u63d0\u5347\u5ee3\u544a\u95dc\u806f\u6027\u3001\u89f8\u53ca\u8207\u6210\u6548\uff0c\u662f\u76ee\u524d\u6210\u9577\u901f\u5ea6\u6700\u5feb\u7684 AI \u8f14\u52a9\u641c\u5c0b\u7522\u54c1\u4e4b\u4e00\u3002<br \/>\n\u2461 \u6700\u65b0 AI Max \u529f\u80fd\u52a0\u5165\u5be6\u9a57\u5de5\u5177\u8207\u66f4\u591a\u63a7\u7ba1\u9078\u9805\uff0c\u660e\u5e74\u7b2c\u4e00\u5b63\u5c07\u958b\u653e\u6240\u6709\u5ee3\u544a\u4e3b\u4f7f\u7528\u300c\u6587\u5b57\u898f\u7bc4\u300d Beta \u7248\uff0c\u5e74\u5e95\u524d\u4e5f\u6703\u8b93\u6240\u6709\u8a9e\u8a00\u8207\u7522\u696d\u652f\u63f4\u300c\u6587\u5b57\u81ea\u8a02\u300d\uff0c\u9032\u4e00\u6b65\u5f37\u5316\u5c0d\u5ee3\u544a\u7d20\u6750\u8207\u6587\u6848\u7684\u638c\u63a7\u5ea6\u3002<br \/>\n\u2462 \u63a1\u7528\u667a\u6167\u51fa\u50f9\u63a2\u7d22\u529f\u80fd\uff0c\u53ef\u5728\u65e2\u6709\u89f8\u53ca\u7bc4\u570d\u5167\u722d\u53d6\u66f4\u591a\u9ad8\u50f9\u503c\u8f49\u63db\uff0c\u900f\u904e\u5f48\u6027\u7684\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u76ee\u6a19\u63a2\u7d22\u65b0\u6d41\u91cf\uff1b\u5c0e\u5165\u5f8c\uff0c\u8f49\u63db\u7684\u4e0d\u91cd\u8907\u641c\u5c0b\u67e5\u8a62\u985e\u5225\u5e73\u5747\u53ef\u6210\u9577\u7d04 18%\uff0c\u8f49\u63db\u91cf\u5247\u7d04\u589e\u52a0 19%\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u66f4\u65b0\u4e09\uff1a\u641c\u5c0b\u5925\u4f34\u806f\u64ad\u7db2<\/span><\/strong><\/p>\n<p>\u2460 \u900f\u904e\u6539\u826f\u5f8c\u7684\u520a\u767b\u4f4d\u7f6e\u5831\u8868\uff0c\u66f4\u6e05\u695a\u638c\u63e1\u6700\u9ad8\u6210\u6548\u3001\u641c\u5c0b\u3001\u8cfc\u7269\u8207\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u5728\u641c\u5c0b\u5925\u4f34\u806f\u64ad\u7db2\u4e0a\u7684\u66dd\u5149\u8207\u6210\u6548\uff0c\u4e26\u642d\u914d\u5347\u7d1a\u5f8c\u7684\u667a\u6167\u51fa\u50f9\u904b\u4f5c\u65b9\u5f0f\uff0c\u63d0\u5347\u6574\u9ad4\u6295\u653e\u6548\u7387\u8207\u900f\u660e\u5ea6\u3002<br \/>\n\u2461 \u7d50\u5408\u7b2c\u4e09\u65b9\u9a57\u8b49\u8207\u54c1\u724c\u5b89\u5168\u5408\u4f5c\u5925\u4f34\u63d0\u4f9b\u7684\u6392\u9664\u6e05\u55ae\uff0c\u4ee5\u53ca\u66f4\u7cbe\u7d30\u7684\u6307\u5b9a\u5730\u7406\u5340\u57df\u63a7\u7ba1\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u907f\u514d\u4e0d\u9069\u7576\u520a\u767b\u4f4d\u7f6e\u8207\u4e0d\u76f8\u95dc\u5730\u5340\u6d41\u91cf\uff0c\u8b93\u9810\u7b97\u66f4\u96c6\u4e2d\u65bc\u7b26\u5408\u54c1\u724c\u8207\u6210\u6548\u76ee\u6a19\u7684\u7248\u4f4d\u3002<br \/>\n\u27a1\ufe0f \u70ba\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u63a7\u7ba1\u6a5f\u5236\uff0cGoogle \u8207 DoubleVerify\u3001Integral Ad Science \u548c Zefr \u5408\u4f5c\uff0c\u5f59\u6574\u51fa\u7b2c\u4e09\u65b9\u6392\u9664\u6e05\u55ae\uff0c\u78ba\u4fdd\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u7b26\u5408\u54c1\u724c\u5b89\u5168\u6a19\u6e96\uff0c\u4e26\u5f37\u5316\u6307\u5b9a\u5730\u7406\u5340\u57df\u529f\u80fd\uff0c\u8b93\u60a8\u66f4\u6709\u6548\u5206\u914d\u9810\u7b97\uff0c\u6e1b\u5c11\u4f86\u81ea\u4e0d\u9069\u7576\u5730\u5340\u7684\u6d41\u91cf\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u66f4\u65b0\u56db\uff1a\u6c89\u6d78\u5f0f\u8996\u89ba\u5ee3\u544a<\/span><\/strong><\/p>\n<p>\u2460 \u900f\u904e YouTube \u8207\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\uff0c\u7d50\u5408 AI \u8f14\u52a9\u6210\u6548\u65b9\u6848\u8207\u9ad8\u5f71\u97ff\u529b\u7684\u6c89\u6d78\u5f0f\u8996\u89ba\u7248\u4f4d\uff0c\u5728\u96e3\u4ee5\u9810\u6e2c\u7684\u6d88\u8cbb\u8005\u6b77\u7a0b\u4e2d\u6301\u7e8c\u523a\u6fc0\u63a2\u7d22\u8207\u54c1\u724c\u8a18\u61b6\u3002<br \/>\n\u2461 \u4ee5\u8996\u89ba\u6548\u679c\u8c50\u5bcc\u7684\u5ee3\u544a\u7d20\u6750\u5f15\u5c0e\u76ee\u6a19\u5c0d\u8c61\u5f9e\u9748\u611f\u767c\u6398\u8d70\u5411\u5be6\u969b\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u5354\u52a9\u54c1\u724c\u5728\u95dc\u9375\u8003\u91cf\u968e\u6bb5\u812b\u7a4e\u800c\u51fa\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u8f49\u63db\u7387\u8207\u92b7\u552e\u6210\u6548\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc49\ud83c\udffb \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15910187\">AI Max<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11259373\">\u6587\u5b57\u81ea\u8a02<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16294612\">\u667a\u6167\u51fa\u50f9\u63a2\u7d22<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16286960\">\u641c\u5c0b\u5925\u4f34\u806f\u64ad\u7db2<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-expands-globally\/\">Google Blog &#8211; AI Max<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf7f YouTube \u5ee3\u544a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13432\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3-850x478.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>YouTube \u5ee3\u544a\u6700\u65b0\u66f4\u65b0\u5e36\u4f86\u4e09\u5927\u4eae\u9ede\uff0c\u8b93\u54c1\u724c\u80fd\u900f\u904e\u9023\u7db2\u96fb\u8996\u5927\u87a2\u5e55\u76f4\u63a5\u89f8\u767c\u8cfc\u7269\u617e\u671b\u3001\u5728\u6587\u5316\u8207\u9ad4\u80b2\u76db\u4e8b\u4e2d\u5f37\u5316\u95dc\u806f\u5ea6\uff0c\u4e26\u64f4\u5927\u8207\u5275\u4f5c\u8005\u7684\u7cbe\u6e96\u5408\u4f5c\uff0c\u5168\u9762\u63d0\u5347\u89c0\u773e\u4e92\u52d5\u8207\u8f49\u63db\u6210\u6548\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1a\u9023\u7db2\u96fb\u8996<\/strong><\/span><\/p>\n<p>\u2460 \u9023\u7db2\u96fb\u8996\u652f\u63f4\u8cfc\u7269\u529f\u80fd\uff0c\u8b93\u89c0\u773e\u5728\u5927\u87a2\u5e55\u4e0a\u76f4\u63a5\u63a2\u7d22\u7522\u54c1\u4e26\u4e92\u52d5\u8cfc\u7269\uff0c\u4e5f\u53ef\u900f\u904e\u300c\u50b3\u9001\u81f3\u624b\u6a5f\u300d\u529f\u80fd\uff0c\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u7121\u7e2b\u7e7c\u7e8c\u700f\u89bd\uff0c\u63d0\u5347\u5f9e\u89c0\u770b\u5230\u8cfc\u8cb7\u7684\u8f49\u63db\u6548\u7387\u3002<br \/>\n\u2461 \u520a\u982d\u5ee3\u544a\u63a1\u7528\u6c89\u6d78\u5f0f\u5168\u5bec\u8a2d\u8a08\uff0c\u64f4\u5c55\u81f3\u756b\u9762\u540c\u5bec\u5448\u73fe\u96fb\u5f71\u7d1a\u6548\u679c\uff0c\u5728YouTube\u9996\u9801\u4f54\u64da\u66f4\u5927\u7a7a\u9593\uff0c\u5229\u7528\u5bb6\u4e2d\u6700\u5927\u87a2\u5e55\u5438\u5f15\u6700\u591a\u76ee\u5149\u8207\u6ce8\u610f\u529b\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1a\u63d0\u9ad8\u54c1\u724c\u95dc\u806f\u5ea6<\/strong><\/span><\/p>\n<p>\u2460 \u900f\u904e\u5168\u65b0\u300c\u6587\u5316\u76db\u4e8b\u8d0a\u52a9\u300d\u5957\u88dd\u65b9\u6848\uff0c\u7d50\u5408\u7cbe\u9078\u526a\u8f2f\u3001\u84cb\u7248\u5ee3\u544a\u8207\u54c1\u724c\u6574\u5408\uff0c\u8b93\u54c1\u724c\u6210\u70ba\u6587\u5316\u76db\u4e8b\u7684\u4e2d\u5fc3\uff0c\u5728\u6d3b\u52d5\u524d\u5f8c\u53ca\u671f\u9593\u5168\u65b9\u4f4d\u89f8\u53ca\u6e67\u5165YouTube\u7684\u7c89\u7d72\u7fa4\u3002<br \/>\n\u2461 \u4e0d\u8ad6\u89c0\u773e\u4ee5\u4f55\u7a2e\u65b9\u5f0f\u89c0\u770bYouTube\uff0c\u90fd\u80fd\u900f\u904e\u9019\u4e9b\u6574\u5408\u5de5\u5177\u7dad\u6301\u54c1\u724c\u66dd\u5149\uff0c\u5f37\u5316\u5728\u95dc\u9375\u6642\u523b\u7684\u95dc\u806f\u5ea6\u8207\u8a18\u61b6\u9ede\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e09\uff1aYouTube \u5275\u4f5c\u8005<\/strong><\/span><\/p>\n<p>\u2460 \u4f7f\u7528\u5927\u5c08\u9662\u6821\u904b\u52d5\u8cfd\u4e8b\u9996\u9078\u983b\u9053\u8207 YouTube TV \u5973\u5b50\u904b\u52d5\u8cfd\u4e8b\u9996\u9078\u983b\u9053\uff0c\u5728\u7cbe\u5f69\u6642\u523b\u7cbe\u6e96\u89f8\u53ca\u9ad4\u80b2\u8ff7\uff0c\u9069\u6642\u5438\u5f15\u76ee\u6a19\u7c89\u7d72\u76ee\u5149\u4e26\u7de0\u9020\u9ad8\u6210\u6548\u4e92\u52d5\u3002<br \/>\n\u2461 \u5584\u7528\u5275\u4f5c\u8005\u5408\u4f5c\u4e2d\u5fc3\u4f5c\u70ba Google Ads \u5168\u65b0\u5e73\u53f0\uff0c\u7c21\u5316\u8207 YouTube \u5275\u4f5c\u8005\u7684\u884c\u92b7\u6d41\u7a0b\uff0c\u63d0\u4f9b\u767c\u6398\u8d0a\u52a9\u5f71\u7247\u3001\u6210\u6548\u5831\u8868\u5b58\u53d6\u8207\u5275\u4f5c\u8005\u4e92\u52d5\u5de5\u5177\uff0c\u5927\u5e45\u64f4\u5927\u5408\u4f5c\u898f\u6a21\u8207\u7ba1\u7406\u6548\u7387\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc49\ud83c\udffb \u5ef6\u4f38\u95b1\u8b80\uff1a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/16610254\">\u5927\u5c08\u9662\u6821\u904b\u52d5\u8cfd\u4e8b\u9996\u9078\u983b\u9053<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16609044\">YouTube TV \u5973\u5b50\u904b\u52d5\u8cfd\u4e8b\u9996\u9078\u983b\u9053<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15471603\">\u5275\u4f5c\u8005\u5408\u4f5c\u4e2d\u5fc3<\/a><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udfb6 \u9700\u6c42\u958b\u767c\u5ee3\u544a<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13430\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4-850x478.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part1-4.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5149\u662f\u904e\u53bb\u4e00\u5e74\uff0c\u5c0d\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u6bcf\u4e00\u7f8e\u5143\u7684\u6295\u8cc7\u5c31\u53ef\u591a\u7372\u5f97 26% \u7684\u8f49\u63db\uff0c\u9019\u8981\u6b78\u529f\u65bc 60 \u591a\u9805 AI \u8f14\u52a9\u6539\u826f\u9805\u76ee\uff0c\u5305\u62ec\u7e2e\u77ed\u5b78\u7fd2\u671f\u3001\u8abf\u6574\u51fa\u50f9\uff0c\u4ee5\u53ca\u5176\u4ed6\u60a8\u53ef\u80fd\u6c92\u807d\u904e\u7684\u66f4\u65b02\u3002\u8b93\u6211\u5011\u4e00\u8d77\u56de\u9867\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7684\u91cd\u5927\u66f4\u65b0\u3002<\/p>\n<p><span style=\"color: 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\u6240\u6709\u9700\u6c42\u958b\u767c\u51fa\u50f9\u7b56\u7565\u73fe\u652f\u63f4\u300c\u81ea\u8a02\u300d\u5be6\u9a57\u6d41\u7a0b\uff0c\u8b93\u5ee3\u544a\u4e3b\u6e2c\u8a66\u4e26\u6bd4\u8f03\u4e0d\u540c\u7b56\u7565\uff0c\u5feb\u901f\u627e\u51fa\u6700\u9069\u5408\u696d\u52d9\u6210\u9577\u7684\u7d44\u5408\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1a\u5ee3\u544a\u986f\u793a\u4f4d\u7f6e<\/strong><\/span><\/p>\n<p>\u2460 \u64f4\u5927\u81f3 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u5716\u7247\u5ee3\u544a\u7a7a\u9593\uff0c\u8b93\u9700\u6c42\u958b\u767c\u5ee3\u544a\u89f8\u53ca\u700f\u89bd\u8996\u89ba\u5167\u5bb9\u7684\u6d88\u8cbb\u8005\uff0c\u5728\u7db2\u8def\u4e0a\u7559\u4e0b\u6df1\u523b\u54c1\u724c\u5370\u8c61\u3002<br \/>\n\u2461 \u5229\u7528 Google AI \u81ea\u52d5\u751f\u6210\u5f71\u7247\u5e8f\u5217\uff0c\u8f15\u9b06\u5728 YouTube \u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u7121\u9700\u81ea\u884c\u88fd\u4f5c\u5373\u53ef\u7522\u751f\u9ad8\u54c1\u8cea\u5f71\u7247\u5ee3\u544a\u3002<br \/>\n\u2462 \u900f\u904e\u7ba1\u9053\u63a7\u5236\u9078\u9805\uff0c\u81ea\u8a02\u5ee3\u544a\u5728 YouTube\u3001\u300c\u63a2\u7d22\u300d\u5c08\u5340\u3001Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u8207 Gmail \u7684\u986f\u793a\u4f4d\u7f6e\uff0c\u751a\u81f3\u53ef\u9650\u5b9a\u50c5\u5728 YouTube Shorts \u653e\u9001\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e09\uff1a\u8cfc\u7269\u76ee\u6a19\u6700\u4f73\u5316<\/strong><\/span><\/p>\n<p>\u2460 \u52a0\u5165\u7522\u54c1\u52d5\u614b\u994b\u7d66\u5f8c\uff0c\u5716\u50cf\u6216\u5f71\u7247\u5ee3\u544a\u8f49\u5316\u70ba\u865b\u64ec\u5e97\u9762\uff0c\u8b93\u9867\u5ba2\u76f4\u63a5\u67e5\u770b\u5b8c\u6574\u7522\u54c1\u8cc7\u8a0a\uff0c\u5f9e\u63a2\u7d22\u9806\u66a2\u9032\u5165\u8cfc\u8cb7\u968e\u6bb5\u3002<br \/>\n\u2461 \u63a1\u7528\u5168\u901a\u8def\u51fa\u50f9\u7b56\u7565\uff0c\u5168\u529b\u63d0\u5347\u7dda\u4e0a\u92b7\u552e\u8207\u89aa\u81e8\u9580\u5e02\u6b21\u6578\uff0c\u5be6\u73fe\u7dda\u4e0a\u7dda\u4e0b\u7d9c\u5408\u6700\u4f73\u5316\u3002<br \/>\n\u2462 \u5584\u7528\u5ba3\u50b3\u7d20\u6750\u986f\u793a\u7279\u8ce3\u4fc3\u92b7\uff0c\u642d\u914d\u7576\u5730\u54c1\u9805\u8207\u50f9\u683c\u5411\u9644\u8fd1\u8cfc\u7269\u8005\u5c55\u793a\u5e97\u5167\u512a\u60e0\uff0c\u4e26\u900f\u904e\u7d50\u5e33\u9023\u7d50\u63d0\u4f9b\u4e00\u9375\u52a0\u5165\u8cfc\u7269\u8eca\u6216\u76f4\u9054\u7d50\u5e33\u9801\u9762\u7684\u6d41\u66a2\u9ad4\u9a57\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u56db\uff1a\u904b\u7528\u5f37\u5927\u5de5\u5177\u8a55\u4f30\u6210\u6548<\/strong><\/span><\/p>\n<p>\u2460 \u65b0\u589e\u300c\u8f49\u63db (\u5e73\u53f0\u53ef\u6bd4\u6027)\u300d\u8cc7\u6599\u6b04\uff0c\u76f4\u63a5\u6574\u5408\u81f3\u73fe\u6709\u5831\u8868\uff0c\u8b93\u9700\u6c42\u958b\u767c\u5ee3\u544a\u6d3b\u52d5\u7684\u6210\u6548\u4ee5\u4e00\u81f4\u6a19\u6e96\u8a55\u4f30\uff0c\u65b9\u4fbf\u8207\u975e Google \u5e73\u53f0\u6bd4\u8f03\uff0c\u512a\u5316\u8de8\u7ba1\u9053\u884c\u92b7\u6c7a\u7b56\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc49\ud83c\udffb \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12080169?#acquisition\">\u7372\u5ba2\u76ee\u6a19<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16262529\">\u76ee\u6a19\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16430641\">\u81ea\u52d5\u751f\u6210\u7684\u5f71\u7247<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/13721750\">\u7522\u54c1\u52d5\u614b\u994b\u7d66<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9462119\">\u5168\u901a\u8def\u51fa\u50f9<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7367521\">\u5ba3\u50b3\u7d20\u6750\u8cc7\u6e90<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/14615117\">\u7576\u5730\u54c1\u9805\u8207\u50f9\u683c<\/a>\u3001<a href=\"https:\/\/support.google.com\/merchants\/answer\/13945960\">\u7d50\u5e33\u9023\u7d50<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15299024\">\u8f49\u63db (\u5e73\u53f0\u53ef\u6bd4\u6027)<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u7bc7\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff5e\u672c\u9031\u4e94\u8acb\u8a18\u5f97\u56de\u4f86\u89c0\u770b\u4e0b\u7bc7\u6587\u7ae0 \ud83c\udf1f<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" 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