{"id":13428,"date":"2026-01-16T11:00:49","date_gmt":"2026-01-16T03:00:49","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13428"},"modified":"2026-01-22T16:21:24","modified_gmt":"2026-01-22T08:21:24","slug":"google-ads-update-2025-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-part2\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google Ads 2025 \u5e74\u529f\u80fd\u66f4\u65b0\u6574\u7406\uff1a\u4e0b\u7bc7 \u270f\ufe0f"},"content":{"rendered":"<blockquote>\n<p class=\"p1\" style=\"text-align: left;\"><strong>\u672c\u7bc7\u6587\u7ae0\u70ba 2025 \u5e74 Google Ads \u66f4\u65b0\u56de\u9867\u7684\u4e0b\u7bc7\uff0c\u5c1a\u672a\u89c0\u770b\u7b2c\u4e00\u7bc7\u6587\u7ae0\u7684\u670b\u53cb\uff0c\u53ef\u524d\u5f80\u3010<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-2025-part1\/\">\u9019\u88e1<\/a>\u3011\u89c0\u770b\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3 class=\"p3\"><strong><span style=\"color: #eb7a77;\"><span class=\"s1\">\ud83c\udfc6<\/span> \u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/span><\/strong><\/h3>\n<h3 class=\"p3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13439\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-1024x575.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-768x431.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3-850x477.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<p class=\"p4\">Google \u5728 2025 \u5e74\u91dd\u5c0d\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u63a8\u51fa\u5168\u65b0\u63a7\u5236\u9078\u9805\uff0c\u4e26\u63d0\u5347\u8cc7\u8a0a\u900f\u660e\u5ea6\u3002\u4ee5\u4e0b\u70ba\u8a73\u7d30\u66f4\u65b0\u5167\u5bb9\uff0c\u6211\u5011\u5c07\u5206\u70ba\u4e09\u5927\u9805\u76ee\u89e3\u8aaa\uff1a<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1a\u5831\u8868\u529f\u80fd\u5347\u7d1a<\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 \u7ba1\u9053\u5c64\u7d1a\u6210\u6548\uff1a\u900f\u904e\u7ba1\u9053\u5c64\u7d1a\u6210\u6548\u5831\u8868\uff0c\u53ef\u4ee5\u6aa2\u8996\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u5728\u6240\u6709 Google \u7ba1\u9053\u8207\u5ee3\u544a\u7a7a\u9593\u7684\u7e3e\u6548\uff0c\u4e26\u53ef\u6df1\u5165\u7279\u5b9a\u7ba1\u9053\u8207\u4e3b\u8981\u683c\u5f0f\uff0c\u642d\u914d\u8a3a\u65b7\u8cc7\u8a0a\u627e\u51fa\u5f71\u97ff\u6210\u6548\u7684\u554f\u984c\u8207\u512a\u5316\u65b9\u5411\uff0c\u540c\u6642\u652f\u63f4\u6295\u8cc7\u5831\u916c\u7387\u6b04\u4f4d\u3001\u8cbb\u7528\u5207\u63db\u3001\u5927\u91cf\u5831\u8868\/\u4e0b\u8f09\u8207\u5340\u9694\u529f\u80fd\uff0c\u4e14\u53ef\u7531\u7ba1\u7406\u54e1\u5e33\u6236\u5b58\u53d6<\/p>\n<blockquote>\n<p class=\"p4\" style=\"text-align: left;\"><strong><span class=\"s1\">\u27a1\ufe0f<\/span> \u73fe\u5728\u9084<span class=\"s2\">\u65b0\u589e<\/span>\u4e86\u6295\u8cc7\u5831\u916c\u7387\u8cc7\u6599\u6b04\u3001\u8cbb\u7528\u5207\u63db\u9215\u3001\u5927\u91cf\u5831\u8868\u548c\u5927\u91cf\u4e0b\u8f09\u3001\u5340\u9694\u529f\u80fd\u7b49\u3002\u4e5f\u53ef\u4ee5\u900f\u904e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6139186\"><span class=\"s2\">\u7ba1\u7406\u54e1\u5e33\u6236 (MCC)<\/span><\/a>\u00a0\u5b58\u53d6\u7ba1\u9053\u6210\u6548\u5831\u8868\u3002<\/strong><\/p>\n<\/blockquote>\n<p class=\"p4\">\u2461 <span class=\"s3\">\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\uff1a<\/span>\u5229\u7528\u5b8c\u6574\u7684\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\uff0c\u5728\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4e2d\u53d6\u5f97\u8207\u641c\u5c0b\u8207\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u540c\u7b49\u7d30\u7dfb\u7684\u641c\u5c0b\u8cc7\u6599\uff0c\u5354\u52a9\u512a\u5316\u95dc\u9375\u5b57\u7b56\u7565\u8207\u5ee3\u544a\u76f8\u95dc\u6027\u3002<br \/>\n\u2462 <b>\u7d20\u6750\u8cc7\u6e90\u5c64\u7d1a\u5831\u8868\uff1a<\/b>\u67e5\u95b1\u7d20\u6750\u8cc7\u6e90\u5c64\u7d1a\u5831\u8868\uff0c\u4e0d\u53ea\u770b\u5230\u8f49\u63db\u6b21\u6578\uff0c\u9084\u80fd\u8ffd\u8e64\u66dd\u5149\u3001\u9ede\u64ca\u8207\u8cbb\u7528\uff0c\u4e26\u53ef\u4f9d\u88dd\u7f6e\u3001\u6642\u9593\u3001\u8f49\u63db\u8207\u806f\u64ad\u7db2\u5340\u9694\uff0c\u627e\u51fa\u6700\u4f73\u7d20\u6750\u7d44\u5408\u8207\u6295\u653e\u7b56\u7565\u3002<br \/>\n\u2463 \u5340\u9694\u7d20\u6750\u8cc7\u6e90\u5831\u8868\uff1a\u627e\u51fa\u6700\u4f73\u5316\u7d20\u6750\u8cc7\u6e90\u7d44\u5408\u7684\u5168\u65b0\u65b9\u6cd5\u3002\u53ef\u4ee5\u6309\u88dd\u7f6e\u3001\u6642\u9593\u3001\u8f49\u63db\u548c\u806f\u64ad\u7db2\uff0c\u7d30\u5206\u7d20\u6750\u8cc7\u6e90\u6210\u6548\u8cc7\u6599\u3002<br \/>\n\u2464 \u7372\u53d6\u65b0\u5ba2\u5831\u8868\uff1a\u5728\u63a1\u7528\u300c\u50c5\u9650\u65b0\u5ba2\u300d\u6216\u300c\u65b0\u5ba2\u50f9\u503c\u300d\u6a21\u5f0f\u6642\uff0c\u65b0\u589e\u300c\u7372\u53d6\u65b0\u5ba2\u6210\u672c\u300d\u6b04\u4f4d\uff0c\u5831\u8868\u4e0d\u518d\u986f\u793a\u300c\u4e0d\u660e\u300d\u9867\u5ba2\u72c0\u614b\uff0c\u6709\u52a9\u66f4\u6e05\u695a\u638c\u63e1\u65b0\u5ba2\u4f86\u6e90\u4e26\u63d0\u9ad8\u51fa\u50f9\u6548\u7387\u3002<br \/>\n\u2465 \u53ef\u4ee5\u6aa2\u8996\u7531\u300c\u6587\u5b57\u81ea\u8a02\u300d\u8207\u300c\u6700\u7d42\u5230\u9054\u7db2\u5740\u64f4\u5c55\u300d\u529f\u80fd\u5efa\u7acb\u7684\u6240\u6709\u7d20\u6750\u8cc7\u6e90\uff0c\u4e26\u8996\u9700\u8981\u79fb\u9664\u4e0d\u518d\u9069\u5408\u653e\u9001\u7684\u5167\u5bb9\uff0c\u7dad\u6301\u7d20\u6750\u5eab\u54c1\u8cea\u3002<\/p>\n<p class=\"p5\"><strong><span style=\"color: #008080;\">\u66f4\u65b0\u4e8c\uff1a\u5168\u65b0\u63a7\u5236\u9078\u9805<\/span><\/strong><\/p>\n<p class=\"p4\">\u2460 \u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff1a\u5229\u7528\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u6392\u9664\u95dc\u9375\u5b57\u8207\u6392\u9664\u6e05\u55ae\uff0c\u6392\u9664\u4e0d\u5e0c\u671b\u89f8\u767c\u5ee3\u544a\u7684\u641c\u5c0b\u5b57\u8a5e\uff0c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u6700\u591a\u53ef\u5957\u7528 10,000 \u500b\u6392\u9664\u95dc\u9375\u5b57\uff0c\u9069\u7528\u65bc\u641c\u5c0b\u8207\u8cfc\u7269\u5ee3\u544a\u7a7a\u9593\u3002<br \/>\n\u2461 \u641c\u5c0b\u4e3b\u984c\uff1a\u6bcf\u500b\u7d20\u6750\u8cc7\u6e90\u7fa4\u7d44\u53ef\u52a0\u5165\u7684\u641c\u5c0b\u4e3b\u984c\u4e0a\u9650\u63d0\u9ad8\u81f3 50 \u500b\uff0c\u6709\u52a9\u5728\u65e2\u6709\u5546\u5bb6\u8cc7\u8a0a\u7684\u57fa\u790e\u4e0a\u64f4\u5927\u76f8\u95dc\u641c\u5c0b\u89f8\u53ca\uff0c\u958b\u767c\u66f4\u591a\u6f5b\u5728\u6d41\u91cf\u3002<br \/>\n\u2462 <span class=\"s3\">\u5ba2\u5c64\u8207\u6307\u5b9a\u88dd\u7f6e\u63a7\u5236\u9078\u9805\uff1a<\/span>\u66f4\u7cbe\u6e96\u9396\u5b9a\u884c\u52d5\u88dd\u7f6e\u3001\u96fb\u8166\u6216\u5e73\u677f\u7b49\u88dd\u7f6e\u6d41\u91cf\uff0c\u4e26\u642d\u914d\u6307\u5b9a\u5ba2\u5c64\u8a2d\u5b9a\uff0c\u5c07\u9810\u7b97\u96c6\u4e2d\u5728\u9ad8\u50f9\u503c\u53d7\u773e\u3002<br \/>\n\u2463 <span class=\"s3\">\u5ba2\u6236\u7559\u5b58\u7387\u76ee\u6a19\uff1a<\/span>\u63a1\u7528\u5ba2\u6236\u7559\u5b58\u7387\u76ee\u6a19\uff0c\u7cfb\u7d71\u53ef\u5c0d\u6d41\u5931\u4f46\u5177\u9ad8\u751f\u547d\u9031\u671f\u50f9\u503c\u7684\u9867\u5ba2\u512a\u5148\u51fa\u50f9\uff0c\u5354\u52a9\u5ee3\u544a\u4e3b\u63d0\u5347\u56de\u8a2a\u8207\u518d\u8cfc\u6a5f\u6703\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e09\uff1a\u900f\u904e Waze \u653e\u9001\u5ee3\u544a<\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 \u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u73fe\u5df2\u652f\u63f4 Waze \u5ee3\u544a\u7a7a\u9593\uff0c\u8b93\u5ee3\u544a\u4e3b\u53ef\u5728\u6d88\u8cbb\u8005\u884c\u9032\u9014\u4e2d\u63a5\u89f8\u6f5b\u5728\u5ba2\u7fa4\uff0c\u5f37\u5316\u7dda\u4e0b\u5c0e\u6d41\u80fd\u529b\u3002<br \/>\n\u2461 \u5728\u7f8e\u570b\u63a1\u7528\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u6d3b\u52d5\u7684\u5ee3\u544a\u4e3b\uff0c\u5176\u5be6\u9ad4\u5546\u5e97\u53ef\u65bc Waze \u5730\u5716\u4e0a\u4ee5\u300c\u5c0e\u822a\u4e2d\u7684\u5ba3\u50b3\u5730\u9ede\u300d\u5716\u91d8\u5448\u73fe\uff0c\u5354\u52a9\u63d0\u9ad8\u5230\u5e97\u7387\u8207\u5e97\u5167\u92b7\u552e\u3002<\/p>\n<blockquote>\n<p class=\"p6\" style=\"text-align: left;\"><strong><span class=\"s4\">\ud83d\udc49\ud83c\udffb<\/span><\/strong><span class=\"s5\"><strong> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16260130\"><span class=\"s6\">\u7ba1\u9053\u5c64\u7d1a\u6210\u6548<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6139186\"><span class=\"s6\">\u7ba1\u7406\u54e1\u5e33\u6236 (MCC)<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2472708\"><span class=\"s6\">\u641c\u5c0b\u5b57\u8a5e\u5831\u8868<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15597581\"><span class=\"s6\">\u7372\u53d6\u65b0\u5ba2\u6210\u672c<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/14767319\"><span class=\"s6\">\u641c\u5c0b\u4e3b\u984c<\/span><\/a>\u3001<\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/12971048\"><span class=\"s6\"><strong>\u5546\u5e97\u76ee\u6a19\u5c08\u7528\u6700\u9ad8\u6210\u6548\u5ee3\u544a<\/strong><b><\/b><\/span><\/a><\/span><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s7\">\ud83d\udc7e<\/span> \u61c9\u7528\u7a0b\u5f0f<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13438\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-1024x575.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-768x431.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2-850x477.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p4\"><span class=\"s3\">2025 \u5e74 Google <\/span>\u70ba\u61c9\u7528\u7a0b\u5f0f\u63a8\u51fa\u591a\u9805\u65b0\u529f\u80fd\uff0c\u5305\u62ec\uff1a\u7d93\u904e\u6539\u826f\u7684\u8a55\u4f30\u529f\u80fd\u3001\u9023\u7d50\u7db2\u9801\u548c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u9ad4\u9a57\u7684\u65b0\u65b9\u6cd5\uff0c\u4ee5\u53ca\u66f4\u591a\u5ee3\u544a\u6d3b\u52d5\u6700\u4f73\u5316\u5de5\u5177\u3002\u4ee5\u4e0b\u70ba\u61c9\u7528\u7a0b\u5f0f\u7684\u66f4\u65b0\u5167\u5bb9\uff0c\u6211\u5011\u5c07\u5206\u70ba\u4e09\u5927\u9ede\u5206\u4eab\uff1a<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1a\u66f4\u5168\u9762\u7684\u8a55\u4f30\u8cc7\u6599<\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 \u64f4\u5145\u88dd\u7f6e\u7aef\u8f49\u63db\u8a55\u4f30\uff1a\u5c0e\u5165\u53bb\u8b58\u5225\u5316\u7684\u61c9\u7528\u7a0b\u5f0f\u4e8b\u4ef6\u8cc7\u6599\uff0c\u5728\u4e0d\u50b3\u51fa\u53ef\u8b58\u5225\u500b\u8cc7\u7684\u524d\u63d0\u4e0b\uff0c\u63d0\u5347 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u7684\u8f49\u63db\u53ef\u89c0\u6e2c\u6027\u8207\u5831\u8868\u7cbe\u6e96\u5ea6\u3002<br \/>\n<span class=\"s3\">\u2461 <\/span>\u5c0e\u5165\u6574\u5408\u8f49\u63db\u8a55\u4f30 (ICM)\u529f\u80fd\uff1a\u7d50\u5408\u88dd\u7f6e\u7aef\u8a0a\u865f\u8207\u7b2c\u4e09\u65b9\u61c9\u7528\u7a0b\u5f0f\u6b78\u56e0\u5408\u4f5c\u5925\u4f34 (AAP\/MMP)\uff0c\u5728\u5176\u4ecb\u9762\u4e2d\u63d0\u4f9b\u66f4\u5373\u6642\u3001\u66f4\u5168\u9762\u7684\u8de8\u5e73\u53f0\u6b78\u56e0\u8207\u5831\u8868\uff0c\u5e6b\u52a9\u8a55\u4f30 iOS \u53ca Android \u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u8207\u5f8c\u7e8c\u884c\u70ba\u3002<br \/>\n<span class=\"s3\">\u2462 <\/span>\u65b0\u529f\u80fd\u300c\u7db2\u7ad9\u5230\u61c9\u7528\u7a0b\u5f0f\u7372\u5ba2\u8a55\u4f30\u300d\uff1a\u53ef\u91cf\u5316\u641c\u5c0b\u3001\u6a19\u6e96\u8cfc\u7269\u53ca\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u4fc3\u6210\u7684\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u8207\u61c9\u7528\u7a0b\u5f0f\u5167\u8f49\u63db\uff0c\u88dc\u9f4a\u7db2\u7ad9\u8207 App \u4e4b\u9593\u7684\u6210\u6548\u93c8\u7d50<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s3\">\u66f4\u65b0\u4e8c\uff1a<\/span>\u9023\u7d50\u7db2\u9801\u548c\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a<\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s8\">\u2460 <\/span>Web to App Connect \u64f4\u5927\u652f\u63f4\uff1a\u9ede\u64ca\u3010YouTube \u5ee3\u544a\u3001\u98ef\u5e97\u5ee3\u544a\u3001\u9700\u6c42\u958b\u767c\u5ee3\u544a\u3011\u7b49\u65b0\u7248\u4f4d\u6642\uff0c\u53ef\u76f4\u63a5\u5c0e\u6d41\u81f3 Android \u6216 iOS \u61c9\u7528\u7a0b\u5f0f\uff0c\u6db5\u84cb\u7bc4\u570d\u5df2\u5f9e\u539f\u672c\u7684\u6700\u9ad8\u6210\u6548\u3001\u641c\u5c0b\u8207\u8cfc\u7269\uff0c\u64f4\u5145\u5230\u66f4\u591a\u5ee3\u544a\u7a7a\u9593\u8207\u683c\u5f0f\u3002<br \/>\n\u2461 \u4e00\u7ad9\u5f0f\u7ba1\u7406\u7db2\u7ad9\u8207 App \u63a5\u89f8\u9ede\uff1a\u61c9\u7528\u7a0b\u5f0f\u6d1e\u5bdf\u66f4\u6df1\u5ea6\u6574\u5408\u9032 Google Ads\uff0c\u642d\u914d\u7d71\u4e00\u5831\u8868\u6aa2\u8996\u7db2\u7ad9\u8207\u61c9\u7528\u7a0b\u5f0f\u8868\u73fe\uff0c\u8b93\u5ee3\u544a\u4e3b\u80fd\u540c\u6b65\u6700\u4f73\u5316\u8de8\u88dd\u7f6e\u8207\u8de8\u5e73\u53f0\u7684\u6574\u9ad4\u4f7f\u7528\u8005\u65c5\u7a0b\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong><span class=\"s3\">\u66f4\u65b0\u4e09\uff1a\u722d\u53d6\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6700\u9ad8\u6295\u8cc7\u5831\u916c<\/span><\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 \u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9\uff1a\u5728 iOS \u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u4e2d\u6b63\u5f0f\u652f\u63f4\uff0c\u7d50\u5408 Google AI \u7684\u5ee3\u544a\u6a21\u578b\uff0c\u5354\u52a9\u9396\u5b9a\u9ad8\u50f9\u503c\u4f7f\u7528\u8005\uff0c\u4ee5\u7372\u5229\u5c0e\u5411\u7684\u65b9\u5f0f\u63d0\u5347\u61c9\u7528\u7a0b\u5f0f\u5167\u71df\u6536\u8207\u9577\u671f\u50f9\u503c\u3002<br \/>\n\u2461 <b>\u63a1<\/b>\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\uff1a\u5728\u9810\u7b97\u7bc4\u570d\u5167\u81ea\u52d5\u8abf\u6574\u51fa\u50f9\uff0c\u76e1\u53ef\u80fd\u722d\u53d6\u6700\u591a\u7684\u61c9\u7528\u7a0b\u5f0f\u5167\u52d5\u4f5c\u6216\u6700\u9ad8\u7e3d\u50f9\u503c\uff0c\u6e1b\u5c11\u4eba\u5de5\u8abf\u6574\u51fa\u50f9\u7684\u6642\u9593\u6210\u672c\u3002<br \/>\n\u2462 Android \u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\u652f\u63f4\u700f\u89bd\u5f8c\u8f49\u63db\uff1a\u5c0e\u5165\u700f\u89bd\u5f8c\u8f49\u63db\u6700\u4f73\u5316\uff0c\u8b93\u672a\u7acb\u5373\u9ede\u64ca\u5ee3\u544a\u3001\u4f46\u7a0d\u5f8c\u5b8c\u6210\u5b89\u88dd\u6216\u8f49\u63db\u7684\u4f7f\u7528\u8005\u4e5f\u80fd\u7d0d\u5165\u6210\u6548\u8a55\u4f30\uff0c\u5728\u63a7\u5236\u6210\u672c\u4e0b\u64f4\u5927\u89f8\u53ca\u8207\u8f49\u63db\u91cf\u3002<\/p>\n<blockquote>\n<p class=\"p6\" style=\"text-align: left;\"><strong><span class=\"s9\">\ud83d\udc49\ud83c\udffb<\/span><span class=\"s10\"> \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12119136\"><span class=\"s11\">\u88dd\u7f6e\u7aef\u8f49\u63db\u8a55\u4f30<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16203286\"><span class=\"s11\">\u6574\u5408\u8f49\u63db\u8a55\u4f30<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12961402\"><span class=\"s11\">\u61c9\u7528\u7a0b\u5f0f\u6b78\u56e0\u5408\u4f5c\u5925\u4f34<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637\"><span class=\"s11\">\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u51fa\u50f9<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12073727\"><span class=\"s11\">\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9<\/span><\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16257907\"><span class=\"s11\">\u700f\u89bd\u5f8c\u8f49\u63db\u6700\u4f73\u5316<\/span><\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3 class=\"p3\"><span style=\"color: #eb7a77;\"><strong><span class=\"s1\">\ud83d\udecd\ufe0f<\/span> \u96f6\u552e\u8207\u5546\u52d9<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13437\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-1024x575.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-1024x575.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-150x84.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-768x431.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1-850x477.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-2025-part2-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p class=\"p4\"><span class=\"s3\">2025 \u5e74 Google \u5728\u96f6\u552e\u8207\u5546\u52d9\u7b56\u5283\u7684\u8457\u8981\u65b9\u91dd\u70ba\uff1a\u900f\u904e\u8207\u8cfc\u7269\u8005\u5efa\u7acb\u6709\u610f\u7fa9\u7684\u9023\u7d50\uff0c\u5354\u52a9\u5546\u5bb6\u812b\u7a4e\u800c\u51fa\u3002\u4ee5\u4e0b\u70ba\u904e\u53bb\u4e00\u5e74\u7684\u66f4\u65b0\u5167\u5bb9\uff0c\u6211\u5011\u5c07\u4ee5\u56db\u500b\u9805\u76ee\u5448\u73fe\uff1a<\/span><\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1a\u5efa\u7acb\u66f4\u512a\u8cea\u7684\u54c1\u724c\u5f62\u8c61<\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 \u5546\u5bb6\u54c1\u724c\u6a94\u6848\uff1a\u900f\u904e Google \u641c\u5c0b\u5728\u5546\u5bb6\u54c1\u724c\u6a94\u6848\u4e0a\u5448\u73fe\u54c1\u724c\u6545\u4e8b\uff0c\u52a0\u5165\u7522\u54c1\u793a\u7bc4\u5716\u7247\u3001\u5f71\u7247\u8207\u5546\u5bb6\u8aaa\u660e\uff0c\u6253\u9020\u5177\u8996\u89ba\u5438\u5f15\u529b\u4e14\u7b26\u5408\u54c1\u724c\u8abf\u6027\u7684\u66dd\u5149\u7248\u4f4d\u3002\u60a8\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5728 Google \u641c\u5c0b\u5217\u51fa\u4fc3\u92b7\u6d3b\u52d5\u3001\u904b\u9001\u8a73\u7d30\u8cc7\u6599\u548c\u9000\u8ca8\u653f\u7b56\u7b49\u4e3b\u8981\u7684\u8cfc\u8cb7\u8a98\u56e0\uff0c\u63d0\u5347\u92b7\u552e\u6f5b\u529b\u3002<br \/>\n<span class=\"s3\">\u2461 \u641c\u5c0b\u7d50\u679c\uff1a<\/span>\u76f4\u63a5\u5728\u641c\u5c0b\u7d50\u679c\u986f\u793a\u4fc3\u92b7\u6d3b\u52d5\u3001\u904b\u9001\u8cc7\u8a0a\u8207\u9000\u8ca8\u653f\u7b56\u7b49\u95dc\u9375\u8cfc\u8cb7\u8a98\u56e0\uff0c\u5354\u52a9\u63d0\u9ad8\u9ede\u64ca\u7387\u8207\u8f49\u63db\u6a5f\u6703\u3002<br \/>\n<span class=\"s3\">\u2462 <\/span>Merchant Center \u65b0\u589e\u54c1\u724c\u7ba1\u7406\u5de5\u5177\uff1a\u96c6\u4e2d\u7ba1\u7406 Google \u8207 YouTube \u7684\u54c1\u724c\u7d20\u6750\u8cc7\u6e90\uff0c\u78ba\u4fdd\u54c1\u724c\u7d20\u6750\u7dad\u6301\u66f4\u65b0\u4e14\u98a8\u683c\u4e00\u81f4\u3002<\/p>\n<p class=\"p5\"><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1a\u904b\u7528 Google AI \u64f4\u5145\u7522\u54c1\u5f71\u50cf<\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s8\">\u2460 Product Studio\uff1a<\/span>\u63a2\u7d22\u7b26\u5408\u54c1\u724c\u98a8\u683c\u7684\u5168\u65b0\u751f\u6210\u7d20\u6750\u8cc7\u6e90\u3002\u900f\u904e Product Studio \u7684\u751f\u6210\u5f0f AI \u529f\u80fd\uff0c\u81ea\u52d5\u7522\u751f\u7b26\u5408\u54c1\u724c\u98a8\u683c\u7684\u7522\u54c1\u7d20\u6750\uff0c\u5354\u52a9\u5546\u5bb6\u4ee5\u66f4\u591a\u5143\u60c5\u5883\u5c55\u73fe\u5546\u54c1\u8207\u54c1\u724c\u8abf\u6027 <span class=\"s1\">\u27a1\ufe0f<\/span> \u5efa\u8b70\u900f\u904e\u300c\u70ba\u4f60\u751f\u6210\u300d\u7684\u7d20\u6750\u8cc7\u6e90\uff0c\u5354\u52a9\u60a8\u5c55\u793a\u7522\u54c1\u548c\u54c1\u724c\u3002<br \/>\n\u2461 Merchant Center \u5168\u65b0\u5f71\u7247\u7ba1\u7406\u5de5\u5177\uff1a\u80fd\u8f15\u9b06\u4e0a\u50b3\u8207\u6574\u7406\u8cfc\u7269\u76f8\u95dc\u5f71\u7247\uff0c\u4e26\u76f4\u63a5\u9023\u7d50\u5230\u5c0d\u61c9\u7684\u7522\u54c1\u8cc7\u8a0a\uff0c\u653e\u5927\u5f71\u7247\u5728\u96f6\u552e\u6210\u6548\u8207\u8f49\u63db\u4e0a\u7684\u5f71\u97ff\u3002<\/p>\n<p class=\"p4\"><span style=\"color: #008080;\"><strong><span class=\"s12\">\u66f4\u65b0\u4e09\uff1a<\/span><span class=\"s13\">\u722d\u53d6\u6700\u9ad8\u6210\u6548\u4e26\u63d0\u5347\u9867\u5ba2\u5fe0\u8aa0\u5ea6<\/span><\/strong><\/span><\/p>\n<p class=\"p4\"><span class=\"s8\">\u2460 AI \u8f14\u52a9\u5ee3\u544a\uff1a\u4f7f\u7528\u5c0e\u5165\u6703\u54e1\u529f\u80fd\uff0c\u65bc\u5ee3\u544a\u4e2d\u9192\u76ee\u986f\u793a\u6703\u54e1\u5c08\u5c6c\u50f9\u683c\u8207\u904b\u9001\u512a\u60e0\uff0c\u4e26\u900f\u904e\u300c\u5ba2\u6236\u7559\u5b58\u7387\u76ee\u6a19\u300d\u51fa\u50f9\u7b56\u7565\uff0c\u512a\u5148\u89f8\u53ca\u8207\u633d\u7559\u9ad8\u50f9\u503c\u9867\u5ba2\u3002<br \/>\n<\/span>\u2461 Merchant Center \u667a\u6167\u6458\u8981\u529f\u80fd\uff1a\u6aa2\u8996\u904e\u53bb\u8207\u73fe\u6709\u4fc3\u92b7\u6d3b\u52d5\u7684\u8868\u73fe\uff0c\u53d6\u5f97\u6210\u6548\u6d1e\u5bdf\u4e26\u7372\u5f97\u65b0\u4fc3\u92b7\u5efa\u8b70\uff0c\u4ee5\u6301\u7e8c\u512a\u5316\u4fc3\u92b7\u7b56\u7565\u8207\u6295\u8cc7\u5831\u916c\u3002<\/p>\n<p class=\"p4\"><span style=\"color: #008080;\"><strong><span class=\"s12\">\u66f4\u65b0\u56db\uff1a<\/span><span class=\"s13\">\u4eab\u53d7\u5347\u7d1a\u7248 Merchant Center \u9ad4\u9a57<\/span><\/strong><\/span><\/p>\n<p class=\"p4\">\u2460 Merchant API\uff1a\u900f\u904e Merchant API \u4ee5\u7a0b\u5f0f\u5316\u65b9\u5f0f\u7ba1\u7406 Merchant Center \u5e33\u6236\u8207\u5546\u54c1\u8cc7\u6599\uff0c\u7c21\u5316\u4e0a\u67b6\u8207\u7dad\u904b\u6d41\u7a0b\uff0c\u4e26\u63d0\u5347\u5546\u54c1\u5728 Google \u751f\u614b\u7cfb\u4e2d\u7684\u6574\u9ad4\u66dd\u5149\u5ea6\u3002<br \/>\n\u2461 \u512a\u5148\u4fee\u6b63\uff1a\u4f7f\u7528 Merchant Center\u300c\u512a\u5148\u4fee\u6b63\u300d\u5206\u9801\uff0c\u5feb\u901f\u8b58\u5225\u4e26\u512a\u5148\u8655\u7406\u5f71\u97ff\u5ea6\u6700\u9ad8\u7684\u7522\u54c1\u554f\u984c\uff0c\u4f30\u7b97\u9ede\u64ca\u6f5b\u5728\u6210\u9577\u5e45\u5ea6\uff0c\u4e26\u642d\u914d\u81ea\u52d5\u4fee\u6b63\u5de5\u5177\u89e3\u6c7a\u5e38\u898b\u932f\u8aa4\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u6d41\u91cf\u8207\u92b7\u552e\u8868\u73fe\u3002<\/p>\n<blockquote>\n<p class=\"p6\" style=\"text-align: left;\"><strong><span class=\"s9\">\ud83d\udc49\ud83c\udffb<\/span><\/strong><span class=\"s10\"><strong> 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href=\"https:\/\/support.google.com\/google-ads\/answer\/16756291?sjid=15986510200054502444-NC\">\u8cc7\u6599\u4f86\u6e90<\/a><\/strong><\/span><\/p>\n<\/blockquote>\n<hr \/>\n<p class=\"p4\">\u4ee5\u4e0a\u70ba Google Ads \u65bc 2025 \u5e74\u7684\u66f4\u65b0\u7e3d\u6574\u7406\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b <span class=\"s1\">\ud83d\udc4b\ud83c\udffb<\/span><\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u900f\u904e Google AI \u63d0\u5347\u5ee3\u544a\u6210\u6548 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