{"id":13509,"date":"2026-02-24T11:00:52","date_gmt":"2026-02-24T03:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13509"},"modified":"2026-02-11T16:51:46","modified_gmt":"2026-02-11T08:51:46","slug":"google-ads-demand-gen-update-2026","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-demand-gen-update-2026\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google Demand Gen 2026 \u5168\u65b0\u5347\u7d1a\u5feb\u5831 \ud83d\udd25"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>Google \u5728 2026 \u5e74\u521d\u91dd\u5c0d Demand Gen \u63a8\u51fa\u4e00\u7cfb\u5217\u66f4\u65b0\uff0c\u6838\u5fc3\u65b9\u5411\u662f\uff1a\u7528\u300c\u66f4\u5b8c\u6574\u7684\u8f49\u63db\u8a0a\u865f\u300d\u8207\u300c\u66f4\u9806\u66a2\u7684\u8cfc\u7269\u52d5\u7dda\u300d\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728 YouTube \u8207\u591a\u87a2\u4e4b\u9593\u628a\u700f\u89bd\u8b8a\u6210\u5be6\u969b\u884c\u52d5\u3002\u4ee5\u4e0b\u6211\u5011\u5c07\u9010\u6b65\u8b1b\u89e3 Demand Gen \u5e36\u4f86\u7684\u65b0\u529f\u80fd\u4ee5\u53ca\u7528\u6cd5\u3002<\/strong><\/p>\n<\/blockquote>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udce2 \u524d\u8a00\uff1a\u6b64\u6b21 Demand Gen \u66f4\u65b0\u5728\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c<\/strong><\/span><\/h3>\n<p>\u5c0d\u591a\u6578\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0cDemand Gen \u6700\u5927\u7684\u50f9\u503c\u5728\u65bc\u300c\u7528\u5f71\u97f3\u8207\u8996\u89ba\u7d20\u6750\uff0c\u89f8\u53ca\u5c1a\u672a\u4e3b\u52d5\u641c\u5c0b\u7684\u6f5b\u5728\u5ba2\u6236\u300d\u3002\u4f46\u5be6\u52d9\u4e0a\u901a\u5e38\u6703\u9047\u5230\u5e7e\u500b\u75db\u9ede\uff1a<\/p>\n<p>\u2460 \u4e0a\u5c64\u89f8\u53ca\u8207\u5be6\u969b\u6210\u679c\u5f88\u96e3\u929c\u63a5\uff0c\u53ea\u770b\u66dd\u5149\u8207\u9ede\u64ca\uff0c\u4e0d\u77e5\u9053\u5c0d\u54c1\u724c\u6216\u92b7\u552e\u7684\u771f\u5be6\u5f71\u97ff\u3002<br \/>\n\u2461 CTV\uff08Connected TV\uff09\u89c0\u770b\u91cf\u66b4\u589e\uff0c\u4f46\u4e92\u52d5\u8207\u5c0e\u8cfc\u624b\u6bb5\u6709\u9650\uff0c\u5f88\u96e3\u628a\u300c\u770b\u96fb\u8996\u300d\u8b8a\u6210\u300c\u638f\u624b\u6a5f\u4e0b\u55ae\u300d\u3002<br \/>\n\u2462 \u65c5\u904a\u3001\u98ef\u5e97\u7b49\u7522\u696d\u7684\u5546\u54c1\u8cc7\u8a0a\u8b8a\u52d5\u5feb\uff0c\u8981\u624b\u52d5\u66f4\u65b0\u5ee3\u544a\u7d20\u6750\uff08\u50f9\u683c\u3001\u623f\u6cc1\u3001\u8a55\u5206\uff09\u6210\u672c\u5f88\u9ad8\u3002\u9019\u4e00\u6b21 Demand Gen \u7684\u66f4\u65b0\uff0c\u5c31\u96c6\u4e2d\u5728\u4e09\u500b\u9762\u5411\uff1a\u53ef\u6b78\u56e0\u54c1\u724c\u641c\u5c0b\u6578\u64da\u3001Shoppable CTV\uff08\u542b QR Code\uff09\u3001\u4ee5\u53ca\u65c5\u904a\u52d5\u614b Feed \u6574\u5408\u3002<\/p>\n<p>\u4ee5\u4e0b\uff0c\u6211\u5011\u5c07\u66f4\u6df1\u5165\u7684\u8b1b\u89e3 Demand Gen \u958b\u653e\u7684\u65b0\u529f\u80fd\u3002<\/p>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0e \u66f4\u65b0\u4e00\uff1a\u53ef\u6b78\u56e0\u54c1\u724c\u641c\u5c0b<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13512\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300cAttributed Branded Searches\u300d\u73fe\u5728\u5df2\u958b\u653e\u7d66 Demand Gen \u4f7f\u7528\uff0c\u80fd\u986f\u793a\u4f60\u7684\u6d3b\u52d5\u5728 Google \u8207 YouTube \u6240\u5e36\u4f86\u7684\u54c1\u724c\u641c\u5c0b\u91cf\uff0c\u5354\u52a9\u4f60\u91cf\u5316\u54c1\u724c\u8207\u9700\u6c42\u7684\u5be6\u969b\u6210\u9577\u3002\u91cd\u9ede\u4e0d\u662f\u53ea\u6709\u770b\u300c\u6709\u591a\u5c11\u4eba\u641c\u5c0b\u4f60\u7684\u54c1\u724c\u300d\uff0c\u800c\u662f\u300c\u6709\u591a\u5c11\u54c1\u724c\u641c\u5c0b\u53ef\u88ab Demand Gen \u6d3b\u52d5\u6b78\u56e0\u300d\uff0c\u4e5f\u5c31\u662f\u628a\u4e0a\u5c64\u5f71\u97f3\u8207\u5f8c\u7e8c\u4e3b\u52d5\u641c\u5c0b\u884c\u70ba\u4e32\u6210\u4e00\u689d\u5b8c\u6574\u8def\u5f91\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u9019\u9805\u529f\u80fd\u9700\u8981\u900f\u904e Google \u696d\u52d9\u4ee3\u8868\u555f\u7528\uff0c\u4e26\u975e\u6240\u6709\u5e33\u6236\u81ea\u52d5\u958b\u901a\u3002<\/strong><\/p>\n<\/blockquote>\n<p>\u6b64\u5916\uff0c\u5c0d\u65bc\u7d93\u5e38\u6295\u653e YouTube\u3001Discovery \u6216\u77ed\u5f71\u97f3\u7d20\u6750\u7684\u54c1\u724c\uff0c\u9019\u500b\u6307\u6a19\u53ef\u4ee5\u88dc\u8db3\u904e\u53bb\u53ea\u770b VTR\u3001CTR \u7684\u76f2\u9ede\uff1a<\/p>\n<p>\u2460 \u5411\u5167\u90e8\u6216\u5ba2\u6236\u8aaa\u660e\uff1a\u9019\u652f\u5f71\u7247\u96d6\u7136\u4e0d\u662f\u4e3b\u6253\u7acb\u5373\u8f49\u55ae\uff0c\u4f46\u78ba\u5be6\u628a\u66f4\u591a\u4eba\u63a8\u5411 Google \u641c\u5c0b\u4f60\u7684\u54c1\u724c\u6216\u7522\u54c1\u3002<br \/>\n\u2461 \u512a\u5316\u7d20\u6750\u8207\u53d7\u773e\uff1a\u6bd4\u8f03\u4e0d\u540c Demand Gen \u7d20\u6750\u8207\u53d7\u773e\u7d44\u5408\uff0c\u89c0\u5bdf\u8ab0\u66f4\u5bb9\u6613\u5e36\u52d5\u54c1\u724c\u641c\u5c0b\uff0c\u4f5c\u70ba\u5f8c\u7e8c\u9810\u7b97\u8207\u5275\u610f\u8abf\u6574\u4f9d\u64da\u3002<br \/>\n\u2462 \u4e32\u63a5\u5168\u6f0f\u6597\uff1a\u4e0a\u5c64 Demand Gen \u8ca0\u8cac\u64f4\u5927\u54c1\u724c\u8207\u8208\u8da3\uff0c\u4e0b\u5c64 Search \/ Performance Max \u5247\u627f\u63a5\u5df2\u88ab\u300c\u6696\u8eab\u300d\u904e\u7684\u641c\u5c0b\u9700\u6c42\uff0c\u63d0\u5347\u6574\u9ad4\u8f49\u63db\u6548\u7387\u3002<\/p>\n<p>\ud83d\udc49\ud83c\udffb \u8209\u4f8b\u4f86\u8aaa\uff1a\u67d0\u5bb6\u5bb6\u96fb\u54c1\u724c\u7528 Demand Gen \u63a8\u51fa\u65b0\u54c1\u958b\u7bb1\u5f71\u7247\uff0c\u77ed\u671f\u5167\u76f4\u63a5\u4e0b\u55ae\u4e0d\u591a\uff0c\u4f46\u54c1\u724c\u641c\u5c0b\u8207\u95dc\u9375\u5b57\u9ede\u64ca\u91cf\u986f\u8457\u4e0a\u5347\uff0c\u5f8c\u7e8c Search \u6d3b\u52d5\u7684 CPA \u4e0b\u964d\uff0c\u6574\u9ad4\u6295\u8cc7\u5c31\u66f4\u5bb9\u6613\u88ab\u63a5\u53d7\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udecd\ufe0f \u66f4\u65b0\u4e8c\uff1aShoppable CTV \u8207 QR Code<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13513\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Demand Gen \u73fe\u5728\u6b63\u5f0f\u652f\u63f4 Shoppable CTV\uff0c\u8b93\u89c0\u773e\u5728\u5927\u87a2\u5e55\u770b YouTube \u6642\uff0c\u4e5f\u80fd\u7121\u75db\u5b8c\u6210\u700f\u89bd\u8207\u8cfc\u8cb7\u6d41\u7a0b\u3002\u5728 CTV \u4e0a\u64ad\u653e YouTube \u5ee3\u544a\u6642\uff0c\u756b\u9762\u6703\u642d\u914d\u53ef\u6383\u63cf\u7684 QR Code\uff0c\u5c0e\u5411\u5546\u54c1\u9801\u3001\u843d\u5730\u9801\u6216\u4fc3\u92b7\u9801\u3002\u89c0\u773e\u53ea\u8981\u62ff\u8d77\u624b\u6a5f\u6383\u63cf\uff0c\u5c31\u80fd\u7acb\u523b\u67e5\u770b\u66f4\u591a\u8cc7\u8a0a\u6216\u5b8c\u6210\u8cfc\u8cb7\uff0c\u6e1b\u5c11\u300c\u8a18\u4f4f\u54c1\u724c\u2192\u4e8b\u5f8c\u518d\u627e\u300d\u4e2d\u9593\u7684\u6d41\u5931\u3002<\/p>\n<p>\u6839\u64da Google \u7684\u6578\u64da\uff0c\u5305\u542b TV Screen \u7684 Demand Gen \u6d3b\u52d5\uff0c\u5e73\u5747\u53ef\u5728\u76f8\u540c ROI \u4e0b\u984d\u5916\u5e36\u4f86\u7d04 7% \u7684\u8f49\u63db\u6210\u9577\u3002 YouTube \u4e5f\u6307\u51fa\uff0c\u904e\u53bb\u4e00\u5e74\u7528\u6236\u5728\u8cfc\u7269\u76f8\u95dc\u5f71\u7247\u4e0a\u7684\u89c0\u770b\u6642\u6578\u9ad8\u9054 350 \u5104\u5c0f\u6642\uff0c\u4e14 CTV \u7aef\u6210\u9577\u660e\u986f\uff0c\u986f\u793a\u300c\u908a\u770b\u908a\u901b\u300d\u7684\u9700\u6c42\u975e\u5e38\u5f37\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc49\ud83c\udffb QR Code \u5c0d CTV \u5ee3\u544a\u5be6\u52d9\u64cd\u4f5c\u7684\u555f\u767c<\/strong><\/span><\/p>\n<p>\u9019\u4e00\u6ce2\u66f4\u65b0\u540c\u6642\u91dd\u5c0d CTV \u7684 QR Code \u505a\u4e86\u66f4\u5b8c\u6574\u7684\u4ecb\u7d39\uff1a\u5728\u96fb\u8996\u4e0a\u770b YouTube \u6642\uff0c\u6383\u63cf\u756b\u9762\u4e0a\u7684 QR Code\uff0c\u5c31\u80fd\u5feb\u901f\u8df3\u5230\u624b\u6a5f\u7aef\u7684\u5546\u54c1\u8cc7\u8a0a\u6216\u512a\u60e0\u9801\u9762\u3002\u5c0d\u6578\u4f4d\u5ee3\u544a\u64cd\u4f5c\u4f86\u8aaa\uff0c\u610f\u5473\u8457\uff1a<\/p>\n<p>\u2460 \u5927\u87a2\u5e55\u4e0d\u518d\u53ea\u662f\u300c\u54c1\u724c\u5f62\u8c61\u66dd\u5149\u300d\uff0c\u800c\u662f\u53ef\u76f4\u63a5\u9a45\u52d5\u884c\u52d5\u7684\u8f49\u63db\u5165\u53e3\u3002<br \/>\n\u2461 \u53ef\u4ee5\u8a2d\u8a08\u5c08\u5c6c CTV \u7684\u4fc3\u92b7\u8a34\u6c42\uff0c\u4f8b\u5982\u300c\u53ea\u8981\u6383\u63cf\u756b\u9762\u4e0a\u7684 QR Code \u5373\u4eab\u9650\u5b9a\u6298\u6263\u300d\uff0c\u63d0\u5347\u6383\u63cf\u610f\u9858\u3002<br \/>\n\u2462 \u91dd\u5c0d CTV \u53d7\u773e\u898f\u5283\u4e0d\u540c\u7d20\u6750\uff1a\u5927\u87a2\u5e55\u756b\u9762\u53ef\u653e\u66f4\u8c50\u5bcc\u7684\u7522\u54c1\u5c55\u793a\uff0c\u540c\u6642\u628a\u95dc\u9375\u8ce3\u9ede\u8207 CTA \u7dca\u8cbc QR Code \u5448\u73fe\u3002<\/p>\n<p>\u5728\u53f0\u7063\u5e02\u5834\uff0c\u5982\u679c\u4f60\u624b\u4e0a\u5df2\u7d93\u6709 YouTube CTV \u7684\u6295\u653e\u9810\u7b97\uff0c\u4e0b\u4e00\u6b65\u5c31\u53ef\u4ee5\u601d\u8003\u5982\u4f55\u628a QR Code \u5c0e\u5165\u7db2\u7ad9\u3001Line OA\u3001APP \u4e0b\u8f09\u6216\u7dda\u4e0b\u6d3b\u52d5\u5831\u540d\u7b49\u591a\u7a2e\u884c\u52d5\u76ee\u6a19\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2708\ufe0f \u66f4\u65b0\u4e09\uff1aTravel Feeds \u52d5\u614b\u5ee3\u544a\u4e0a\u7dda<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13514\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-demand-gen-update-2026-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Google \u540c\u6b65\u5ba3\u5e03\uff0c\u98ef\u5e97\u5ee3\u544a\u4e3b\u73fe\u5728\u53ef\u4ee5\u5c07 Hotel Center \u7684 Feed \u76f4\u63a5\u63a5\u5165 Demand Gen\uff0c\u7cfb\u7d71\u6703\u64da\u6b64\u81ea\u52d5\u7522\u51fa\u52d5\u614b\u5f71\u97f3\u5ee3\u544a\u3002<\/p>\n<p>\u2460 Feed \u4e2d\u7684\u98ef\u5e97\u8cc7\u8a0a\uff08\u50f9\u683c\u3001\u8a55\u5206\u3001\u53ef\u9810\u8a02\u623f\u578b\u8207\u65e5\u671f\u7b49\uff09\u6703\u5373\u6642\u5e36\u5165\u5ee3\u544a\u7d20\u6750\u3002<br \/>\n\u2461 \u4f7f\u7528\u8005\u770b\u5230\u7684\u662f\u300c\u7576\u4e0b\u53ef\u552e\u300d\u7684\u623f\u50f9\u8207\u623f\u6cc1\uff0c\u964d\u4f4e\u9ede\u64ca\u5f8c\u624d\u767c\u73fe\u300c\u5df2\u552e\u5b8c\u6216\u50f9\u683c\u4e0d\u540c\u300d\u7684\u843d\u5dee\u3002<br \/>\n\u2462 \u5c0d\u5ee3\u544a\u4e3b\u800c\u8a00\uff0c\u4e0d\u5fc5\u518d\u983b\u7e41\u624b\u52d5\u66f4\u65b0\u6bcf\u652f\u7d20\u6750\uff0c\u6539\u96c6\u4e2d\u7dad\u8b77 Hotel Center Feed \u5373\u53ef\u3002<\/p>\n<p>\u7c21\u55ae\u8aaa\uff0c\u5c31\u662f\u628a\u65c5\u904a\u8207\u98ef\u5e97\u7522\u696d\u904e\u53bb\u5e38\u898b\u65bc Search \u6216 Hotel Ads \u7684\u52d5\u614b\u7d20\u6750\u80fd\u529b\uff0c\u64f4\u5c55\u5230 Demand Gen \u7684\u5f71\u97f3\u8207\u8996\u89ba\u683c\u5f0f\u4e2d\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\ud83d\udc49\ud83c\udffb \u5c0d\u65c5\u904a\u8207\u98ef\u5e97\u696d\u8005\uff0c\u9019\u9805\u66f4\u65b0\u5177\u9ad4\u6709\u5e7e\u500b\u597d\u8655\uff1a<\/strong><\/span><\/p>\n<p>\u2460 \u63d0\u9ad8\u5ee3\u544a\u5167\u5bb9\u8207\u5be6\u969b\u5eab\u5b58\u7684\u4e00\u81f4\u6027\uff0c\u6e1b\u5c11\u4f7f\u7528\u8005\u9ede\u64ca\u843d\u5dee\u8207\u62b1\u6028\u3002<br \/>\n\u2461 \u653e\u5927\u6de1\u5b63\u4fc3\u92b7\u8207\u7279\u5b9a\u65e5\u671f\u512a\u60e0\uff0c\u53ea\u8981\u5728 Feed \u4e2d\u8a2d\u5b9a\u597d\u50f9\u683c\u8207\u53ef\u552e\u65e5\u671f\uff0cDemand Gen \u5c31\u80fd\u81ea\u52d5\u5e6b\u4f60\u300c\u63a8\u64ad\u300d\u5230\u76f8\u95dc\u53d7\u773e\u3002<br \/>\n\u2462 \u5728\u66f4\u65e9\u671f\u7684\u9748\u611f\u8207\u898f\u5283\u968e\u6bb5\u5c31\u89f8\u9054\u65c5\u5ba2\uff0c\u7528\u8996\u89ba\u5316\u7684\u98ef\u5e97\u5167\u5bb9\u642d\u914d\u5373\u6642\u50f9\u683c\uff0c\u62c9\u8fd1\u5f9e\u300c\u6709\u8208\u8da3\u300d\u5230\u300c\u6c7a\u5b9a\u4e0b\u8a02\u300d\u7684\u8ddd\u96e2\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u2728 \u7d50\u8a9e<\/strong><\/span><\/h3>\n<p>\u7d9c\u5408\u9019\u5169\u7bc7\u66f4\u65b0\u53ef\u4ee5\u770b\u5230\uff0cDemand Gen \u5df2\u7d93\u4e0d\u53ea\u662f\u300c\u6f02\u4eae\u7684\u5f71\u97f3\u66dd\u5149\u5de5\u5177\u300d\uff0c\u800c\u662f\u5728\u9010\u6b65\u88dc\u9f4a\u6210\u6548\u8ffd\u8e64\u3001\u884c\u52d5\u5c0e\u5411\u8207\u7522\u696d\u5782\u76f4\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n<p>\u2460 \u900f\u904e\u53ef\u6b78\u56e0\u7684\u54c1\u724c\u641c\u5c0b\uff0c\u88dc\u4e0a\u4e0a\u5c64\u5f71\u97f3\u8207\u4e2d\u4e0b\u5c64\u641c\u5c0b\uff0f\u8f49\u63db\u4e4b\u9593\u7684\u8861\u91cf\u65b7\u9ede\u3002<br \/>\n\u2461 \u900f\u904e Shoppable CTV \u8207 QR Code\uff0c\u8b93\u5927\u87a2\u5e55\u4e5f\u80fd\u626e\u6f14\u76f4\u63a5\u5c0e\u8cfc\u7684\u89d2\u8272\uff0c\u800c\u4e0d\u53ea\u662f\u5370\u8c61\u5efa\u7acb\u3002<br \/>\n\u2462 \u900f\u904e\u65c5\u904a Feed \u52d5\u614b\u5ee3\u544a\uff0c\u8b93\u8cc7\u8a0a\u9ad8\u5ea6\u8b8a\u52d5\u7684\u7522\u696d\u4e5f\u80fd\u5728\u5f71\u97f3\u8207\u63a2\u7d22\u74b0\u5883\u4e2d\u7dad\u6301\u7cbe\u6e96\u8207\u5373\u6642\u3002<\/p>\n<p>\u5c0d\u6578\u4f4d\u5ee3\u544a\u6559\u5b78\u5e73\u53f0\u800c\u8a00\uff0c\u9019\u662f\u4e00\u500b\u5f88\u597d\u7684\u6642\u6a5f\uff0c\u628a Demand Gen \u5f9e\u300c\u9078\u4fee\u55ae\u5143\u300d\u62c9\u5230\u300c\u5fc5\u4fee\u6838\u5fc3\u300d\uff0c\u5354\u52a9\u5b78\u54e1\u5728 2026 \u5e74\u5b8c\u6574\u7406\u89e3 YouTube \u8207 Google \u751f\u614b\u7cfb\u5982\u4f55\u5f9e\u54c1\u724c\u5230\u8f49\u63db\u4e00\u9ad4\u64cd\u4f5c\u3002<\/p>\n<hr \/>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, 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PMax\uff01\ud83d\udc40<\/p>\n","protected":false},"author":1,"featured_media":13515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[751,4,175,296,376,900],"class_list":["post-13509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-demand-gen","tag-google","tag-google-ads","tag-296","tag-376","tag-900"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Demand Gen 2026 \u5168\u65b0\u5347\u7d1a\u5feb\u5831 By iSPOT Media \ud83d\udd25<\/title>\n<meta name=\"description\" content=\"Google \u5728 2026 \u5e74\u521d\u91dd\u5c0d Demand Gen 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content=\"Google \u5728 2026 \u5e74\u521d\u91dd\u5c0d Demand Gen \u63a8\u51fa\u4e00\u7cfb\u5217\u66f4\u65b0\uff0c\u6838\u5fc3\u65b9\u5411\u662f\uff1a\u7528\u300c\u66f4\u5b8c\u6574\u7684\u8f49\u63db\u8a0a\u865f\u300d\u8207\u300c\u66f4\u9806\u66a2\u7684\u8cfc\u7269\u52d5\u7dda\u300d\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728 YouTube \u8207\u591a\u87a2\u4e4b\u9593\u628a\u700f\u89bd\u8b8a\u6210\u5be6\u969b\u884c\u52d5\u3002\u4ee5\u4e0b\u6211\u5011\u5c07\u9010\u6b65\u8b1b\u89e3 Demand Gen \u5e36\u4f86\u7684\u65b0\u529f\u80fd\u4ee5\u53ca\u7528\u6cd5\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-demand-gen-update-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-24T03:00:52+00:00\" \/>\n<meta property=\"og:image\" 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