{"id":13611,"date":"2026-03-24T11:00:31","date_gmt":"2026-03-24T03:00:31","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13611"},"modified":"2026-03-25T10:41:29","modified_gmt":"2026-03-25T02:41:29","slug":"google-demand-gen-tips-2026-q2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-demand-gen-tips-2026-q2\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011\u6578\u4f4d\u5ee3\u544a\u4e2d\u6bb5\u6f0f\u6597\u81f4\u52dd\u7b56\u7565\uff1a\u5229\u7528 Demand Gen \u990a\u9b5a\u517c\u91e3\u9b5a \ud83c\udfa3"},"content":{"rendered":"
\n

Google Demand Gen \u662f\u6578\u4f4d\u5ee3\u544a\u5f37\u5927\u5de5\u5177\uff0c\u80fd\u88dc\u5f37 Search \u8207 Pmax \u7684\u4e2d\u6bb5\u6f0f\u6597\uff0c\u8b93\u5ee3\u544a\u4e3b\u5f9e\u6d41\u91cf\u7d2f\u7a4d\u5230\u8f49\u63db\u7121\u7e2b\u929c\u63a5\u3002 \u672c\u6587\u7531 Google \u5718\u968a\u5206\u4eab\uff0c\u900f\u904e\u300c\u990a\u9b5a\u300d\u8207\u300c\u91e3\u9b5a\u300d\u6982\u5ff5\uff0c\u5206\u4eab\u5982\u4f55\u66f4\u59a5\u5584\u904b Demand Gen \u5e6b\u52a9\u54c1\u724c\u5438\u5f15\u9ad8\u54c1\u8cea\u65b0\u5ba2\u4e26\u63d0\u5347 ROAS\u3002<\/strong><\/p>\n<\/blockquote>\n

\n

\u2753\u70ba\u4ec0\u9ebc Search + Pmax \u9084\u4e0d\u5920\uff1f<\/strong><\/span><\/h3>\n

\u5728\u6578\u4f4d\u5ee3\u544a\u7684\u9818\u57df\u4e2d\uff0c\u884c\u92b7\u4eba\u5e38\u9677\u5165\u4e00\u500b\u56f0\u5883\uff1a\u96a8\u8457\u5e02\u5834\u7af6\u722d\u52a0\u5287\uff0c\u55ae\u7d14\u4f9d\u9760\u300c\u641c\u5c0b\u5ee3\u544a\u300d\u8207\u300c\u6548\u80fd\u6700\u9ad8\u5ee3\u544a\u300d\uff08Pmax\uff09\u9019\u5169\u8005\u5f80\u5f80\u6703\u9047\u5230\u6d41\u91cf\u74f6\u9838\u3002\u7576\u300c\u5df2\u7d93\u5728\u627e\u4f60\u300d\u7684\u4eba\u88ab\u6d17\u5b8c\u5f8c\uff0c\u4e0b\u4e00\u500b\u696d\u7e3e\u6210\u9577\u9ede\u5728\u54ea\u88e1\uff1f\u7b54\u6848\u5c31\u5728\u65bc\u300c\u4e2d\u6bb5\u6f0f\u6597\u300d\uff08Middle Funnel\uff09\u7684\u7d93\u71df\u3002<\/p>\n

\u50b3\u7d71\u4e0a\uff0cSearch \u5ee3\u544a\u8ca0\u8cac\u7cbe\u6e96\u6355\u6349\u610f\u5716\uff0cPmax \u5247\u8ca0\u8cac\u8de8\u7248\u4f4d\u81ea\u52d5\u5316\u8f49\u5316\u3002\u7136\u800c\uff0c\u5982\u679c\u54c1\u724c\u7f3a\u4e4f\u524d\u7aef\u7684\u300c\u990a\u9b5a\u300d\u904e\u7a0b\uff0cPmax \u7684\u6a5f\u5668\u5b78\u7fd2\u53ef\u80fd\u6703\u56e0\u70ba\u7f3a\u4e4f\u65b0\u9bae\u6578\u64da\u800c\u5c0e\u81f4 ROAS \u906d\u9047\u5929\u82b1\u677f\u3002<\/p>\n

\u4e2d\u6bb5\u6f0f\u6597\u7684\u6838\u5fc3\u4efb\u52d9\u662f\uff1a\u4e3b\u52d5\u5275\u9020\u9700\u6c42\u3002 \u900f\u904e Demand Gen\uff0c\u884c\u92b7\u4eba\u53ef\u4ee5\u5728 YouTube Shorts\u3001In-stream\u3001Discover \u4ee5\u53ca Gmail \u7b49\u5177\u5099\u5f37\u5927\u8996\u89ba\u5438\u5f15\u529b\u7684\u7248\u4f4d\uff0c\u91dd\u5c0d\u5c1a\u672a\u8a8d\u8b58\u54c1\u724c\u4f46\u5177\u5099\u9ad8\u5ea6\u6f5b\u529b\u7684\u53d7\u773e\u9032\u884c\u6e9d\u901a\u3002<\/p>\n

\"\"<\/p>\n

Demand Gen \u512a\u52e2<\/strong><\/span><\/p>\n

Demand Gen \u7d50\u5408 YouTube\u3001Shorts\u3001Gmail\u3001Discover \u7b49\u7248\u4f4d\uff0c\u5229\u7528 Google AI \u9a45\u52d5\u8996\u89ba\u5ee3\u544a\uff0c\u5f9e\u6ed1\u52d5\u5230\u4e32\u6d41\u5168\u8986\u84cb\u3002 \u76f8\u8f03\u50b3\u7d71 Search Pmax\uff0c\u5b83\u5c08\u653b\u4e2d\u6bb5\u6f0f\u6597\uff1a\u5148\u9ede\u64ca\u7d2f\u7a4d\u9032\u7ad9\u6d41\u91cf\uff0c\u518d\u8f49\u63db\u9396\u5b9a\u9ad8\u50f9\u503c\u65b0\u5ba2\uff0c\u6700\u5f8c\u7531 Pmax \u6536\u7db2\u8f49\u5316\u820a\u5ba2\u3002 \u63a1\u7528\u8005\u5e73\u5747\u8f49\u63db\u63d0\u5347 20%\uff0c\u5ee2\u68c4\u6d41\u91cf\u6e1b\u5c11\uff0c\u7279\u5225\u9069\u5408\u6a5f\u80fd\u670d\u98fe\u6216\u96fb\u5546\u54c1\u724c\u6fc0\u767c\u9700\u6c42\u3002<\/p>\n

\u2460 AI \u9a45\u52d5\u7684\u8996\u89ba\u529b\uff1a\u5b83\u80fd\u6839\u64da\u4f7f\u7528\u8005\u7684\u6ed1\u52d5\u884c\u70ba\u8207\u4e32\u6d41\u504f\u597d\uff0c\u81ea\u52d5\u512a\u5316\u5728 Shorts \u6216 YouTube \u4e0a\u7684\u5448\u73fe\u65b9\u5f0f\u3002
\n\u2461 \u9748\u6d3b\u7684\u51fa\u50f9\u6a21\u5f0f\uff1a\u652f\u63f4\u300c\u76e1\u53ef\u80fd\u722d\u53d6\u9ede\u64ca\u300d\u8207\u300c\u8f49\u63db\u51fa\u50f9\u300d\uff0c\u8b93\u884c\u92b7\u4eba\u80fd\u6839\u64da\u300c\u990a\u9b5a\u300d\u6216\u300c\u91e3\u9b5a\u300d\u7684\u76ee\u7684\u5f48\u6027\u5207\u63db\u3002
\n\u2462 \u6578\u64da\u5354\u540c\u6548\u61c9\uff1aDemand Gen \u7d2f\u7a4d\u7684\u6578\u64da\u53ef\u4ee5\u7121\u7e2b\u56de\u994b\u7d66 Search \u8207 Pmax\u3002\u6578\u64da\u8b49\u5be6\uff0c\u52a0\u5165 Demand Gen \u5f8c\uff0c\u6574\u9ad4\u7684 Search + Pmax \u6536\u7db2\u6548\u679c\u6703\u56e0\u70ba\u6d41\u91cf\u57fa\u790e\u7684\u64f4\u5927\u800c\u986f\u8457\u63d0\u5347\u3002<\/p>\n

 <\/p>\n

\ud83d\udc1f Demand Gen \u990a\u9b5a\u8207\u91e3\u9b5a\u7b56\u7565<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Google \u5c07\u884c\u92b7\u884c\u70ba\u5206\u70ba\u300c\u990a\u9b5a\u300d\u8207\u300c\u91e3\u9b5a\u300d\u5169\u500b\u968e\u6bb5\u3002<\/p>\n

Step1. \u990a\u9b5a\u968e\u6bb5<\/strong><\/span><\/p>\n

\u5728\u9019\u500b\u968e\u6bb5\uff0c\u76ee\u6a19\u662f\u300c\u64f4\u5c55\u6c60\u5858\u300d\uff0c\u5438\u5f15\u9ad8\u6f5b\u529b\u65b0\u5ba2\u9032\u7ad9\uff08\u91cd\u8996\u6d41\u91cf\u54c1\u8cea\uff09\u3002\u54c1\u724c\u4e0d\u61c9\u53ea\u770b\u6700\u5f8c\u7684\u8f49\u5316\uff0c\u800c\u61c9\u95dc\u6ce8\u300c\u9ede\u64ca\u51fa\u50f9\u300d\u8207\u300c\u6d41\u91cf\u54c1\u8cea\u300d\u3002
\n\u2460 \u7b56\u7565\uff1a\u5229\u7528 Demand Gen \u7684\u8996\u89ba\u9707\u64bc\u529b\uff0c\u5438\u5f15\u90a3\u4e9b\u5c0d\u7279\u5b9a\u751f\u6d3b\u578b\u614b\u6216\u554f\u984c\u611f\u8208\u8da3\u7684\u53d7\u773e\u3002
\n\u2461 \u95dc\u9375\u6307\u6a19\uff1aCPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\u662f\u5426\u7dad\u6301\u5728\u4f4e\u4f4d\uff1f\u9032\u7ad9\u6d41\u91cf\u7684\u54c1\u8cea\u662f\u5426\u8db3\u4ee5\u9935\u990a\u5f8c\u7e8c\u7684 Pmax\u3002
\n\u2462 \u76ee\u6a19\uff1a\u7d2f\u7a4d\u5f71\u7247\u89c0\u770b\u540d\u55ae\u8207\u7db2\u7ad9\u9032\u7ad9\u6d41\u91cf\u3002<\/p>\n

Step2. \u91e3\u9b5a\u968e\u6bb5<\/span><\/strong><\/p>\n

\u9019\u500b\u968e\u6bb5\u7684\u76ee\u6a19\u662f\u5438\u5f15\u9ad8\u50f9\u503c\u65b0\u5ba2\u8cfc\u8cb7\uff08\u63d0\u5347 ROAS\uff09\u3002\u7576\u53d7\u773e\u5df2\u7d93\u900f\u904e\u990a\u9b5a\u968e\u6bb5\u5c0d\u54c1\u724c\u7522\u751f\u521d\u6b65\u5370\u8c61\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u5229\u7528\u300c\u8f49\u63db\u578b\u9700\u6c42\u958b\u767c\u6d3b\u52d5\u300d\u9032\u884c\u6536\u5272\u3002
\n\u2460 \u7b56\u7565\uff1a\u91dd\u5c0d\u6709\u8208\u8da3\u7684\u65b0\u5ba2\u9032\u884c\u300c\u518d\u884c\u92b7\u300d\uff08Remarketing\uff09\u3002
\n\u2461 \u95dc\u9375\u6307\u6a19\uff1aROAS\u3002
\n\u2462 \u76ee\u6a19\uff1a\u63d0\u5347\u8cfc\u8cb7\u4eba\u6578\uff0c\u4e26\u5c07\u9019\u4e9b\u9ad8\u54c1\u8cea\u6d41\u91cf\u5c0e\u5165 Pmax \u7684\u6536\u7db2\u8def\u5f91\u4e2d\u3002<\/p>\n

 <\/p>\n

\ud83d\udcda Demand Gen \u8a2d\u5b9a\u6559\u5b78<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Step 1\uff1a\u9078\u9ede\u64ca\u76ee\u6a19\u8a2d\u5b9a Demand Gen \u6d3b\u52d5\uff0c\u76ee\u6a19\u300c\u9ede\u64ca\u300d\uff0c\u7528\u5716\u50cf\/\u5f71\u7247\u5728 YouTube\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u6fc0\u767c\u9700\u6c42\uff0c\u9810\u7b97\u6bcf\u65e5 1500-2600 \u5143\u8d77\u3002
\nStep 2\uff1a\u6311\u9078\u7248\u4f4d\u5168 Google \u7ba1\u9053\u6216\u81ea\u9078\uff08\u542b\u591a\u5a92\u9ad4\u806f\u64ad\u7db2\uff09\uff0c\u8a9e\u8a00\u5168\u8986\u84cb\uff0c\u4f4e CPC \u8a23\u7ac5\u70ba\u958b\u591a\u7248\u4f4d\u3002
\nStep 3\uff1a\u555f\u52d5\u76ee\u6a19\u5c0d\u8c61\u65b0\u589e\u5982\u300c\u904b\u52d5\u8cfd\u4e8b App\u300d\uff0c\u5305\u542b\u81ea\u8a02\u5340\u9694\u3001\u5065\u8eab\u623f App\u3001\u904b\u52d5\u4e2d\u5fc3\u7db2\u7ad9\uff0c\u907f\u958b\u518d\u884c\u92b7\u540d\u55ae\u3002
\nStep 4\uff1a\u7d30\u9078\u5b9a\u5411\u5167\u5bb9\u8f38\u5165 App \u5982 Madonna Wellness\u3001World Gym\uff0cGoogle \u67e5\u8a62\u95dc\u9375\u5b57\/\u7db2\u7ad9\uff0c\u6df1\u5165\u5206\u6790\u66dd\u5149\u3002
\nStep 5\uff1a\u52a0\u5ba2\u5c64\u8207\u6700\u4f73\u5316\u5168\u5ba2\u5c64\u512a\u5148\uff0c\u958b\u6700\u4f73\u5316\u6307\u5b9a\uff0c\u6392\u9664\u4f4e\u8cea\uff0c\u6536\u96c6 50 \u8f49\u63db\u9000\u51fa\u5b78\u7fd2\u671f\uff0c\u51fa\u50f9\u8b8a\u52d5\u9650 15%\u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb \u8f49\u63db\u8861\u91cf\u8981\u9ede\uff1a\u5340\u5206 CTC\uff08\u9ede\u64ca\u5f8c\uff0c30 \u5929\uff09\u3001EVC\uff08\u4e92\u52d5\u6536\u8996 10 \u79d2\u5f8c\uff0c3 \u5929\uff09\u3001VTC\uff08\u700f\u89bd\u5f8c\uff0c24 \u5c0f\u6642\uff09\uff0c\u8de8\u5a92\u9ad4\u6bd4\u6642\u5fc5\u770b EVC\/VTC\u3002 YouTube \u89c0\u770b\u540d\u55ae\u8f49\u63db\u55ae\u50f9\u4f4e\uff08\u5982 30.49 \u5143\uff09\uff0c\u7db2\u7ad9\u8a2a\u5ba2\u5247 24.33 \u5143\uff0c\u7d2f\u7a4d\u4e0d\u7565\u904e\u7528\u6236\u91cd\u78c5\u50f9\u503c\u3002<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83d\udca1 Demand Gen \u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u2460 \u64d4\u5fc3\u5ee3\u544a\u6210\u672c\u592a\u9ad8\uff1fDemand Gen \u65e5\u9810\u7b97 3000 \u5143\u8d77\u5373\u53ef\u555f\u52d5\uff0c\u907f\u514d\u51b7\u555f\u52d5\uff08\u7121\u6d41\u91cf\uff09\u554f\u984c\uff1b\u91dd\u5c0d tCPA \u6d3b\u52d5\uff0c\u9810\u7b97\u8207\u51fa\u50f9\u6bd4\u4f8b\u9054 5 \u4ee5\u4e0a\uff0c\u80fd\u52a0\u901f\u5b78\u7fd2\u671f\uff0c\u6548\u679c\u6700\u4f73\u3002
\n\u2461 \u64d4\u5fc3\u5ee3\u544a\u6548\u7387\u4e0d\u5f70\uff1f\u5efa\u8b70\u540c\u6642\u6295\u653e\u5716\u7247\u8207\u5f71\u7247\u7d20\u6750\uff0c\u8b93 AI \u81ea\u52d5\u512a\u5316\uff0cCTR \u8207 CVR \u8868\u73fe\u6700\u4f73\uff08\u4f9d 2024 \u5e74\u5167\u90e8\u6578\u64da\uff09\u3002
\n\ud83d\udc49\ud83c\udffb \u57fa\u790e\u56db\u8981\u7d20\u5305\u62ec\uff1aLookalike \u5340\u9694 + Optimized Targeting\u3001\u6bcf\u65e5\u9810\u7b97 3000 \u5143\u4ee5\u4e0a\u3001\u591a\u6a23\u7d20\u6750\uff08\u6a6b\u5e45\/\u76f4\u5e45\u5f71\u7247 + \u5716\u7247\uff09\u3001\u5f37\u5316\u8f49\u63db + \u8cc7\u6599\u9a45\u52d5\u6b78\u56e0\uff1b\u81f3\u5c11\u63a1\u7528 3 \u9805\uff0cARPA \u53ef\u7ffb\u500d\u3001\u6d41\u5931\u7387\u6e1b 40%\u3002<\/p>\n

\u57f7\u884c\u5efa\u8b70<\/strong><\/span><\/p>\n

\u82e5\u8981\u555f\u52d5\u4e2d\u6bb5\u6f0f\u6597\u7b56\u7565\uff0c\u5efa\u8b70\u57f7\u884c\u4ee5\u4e0b\u6b65\u9a5f\uff1a
\n\u2460 \u6aa2\u67e5\u6f0f\u6597\u7f3a\u53e3\uff1a\u5982\u679c\u60a8\u7684 Pmax ROAS \u958b\u59cb\u4e0b\u6ed1\uff0c\u4e14\u65b0\u5ba2\u6bd4\u4f8b\u964d\u4f4e\uff0c\u9019\u5c31\u662f\u555f\u52d5 Demand Gen \u7684\u4fe1\u865f\u3002
\n\u2461 \u7d20\u6750\u591a\u6a23\u5316\uff1aDemand Gen \u6975\u5ea6\u4f9d\u8cf4\u8996\u89ba\u3002\u8acb\u6e96\u5099\u81f3\u5c11 3-5 \u7d44\u91dd\u5c0d\u4e0d\u540c\u75db\u9ede\u7684\u5f71\u97f3\u7d20\u6750\uff08Shorts \u683c\u5f0f\u5c24\u4f73\uff09\u3002
\n\u2462 \u8a2d\u5b9a\u6e05\u6670\u7684\u6210\u529f\u6307\u6a19\uff1a\u990a\u9b5a\u5ee3\u544a\u770b\u6d41\u91cf\u8207\u9ede\u64ca\uff0c\u91e3\u9b5a\u5ee3\u544a\u770b\u8f49\u63db\u8207 ROAS\u3002\u4e0d\u8981\u7528\u540c\u4e00\u500b\u6a19\u6e96\u8861\u91cf\u6240\u6709\u6d3b\u52d5\u3002<\/p>\n

 <\/p>\n

\u23f3 \u7d50\u8a9e<\/strong><\/span><\/h3>\n

\u5728 AI \u81ea\u52d5\u5316\u6295\u653e\u5de5\u5177\u666e\u53ca\u7684\u4eca\u5929\uff0c\u5ee3\u544a\u4e3b\u771f\u6b63\u7684\u52dd\u8ca0\u624b\u5728\u65bc\u300c\u7b56\u7565\u5e03\u5c40\u300d\u3002\u55ae\u7d14\u6536\u5272\u65e2\u6709\u9700\u6c42\u7684\u6642\u4ee3\u5df2\u7d93\u904e\u53bb\uff0c\u80fd\u5920\u5229\u7528 Demand Gen \u9019\u7a2e\u5de5\u5177\u5728\u4e2d\u6bb5\u6f0f\u6597\u7cbe\u6e96\u300c\u990a\u9b5a\u300d\u7684\u54c1\u724c\uff0c\u624d\u80fd\u5728\u6d41\u91cf\u7d05\u5229\u6d88\u5931\u7684\u74b0\u5883\u4e0b\uff0c\u6301\u7e8c\u7372\u53d6\u9ad8\u54c1\u8cea\u7684\u65b0\u5ba2\uff0c\u4e26\u5efa\u7acb\u9577\u671f\u7684\u6210\u9577\u52d5\u80fd\u3002<\/p>\n

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