{"id":13700,"date":"2026-04-28T11:00:31","date_gmt":"2026-04-28T03:00:31","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13700"},"modified":"2026-04-23T11:11:12","modified_gmt":"2026-04-23T03:11:12","slug":"meta-attribution-update-2026-4","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/meta-attribution-update-2026-4\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Meta \u6b78\u56e0\u653f\u7b56\u8207\u6578\u64da\u8a0a\u865f\u66f4\u65b0 \ud83d\udcf6"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u70ba\u4e86\u56de\u61c9\u5e02\u5834\u5c0d\u65bc\u6578\u64da\u4e00\u81f4\u6027\u7684\u6e34\u6c42\uff0cMeta \u5728 2026 \u5e74 3 \u6708\u767c\u5e03\u4e86\u95dc\u9375\u66f4\u65b0\uff0c\u91cd\u65b0\u5206\u985e\u4e26\u7c21\u5316\u4e86\u7db2\u7ad9\u8207\u5be6\u9ad4\u5e97\u9762\u8f49\u63db\u7684\u6b78\u56e0\u65b9\u5f0f\u3002\u9019\u4e0d\u50c5\u662f\u4e00\u6b21\u5831\u8868\u4ecb\u9762\u7684\u8abf\u6574\uff0c\u66f4\u662f 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Meta \u672c\u6b21\u66f4\u65b0\u7684\u6838\u5fc3\uff0c\u5728\u65bc\u5c07\u8f49\u63db\u6b78\u56e0\u91cd\u65b0\u62c6\u89e3\u70ba\u4e09\u5927\u652f\u67f1\uff1a\u9ede\u95b1\u6b78\u56e0\uff08Click-Through\uff09\u3001\u4e92\u52d5\u6b78\u56e0\uff08Engage-Through\uff09 \u4ee5\u53ca \u700f\u89bd\u6b78\u56e0\uff08View-Through\uff09\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2460 \u9ede\u95b1\u6b78\u56e0\uff1a\u8207 Google Analytics \u9054\u6210\u548c\u89e3<br \/>\n<\/span><\/strong>\u904e\u53bb Meta 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\/>\n<\/span><\/strong>\u9664\u4e86\u76f4\u63a5\u7684\u9023\u7d50\u9ede\u64ca\uff0c\u793e\u7fa4\u5a92\u9ad4\u6700\u7368\u7279\u7684\u5730\u65b9\u5728\u65bc\u6309\u8b9a\u3001\u7559\u8a00\u3001\u5132\u5b58\u8207\u5206\u4eab\u3002Meta \u63a8\u51fa\u4e86\u5168\u65b0\u7684\u4e92\u52d5\u6b78\u56e0\uff08Engage-Through\uff09\uff0c\u5c07\u9019\u4e9b\u975e\u9ede\u64ca\u7684\u793e\u7fa4\u4e92\u52d5\u7368\u7acb\u6b78\u985e\u3002\u4e92\u52d5\u6b78\u56e0\u5e6b\u52a9\u5ee3\u544a\u4e3b\u4e86\u89e3\u90a3\u4e9b\u300c\u9ad8\u50f9\u503c\u3001\u4ee5\u793e\u7fa4\u70ba\u5148\u300d\u7684\u884c\u70ba\uff08\u5982\uff0c\u5132\u5b58\u5ee3\u544a\u3001\u5206\u4eab\u7d66\u670b\u53cb\uff09\u7a76\u7adf\u5c0d\u6700\u7d42\u8f49\u63db\u8ca2\u737b\u4e86\u591a\u5c11\u3002\u9019\u8b93\u5ee3\u544a\u4e3b\u4e0d\u518d\u53ea\u770b Last Click\uff0c\u66f4\u80fd\u770b\u6e05\u54c1\u724c\u5728\u793e\u7fa4\u74b0\u5883\u4e2d\u7684\u9577\u5c3e\u6548\u61c9\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u2462 \u4fdd\u6301\u5e73\u8861\u8207\u7368\u7279\u6027\u9019\u9805\u66f4\u65b0\u65e8\u5728\u63d0\u4f9b\u4e00\u7a2e\u5e73\u8861<\/span><\/strong><br \/>\n\u4e00\u65b9\u9762\u900f\u904e\u9ede\u95b1\u6b78\u56e0\u5c0d\u9f4a\u696d\u754c\u6a19\u6e96\uff0c\u53e6\u4e00\u65b9\u9762\u900f\u904e\u4e92\u52d5\u6b78\u56e0\u4fdd\u7559\u793e\u7fa4\u5e73\u53f0\u7684\u7368\u7279\u6027\u3002\u96d6\u7136\u5927\u591a\u6578\u5ee3\u544a\u4e3b\u5728\u7e3d\u91cf\u4e0a\u53ef\u80fd\u4e0d\u6703\u770b\u5230\u5287\u70c8\u9707\u76ea\uff0c\u4f46\u6578\u64da\u7684\u300c\u7d44\u6210\u6bd4\u4f8b\u300d\u5c07\u8b8a\u5f97\u66f4\u6e05\u6670\u900f\u660e\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udff7\ufe0f\u00a0 Meta \u66f4\u65b0\u5e36\u4f86\u7684\u5f71\u97ff<\/strong><\/span><\/h3>\n<p>\u5c0d\u5ee3\u544a\u4e3b\u800c\u8a00\uff0c\u6b64\u6b21\u66f4\u65b0\u5e36\u4f86\u4e09\u500b\u7b56\u7565\u8a0a\u865f\uff1a<\/p>\n<ul>\n<li>\u6b78\u56e0\u8d70\u5411\u591a\u5143\u5316\uff1a\u672a\u4f86\u7684\u5ee3\u544a\u6210\u6548\u4e0d\u518d\u53ea\u662f\u770b\u4e00\u500b\u55ae\u4e00\u7684 ROAS \u6578\u5b57\u3002\u884c\u92b7\u4eba\u9700\u8981\u5b78\u6703\u5340\u5206\u300c\u9ede\u95b1\u5e36\u4f86\u7684\u5373\u6642\u8f49\u63db\u300d\u8207\u300c\u4e92\u52d5\u5e36\u4f86\u7684\u9577\u671f\u5f71\u97ff\u300d\u3002\u5982\u679c\u4e00\u500b\u54c1\u724c\u7684\u4e92\u52d5\u6b78\u56e0\u4f54\u6bd4\u5f88\u9ad8\uff0c\u4ee3\u8868\u5176\u5167\u5bb9\u5177\u5099\u5f37\u5927\u7684\u793e\u4ea4\u5f35\u529b\uff0c\u5373\u4f7f\u77ed\u671f GA \u9ede\u64ca\u6578\u64da\u4e0d\u4eae\u773c\uff0c\u4e5f\u4e0d\u4ee3\u8868\u5ee3\u544a\u7121\u6548\u3002<\/li>\n<li>\u6578\u64da\u7684\u771f\u5be6\u6027\u9ad8\u65bc\u6578\u91cf\uff1aMeta \u7e2e\u6e1b\u9ede\u95b1\u6b78\u56e0\u7684\u5b9a\u7fa9\u7bc4\u570d\uff0c\u986f\u793a\u5176\u4e0d\u518d\u8ffd\u6c42\u5e33\u9762\u4e0a\u9f90\u5927\u7684\u9ede\u64ca\u8f49\u63db\u6578\u5b57\uff0c\u8f49\u800c\u8ffd\u6c42\u300c\u771f\u5be6\u4e14\u53ef\u88ab\u9a57\u8b49\u300d\u7684\u6578\u64da\u3002\u9019\u5c07\u8feb\u4f7f\u5ee3\u544a\u4e3b\u66f4\u5c08\u6ce8\u65bc\u63d0\u5347\u300c\u9023\u7d50\u9ede\u64ca\u7387\uff08Link CTR\uff09\u300d\uff0c\u800c\u975e\u7121\u6548\u7684\u96dc\u4e82\u4e92\u52d5\u3002<\/li>\n<li>\u96b1\u79c1\u5408\u898f\u5df2\u662f\u6280\u8853\u5e95\u5c64\uff1a\u5f9e\u6e1b\u91cd\u7522\u54c1\u7684\u6578\u64da\u9650\u5236\u53ef\u4ee5\u770b\u51fa\uff0cMeta \u5c0d\u65bc\u300c\u654f\u611f\u6578\u64da\u300d\u7684\u9632\u5b88\u5df2\u9032\u5165\u81ea\u52d5\u5316\u968e\u6bb5\u3002\u5ee3\u544a\u4e3b\u8207 MarTech \u5718\u968a\u5728\u4e32\u63a5 API \u6642\uff0c\u5fc5\u9808\u5c07\u5408\u898f\u6027\u7d0d\u5165\u6280\u8853\u958b\u767c\u7684\u6838\u5fc3\uff0c\u800c\u975e\u4e8b\u5f8c\u88dc\u6551\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13725\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/meta-attribution-update-2026-4-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong><span style=\"color: #008080;\">\u5efa\u8b70\u63a1\u53d6\u63aa\u65bd<\/span><\/strong><\/p>\n<p>\u9762\u5c0d\u6b64\u6b21\u6210\u6548\u6b78\u56e0\u8207\u8a0a\u865f\u66f4\u65b0\uff0c\u6211\u5011\u5efa\u8b70\uff1a<\/p>\n<ul>\n<li>\u91cd\u65b0\u8a2d\u5b9a\u5100\u8868\u677f\uff1a\u5728\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u81ea\u8a02\u6b04\u4f4d\uff0c\u5c07\u300c\u9ede\u95b1\u6b78\u56e0\u300d\u8207\u300c\u4e92\u52d5\u6b78\u56e0\u300d\u5206\u958b\u67e5\u770b\uff0c\u91cd\u65b0\u8a55\u4f30\u4e0d\u540c\u7d20\u6750\u5728\u4e0d\u540c\u6b78\u56e0\u6a21\u578b\u4e0b\u7684\u8868\u73fe\u3002<\/li>\n<li>\u9032\u884c\u8de8\u5e73\u53f0\u5c0d\u5e33\u6e2c\u8a66\uff1a\u89c0\u5bdf\u66f4\u65b0\u5f8c\uff0cMeta \u7684\u9ede\u95b1\u8f49\u63db\u6578\u64da\u8207 GA4 \u7684\u6578\u64da\u843d\u5dee\u662f\u5426\u5982\u9810\u671f\u822c\u7e2e\u5c0f\uff0c\u4e26\u64da\u6b64\u8abf\u6574\u6b78\u56e0\u7a97\u53e3\u7684\u8a2d\u5b9a\u3002<\/li>\n<li>\u81ea\u67e5\u6578\u64da\u5408\u898f\u6027\uff1a\u5982\u679c\u60a8\u7d93\u71df\u7684\u662f\u5065\u5eb7\u6216\u9ad4\u614b\u76f8\u95dc\u54c1\u724c\uff0c\u8acb\u7acb\u5373\u6aa2\u67e5\u56de\u50b3\u7684\u4e8b\u4ef6\u53c3\u6578\uff0c\u78ba\u4fdd\u4e0d\u5305\u542b Meta \u7981\u7528\u7684\u654f\u611f\u8cc7\u8a0a\uff0c\u964d\u4f4e\u6578\u64da\u88ab\u963b\u65b7\u7684\u98a8\u96aa\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udce2 \u7d50\u8a9e<\/strong><\/span><\/h3>\n<p>Meta \u9019\u6b21\u91dd\u5c0d\u6b78\u56e0\u5831\u544a\u7684\u66f4\u65b0\uff0c\u662f\u4e00\u5834\u300c\u52d9\u5be6\u300d\u7684\u8f49\u578b\u3002\u5b83\u627f\u8a8d\u4e86\u7b2c\u4e09\u65b9\u5de5\u5177\u5728\u6578\u4f4d\u751f\u614b\u7cfb\u4e2d\u7684\u5730\u4f4d\uff0c\u540c\u6642\u4e5f\u70ba\u81ea\u5df1\u5f15\u4ee5\u70ba\u50b2\u7684\u793e\u7fa4\u4e92\u52d5\u722d\u53d6\u4e86\u66f4\u79d1\u5b78\u7684\u8861\u91cf\u65b9\u5f0f\u3002\u7576\u6578\u64da\u8b8a\u5f97\u66f4\u4e00\u81f4\u3001\u66f4\u900f\u660e\uff0c\u6211\u5011\u66f4\u80fd\u770b\u6e05\u54ea\u4e9b\u5ee3\u544a\u662f\u771f\u6b63\u7684\u300c\u8f49\u63db\u63a8\u624b\u300d\uff0c\u54ea\u4e9b\u662f\u300c\u6c1b\u570d\u71df\u9020\u8005\u300d\u3002\u638c\u63e1\u9019\u4e9b\u7d30\u5fae\u7684\u6b78\u56e0\u8b8a\u52d5\uff0c\u5c07\u52a9\u4f60\u5728\u8cc7\u6e90\u5206\u914d\u4e0a\u66f4\u52a0\u7cbe\u6e96\uff0c\u5728\u793e\u7fa4\u512a\u5148\u7684\u884c\u92b7\u6d6a\u6f6e\u4e2d\uff0c\u8dd1\u51fa\u66f4\u4eae\u773c\u7684\u5be6\u8cea\u6210\u6548\u3002<\/p>\n<blockquote>\n<p 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