{"id":13745,"date":"2026-04-10T11:00:38","date_gmt":"2026-04-10T03:00:38","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13745"},"modified":"2026-03-30T13:13:26","modified_gmt":"2026-03-30T05:13:26","slug":"demand-gen-update-2026-3","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/demand-gen-update-2026-3\/","title":{"rendered":"\u3010Google \u8b1b\u5802\u3011Demand Gen \u4e09\u6708\u5ee3\u544a\u66f4\u65b0\u5feb\u5831 \ud83d\uddde\ufe0f"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>Google \u8fd1\u671f\u91dd\u5c0d Demand Gen \u9032\u884c\u5347\u7d1a\uff01\u9019\u6b21\u66f4\u65b0\u4e2d\u63d0\u5230\u7684\u300cVeo \u5f71\u50cf\u6280\u8853\u3001\u5275\u4f5c\u8005\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u300d\u4ee5\u53ca\u300c\u983b\u9053\u8a02\u95b1\u512a\u5316\u300d\u5c07\u6703\u5fb9\u5e95\u6539\u8b8a\u4f60\u7d93\u71df YouTube \u8207 Google \u8996\u89ba\u7248\u4f4d\u7684\u65b9\u5f0f\u3002\u4ee5\u4e0b\u6211\u5011\u5c07\u6df1\u5165\u5256\u6790\u9019\u6b21\u66f4\u65b0\u7684\u4e09\u5927\u4eae\u9ede\uff0c\u4e26\u63a2\u8a0e\u5176\u5c0d\u5ee3\u544a\u7b56\u7565\u7684\u5f71\u97ff\u3002<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udcf7 \u66f4\u65b0\u4e00\uff1aAI \u751f\u6210\u5f71\u50cf\u65b0\u9ad8\u5ea6\uff01<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13749\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u96d6\u7136 Google \u4e4b\u524d\u5df2\u63a8\u51fa\u904e\u81ea\u52d5\u751f\u6210\u5f71\u7247\u7684\u529f\u80fd\uff0c\u4f46 2026 \u5e74 3 \u6708\u6b63\u5f0f\u5c0e\u5165\u7684 Veo \u6280\u8853\uff0c\u5c07\u9019\u9805\u80fd\u529b\u63a8\u5411\u4e86\u65b0\u9ad8\u5ea6\u3002<\/p>\n<ul>\n<li>\u975c\u614b\u8cc7\u7522\u7684\u4e8c\u6b21\u751f\u547d\uff1a\u900f\u904e Demand Gen \u7684\u65b0\u529f\u80fd\uff0c\u5ee3\u544a\u4e3b\u73fe\u5728\u53ef\u4ee5\u76f4\u63a5\u5728 Google Ads \u4ecb\u9762\u4e2d\uff0c\u5229\u7528\u73fe\u6709\u7684\u975c\u614b\u5716\u7247\u8cc7\u7522\uff0c\u900f\u904e Veo \u751f\u6210\u9ad8\u54c1\u8cea\u3001\u4e0d\u540c\u683c\u5f0f\u8207\u89e3\u6790\u5ea6\u7684\u5f71\u7247\u8b8a\u9ad4\u3002\u9019\u610f\u5473\u8457\u5373\u4f7f\u4f60\u6c92\u6709\u5c08\u696d\u7684\u651d\u5f71\u5718\u968a\uff0c\u4e5f\u80fd\u5feb\u901f\u7522\u51fa\u7b26\u5408 YouTube Shorts \u6216\u6a6b\u5f0f\u5f71\u7247\u898f\u7bc4\u7684\u5167\u5bb9\u3002<\/li>\n<li>\u89e3\u9396\u66f4\u9ad8\u7684\u5ee3\u544a\u5f37\u5ea6\uff1a\u900f\u904e Veo \u751f\u6210\u7684\u5f71\u7247\u8b8a\u9ad4\uff0c\u5ee3\u544a\u4e3b\u80fd\u8f15\u9b06\u586b\u88dc\u7d20\u6750\u7f3a\u53e3\uff0c\u5c07\u5ee3\u544a\u5f37\u5ea6\u63d0\u5347\u81f3\u300c\u5353\u8d8a\uff08Excellent\uff09\u300d\u7b49\u7d1a\u3002\u6839\u64da Google \u7684\u5167\u90e8\u6578\u64da\uff0c\u64c1\u6709\u5353\u8d8a\u5ee3\u544a\u5f37\u5ea6\u7684\u5ee3\u544a\u7cfb\u5217\u901a\u5e38\u80fd\u7372\u5f97\u66f4\u4f73\u7684\u7af6\u50f9\u8868\u73fe\u8207\u66f4\u4f4e\u7684\u8f49\u5316\u6210\u672c\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83e\udec2 \u66f4\u65b0\u4e8c\uff1a\u5275\u4f5c\u8005\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13750\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5728\u793e\u7fa4\u5ee3\u544a\u4e2d\uff0c\u5275\u4f5c\u8005\u7d20\u6750\uff08UGC\uff09\u65e9\u5df2\u88ab\u8b49\u660e\u6bd4\u54c1\u724c\u5b98\u65b9\u786c\u5ee3\u66f4\u5177\u8f49\u5316\u529b\u3002 Demand Gen \u9019\u6b21\u66f4\u65b0\u7684\u6838\u5fc3\u4e4b\u4e00\uff0c\u5c31\u662f\u7c21\u5316\u5ee3\u544a\u4e3b\u8207 YouTube \u5275\u4f5c\u8005\u4e4b\u9593\u7684\u5408\u4f5c\u6d41\u7a0b\u3002<\/p>\n<ul>\n<li>\u767c\u73fe\u8207\u806f\u7e6b\u7684\u4e00\u7ad9\u5f0f\u9ad4\u9a57\uff1a\u904e\u5f80\u5c0b\u627e\u9069\u5408\u7684\u5275\u4f5c\u8005\u9700\u8981\u900f\u904e\u7b2c\u4e09\u65b9\u5e73\u53f0\u6216\u7e41\u7463\u7684\u4eba\u5de5\u6d3d\u8ac7\u3002\u73fe\u5728\uff0cGoogle Ads \u5167\u5efa\u4e86\u3010\u5275\u4f5c\u8005\u5408\u4f5c\u5925\u4f34\uff08Creator Partnerships\uff09\u3011\u529f\u80fd\uff0c\u900f\u904e AI \u6df1\u5ea6\u7406\u89e3\u5167\u5bb9\u8207\u53d7\u773e\uff0c\u5e6b\u52a9\u54c1\u724c\u7cbe\u6e96\u5339\u914d\u8207\u7522\u54c1\u8abf\u6027\u76f8\u7b26\u7684 YouTube \u5275\u4f5c\u8005\u3002<\/li>\n<li>\u5275\u4f5c\u8005\u7d20\u6750\u63a8\u5ee3\uff1a\u9019\u9805\u529f\u80fd\u5141\u8a31\u5ee3\u544a\u4e3b\u5c07\u5275\u4f5c\u8005\u88fd\u4f5c\u7684\u771f\u5be6\u5167\u5bb9\uff0c\u76f4\u63a5\u8f49\u5316\u70ba Demand Gen \u5ee3\u544a\u7d20\u6750\u3002\u6700\u4eae\u773c\u7684\u6578\u64da\u5728\u65bc\uff1a\u4f7f\u7528\u5275\u4f5c\u8005\u7d20\u6750\u5728 YouTube Shorts \u6295\u653e Demand Gen \u5ee3\u544a\uff0c\u5e73\u5747\u80fd\u5e36\u4f86 30% \u7684\u8f49\u5316\u63d0\u5347\uff08Conversion Lift\uff09\uff0c\u4e14\u80fd\u7dad\u6301\u6975\u4f73\u7684 CPA \u6548\u7387\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc40 \u66f4\u65b0\u4e09\uff1a\u512a\u5316\u300c\u5f8c\u7e8c\u89c0\u770b\u300d\u8207\u983b\u9053\u8a02\u95b1<\/span><\/strong><\/h3>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13751\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/demand-gen-update-2026-3-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/strong><\/p>\n<p>2026 \u5e74 3 \u6708\u7684\u66f4\u65b0\u6253\u7834\u4e86\u300c\u4ed8\u8cbb\u5ee3\u544a\u300d\u8207\u300c\u983b\u9053\u904b\u71df\u300d\u7684\u7246\uff0c\u8b93 Demand Gen \u4e5f\u80fd\u670d\u52d9\u65bc\u54c1\u724c\u7684\u9577\u671f\u8cc7\u7522\u2014\u2014YouTube \u983b\u9053\u3002\u66f4\u65b0\u7684\u5167\u5bb9\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u983b\u9053\u53c3\u8207\u76ee\u6a19\uff1aDemand Gen \u65b0\u589e\u4e86\u91dd\u5c0d\u300c\u983b\u9053\u8a02\u95b1\u300d\u8207\u300c\u5f8c\u7e8c\u89c0\u770b\uff08Follow-on views\uff09\u300d\u7684\u512a\u5316\u76ee\u6a19\u3002\u7576\u5ee3\u544a\u5e33\u6236\u8207 YouTube \u983b\u9053\u95dc\u806f\u5f8c\uff0cAI \u6703\u81ea\u52d5\u5c0b\u627e\u90a3\u4e9b\u4e0d\u50c5\u6703\u9ede\u64ca\u5ee3\u544a\uff0c\u66f4\u6709\u53ef\u80fd\u8a02\u95b1\u983b\u9053\u6216\u6301\u7e8c\u89c0\u770b\u8a72\u983b\u9053\u5176\u4ed6\u5f71\u7247\u7684\u53d7\u773e\u3002<\/li>\n<li>\u57f9\u990a\u9577\u671f\u8a02\u95b1\u8005\uff1a\u900f\u904e\u9019\u7a2e\u65b9\u5f0f\uff0cDemand Gen \u4e0d\u518d\u53ea\u662f\u55ae\u6b21\u7684\u8f49\u5316\u5de5\u5177\uff0c\u800c\u662f\u8b8a\u6210\u4e86\u300c\u6f32\u7c89\u5de5\u5177\u300d\u3002\u5ee3\u544a\u5e36\u4f86\u7684\u77ed\u671f\u6d41\u91cf\u88ab\u8f49\u5316\u70ba\u983b\u9053\u7684\u9577\u671f\u8a02\u95b1\u8005\uff0c\u9032\u800c\u5e36\u52d5\u6709\u6a5f\u89c0\u770b\u6642\u9593\u7684\u589e\u9577\u3002\u9019\u7a2e\u300c\u4ed8\u8cbb\u5e36\u52d5\u81ea\u7136\u300d\u7684\u7b56\u7565\uff0c\u5c0d\u65bc\u60f3\u8981\u5efa\u7acb\u9577\u671f\u54c1\u724c\u5f71\u97ff\u529b\u7684\u4f01\u696d\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff01\u9664\u4e86 3 \u6708\u4efd\u7684\u6280\u8853\u66f4\u65b0\uff0c\u5ee3\u544a\u4e3b\u9084\u5fc5\u9808\u6ce8\u610f\u4e00\u500b\u6b63\u5728\u767c\u751f\u7684\u7d50\u69cb\u6027\u8b8a\u9769\uff1aLookalike\uff08\u985e\u6bd4\u53d7\u773e\uff09\u5f9e\u300c\u9650\u5236\u300d\u8f49\u8b8a\u70ba\u300c\u4fe1\u865f\u300d\u3002\u5f9e 2026 \u5e74 3 \u6708\u8d77\uff0cGoogle \u958b\u59cb\u5c07 Lookalike \u53d7\u773e\u8996\u70ba AI \u6295\u653e\u7684\u5c0e\u822a\u4fe1\u865f\uff0c\u800c\u975e\u786c\u6027\u7684\u908a\u754c\u3002\u9019\u610f\u5473\u8457 AI \u6703\u53c3\u8003\u4f60\u63d0\u4f9b\u7684\u7a2e\u5b50\u540d\u55ae\uff0c\u4f46\u5982\u679c\u5b83\u5728\u908a\u754c\u4e4b\u5916\u767c\u73fe\u4e86\u66f4\u6709\u53ef\u80fd\u8f49\u5316\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u5b83\u6703\u81ea\u52d5\u64f4\u5927\u7bc4\u570d\u3002\u9019\u8207 Meta \u7684 Advantage+ \u53d7\u773e\u7b56\u7565\u7570\u66f2\u540c\u5de5\uff0c\u6a19\u8a8c\u8457\u81ea\u52d5\u5316\u8207 AI \u5c0e\u5411\u7684\u5ee3\u544a\u6642\u4ee3\u5df2\u5168\u9762\u5230\u4f86\u3002<\/strong><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7d50\u8a9e<\/span><\/strong><\/h3>\n<p>\u770b\u5b8c\u4ee5\u4e0a\u7684 Demand Gen \u66f4\u65b0\u5167\u5bb9\uff0c\u8eab\u8655\u884c\u92b7\u9818\u57df\u7684\u4f60\u53ef\u505a\u597d\u4ee5\u4e0b\u61c9\u5c0d\u63aa\u65bd\uff1a<\/p>\n<p>\u2460 \u5229\u7528 Veo \u6280\u8853\u5c07\u975c\u614b\u7d20\u6750\u8f49\u5316\u70ba\u591a\u5143\u5f71\u7247\u98a8\u683c\u2461 \u900f\u904e\u8207\u5275\u4f5c\u8005\u5408\u4f5c\u4ee5\u771f\u5be6\u8996\u89d2\u9a45\u52d5 Shorts \u8f49\u5316<br \/>\n\u2462 \u5c07\u5ee3\u544a\u76ee\u6a19\u8207\u983b\u9053\u9577\u671f\u7d93\u71df\u6574\u5408\uff0c\u85c9\u7531\u300c\u5f8c\u7e8c\u89c0\u770b\u300d\u63d0\u5347\u54c1\u724c\u6574\u9ad4\u8072\u91cf\u3002<\/p>\n<p>\u6574\u9ad4\u800c\u8a00\uff0cGoogle \u6b63\u81f4\u529b\u65bc\u7c21\u5316\u64cd\u4f5c\u4e26\u5f37\u5316 AI \u5275\u610f\u8207 YouTube \u751f\u614b\u7684\u6df1\u5ea6\u7d50\u5408\uff0c\u5728\u8cc7\u8a0a\u788e\u7247\u5316\u7684\u6642\u4ee3\uff0c\u552f\u6709\u7cbe\u6e96\u638c\u63e1 AI \u5de5\u5177\u4e26\u7522\u51fa\u512a\u8cea\u5167\u5bb9\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u6d41\u91cf\u6c60\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf7f\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-demand-gen-update-2026\/\">Demand Gen \u4e8c\u6708\u66f4\u65b0<\/a>\u3001<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-demand-gen-tips-2026-q2\/\">Demand Gen \u7b56\u7565<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/16041562\">YouTube \u5f8c\u7e8c\u89c0\u770b\u6b21\u6578<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/12301500\">YouTube \u53c3\u8207\u76ee\u6a19<\/a>\u3001<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15223349\">BrandConnect 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