{"id":13784,"date":"2026-05-19T11:00:04","date_gmt":"2026-05-19T03:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13784"},"modified":"2026-05-04T12:01:19","modified_gmt":"2026-05-04T04:01:19","slug":"meta-cpas-update-2026-4","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/meta-cpas-update-2026-4\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Meta \u5354\u4f5c\u5ee3\u544a 2026 \u5e74\u6700\u65b0\u6307\u5357 \ud83d\ude4c\ud83c\udffb"},"content":{"rendered":"
\n

\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a<\/span>\u81ea 2026 \u5e74\u6625\u5b63\u8d77\uff0cMeta \u5169\u9805\u91cd\u5927\u7684\u529f\u80fd\u66f4\u65b0\u5c07\u6df1\u523b\u5f71\u97ff\u5ee3\u544a\u4e3b\u7684\u64cd\u4f5c\u6d41\u7a0b\uff1a\u5206\u5225\u662f\u300c\u5354\u4f5c\u5ee3\u544a\uff08Collaborative Ads, CPAS\uff09\u300d\u7684\u76ee\u6a19\u53d7\u773e\u9ad4\u9a57\uff0c\u4ee5\u53ca\u300c\u683c\u5f0f\u986f\u793a\u9078\u9805\uff08Format Display Options\uff09\u300d\u7684\u5275\u610f\u5347\u7d1a\u3002\u5982\u679c\u4f60\u662f\u8ffd\u6c42\u6210\u6548\u7684\u5ee3\u544a\u4ee3\u7406\u5546\u3001\u96fb\u5546\u54c1\u724c\u7aef\u8207\u884c\u92b7\u4eba\uff0c\u8acb\u63a5\u8457\u95b1\u8b80\u4e0b\u53bb\uff0c\u4e00\u8d77\u5feb\u901f\u638c\u63e1\u9019\u4e9b\u8b8a\u5316\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83e\udd1d<\/span> \u5354\u4f5c\u5ee3\u544a\uff08<\/span>CPAS<\/span>\uff09\u66f4\u65b0<\/span><\/span><\/h3>\n

\u81ea 2026 <\/span>\u5e74 4 <\/span>\u6708 7 <\/span>\u65e5\u8d77\uff0cMeta <\/span>\u5c07\u91dd\u5c0d\u5354\u4f5c\u5ee3\u544a\u7684\u76ee\u6a19\u53d7\u773e\u8a2d\u5b9a\u6d41\u7a0b\u9032\u884c\u6539\u7248 \u3002\u9019\u9805\u8abf\u6574\u7684\u4e3b\u8981\u76ee\u7684\u662f\u70ba\u4e86\u8b93\u5354\u4f5c\u5ee3\u544a\u8207\u300c\u9ad8\u6548\u901f\u6210+<\/span>\uff08Advantage+<\/span>\uff09\u76ee\u9304\u5ee3\u544a\u300d\u7684\u9ad4\u9a57\u5b8c\u5168\u4e00\u81f4\u3002<\/p>\n

\"\"<\/p>\n

\u820a\u7248\u529f\u80fd\u7684\u9000\u5834<\/span><\/strong>
\n<\/span>\u5728\u904e\u53bb\u7684\u64cd\u4f5c\u7fd2\u6163\u4e2d\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5728\u5ee3\u544a\u7d44\u5408\u5c64\u7d1a\u76f4\u63a5\u770b\u5230\u300c\u518d\u884c\u92b7\u300d\u8207\u300c\u958b\u767c\u6f5b\u5728\u9867\u5ba2\u300d\u7684\u6309\u9215\u3002\u7136\u800c\uff0c\u5728\u65b0\u7248\u9ad4\u9a57\u4e2d\uff0c\u91dd\u5c0d\u65b0\u5efa\u7acb<\/b>\u6216\u8907\u88fd<\/b>\u7684\u5ee3\u544a\u7d44\u5408\uff0c\u9019\u4e9b\u5340\u584a\u4e2d\u7684\u76f8\u95dc\u9078\u9805\u53ca\u6309\u9215\u5c07\u88ab\u79fb\u9664\u3002\u9019\u610f\u5473\u8457\u5ee3\u544a\u4e3b\u7121\u6cd5\u518d\u50cf\u4ee5\u524d\u90a3\u6a23\u76f4\u63a5\u9ede\u9078\u5167\u5efa\u7684\u518d\u884c\u92b7\u9078\u9805\u3002
\n<\/span>\u6b64\u5916\uff0c\u5c0d\u65bc\u53d7\u5f71\u97ff\u7684\u65e2\u6709\u5ee3\u544a\u7d44\u5408\uff0c\u96d6\u7136\u53ef\u4ee5\u6301\u7e8c\u6295\u905e\uff0c\u4f46\u81ea 4 <\/span>\u6708 7 <\/span>\u65e5\u8d77\u5c07\u7121\u6cd5\u7de8\u8f2f\u53d7\u773e\u8a2d\u5b9a \u3002\u82e5\u9700\u8981\u66f4\u65b0\u76ee\u6a19\u53d7\u773e\uff0c\u552f\u4e00\u7684\u8def\u5f91\u662f\u8907\u88fd\u8a72\u5ee3\u544a\u7d44\u5408\uff0c\u4e26\u9075\u5faa\u65b0\u7248\u7684\u8a2d\u5b9a\u6d41\u7a0b \u3002
\n<\/span>\u8f49\u578b\u65b9\u6848<\/span><\/strong>
\n<\/span>\u65e2\u7136\u820a\u6309\u9215\u4e0d\u898b\u4e86\uff0c\u5ee3\u544a\u4e3b\u8a72\u5982\u4f55\u6295\u653e\uff1fMeta <\/span>\u7d66\u51fa\u4e86\u660e\u78ba\u7684\u66ff\u4ee3\u65b9\u6848\uff1a
\n<\/span>\u2460 \u82e5\u8981\u9032\u884c\u518d\u884c\u92b7<\/b>\uff1a\u5ee3\u544a\u4e3b\u5fc5\u9808\u5efa\u7acb\u4e26\u4f7f\u7528\u300c\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\uff08Custom Audiences<\/span>\uff09\u300d
\n<\/span>\u2461 \u82e5\u8981\u958b\u767c\u6f5b\u5728\u9867\u5ba2<\/b>\uff1a\u5efa\u8b70\u63a1\u7528\u300c\u9ad8\u6548\u901f\u6210+<\/span>\u5ee3\u544a\u53d7\u773e\u300d\uff0c\u4e26\u53ef\u81ea\u7531\u9078\u64c7\u662f\u5426\u5305\u542b\u6216\u6392\u9664\u7279\u5b9a\u7684\u81ea\u8a02\u5ee3\u544a\u53d7\u773e<\/p>\n

\n

\ud83d\udc49\ud83c\udffb<\/span> \u9019\u9805\u66f4\u65b0\u80cc\u5f8c\u7684\u908f\u8f2f\u662f\u900f\u904e\u512a\u5316\u5f8c\u7684\u53d7\u773e\u908f\u8f2f\uff0c\u63d0\u5347\u8861\u91cf\u8207\u6210\u6548\u8a55\u4f30\u7684\u6e96\u78ba\u6027 \u3002<\/strong><\/p>\n<\/blockquote>\n

CPAS <\/span>\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\u7684\u64cd\u4f5c\u56db\u6b65\u9a5f<\/span><\/span><\/strong>
\n<\/span>\u70ba\u4e86\u56e0\u61c9\u9019\u9805\u8b8a\u5316\uff0c\u5ee3\u544a\u4e3b\u5fc5\u9808\u719f\u6089\u5982\u4f55\u624b\u52d5\u5efa\u7acb CPAS <\/span>\u7684\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\uff1a
\n<\/span>\u2460 \u9032\u5165\u4f4d\u7f6e<\/b>\uff1a\u524d\u5f80\u5ee3\u544a\u7ba1\u7406\u54e1\u4e2d\u7684\u300c\u5ee3\u544a\u53d7\u773e\u300d\u5de5\u5177 \u3002
\n<\/span>\u2461 \u9078\u64c7\u4f86\u6e90<\/b>\uff1a\u9ede\u64ca\u300c\u5efa\u7acb\u5ee3\u544a\u53d7\u773e\u300d\u4e0b\u7684\u300c\u81ea\u8a02\u5ee3\u544a\u53d7\u773e\u300d\uff0c\u4e26\u9078\u64c7\u4f86\u6e90\uff08\u5982\uff1a\u76ee\u9304 Catalogue<\/span>\uff09\u3002
\n<\/span>\u2462 \u7d30\u90e8\u8a2d\u5b9a<\/b>\uff1a\u958b\u555f\u300c\u5354\u4f5c\u5ee3\u544a\u300d\u958b\u95dc\uff0c\u9078\u64c7\u6b63\u78ba\u7684\u300c\u5354\u4f5c\u5ee3\u544a\u76ee\u9304\u300d\u8207\u300c\u7522\u54c1\u7d44\u5408\u300d\u3002
\n<\/span>\u2463 \u5b9a\u7fa9\u4e8b\u4ef6<\/b>\uff1a\u8a2d\u5b9a\u53d7\u773e\u89f8\u767c\u689d\u4ef6\uff08\u4f8b\u5982\uff1a\u770b\u904e\u7522\u54c1\u4f46\u672a\u8cfc\u8cb7\u7684\u4eba\uff09\uff0c\u4e26\u8a2d\u5b9a\u53d7\u773e\u7559\u5b58\u5929\u6578\uff08\u5982 14 <\/span>\u5929\uff09\uff0c\u6700\u5f8c\u70ba\u5176\u547d\u540d\u4e26\u5957\u7528\u5230\u6d3b\u52d5\u4e2d \u3002
\n<\/span><\/p>\n


\n<\/span>\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfa8<\/span> \u88dc\u5145\uff1a\u683c\u5f0f\u986f\u793a\u9078\u9805\uff08<\/span>Format Display Options<\/span>\uff09\u66f4\u65b0<\/span><\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u5982\u679c\u8aaa\u53d7\u773e\u66f4\u65b0\u662f\u95dc\u65bc\u300c\u5c0d\u7684\u4eba\u300d\uff0c\u90a3\u9ebc\u5275\u610f\u66f4\u65b0\u5c31\u662f\u95dc\u65bc\u300c\u5c0d\u7684\u6a23\u5b50\u300d\u3002Meta <\/span>\u5728 2025 <\/span>\u5e74\u4e0b\u534a\u5e74\u63a8\u51fa\u7684\u300c\u683c\u5f0f\u986f\u793a\u9078\u9805\u300d\uff0c\u65e8\u5728\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387 \u3002\u800c\u5f9e 2026 <\/b><\/span>\u5e74<\/b> 3 <\/b><\/span>\u6708<\/b> 24 <\/b><\/span>\u65e5<\/b>\u8d77\uff0c\u6b64\u529f\u80fd\u9032\u4e00\u6b65\u64f4\u5c55\u4e86\u4f7f\u7528\u5f48\u6027\u8207\u900f\u660e\u5ea6 \u3002\u7576\u5ee3\u544a\u4e3b\u958b\u555f\u300c\u683c\u5f0f\u986f\u793a\u9078\u9805\u300d\u6642\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u6839\u64da\u53d7\u773e\u7684\u504f\u597d\uff0c\u5c07\u5ee3\u544a\u5275\u610f\u8f49\u8b8a\u70ba\u4e0d\u540c\u7684\u683c\u5f0f\uff08\u5982\u8f2a\u64ad\u3001\u7cbe\u9078\u96c6\u6216\u8f15\u5f71\u7247\uff09\uff0c\u4e26\u6295\u905e\u6700\u80fd\u5f15\u8d77\u5171\u9cf4\u7684\u7248\u672c \u3002
\n<\/span>\u91cd\u9ede\u66f4\u65b0<\/span><\/strong>
\n<\/span>\u2460 \u624b\u52d5\u4e0a\u50b3\u8f2a\u64ad\u5ee3\u544a\u7684\u300c\u8f15\u5f71\u7247\u300d
\n<\/span>\u91dd\u5c0d\u624b\u52d5\u4e0a\u50b3\u7684\u8f2a\u64ad\u5ee3\u544a\uff0cMeta <\/span>\u5373\u5c07\u63a8\u51fa\u300c\u81ea\u52d5\u6372\u52d5\u8f2a\u64ad\u300d\uff08\u5373\u8f15\u5f71\u7247\/Video Slideshow<\/span>\uff09\u8a2d\u5b9a \u3002\u9019\u9805\u66f4\u65b0\u4e2d\u5728\u7684\u539f\u56e0\u5728\u65bc\uff0c\u8f15\u5f71\u7247\u80fd\u70ba Reels <\/span>\u7b49\u5f71\u7247\u7248\u4f4d\u63d0\u4f9b\u66f4\u5177\u8eab\u6b77\u5176\u5883\u7684\u539f\u751f\u9ad4\u9a57\uff0c\u5c24\u5176\u91dd\u5c0d\u90a3\u4e9b\u50be\u5411\u8207\u5f71\u7247\u683c\u5f0f\u4e92\u52d5\u7684\u7528\u6236\uff0c\u80fd\u986f\u8457\u63d0\u5347\u4e92\u52d5\u71b1\u5ea6 \u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb<\/span> \u6b64\u5916\uff0c\u904e\u53bb\u9019\u9805\u529f\u80fd\u662f\u81ea\u52d5\u5957\u7528\uff0c\u73fe\u5728\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5728\u300c\u683c\u5f0f\u986f\u793a\u9078\u9805\u300d\u4e2d\u81ea\u884c\u52fe\u9078\u6216\u505c\u7528 \u3002<\/strong><\/p>\n<\/blockquote>\n

\u2461 \u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u8207\u7db2\u7ad9\u7cbe\u9078\u5167\u5bb9
\n<\/span>\u91dd\u5c0d\u624b\u52d5\u4e0a\u50b3\u7684\u55ae\u4e00\u5716\u50cf\u6216\u5f71\u7247\u5ee3\u544a\uff0cMeta <\/span>\u64f4\u5c55\u4e86\u7d20\u6750\u4f86\u6e90\uff1a
\n– <\/span>\u61c9\u7528\u7a0b\u5f0f\u5546\u5e97\u5f71\u97f3\u7d20\u6750<\/b>\uff1a\u82e5\u5ee3\u544a\u5275\u610f\u555f\u7528\u4e86\u61c9\u7528\u7a0b\u5f0f\u8a73\u60c5\uff0c\u7cfb\u7d71\u80fd\u81ea\u52d5\u751f\u6210\u8f2a\u64ad\u6216\u8f15\u5f71\u7247\u683c\u5f0f \u3002\u9019\u5c0d\u65bc\u63a8\u5ee3 App <\/span>\u7684\u5ee3\u544a\u4e3b\u800c\u8a00\uff0c\u5927\u5e45\u6e1b\u5c11\u4e86\u984d\u5916\u88fd\u4f5c\u7d20\u6750\u7684\u6642\u9593\u3002
\n– <\/span>\u7db2\u7ad9\u7cbe\u9078\u5167\u5bb9\uff08<\/b>Website Highlights<\/b><\/span>\uff09<\/b>\uff1a\u7cfb\u7d71\u6703\u904b\u7528\u7db2\u7ad9\u4e0a\u7684\u5f71\u97f3\u7d20\u6750\uff0c\u8207\u5ee3\u544a\u4e3b\u4e0a\u50b3\u7684\u5167\u5bb9\u6574\u5408\uff0c\u751f\u6210\u8f2a\u64ad\u3001\u8f15\u5f71\u7247\u6216\u7cbe\u9078\u96c6\u5ee3\u544a \u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb<\/span> \u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u9019\u4e9b\u8b8a\u66f4\u50c5\u9069\u7528\u65bc\u65b0\u5efa\u7acb\u6216\u8907\u88fd\u7684\u5ee3\u544a\uff0c\u73fe\u6709\u5df2\u767c\u4f48\u7684\u5ee3\u544a\u4e0d\u6703\u53d7\u5230\u5f71\u97ff \u3002<\/strong><\/p>\n<\/blockquote>\n

 <\/p>\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfeb<\/span> \u5efa\u8b70\u4f5c\u6cd5<\/span><\/strong><\/span><\/h3>\n

\"\"<\/p>\n

\u9762\u5c0d\u9019\u4e9b\u6280\u8853\u8abf\u6574\uff0c\u6211\u5011\u4e0d\u61c9\u5c07\u5176\u8996\u70ba\u64cd\u4f5c\u4e0a\u7684\u8ca0\u64d4\uff0c\u800c\u61c9\u8996\u70ba\u512a\u5316\u6210\u6548\u7684\u5951\u6a5f\u3002\u6211\u5011\u5c07\u61c9\u5c0d\u63aa\u65bd\u6574\u7406\u70ba\u4ee5\u4e0b\u4e09\u9ede\u9805\u76ee\uff1a
\n<\/span>\u2460 \u91cd\u65b0\u68b3\u7406\u53d7\u773e\u540d\u55ae\uff1a\u7576 CPAS <\/span>\u4e0d\u518d\u63d0\u4f9b\u7c21\u55ae\u7684\u300c\u4e00\u9375\u518d\u884c\u92b7\u300d\u6309\u9215\uff0c\u5efa\u8b70\u91dd\u5c0d\u4e0d\u540c\u7684\u8cfc\u8cb7\u9031\u671f\uff08\u5982 7 <\/span>\u5929\u300114 <\/span>\u5929\u300130 <\/span>\u5929\uff09\u5efa\u7acb\u66f4\u7d30\u7dfb\u7684\u76ee\u9304\u81ea\u8a02\u53d7\u773e\uff0c\u800c\u975e\u50c5\u4f9d\u8cf4\u7cfb\u7d71\u9810\u8a2d\u3002
\n<\/span>\u2461 \u5584\u7528\u300c\u81ea\u52d5\u5316\u300d\u8207\u300c\u624b\u52d5\u300d\u7684\u5e73\u8861\uff1a\u52d9\u5fc5\u5229\u7528\u56db\u6708\u4efd\u63a8\u51fa\u7684\u300c\u4e92\u52d5\u7de8\u8f2f\u8996\u7a97\u300d\u9032\u884c\u9010\u4e00\u9810\u89bd\uff0c\u5c0d\u65bc\u8868\u73fe\u4e0d\u4f73\u7684\u683c\u5f0f\u7248\u672c\uff0c\u96a8\u6642\u53ef\u4ee5\u624b\u52d5\u505c\u7528\u3002
\n<\/span>\u2462 \u95dc\u6ce8\u5831\u544a\u8cc7\u6599\u89e3\u6790\uff1a\u76ee\u524d\u624b\u52d5\u4e0a\u50b3\u5ee3\u544a\u50c5\u63d0\u4f9b\u300c\u5ee3\u544a\u5c64\u7d1a\u300d\u7684\u5831\u544a\uff0c\u4f46 Meta <\/span>\u5df2\u8a08\u756b\u63a8\u51fa\u300c\u683c\u5f0f\u5c64\u7d1a\u300d\u7684\u5206\u6790\u5831\u544a \u3002\u5728\u904e\u6e21\u671f\u9593\uff0c\u5efa\u8b70\u5bc6\u5207\u89c0\u5bdf\u53d7\u773e\u898f\u6a21\u7684\u5fae\u5e45\u6ce2\u52d5\uff0c\u56e0\u70ba\u9019\u5c6c\u65bc UI <\/span>\u8abf\u6574\u5f8c\u7684\u6b63\u5e38\u73fe\u8c61 \u3002<\/p>\n

 <\/p>\n

\ud83c\udf39<\/span> \u7d50\u8a9e<\/span><\/span><\/strong><\/h3>\n

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