{"id":13863,"date":"2026-06-16T11:00:22","date_gmt":"2026-06-16T03:00:22","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13863"},"modified":"2026-06-04T17:47:48","modified_gmt":"2026-06-04T09:47:48","slug":"gml-2026","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gml-2026\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u30112026 Google Marketing Live \u91cd\u9ede\u6307\u5357 \ud83d\udc83\ud83c\udffb"},"content":{"rendered":"
\n

\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u6bcf\u5e74\u7684\u6578\u4f4d\u5ee3\u544a\u98a8\u5411\u7403 Google Marketing Live 2026\uff08\u7c21\u7a31 GML 2026\uff09\u5728\u65e5\u524d\u76db\u5927\u767b\u5834\u3002\u4eca\u5e74\u7684\u5927\u6703\u91cb\u51fa\u4e86\u591a\u9805\u7a81\u7834\u6027\u7684 AI \u884c\u92b7\u5de5\u5177\u8207\u5168\u65b0\u5ee3\u544a\u683c\u5f0f\uff0c\u5b8c\u5168\u985b\u8986\u4e86\u6211\u5011\u904e\u53bb\u5c0d Google Marketing Live \u7684\u8a8d\u77e5\u3002\u9019\u5834\u884c\u92b7\u9769\u547d\u4e0d\u53ea\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u641c\u5c0b\u7fd2\u6163\uff0c\u66f4\u91cd\u65b0\u5b9a\u7fa9\u4e86\u5ee3\u544a\u4e3b\u7684\u7372\u5229\u6a21\u5f0f\u3002\u63a5\u4e0b\u4f86\uff0c\u672c\u6587\u5c07\u70ba\u4f60\u5b8c\u6574\u68b3\u7406\u4eca\u5e74\u7684\u6838\u5fc3\u4eae\u9ede\uff0c\u5e6b\u52a9\u4f60\u63d0\u65e9\u4f48\u5c40\u3001\u6436\u4f54\u5148\u6a5f\uff01<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83c\udf1f GML 2026 \u4e09\u5927\u884c\u92b7\u65b0\u8da8\u52e2<\/strong><\/span><\/h3>\n

\u5728 Google Marketing Live 2026 \u4e2d\uff0cGoogle \u660e\u78ba\u6307\u51fa\uff1a\u300c\u5728 AI \u6642\u4ee3\u7372\u52dd\u7684\u552f\u4e00\u65b9\u6cd5\uff0c\u5c31\u662f\u5168\u9762\u64c1\u62b1 AI\u3002\u300d\u4eca\u5e74\u6240\u6709\u7684\u6280\u8853\u9769\u65b0\u90fd\u74b0\u7e5e\u5728 Gemini \u6a21\u578b\u7684\u6df1\u5ea6\u6574\u5408\uff0c\u4e3b\u8981\u53ef\u4ee5\u6b78\u7d0d\u70ba\u4ee5\u4e0b\u4e09\u500b\u6838\u5fc3\u89c0\u5ff5\uff1a<\/p>\n

\"\"<\/p>\n

\u5c0d\u8a71\u5f0f\u767c\u73fe\u5ee3\u544a\uff08Conversational Discovery Ads\uff09\u8208\u8d77<\/span><\/strong><\/p>\n

\u672a\u4f86\u7684\u641c\u5c0b\u5ee3\u544a\u4e0d\u518d\u53ea\u662f\u55ae\u7d14\u7684\u6587\u5b57\u9ede\u64ca\uff0c\u800c\u662f\u878d\u5165 AI \u641c\u5c0b\u5c0d\u8a71\u4e2d\u7684\u300c\u5be6\u6642\u89e3\u7b54\u300d\u3002\u7576\u4f7f\u7528\u8005\u5728 AI \u6a21\u578b\u4e0b\u767c\u554f\uff0c\u7cfb\u7d71\u6703\u904b\u7528 Gemini \u5373\u6642\u751f\u6210\u6700\u7b26\u5408\u60c5\u5883\u7684\u5ba2\u88fd\u5316\u5ee3\u544a\u5167\u5bb9\uff0c\u7e2e\u77ed\u5f9e\u641c\u5c0b\u5230\u8cfc\u8cb7\u7684\u8ddd\u96e2\u3002<\/p>\n

AI \u667a\u6167\u7279\u52a9\u300cAsk Advisor\u300d\u964d\u81e8<\/span><\/strong><\/p>\n

\u9019\u662f\u4e00\u6b3e\u6a6b\u8de8 Google Ads\u3001Google Analytics\u3001Merchant Center \u548c Google Marketing Platform \u7684\u7d71\u4e00 AI \u884c\u92b7\u7279\u52a9\u3002\u5b83\u5c31\u50cf\u4e00\u4f4d 24 \u5c0f\u6642\u7dda\u4e0a\u7684\u7b56\u7565\u9577\uff0c\u80fd\u76f4\u63a5\u5e6b\u4f60\u8de8\u5e73\u53f0\u4e32\u806f\u6578\u64da\uff0c\u56de\u7b54\u5982\u300c\u5982\u4f55\u6700\u4f73\u5316\u4e0a\u500b\u6708\u7684\u8f49\u63db\u7387\u300d\u7b49\u8907\u96dc\u554f\u984c\u3002<\/p>\n

\u9700\u6c42\u5c0e\u5411\u9810\u7b97\u8abf\u914d\uff08Demand-led Pacing\uff09<\/strong><\/span><\/p>\n

\u9019\u9805 Smart Bidding \u7684\u5168\u65b0\u9032\u5316\uff0c\u80fd\u8b93 AI \u81ea\u52d5\u5075\u6e2c\u7576\u5929\u7684\u5e02\u5834\u641c\u5c0b\u71b1\u5ea6\u3002\u5728\u6d88\u8cbb\u8005\u9700\u6c42\u66b4\u589e\u7684\u65fa\u5b63\u81ea\u52d5\u653e\u5927\u9810\u7b97\u6355\u6349\u5546\u6a5f\uff0c\u5728\u6de1\u5b63\u6642\u7e2e\u6e1b\u958b\u652f\uff0c\u5728\u4e0d\u8d85\u904e\u6bcf\u6708\u7e3d\u9810\u7b97\u7684\u524d\u63d0\u4e0b\uff0c\u5be6\u73fe\u771f\u6b63\u7684\u81ea\u52d5\u5316\u667a\u6167\u9810\u7b97\u63a7\u5236\u3002<\/p>\n

<\/h3>\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfeb \u4e09\u6b65\u9a5f\u6253\u9020\u9ad8\u6548 AI Max \u5ee3\u544a<\/span><\/strong><\/h3>\n

\u770b\u5b8c\u4e86 Google Marketing Live \u7684\u524d\u77bb\u601d\u7dad\uff0c\u8eab\u70ba\u884c\u92b7\u4eba\u7684\u4f60\u8a72\u5982\u4f55\u5177\u9ad4\u57f7\u884c\uff1f\u8acb\u8ddf\u8457\u4ee5\u4e0b\u6b65\u9a5f\u57f7\u884c\uff0c\u5feb\u901f\u5347\u7d1a\u4f60\u7684\u5ee3\u544a\u67b6\u69cb\uff1a<\/p>\n

\"\"<\/p>\n

Step1. \u5347\u7d1a\u4e26\u6574\u5408\u884c\u92b7\u6d3b\u52d5\u81f3 AI Max \u7cfb\u7d71<\/strong><\/span><\/p>\n

\u9996\u5148\uff0c\u8acb\u6aa2\u8996\u73fe\u6709\u7684\u5ee3\u544a\u5e33\u6236\uff0c\u5c07\u50b3\u7d71\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u9010\u6b65\u904e\u6e21\u5230 Performance Max\uff08\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff09\u4ee5\u53ca\u4eca\u5e74\u6700\u65b0\u7684 AI Max \u529f\u80fd\u3002\u9019\u6a23\u505a\u80fd\u78ba\u4fdd\u4f60\u7684\u7522\u54c1\u8cc7\u8a0a\u5177\u5099\u5145\u8db3\u7684\u6578\u64da\u5c6c\u6027\uff0c\u8b93\u5ee3\u544a\u6709\u8cc7\u683c\u51fa\u73fe\u5728 AI \u641c\u5c0b\u7d50\u679c\u7684\u300c\u9192\u76ee\u89e3\u7b54\uff08Highlighted Answers\uff09\u300d\u6e05\u55ae\u4e2d\u3002<\/p>\n

Step2. \u904b\u7528\u5168\u65b0 Asset Studio \u5927\u91cf\u751f\u6210\u9ad8\u756b\u8cea\u7d20\u6750<\/span><\/strong><\/p>\n

\u9032\u5165\u5ee3\u544a\u5f8c\u53f0\u7684 Asset Studio\uff0c\u5584\u7528\u6700\u65b0\u7684 Gemini \u8996\u89ba\u6280\u8853\u3002\u4f60\u53ea\u9700\u8f38\u5165\u7c21\u55ae\u7684\u6307\u4ee4\uff0c\u7cfb\u7d71\u5c31\u80fd\u79fb\u9664\u5275\u4f5c\u74f6\u9838\uff0c\u5feb\u901f\u5c07\u55ae\u5f35\u5546\u54c1\u5716\u5ef6\u4f38\u70ba\u591a\u7a2e\u98a8\u683c\u7684\u5f71\u7247\u8207\u9ad8\u8cea\u611f\u5716\u7247\uff0c\u751a\u81f3\u9084\u80fd\u5e6b\u4f60\u8207 YouTube \u5275\u4f5c\u8005\u7684\u98a8\u683c\u9032\u884c\u5a92\u5408\uff0c\u5927\u91cf\u7522\u51fa\u7b26\u5408 YouTube Demand Gen\uff08\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff09\u898f\u683c\u7684\u7d20\u6750\u3002<\/p>\n

Step3. \u900f\u904e\u6574\u5408\u578b\u6307\u63ee\u4e2d\u5fc3\u9032\u884c\u6210\u6548\u8ffd\u8e64\u8207\u512a\u5316<\/strong><\/span><\/p>\n

\u6700\u5f8c\uff0c\u5229\u7528\u5168\u65b0\u5347\u7d1a\u7684 Google Analytics 360 \u4f5c\u70ba\u884c\u92b7\u6307\u63ee\u4e2d\u5fc3\u3002\u642d\u914d Meridian Studio \u7684\u6b78\u56e0\u6a21\u578b\u5de5\u5177\uff0c\u9032\u884c\u56e0\u679c\u5be6\u9a57\u8207\u8de8\u7ba1\u9053\u6578\u64da\u7d71\u4e00\u8861\u91cf\u3002\u4f60\u53ef\u4ee5\u76f4\u63a5\u5411\u300cAsk Advisor\u300d\u4e0b\u9054\u6307\u4ee4\uff0c\u5feb\u901f\u627e\u51fa\u6700\u80fd\u4fc3\u52d5\u92b7\u552e\u7684\u7d20\u6750\u7d44\u5408\uff0c\u4e26\u5c07\u9810\u7b97\u6b0a\u91cd\u8abf\u914d\u5230\u6700\u5177\u6295\u8cc7\u5831\u916c\u7387\uff08ROI\uff09\u7684\u7ba1\u9053\u3002<\/p>\n

 <\/p>\n

\ud83d\udc40 \u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Q1. \u4ec0\u9ebc\u662f\u300c\u5c0d\u8a71\u5f0f\u767c\u73fe\u5ee3\u544a\u300d\uff0c\u5b83\u8207\u50b3\u7d71\u7684 Google \u95dc\u9375\u5b57\u5ee3\u544a\u6709\u4f55\u4e0d\u540c\uff1f
\nA. \u5c0d\u8a71\u5f0f\u767c\u73fe\u5ee3\u544a\uff08Conversational Discovery Ads\uff09\u662f\u5c08\u70ba AI \u641c\u5c0b\u6642\u4ee3\u8a2d\u8a08\u7684\u5168\u65b0\u5ee3\u544a\u683c\u5f0f\u3002\u50b3\u7d71\u7684\u95dc\u9375\u5b57\u5ee3\u544a\u662f\u4f7f\u7528\u8005\u8f38\u5165\u7279\u5b9a\u5b57\u8a5e\u5f8c\uff0c\u986f\u793a\u56fa\u5b9a\u7684\u6a19\u984c\u8207\u63cf\u8ff0\uff1b\u800c\u5c0d\u8a71\u5f0f\u767c\u73fe\u5ee3\u544a\u5247\u662f\u7576\u4f7f\u7528\u8005\u5728\u8207 AI \u9032\u884c\u8907\u96dc\u3001\u9577\u53e5\u5b50\u7684\u4e92\u52d5\u8aee\u8a62\u6642\uff0cAI \u6703\u7406\u89e3\u4f7f\u7528\u8005\u7684\u771f\u5be6\u610f\u5716\uff0c\u4e26\u900f\u904e Gemini \u6a21\u578b\u300c\u5373\u6642\u52d5\u614b\u751f\u6210\u300d\u6700\u8cbc\u5207\u7684\u5ee3\u544a\u89e3\u7b54\u8207\u7522\u54c1\u63a8\u85a6\uff0c\u8b93\u5ee3\u544a\u770b\u8d77\u4f86\u66f4\u50cf\u662f\u4e00\u500b\u5be6\u7528\u7684\u5efa\u8b70\uff0c\u800c\u4e0d\u662f\u751f\u786c\u7684\u63a8\u92b7\u3002<\/p>\n

Q2. \u5728 Google Marketing Live 2026 \u63d0\u5230\u7684\u300cAsk Advisor\u300d\u80fd\u5e6b\u5ee3\u544a\u4e3b\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\uff1f
\nA. Ask Advisor \u662f Google \u63a8\u51fa\u7684\u4e00\u6b3e\u5168\u65b0 AI \u667a\u6167\u884c\u92b7\u5354\u4f5c\u5de5\u5177\u3002\u5b83\u6700\u5927\u7684\u7279\u8272\u5728\u65bc\u300c\u8de8\u5e73\u53f0\u6578\u64da\u6574\u5408\u300d\u3002\u904e\u53bb\u884c\u92b7\u4eba\u9700\u8981\u5206\u5225\u5207\u63db\u5230 Google Ads \u770b\u5ee3\u544a\u8cbb\u3001\u53bb Merchant Center \u770b\u5546\u54c1\u898f\u683c\u3001\u518d\u5230 Google Analytics \u770b\u8f49\u63db\u7387\uff1b\u73fe\u5728\u4f60\u53ea\u8981\u7528\u81ea\u7136\u8a9e\u8a00\u8a62\u554f Ask Advisor\uff0c\u5b83\u5c31\u80fd\u81ea\u52d5\u4e32\u806f\u9019\u56db\u500b\u5e73\u53f0\u7684\u6578\u64da\uff0c\u70ba\u4f60\u63d0\u4f9b\u5168\u9762\u7684\u71df\u904b\u6d1e\u5bdf\u3001\u7d20\u6750\u512a\u5316\u5efa\u8b70\uff0c\u751a\u81f3\u662f\u9810\u7b97\u8abf\u6574\u7b56\u7565\u3002<\/p>\n

Q3. \u9762\u5c0d GML 2026 \u7684\u8f49\u8b8a\uff0c\u96f6\u552e\u96fb\u5546\u4e3b\u73fe\u5728\u61c9\u8a72\u505a\u597d\u54ea\u4e9b\u6e96\u5099\uff1f
\nA. \u96fb\u5546\u8ce3\u5bb6\u61c9\u5c08\u6ce8\u65bc\u5169\u5927\u6838\u5fc3\uff1a
\n\u7b2c\u4e00\uff0c\u78ba\u4fdd\u4f60\u7684\u7522\u54c1\u6709\u52a0\u5165 Universal Commerce Protocol\uff08\u901a\u7528\u5546\u52d9\u5354\u8b70\uff0cUCP\uff09\uff0c\u9019\u80fd\u8b93\u4f60\u7684\u5546\u54c1\u66f4\u5bb9\u6613\u88ab conversational AI \u8868\u9762\u8b58\u5225\u3002
\n\u7b2c\u4e8c\uff0c\u63d0\u65e9\u4f48\u5c40 Google \u752b\u63a8\u51fa\u7684\u300c\u539f\u751f\u7d50\u5e33\uff08Native Checkout\uff09\u300d\u529f\u80fd\u8207\u512a\u60e0\u7d44\u5408\u6a5f\u5236\uff08Promotion Bundling\uff09\u3002\u7576\u6d88\u8cbb\u8005\u5728\u6a21\u578b\u4e0b\u770b\u5230\u5fc3\u5100\u7684\u5546\u54c1\u6642\uff0c\u80fd\u5728\u7576\u4e0b\u66f4\u9806\u66a2\u7684\u5b8c\u6210\u7d50\u5e33\uff0c\u5927\u5e45\u964d\u4f4e\u8cfc\u7269\u8eca\u907a\u68c4\u7387\u3002<\/p>\n

 <\/p>\n

\ud83d\udc08 \u7d50\u8a9e<\/span><\/strong><\/h3>\n

\u5f9e\u9019\u6b21 Google Marketing Live 2026 \u7684\u767c\u8868\u53ef\u4ee5\u767c\u73fe\uff0c\u6578\u4f4d\u884c\u92b7\u7684\u6230\u5834\u5df2\u7d93\u5f9e\u300c\u95dc\u9375\u5b57\u722d\u596a\u300d\u8f49\u79fb\u5230\u4e86\u300cAI \u610f\u5716\u7406\u89e3\u300d\u3002\u672a\u4f86\u7684\u8d0f\u5bb6\uff0c\u7d55\u5c0d\u662f\u90a3\u4e9b\u80fd\u5584\u7528 AI \u91cb\u653e\u5275\u610f\u3001\u4e26\u900f\u904e\u6578\u64da\u81ea\u52d5\u5316\u505a\u6c7a\u7b56\u7684\u54c1\u724c\u3002\u73fe\u5728\u5c31\u767b\u5165\u4f60\u7684 Google Ads \u5e33\u6236\uff0c\u958b\u555f Performance Max \u5ee3\u544a\uff0c\u4e26\u5617\u8a66\u904b\u7528\u6700\u65b0\u7684 Asset Studio \u88fd\u4f5c\u7b2c\u4e00\u6279 AI \u589e\u5f37\u7d20\u6750\uff01\u5982\u679c\u4f60\u60f3\u7372\u53d6\u66f4\u591a\u95dc\u65bc Google Marketing Live \u7684\u7b2c\u4e00\u624b\u5be6\u6230\u7b56\u7565\uff0c\u6b61\u8fce\u5b9a\u671f\u6536\u770b iSPOT Talks\uff0c\u8b93\u6211\u5011\u4e00\u8d77\u5728 AI \u6d6a\u6f6e\u4e2d\u9006\u52e2\u6210\u9577\uff01<\/p>\n

\n

\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b \ud83c\udf1e<\/p>\n

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