{"id":13919,"date":"2026-07-14T11:00:30","date_gmt":"2026-07-14T03:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=13919"},"modified":"2026-07-23T15:38:40","modified_gmt":"2026-07-23T07:38:40","slug":"googleads-2026-6-update","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/googleads-2026-6-update\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google 6 \u6708\u5ee3\u544a\u66f4\u65b0\uff5e\u5feb\u4f86\u88dc\u5145\u4f60\u7684\u6578\u4f4d\u71df\u990a \ud83e\udd66"},"content":{"rendered":"
\n

\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6587\u6574\u7406\u4e86 Google \u65bc\u516d\u6708\u4efd\u7684\u5ee3\u544a\u66f4\u65b0\uff0c\u5167\u5bb9\u6db5\u84cb Gemini AI \u52a9\u7406\u3001Demand Gen \u529f\u80fd\u64f4\u5c55\u4ee5\u53ca\u5f71\u7247\u683c\u5f0f\u5347\u7d1a\u3002\u73fe\u5728\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u7528\u65e9\u6668\u6642\u5149\u88dc\u5145\u9019\u4e9b\u6578\u4f4d\u71df\u990a\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u9ad4\u8cea\u66f4\u5065\u5eb7 \ud83e\udd38\ud83c\udffb\u200d\u2640\ufe0f<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83e\uddd1\ud83c\udffb\u200d\ud83c\udfeb Google \u5ee3\u544a\u66f4\u65b0\u91cd\u9ede<\/strong><\/span><\/h3>\n

\u4ee5\u4e0b\u662f 2026 \u5e74 6 \u6708 Google \u6700\u503c\u5f97\u95dc\u6ce8\u7684\u5e7e\u5927\u5ee3\u544a\u66f4\u65b0\u65b9\u5411\uff1a<\/p>\n

\"\"<\/p>\n

\u66f4\u65b0\u4e00\uff1aAI \u5168\u9762\u9032\u99d0\u5ee3\u544a\u7ba1\u7406<\/strong><\/span><\/p>\n

Google \u6b63\u5f0f\u5728 Ad Manager \u4e2d\u63a8\u51fa\u7531 Gemini AI \u52a9\u7406\u300cAsk Ad Manager\u300d\uff0c\u80fd\u91dd\u5c0d\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u6df1\u5ea6\u554f\u7b54\uff0c\u5305\u62ec\u932f\u8aa4\u6392\u9664\u8207\u7e3e\u6548\u5206\u6790\u3002\u9019\u4ee3\u8868\u5ee3\u544a\u4e3b\u4e0d\u518d\u9700\u8981\u624b\u52d5\u7ffb\u67e5\u5831\u8868\uff0c\u76f4\u63a5\u5c0d\u8a71\u5c31\u80fd\u62ff\u5230\u6d1e\u5bdf\u3002<\/p>\n

\u66f4\u65b0\u4e8c\uff1aDemand Gen \u5ee3\u544a\u529f\u80fd\u66f4\u65b0<\/span><\/strong><\/p>\n

Google \u5ba3\u5e03 Demand Gen \u5ee3\u544a\u73fe\u5728\u652f\u63f4\u66f4\u591a\u5f71\u7247\u7e31\u6a6b\u6bd4\u8f49\u63db\uff0c\u5305\u542b\u76f4\u5f0f\u8f49\u65b9\u5f62\u3001\u76f4\u5f0f\u8f49\u6a6b\u5f0f\u3001\u65b9\u5f62\u8f49\u6a6b\u5f0f\uff0c\u8b93\u5ee3\u544a\u4e3b\u80fd\u5728\u5404\u7a2e\u87a2\u5e55\u5c3a\u5bf8\u4e0a\u6700\u4f73\u5316\u7d20\u6750\u4e26\u63d0\u5347\u8f49\u63db\u7387\u3002\u6b64\u5916\uff0cGemini \u5373\u5c07\u5728\u5ee3\u544a\u4e3b\u9078\u64c7 Demand Gen \u5716\u7247\u8207\u5f71\u7247\u7d20\u6750\u6642\uff0c\u81ea\u52d5\u63d0\u4f9b\u91dd\u5c0d YouTube \u6700\u4f73\u5316\u7684\u5275\u610f\u5efa\u8b70\u3002<\/p>\n

\u66f4\u65b0\u4e09\uff1a\u65b0\u5ba2\u6236\u7372\u53d6\u6578\u64da\u66f4\u900f\u660e<\/span><\/strong><\/p>\n

Demand Gen \u73fe\u5df2\u652f\u63f4\u300c\u7db2\u9801\u8f49 App \u65b0\u5ba2\u6236\u7372\u53d6\u6210\u6548\u8a55\u4f30\u300d\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u76f4\u63a5\u770b\u5230 Demand Gen \u5ee3\u544a\u5982\u4f55\u900f\u904e App \u5b89\u88dd\u5e36\u4f86\u65b0\u7528\u6236\uff0c\u5b8c\u6574\u638c\u63e1\u6295\u8cc7\u56de\u5831\u3002\u66f4\u65b0\u56db\uff1aDisplay \u5ee3\u544a\u5373\u5c07\u6574\u5408\u9032 Demand Gen<\/p>\n

Google \u4e5f\u63d0\u9192\u5ee3\u544a\u4e3b\uff0c\u5c55\u793a\u5ee3\u544a\u6d3b\u52d5\uff08Display campaigns\uff09\u6b63\u5f9e\u672c\u6708\u8d77\u8f49\u79fb\u81f3 Demand Gen \u6d41\u7a0b\uff0c\u7b26\u5408\u8cc7\u683c\u7684\u5ee3\u544a\u4e3b\u53ef\u4ee5\u958b\u59cb\u81ea\u9858\u79fb\u8f49\u73fe\u6709\u6d3b\u52d5\u3002\u9019\u662f\u4e0d\u53ef\u5ffd\u8996\u7684\u91cd\u8981\u67b6\u69cb\u8b8a\u52d5\u3002<\/p>\n

<\/h3>\n

\ud83d\udd25 \u5584\u7528 Google \u5ee3\u544a\u66f4\u65b0<\/strong><\/span><\/h3>\n

\u4e0d\u77e5\u9053\u5f9e\u54ea\u88e1\u958b\u59cb\uff1f\u8ddf\u8457\u9019\u4e09\u500b\u6b65\u9a5f\uff0c\u8b93\u65b0\u529f\u80fd\u6210\u70ba\u4f60\u7684\u884c\u92b7\u795e\u968a\u53cb\uff01<\/p>\n

\"\"<\/p>\n

\u7b2c\u4e00\u6b65 \u2192 \u958b\u555f Ask Ad Manager<\/strong><\/span><\/p>\n

\u9032\u5165\u4f60\u7684 Google Ad Manager \u5f8c\u53f0\uff0c\u627e\u5230\u65b0\u63a8\u51fa\u7684 AI \u52a9\u7406\u5165\u53e3\u3002\u4f60\u4e0d\u9700\u8981\u624b\u52d5\u8dd1\u5831\u8868\u4f86\u627e\u554f\u984c\uff0c\u73fe\u5728\u53ef\u4ee5\u76f4\u63a5\u554f Ask Ad Manager\uff0c\u5b83\u6703\u7d66\u4f60\u500b\u4eba\u5316\u7684\u6d1e\u5bdf\u8207\u5efa\u8b70\uff0c\u4e26\u81ea\u52d5\u8f09\u5165\u6b63\u78ba\u7684\u7be9\u9078\u689d\u4ef6\uff0c\u5e36\u4f60\u770b\u5230\u6700\u76f8\u95dc\u7684\u6578\u64da\u3002<\/p>\n

\n

\ud83d\udca1 \u5efa\u8b70\u7b2c\u4e00\u500b\u554f\u984c\u554f\uff1a\u300c\u6211\u7684\u54ea\u500b\u5ee3\u544a\u6d3b\u52d5\u9019\u500b\u6708\u7e3e\u6548\u6700\u5dee\uff1f\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f\u300d\u99ac\u4e0a\u611f\u53d7 AI \u52a9\u7406\u7684\u5a01\u529b\u3002<\/strong><\/p>\n<\/blockquote>\n

\u7b2c\u4e8c\u6b65 \u2192 \u5347\u7d1a Demand Gen \u7d20\u6750<\/span><\/strong><\/p>\n

\u767b\u5165 Google Ads\uff0c\u9032\u5165 Demand Gen \u5ee3\u544a\u6d3b\u52d5\u8a2d\u5b9a\u3002\u73fe\u5728\u4f60\u53ef\u4ee5\u628a\u73fe\u6709\u7684\u76f4\u5f0f\u5f71\u7247\u7d20\u6750\uff0c\u8f49\u63db\u70ba\u65b9\u5f62\u6216\u6a6b\u5f0f\u683c\u5f0f\uff0c\u8b93\u540c\u4e00\u652f\u5f71\u7247\u80fd\u5728\u66f4\u591a\u7248\u4f4d\u66dd\u5149\uff0c\u4e0d\u9700\u8981\u91cd\u65b0\u62cd\u651d\u3002<\/p>\n

\n

\ud83d\udc49\ud83c\udffb \u540c\u6642\uff0c\u6ce8\u610f Gemini \u7684\u5275\u610f\u5efa\u8b70\u529f\u80fd\u2014\u2014\u7576\u4f60\u4e0a\u50b3\u7d20\u6750\u6642\uff0c\u7cfb\u7d71\u5373\u5c07\u81ea\u52d5\u544a\u8a34\u4f60\u54ea\u4e9b\u7d20\u6750\u66f4\u9069\u5408 YouTube\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u512a\u5316\u5f9e\u731c\u6e2c\u8b8a\u6210\u6709\u6839\u64da\u7684\u6c7a\u7b56\u3002<\/strong><\/p>\n<\/blockquote>\n

\u7b2c\u4e09\u6b65 \u2192 \u78ba\u8a8d\u4f60\u7684 Display \u5ee3\u544a\u9077\u79fb\u8a08\u756b<\/strong><\/span><\/p>\n

Google \u6b63\u5728\u5c07\u5c55\u793a\u5ee3\u544a\u6574\u5408\u9032 Demand Gen\uff0c\u5ee3\u544a\u4e3b\u73fe\u5728\u5c31\u53ef\u4ee5\u958b\u59cb\u81ea\u9858\u79fb\u8f49\u65e2\u6709\u6d3b\u52d5\uff0c\u800c\u6240\u6709\u65b0\u5ee3\u544a\u6d3b\u52d5\u5c07\u5728\u4eca\u5e74\u7a0d\u665a\u5168\u9762\u6539\u7531 Demand Gen \u6d41\u7a0b\u5efa\u7acb\u3002\u5efa\u8b70\u73fe\u5728\u5c31\u6574\u7406\u4f60\u624b\u4e0a\u6240\u6709 Display \u5ee3\u544a\u6d3b\u52d5\uff0c\u78ba\u8a8d\u5b83\u5011\u7684\u76ee\u6a19\u8207\u8a2d\u5b9a\uff0c\u4e26\u898f\u5283\u5728 Demand Gen \u6846\u67b6\u4e0b\u5982\u4f55\u5ef6\u7e8c\u6216\u512a\u5316\u3002<\/p>\n

 <\/p>\n

\ud83d\udc40 \u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n

\"\"<\/p>\n

Q1\uff1aAsk Ad Manager \u7684 AI \u52a9\u7406\u8ddf\u4e00\u822c\u7684\u5e6b\u52a9\u4e2d\u5fc3\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f
\nA. \u4e00\u822c\u5e6b\u52a9\u4e2d\u5fc3\u7d66\u7684\u662f\u901a\u7528\u77e5\u8b58\uff0c\u4f46 Ask Ad Manager \u4e0d\u4e00\u6a23\u3002\u9019\u500b\u7cfb\u7d71\u6703\u5206\u6790\u6bcf\u4f4d\u5ee3\u544a\u4e3b\u81ea\u5df1\u7684\u5e33\u6236\u6578\u64da\uff0c\u7d66\u51fa\u91dd\u5c0d\u8a72\u5e33\u6236\u72c0\u6cc1\u7684\u500b\u4eba\u5316\u5efa\u8b70\uff0c\u800c\u4e0d\u662f\u5c0e\u5411\u901a\u7528\u7684\u8aaa\u660e\u6587\u4ef6\u3002\u7c21\u55ae\u8aaa\uff0c\u5c31\u662f\u4e00\u500b\u771f\u6b63\u4e86\u89e3\u4f60\u5ee3\u544a\u5e33\u6236\u7684 AI \u52a9\u624b\uff0c\u80fd\u5e6b\u4f60\u5feb\u901f\u627e\u5230\u554f\u984c\u6839\u6e90\uff0c\u7701\u53bb\u5927\u91cf\u624b\u52d5\u67e5\u5831\u8868\u7684\u6642\u9593\u3002<\/p>\n

Q2\uff1aDemand Gen \u5ee3\u544a\u548c\u904e\u53bb\u7684 Discovery \u5ee3\u544a\u6709\u4ec0\u9ebc\u95dc\u806f\uff1f\u9700\u8981\u91cd\u65b0\u5efa\u7acb\u55ce\uff1f
\nA. Demand Gen \u662f Discovery \u5ee3\u544a\u7684\u9032\u5316\u7248\uff0cGoogle \u65e9\u5df2\u5b8c\u6210\u9077\u79fb\u3002\u76ee\u524d\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5c55\u793a\u5ee3\u544a\uff08Display\uff09\u4e5f\u6b63\u5728\u6574\u5408\u9032 Demand Gen\u3002\u7b26\u5408\u8cc7\u683c\u7684\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5148\u884c\u81ea\u9858\u79fb\u8f49\u73fe\u6709\u5c55\u793a\u5ee3\u544a\u6d3b\u52d5\uff0c\u540c\u6642 Gemini AI \u5c07\u63d0\u4f9b\u7d20\u6750\u512a\u5316\u5efa\u8b70\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u8f49\u79fb\u904e\u7a0b\u4e2d\u63d0\u5347\u6210\u6548\u3002\u5efa\u8b70\u5ee3\u544a\u4e3b\u4e0d\u8981\u7b49\u5230\u5f37\u5236\u9077\u79fb\uff0c\u63d0\u65e9\u6e2c\u8a66\u80fd\u907f\u514d\u929c\u63a5\u4e0a\u7684\u6548\u80fd\u843d\u5dee\u3002<\/p>\n

Q3\uff1aDemand Gen \u7684\u65b0\u683c\u5f0f\u8f49\u63db\u529f\u80fd\uff0c\u5c0d YouTube \u5ee3\u544a\u6709\u4ec0\u9ebc\u5e6b\u52a9\uff1f
\nA. \u6839\u64da Measured \u7684\u7814\u7a76\uff0cYouTube \u4e0a\u6709 72% \u7684\u589e\u91cf\u8f49\u63db\u4f86\u81ea\u65b0\u5ba2\u6236\u3002\u9019\u610f\u5473\u8457 YouTube \u662f\u958b\u767c\u65b0\u5ba2\u6236\u7684\u91cd\u8981\u6230\u5834\u3002\u73fe\u5728 Demand Gen \u652f\u63f4\u591a\u7a2e\u7e31\u6a6b\u6bd4\u8f49\u63db\uff08\u76f4\u5f0f\u2192\u65b9\u5f62\u3001\u76f4\u5f0f\u2192\u6a6b\u5f0f\u3001\u65b9\u5f62\u2192\u6a6b\u5f0f\uff09\uff0c\u5ee3\u544a\u4e3b\u80fd\u7528\u540c\u4e00\u5957\u7d20\u6750\u89f8\u53ca\u66f4\u591a\u7248\u4f4d\uff0c\u4e0d\u8ad6\u7528\u6236\u662f\u7528\u624b\u6a5f\u3001\u5e73\u677f\u9084\u662f\u96fb\u8996\u89c0\u770b YouTube\uff0c\u5ee3\u544a\u90fd\u80fd\u5b8c\u6574\u5448\u73fe\uff0c\u6709\u6548\u964d\u4f4e\u88fd\u4f5c\u6210\u672c\u4e26\u63d0\u5347\u89f8\u53ca\u5ee3\u5ea6\u3002<\/p>\n

<\/h3>\n

\ud83c\udf1e \u7d50\u8a9e<\/span><\/strong><\/h3>\n

\u7576 AI \u4e0d\u518d\u53ea\u662f\u8f14\u52a9\u5de5\u5177\uff0c\u800c\u662f\u6210\u70ba\u5ee3\u544a\u64cd\u4f5c\u7684\u6838\u5fc3\u57fa\u790e\u8a2d\u65bd\uff0c\u6211\u5011\u4e0b\u4e00\u6b65\u8a72\u5982\u4f55\u81ea\u8655\uff1f\u6211\u5011\u5efa\u8b70\u60a8\u53ef\u4ee5\u958b\u59cb\u4ee5\u4e0b\u884c\u52d5\uff1a<\/p>\n

Step1. \u767b\u5165 Ad Manager\uff0c\u8a66\u7528 Ask Ad Manager \u554f\u4e00\u500b\u4f60\u4e00\u76f4\u60f3\u89e3\u7b54\u7684\u554f\u984c
\nStep2. \u6aa2\u67e5\u73fe\u6709 Demand Gen \u6d3b\u52d5\u7684\u5f71\u7247\u7d20\u6750\uff0c\u770b\u770b\u662f\u5426\u80fd\u9032\u884c\u683c\u5f0f\u5347\u7d1a
\nStep3. \u6e05\u9ede\u6240\u6709 Display \u5ee3\u544a\u6d3b\u52d5\uff0c\u63d0\u524d\u898f\u5283\u9077\u79fb\u6642\u7a0b<\/p>\n

\u638c\u63e1\u6700\u65b0 Google \u5ee3\u544a\u66f4\u65b0\uff0c\u5c31\u662f\u4f60\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u7684\u95dc\u9375\u3002\u628a\u9019\u7bc7\u6587\u7ae0\u6536\u85cf\u8d77\u4f86\uff0c\u4e5f\u6b61\u8fce\u5206\u4eab\u7d66\u4f60\u7684\u884c\u92b7\u5925\u4f34\u2014\u2014\u8b93\u5718\u968a\u4e00\u8d77\u8ddf\u4e0a Google \u7684\u8173\u6b65\uff01<\/p>\n

\n

\u270d\ud83c\udffb \u8cc7\u6599\u4f86\u6e90\uff1a\u8cc7\u6599\u4f86\u6e90\uff1aGoogle Ads & Commerce Blog\uff08\u2460<\/a> \u2461<\/a> \u2462<\/a> \u2463<\/a>\uff09\u3001Social Media Today<\/strong><\/p>\n<\/blockquote>\n

\n

\ud83e\udd57 \u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\u3002\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u6211\u5011\u4e0b\u7bc7\u6587\u7ae0\u898b\uff5e<\/p>\n

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