{"id":14010,"date":"2026-08-14T11:00:10","date_gmt":"2026-08-14T03:00:10","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=14010"},"modified":"2026-08-05T11:33:08","modified_gmt":"2026-08-05T03:33:08","slug":"google-consumer-insights-202607","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011\u96d9 11 \u4f86\u8972\uff01\u5feb\u4f86\u898f\u5283\u4f60\u7684 Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 \ud83c\udfa3"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u4e8b\uff1a\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01\u4ee5\u4e0b\u6587\u7ae0\u5c07\u5e36\u4f60\u4e00\u6b65\u6b65\u62c6\u89e3\uff0c\u5982\u4f55\u900f\u904e Google \u7522\u54c1\u6253\u8d0f\u9019\u5834\u65fa\u5b63\u6230\u5f79 \ud83d\udecd\ufe0f<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83d\udd0d \u96d9 11 \u524d\u7684\u65fa\u5b63\u5546\u6a5f\u89e3\u6790<\/strong><\/span><\/h3>\n<p>\u5728\u898f\u5283\u65fa\u5b63\u884c\u92b7\u524d\uff0c\u5148\u641e\u61c2\u4ee5\u4e0b\u6838\u5fc3\u89c0\u5ff5\uff0c\u624d\u4e0d\u6703\u767d\u767d\u71d2\u9322\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14022\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2460 \u6d88\u8cbb\u6c7a\u7b56\u671f\u6b63\u5728\u62c9\u9577\uff1a\u96d9 11 \u524d\u7684\u641c\u5c0b\u91cf\u5448\u73fe\u300c\u5148\u84c4\u6c34\u3001\u5f8c\u7206\u767c\u300d\u7684\u578b\u614b\uff0c\u54c1\u724c\u9700\u8981\u63d0\u65e9\u66dd\u5149\uff0c\u800c\u975e\u81e8\u6642\u62b1\u4f5b\u8173\u3002<br \/>\n\u2461 \u75db\u9ede\u5927\u65bc\u6298\u6263\uff1a\u4ee5\u4fdd\u5065\u98df\u54c1\u70ba\u4f8b\uff0c\u6d88\u8cbb\u8005\u641c\u5c0b\u71b1\u5ea6\u4e0d\u754f\u5927\u76e4\u5e73\u6de1\uff0c\u53cd\u800c\u5728\u6bcd\u89aa\u7bc0\u3001618 \u6a94\u671f\u9006\u52e2\u98c6\u5347\uff0c\u986f\u793a\u300c\u5065\u5eb7\u525b\u9700\u300d\u8b93\u6d88\u8cbb\u8005\u5f9e\u300c\u770b\u7bc0\u65e5\u8cb7\u300d\u8f49\u5411\u300c\u770b\u9700\u6c42\u8cb7\u300d\u3002<br \/>\n\u2462 \u56e4\u8ca8\u9031\u671f\u4e3b\u5c0e\u5927\u6a94\u8868\u73fe\uff1a\u7f8e\u599d\u985e\u5225\u7684\u8cb7\u6c23\u5247\u9ad8\u5ea6\u96c6\u4e2d\u5728\u6bcd\u89aa\u7bc0\uff0c\u6d88\u8cbb\u8005\u63d0\u524d\u4e94\u9031\u5c31\u958b\u59cb\u767c\u9175\uff0c\u5f62\u6210\u300c\u9031\u671f\u5927\u65bc\u884c\u92b7\u6a94\u671f\u300d\u7684\u73fe\u8c61\u2014\u2014\u9019\u4ee3\u8868\u54c1\u724c\u8981\u6293\u6e96\u7684\u4e0d\u53ea\u662f\u7bc0\u65e5\uff0c\u66f4\u662f\u6d88\u8cbb\u8005\u7684\u56e4\u8ca8\u7a7a\u7a97\u671f\u3002<br \/>\n\u2463 YouTube \u662f\u8cfc\u7269\u5167\u5bb9\u7684\u9996\u9078\u5e73\u53f0\uff1a\u6d88\u8cbb\u8005\u904e\u53bb 12 \u500b\u6708\u5728 YouTube \u4e0a\u89c0\u770b\u8d85\u904e 350 \u5104\u5c0f\u6642\u8207\u8cfc\u7269\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u6559\u5b78\u5f71\u7247\u3001\u958b\u7bb1\u5f71\u7247\u3001\u7522\u54c1\u8a55\u8ad6\u90fd\u662f\u53f0\u7063\u6d88\u8cbb\u8005\u5fc3\u4e2d\u300c\u6700\u597d\u7684\u8cfc\u7269\u5167\u5bb9\u300d\u3002<br \/>\n\u2464 \u589e\u91cf\u89f8\u53ca\u4e0d\u53ef\u5ffd\u8996\uff1aYouTube \u89c0\u773e\u4e2d\uff0c\u6709 50% \u662f\u96fb\u8996\u89f8\u53ca\u4e0d\u5230\u7684\u65cf\u7fa4\uff1bShorts \u4f7f\u7528\u8005\u4e2d\uff0c\u4e5f\u6709 42% \u662f IG\/TikTok \u89f8\u53ca\u4e0d\u5230\u7684\u2014\u2014\u9019\u4ee3\u8868\u53ea\u7d93\u71df\u55ae\u4e00\u5e73\u53f0\uff0c\u6c38\u9060\u6709\u89f8\u53ca\u7f3a\u53e3\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83c\udf1f \u91cd\u9ede\u6574\u7406\uff1a\u65fa\u5b63\u5546\u6a5f\u7684\u95dc\u9375\uff0c\u4e0d\u662f\u7b49\u96d9 11 \u958b\u8dd1\u624d\u885d\u523a\uff0c\u800c\u662f\u63d0\u65e9\u7528\u5c0d\u7684\u5167\u5bb9\u3001\u5c0d\u7684\u53d7\u773e\u7b56\u7565\uff0c\u628a\u6d88\u8cbb\u8005\u7684\u300c\u7336\u8c6b\u671f\u300d\u8b8a\u6210\u4f60\u7684\u300c\u57f9\u990a\u671f\u300d\uff01<\/strong><\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83c\udfdf\ufe0f Google Ads \u65fa\u5b63\u5fc5\u52dd\u7b56\u7565<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14023\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u6253\u958b\u4f60\u7684 Demand Gen\uff01<\/strong><\/span><\/p>\n<p>Demand Gen \u80fd\u540c\u6642\u6db5\u84cb YouTube Shorts\u3001In-stream\u3001Feeds\u3001Discover\u3001Gmail\u3001Google Display Network\u3001Google Map\u2026\u2026\u7b49\u7248\u4f4d\uff0c\u7248\u4f4d\u53ef\u81ea\u7531\u9078\u64c7\u3002\u64cd\u4f5c\u91cd\u9ede\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u9396\u5b9a\u5c0e\u6d41\u76ee\u6a19\u6642\uff0c\u4ee5\u300c\u9ede\u64ca\u51fa\u50f9\u300d\u70ba\u6210\u529f\u6307\u6a19\uff0c\u8ffd\u6c42\u9ad8\u54c1\u8cea\u6d41\u91cf\u3001\u4f4e CPC\u3002<br \/>\n\u2461 \u9396\u5b9a\u5c0e\u91cf\u76ee\u6a19\u6642\uff0c\u4ee5\u300c\u8f49\u63db\u51fa\u50f9\u300d\u70ba\u6210\u529f\u6307\u6a19\uff0c\u8ffd\u6c42 ROAS \u63d0\u5347\u3002<br \/>\n\u2462 \u53d7\u773e\u8a2d\u5b9a\u53ef\u900f\u904e Custom Segments\uff08\u81ea\u5b9a\u7fa9\u53d7\u773e\uff09\u3001Your Data\u3001Lookalike Segment\uff08\u985e\u4f3c\u5340\u9694\uff09\u3001In-market\/Affinity\uff08\u6f5b\u5728\u6d88\u8cbb\u8005\u8207\u8208\u8da3\u6a19\u7c64\uff09\u518d\u642d\u914d\u3010Exclusion\uff08\u6392\u9664\u7528\u6236\uff09\u3011\u7cbe\u6e96\u6536\u6582\u53d7\u773e\u7bc4\u570d\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\u26a0\ufe0f \u6ce8\u610f\uff1a\u5efa\u8b70\u958b\u555f Optimized Targeting\uff0c\u5b98\u65b9\u6578\u64da\u986f\u793a\u5ee3\u544a\u5e73\u5747\u80fd\u591a\u7372\u5f97 20% \u8f49\u63db\u3002<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: #008080;\"><strong>Step2. \u5584\u7528 ABS \u9a57\u8b49\u5f71\u97f3\u5ee3\u544a\u5f71\u97ff\u529b<\/strong><\/span><\/p>\n<p>\u904e\u53bb\u6700\u8b93\u884c\u92b7\u4eba\u982d\u75db\u7684\uff0c\u662f\u6f0f\u6597\u4e0a\u5c64\u66dd\u5149\u8207\u4e0b\u5c64\u641c\u5c0b\u4e4b\u9593\u7684\u300c\u8861\u91cf\u65b7\u5c64\u300d\u2014\u2014\u5f88\u96e3\u8b49\u660e\u300c\u770b\u904e\u5ee3\u544a\u300d\u771f\u7684\u5e36\u52d5\u4e86\u300c\u4e3b\u52d5\u641c\u5c0b\u300d\u30022026 \u5e74 Google \u5168\u65b0\u63a8\u51fa\u7684 Attributed Branded Searches\uff08ABS\uff0c\u6b78\u56e0\u54c1\u724c\u641c\u5c0b\uff09\u89e3\u6c7a\u4e86\u9019\u500b\u554f\u984c\uff1a<\/p>\n<p>\u2460 ABS \u6703\u8ffd\u8e64\u4f7f\u7528\u8005\u5728\u66dd\u5149\u3001\u4e92\u52d5\u3001\u6216\u5b8c\u6574\u89c0\u770b YouTube \u5ee3\u544a\u5f8c 7 \u5929\u5167\uff0c\u662f\u5426\u91dd\u5c0d\u8a72\u54c1\u724c\u9032\u884c\u641c\u5c0b\u3002<br \/>\n\u2461 ABS \u9019\u9805\u6307\u6a19\u5df2\u5728\u8f49\u63db\u76ee\u6a19\u300c\u8003\u616e\u300d\u4e0b\uff0c\u4ee5\u300c\u54c1\u724c\u641c\u5c0b Brand Searches\u300d\u8f49\u63db\u985e\u578b\u5448\u73fe\uff0c\u53ef\u5728 Google Ads \u5e33\u6236\u4e2d\u76f4\u63a5\u67e5\u770b\u3002<br \/>\n\u2462 \u7814\u7a76\u4e5f\u8b49\u5be6\uff0c\u6d88\u8cbb\u8005\u6bcf\u5728 Google \u641c\u5c0b\u67d0\u54c1\u724c\u7684\u6b21\u6578\u589e\u52a0 1%,\u8a72\u54c1\u724c\u92b7\u91cf\u4fbf\u6703\u589e\u52a0\u7d04 0.35%\u2014\u2014\u54c1\u724c\u641c\u5c0b\u8207\u92b7\u552e\u4e4b\u9593\u5b58\u5728\u5bc6\u96c6\u6b63\u5411\u95dc\u806f\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83d\udc49\ud83c\udffb \u6848\u4f8b\uff1a\u4ee5\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\u70ba\u4f8b\uff0c\u54c1\u724c\u5728\u5c0e\u5165 ABS \u5f8c\u6210\u529f\u9a57\u8b49\uff1a\u9ad8\u9054 28% \u7684\u54c1\u724c\u81ea\u7136\u641c\u5c0b\u6d41\u91cf\uff0c\u662f\u7531 YouTube \u5ee3\u544a\u6240\u5e36\u52d5\uff0c\u540c\u6642\u5ee3\u544a\u5370\u8c61\u63d0\u5347 4.2%,\u6838\u5fc3\u5973\u6027\u53d7\u773e\u641c\u5c0b\u91cf\u66f4\u63d0\u5347 1.1 \u500d\u3002<\/strong><\/p>\n<\/blockquote>\n<p><strong><span style=\"color: #008080;\">Step3. \u900f\u904e\u5275\u4f5c\u8005\u5408\u4f5c\u653e\u5927\u6548\u76ca<\/span><\/strong><\/p>\n<p>\u55ae\u9760\u54c1\u724c\u81ea\u88fd\u7d20\u6750\uff0c\u6548\u76ca\u5f80\u5f80\u6709\u9650\u3002\u6578\u64da\u986f\u793a\uff1a\u5275\u4f5c\u8005\u7d20\u6750\u7684\u55ae\u6b21\u9ede\u64ca\u6210\u672c\u6bd4\u54c1\u724c\u7d20\u6750\u4f4e 44%\uff0c\u800c\u7d50\u5408\u9700\u6c42\u958b\u767c\u5ee3\u544a\u8207\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684\u8f49\u63db\u7387\uff0c\u66f4\u662f\u50c5\u770b\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u7684 4.4 \u500d\u3002\u4ee5\u4e0b\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u53ef\u4ee5\u9019\u9ebc\u505a\uff1a<\/p>\n<p>\u2460 \u900f\u904e\u300c\u9023\u7d50\u5275\u4f5c\u8005\u5f71\u7247\u300d\u5373\u6642\u67e5\u770b\u5275\u4f5c\u8005\u5f71\u7247\u7684\u539f\u751f\u8207\u4ed8\u8cbb\u89c0\u770b\u6578\u64da\uff0c\u4e26\u5efa\u7acb\u53d7\u773e\u518d\u884c\u92b7\u540d\u55ae\u3002<br \/>\n\u2461 \u5584\u7528\u300cYouTube \u5275\u4f5c\u8005\u5408\u4f5c\u8a08\u756b\u300d\u4e00\u9375\u63a2\u7d22\u8207\u54c1\u724c\u76f8\u95dc\u7684\u5275\u4f5c\u8005\uff0c\u67e5\u770b\u53d7\u773e\u8f2a\u5ed3\u3001\u71b1\u9580\u5f71\u7247\u8207\u806f\u7e6b\u65b9\u5f0f\u3002<br \/>\n\u2462 \u65b0\u54c1\u4e0a\u5e02\u6642\uff0c\u4e0d\u8981\u53ea\u9760\u5275\u4f5c\u8005\u7f6e\u5165\u671f\u5f85\u81ea\u7136\u6d41\u91cf\u2014\u2014\u642d\u914d\u5ee3\u544a\u6295\u653e\uff0c\u624d\u80fd\u8b93\u8072\u91cf\u5f9e\u7b2c 7 \u5929\u958b\u59cb\u6301\u7e8c\u5ef6\u4f38\u5230\u7b2c 28 \u5929\uff0c\u800c\u975e\u66c7\u82b1\u4e00\u73fe\u3002<\/p>\n<h3><\/h3>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udce2 \u554f\u984c\u89e3\u7b54<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14024\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Q1\uff1a\u8981\u7b49\u96d9 11 \u524d\u624d\u958b\u59cb\u6e96\u5099\u55ce\uff1f<br \/>\nA. \u6839\u64da\u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u65e9\u5728\u96d9 11 \u524d\u5c31\u5df2\u7d93\u9032\u5165\u300c\u84c4\u6c34\u671f\u300d\u958b\u59cb\u9ed8\u9ed8\u505a\u529f\u8ab2\u3002\u54c1\u724c\u82e5\u80fd\u63d0\u65e9\u5728\u9019\u6bb5\u671f\u9593\u66dd\u5149\u3001\u7d2f\u7a4d\u54c1\u724c\u641c\u5c0b\u8207\u8003\u616e\u5ea6\uff0c\u6703\u6bd4\u96d9 11 \u7576\u9031\u624d\u885d\u523a\u66f4\u6709\u512a\u52e2\u3002<\/p>\n<p>Q2\uff1aDemand Gen \u8ddf\u50b3\u7d71\u7684 Search \u5ee3\u544a\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<br \/>\nA. Demand Gen \u4e3b\u6253\u300c\u5275\u9020\u9700\u6c42\u300d\uff0c\u6db5\u84cb\u3010YouTube\u3001Discover\u3001Gmail\u3011\u7b49\u591a\u5143\u7248\u4f4d\uff0c\u9069\u5408\u7528\u4f86\u89f8\u53ca\u9084\u5728\u7336\u8c6b\u3001\u5c1a\u672a\u4e3b\u52d5\u641c\u5c0b\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\uff1b\u800c Search \u548c Pmax \u66f4\u9069\u5408\u7528\u4f86\u300c\u5168\u9762\u6536\u7db2\u300d\uff0c\u627f\u63a5\u5df2\u7d93\u6709\u660e\u78ba\u641c\u5c0b\u610f\u5716\u7684\u9ad8\u50f9\u503c\u65b0\u5ba2\u3002\u5efa\u8b70\u5169\u8005\u642d\u914d\u4f7f\u7528\uff0c\u624d\u80fd\u517c\u9867\u5c0e\u6d41\u8207\u5c0e\u91cf\u3002<\/p>\n<p>Q3\uff1aABS\uff08\u6b78\u56e0\u54c1\u724c\u641c\u5c0b\uff09\u53ef\u4ee5\u76f4\u63a5\u7528\u4f86\u51fa\u50f9\u55ce\uff1f<br \/>\nA. \u4e0d\u884c\u3002\u76ee\u524d ABS \u5c6c\u65bc\u300c\u8003\u616e\u300d\u8f49\u63db\u76ee\u6a19\u4e0b\u7684\u300c\u54c1\u724c\u641c\u5c0b\u300d\u8f49\u63db\u985e\u578b\uff0c\u8a72\u76ee\u6a19\u4e0d\u53ef\u76f4\u63a5\u51fa\u50f9\uff0c\u50c5\u80fd\u5728\u300c\u6240\u6709\u8f49\u63db\u300d\u9805\u4e0b\u9032\u884c\u5831\u544a\u8207\u6210\u6548\u9a57\u8b49\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5b83\u7684\u89d2\u8272\u662f\u5e6b\u52a9\u4f60\u8b49\u660e\u5f71\u97f3\u5ee3\u544a\u5c0d\u54c1\u724c\u641c\u5c0b\u8207\u8003\u616e\u5ea6\u7684\u8ca2\u737b\uff0c\u800c\u975e\u76f4\u63a5\u7684\u51fa\u50f9\u4f9d\u64da\u3002<\/p>\n<p>Q4\uff1a\u5c0f\u54c1\u724c\u4e5f\u9069\u5408\u6295\u5165 Demand Gen \u6216\u5275\u4f5c\u8005\u5408\u4f5c\u55ce\uff1f<br \/>\nA. \u9069\u5408\u3002\u4ee5\u4fdd\u5065\u98df\u54c1\u5e02\u5834\u70ba\u4f8b\uff0c\u5373\u4f7f\u662f\u65b0\u8208\u54c1\u724c\u4e5f\u80fd\u6191\u300c\u7368\u7279\u4eae\u9ede\u300d\u5207\u5165\u7d05\u6d77\u5e02\u5834\uff01\u800c\u5275\u4f5c\u8005\u5408\u4f5c\u7684\u512a\u52e2\u4e4b\u4e00\uff0c\u6b63\u662f\u80fd\u7528\u76f8\u5c0d\u8f03\u4f4e\u7684\u9ede\u64ca\u6210\u672c\uff0c\u5e6b\u52a9\u4e2d\u5c0f\u54c1\u724c\u5feb\u901f\u7d2f\u7a4d\u8072\u91cf\u8207\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\ud83d\udc8e \u7d50\u8a9e<\/span><\/strong><\/h3>\n<p>\u300c\u65fa\u5b63\u5546\u6a5f\u300d\u5f9e\u4f86\u4e0d\u662f\u96d9 11 \u7576\u5929\u624d\u767c\u751f\u7684\u4e8b\uff0c\u800c\u662f\u5f9e\u4e0a\u534a\u5e74\u5c31\u5df2\u7d93\u6084\u6084\u5c55\u958b\u7684\u9577\u671f\u4f48\u5c40\u3002\u638c\u63e1\u4ee5\u4e0b\u4e09\u500b\u95dc\u9375\uff0c\u5c31\u80fd\u5728\u96d9 11 \u524d\u6436\u5f97\u5148\u6a5f\uff1a<\/p>\n<p>\u2460 \u5584\u7528 Demand Gen\uff0c\u63d0\u65e9\u5728 YouTube\u3001Discover\u3001Gmail&#8230;&#8230;\u7b49\u591a\u5143\u7248\u4f4d\u5361\u4f4d\u3002<br \/>\n\u2461 \u5c0e\u5165 ABS\uff0c\u91cf\u5316\u5f71\u97f3\u5ee3\u544a\u5c0d\u54c1\u724c\u8003\u616e\u5ea6\u7684\u5be6\u969b\u8ca2\u737b\u3002<br \/>\n\u2462 \u7d50\u5408\u5275\u4f5c\u8005\u5408\u4f5c\u8207\u81ea\u7136\u6d41\u91cf\uff0c\u653e\u5927\u4ed8\u8cbb\u5ee3\u544a\u7684\u9577\u5c3e\u6548\u76ca\u3002<\/p>\n<p>\u5982\u679c\u4f60\u4e5f\u60f3\u5728\u9019\u6ce2\u65fa\u5b63\u5546\u6a5f\u4e2d\u63d0\u65e9\u4f48\u5c40\uff0c\u4e0d\u59a8\u5f9e\u76e4\u9ede\u81ea\u5df1\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u3001\u898f\u5283 Demand Gen \u53d7\u773e\u7b56\u7565\u958b\u59cb\u505a\u8d77\u3002<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>\ud83e\udd89\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/blog.google\/products\/ads-commerce\/youtube-brand-campaign-updates\/\">\u6316\u6398\u66f4\u6df1\u5c64\u7684YouTube\u54c1\u724c\u884c\u92b7\u6d3b\u52d5\u6d1e\u5bdf<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/video-campaign-groups\/\">\u5229\u7528\u5f71\u7247\u5ee3\u544a\u6700\u4f73\u5316\u60a8\u7684\u5ee3\u544a<\/a>\u3001<a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ads-ai-transparency-labels\/\">\u63d0\u9ad8\u5ee3\u544a\u4e2d AI \u7684\u900f\u660e\u5ea6<\/a>\u3001<a href=\"https:\/\/blog.google\/products-and-platforms\/products\/shopping\/6-back-to-school-shopping-tricks-every-student-should-know\/\">Demand Gen \u4e03\u6708\u66f4\u65b0<\/a><\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<p>\u2728 \u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\uff0c\u795d\u798f\u4f60\u5728\u96d9 11 \u80fd\u6253\u4e00\u5834\u6f02\u4eae\u7684\u52dd\u4ed7\uff01<\/p>\n<p><a href=\"https:\/\/www.i-spotmedia.com\/Contact?utm_source=iSPOTblog&amp;utm_medium=button\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8662\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png\" alt=\"\" width=\"1080\" height=\"280\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-150x39.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-1024x265.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-768x199.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-300x78.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/\u90e8\u843d\u683cbanner_1080x280-850x220.png 850w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65fa\u5b63\u524d\u7684\u300c\u5e73\u6de1\u671f\u300d\u624d\u662f\u6c7a\u52dd\u95dc\u9375\uff01<\/p>\n","protected":false},"author":7,"featured_media":14025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[12],"tags":[927,751,4,175,928,296,376,900],"class_list":["post-14010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-abs","tag-demand-gen","tag-google","tag-google-ads","tag-928","tag-296","tag-376","tag-900"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T03:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"970\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3\" \/>\n<meta name=\"twitter:description\" content=\"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/\"},\"author\":{\"name\":\"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/7b106baeaa6a1dbebd6dbcaf7930c618\"},\"headline\":\"\u3010\u6700\u65b0\u71df\u990a\u3011\u96d9 11 \u4f86\u8972\uff01\u5feb\u4f86\u898f\u5283\u4f60\u7684 Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 \ud83c\udfa3\",\"datePublished\":\"2026-08-14T03:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/\"},\"wordCount\":95,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-consumer-insights-202607-cover.png\",\"keywords\":[\"ABS\",\"Demand Gen\",\"Google\",\"Google Ads\",\"\u5275\u4f5c\u8005\u5408\u4f5c\",\"\u597d\u7269\u5206\u4eab\",\"\u6578\u4f4d\u5ee3\u544a\",\"\u6578\u4f4d\u8da8\u52e2\"],\"articleSection\":[\"\u5a92\u9ad4\u6d1e\u5bdf\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/\",\"name\":\"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-consumer-insights-202607-cover.png\",\"datePublished\":\"2026-08-14T03:00:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/7b106baeaa6a1dbebd6dbcaf7930c618\"},\"description\":\"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-consumer-insights-202607-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/google-consumer-insights-202607-cover.png\",\"width\":1920,\"height\":970},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/google-consumer-insights-202607\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010\u6700\u65b0\u71df\u990a\u3011\u96d9 11 \u4f86\u8972\uff01\u5feb\u4f86\u898f\u5283\u4f60\u7684 Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 \ud83c\udfa3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/7b106baeaa6a1dbebd6dbcaf7930c618\",\"name\":\"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/eileen-chang\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3","description":"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/","og_locale":"zh_TW","og_type":"article","og_title":"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3","og_description":"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2026-08-14T03:00:10+00:00","og_image":[{"width":1920,"height":970,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","type":"image\/png"}],"author":"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b","twitter_card":"summary_large_image","twitter_title":"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3","twitter_description":"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01","twitter_image":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/"},"author":{"name":"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/7b106baeaa6a1dbebd6dbcaf7930c618"},"headline":"\u3010\u6700\u65b0\u71df\u990a\u3011\u96d9 11 \u4f86\u8972\uff01\u5feb\u4f86\u898f\u5283\u4f60\u7684 Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 \ud83c\udfa3","datePublished":"2026-08-14T03:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/"},"wordCount":95,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","keywords":["ABS","Demand Gen","Google","Google Ads","\u5275\u4f5c\u8005\u5408\u4f5c","\u597d\u7269\u5206\u4eab","\u6578\u4f4d\u5ee3\u544a","\u6578\u4f4d\u8da8\u52e2"],"articleSection":["\u5a92\u9ad4\u6d1e\u5bdf"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/","name":"\u3010\u6700\u65b0\u71df\u990a\u3011Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 By iSPOT Media \ud83c\udfa3","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","datePublished":"2026-08-14T03:00:10+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/7b106baeaa6a1dbebd6dbcaf7930c618"},"description":"\u672c\u6587\u70ba Google \u65bc\u672c\u6708\u7684\u884c\u92b7\u5206\u4eab\u6703\u6240\u91cb\u51fa\u7684\u65fa\u5b63\u5546\u6a5f\u6574\u7406\u3002\u6839\u64da Google \u641c\u5c0b\u8da8\u52e2\u89c0\u5bdf\uff0c\u6d88\u8cbb\u8005\u7684\u9810\u7b97\u6b63\u9ad8\u5ea6\u96c6\u4e2d\u5728\u96d9 11\uff0c\u4f46\u9019\u4e0d\u4ee3\u8868\u4e0a\u534a\u5e74\u662f\u7a7a\u7a97\u671f\u3002\u76f8\u53cd\u5730\uff0c\u4e0a\u534a\u5e74\u5df2\u7d93\u6084\u6084\u8f49\u8b8a\u70ba\u300c\u6d88\u8cbb\u51b7\u975c\u8207\u84c4\u6c34\u671f\u300d\u2014\u2014\u6d88\u8cbb\u8005\u62c9\u9577\u4e86\u6c7a\u7b56\u6642\u9593\uff0c\u9ed8\u9ed8\u5730\u5728\u505a\u529f\u8ab2\uff0c\u7b49\u5f85\u96d9 11 \u6b63\u6a94\u4e00\u6b21\u7206\u767c\uff01","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-consumer-insights-202607-cover.png","width":1920,"height":970},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-consumer-insights-202607\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010\u6700\u65b0\u71df\u990a\u3011\u96d9 11 \u4f86\u8972\uff01\u5feb\u4f86\u898f\u5283\u4f60\u7684 Google \u65fa\u5b63\u5546\u6a5f\u7b56\u7565 \ud83c\udfa3"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/7b106baeaa6a1dbebd6dbcaf7930c618","name":"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cce7975a62db89634afbd83a9774482d1570ad19f9b94ce2cfdafe0fea3f083?s=96&d=blank&r=g","caption":"iSPOT \u77e5\u8b58\u5c0f\u5e6b\u624b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/eileen-chang\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/14010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=14010"}],"version-history":[{"count":3,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/14010\/revisions"}],"predecessor-version":[{"id":14027,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/14010\/revisions\/14027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/14025"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=14010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=14010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=14010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}