{"id":14043,"date":"2026-09-15T11:00:53","date_gmt":"2026-09-15T03:00:53","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=14043"},"modified":"2026-09-08T17:05:24","modified_gmt":"2026-09-08T09:05:24","slug":"google-ads-update-202608","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-ads-update-202608\/","title":{"rendered":"\u3010\u6700\u65b0\u71df\u990a\u3011Google Ads \u516b\u6708\u66f4\u65b0\u5168\u89e3\u6790 \ud83d\udd25"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u9019\u7bc7\u6587\u7ae0\u60f3\u8981\u544a\u8a34\u4f60\u7684\u4e8b\uff1aGoogle \u81ea\u516b\u6708\u4efd\u91cb\u51fa\u591a\u9805\u7522\u54c1\u66f4\u65b0\uff0c\u7bc4\u570d\u6db5\u84cb Search\u3001Demand Gen\u3001Analytics \u8207 AI Max\u3002\u9019\u7bc7\u6587\u7ae0\u6703\u7528\u6700\u597d\u61c2\u7684\u65b9\u5f0f\uff0c\u5e6b\u4f60\u628a\u9019\u4e9b\u66f4\u65b0\u4e00\u6b21\u6d88\u5316\u5b8c\uff0c\u5e6b\u52a9\u4f60\u8fc5\u901f\u88dc\u5145\u6578\u4f4d\u71df\u990a\uff01<\/strong><\/p>\n<\/blockquote>\n<hr \/>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udd95 Google Ads \u516b\u6708\u66f4\u65b0\u6574\u7406<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14064\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-1.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u6b64\u6b21\u66f4\u65b0\u5927\u81f4\u53ef\u4ee5\u5206\u6210\u4ee5\u4e0b\u56db\u500b\u65b9\u5411\uff1a<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e00\uff1aAI Max \u65b0\u589e\u6e2c\u8a66\u8207\u898f\u5283\u5de5\u5177<\/strong><\/span><\/p>\n<p>\u2460 \u4e5d\u6708\u8d77\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5728\u540c\u4e00\u500b A\/B \u6e2c\u8a66\u88e1\uff0c\u540c\u6642\u6bd4\u8f03\u591a\u500b Search \u5ee3\u544a\u6d3b\u52d5\u7684\u4e0d\u540c\u9810\u7b97\u8207 ROI \u76ee\u6a19\uff0c\u4e0d\u7528\u518d\u9010\u4e00\u62c6\u958b\u6e2c\u8a66\u3002<br \/>\n\u2461 \u5982\u679c\u4f60\u7684\u54c1\u724c\u6709\u7279\u5b9a\u7684\u54c1\u724c\u5b57\u8a5e\u6216\u5730\u5340\u6295\u653e\u9650\u5236\uff0c\u65b0\u7248 AI Max \u5be6\u9a57\u4e5f\u80fd\u4fdd\u7559\u9019\u4e9b\u300c\u8b77\u6b04\u300d\u8a2d\u5b9a\uff0c\u6e2c\u8a66\u6642\u4e0d\u5fc5\u72a7\u7272\u539f\u672c\u7684\u63a7\u5236\u689d\u4ef6\u3002<br \/>\n\u2462 Performance Planner \u65b0\u589e\u9810\u89bd\u529f\u80fd\uff1a\u8abf\u6574\u51fa\u50f9\u6216\u9810\u7b97\u76ee\u6a19\u524d\uff0c\u5148\u770b\u7cfb\u7d71\u6a21\u64ec\u7684\u6210\u6548\u8b8a\u5316\uff0c\u78ba\u8a8d\u6c92\u554f\u984c\u5f8c\u53ef\u4ee5\u4e00\u9375\u5957\u7528\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e8c\uff1aGoogle Ads \u8207 Analytics \u5c0e\u5165\u66f4\u591a\u4ee3\u7406\u5f0f AI<\/strong><\/span><\/p>\n<p>\u2460 Ask Advisor \u662f\u6a6b\u8de8 Google Ads \u8207 Analytics \u7684 AI \u4ee3\u7406\u4eba\uff0c\u80fd\u91dd\u5c0d\u4f60\u7684\u6210\u6548\u554f\u984c\u76f4\u63a5\u7d66\u51fa\u5206\u6790\u8207\u884c\u52d5\u5efa\u8b70\u3002<br \/>\n\u2461 Analytics \u9996\u9801\u65b0\u589e AI \u6458\u8981\u5361\u7247\uff0c\u767b\u5165\u5f8c\u7acb\u523b\u770b\u5230\u81ea\u4e0a\u6b21\u767b\u5165\u4ee5\u4f86\u7684\u91cd\u8981\u8b8a\u5316\uff0c\u9084\u80fd\u81ea\u8a02\u901a\u77e5\u983b\u7387\u3002<br \/>\n\u2462 Google Ads \u9996\u9801\u5168\u9762\u7ffb\u65b0\uff0c\u63d0\u4f9b\u4f9d\u4f60\u696d\u52d9\u91cf\u8eab\u6253\u9020\u7684 AI \u6d1e\u5bdf\u5361\u7247\uff0c\u4e26\u958b\u653e\u7528\u6587\u5b57\u63d0\u793a\u7522\u751f\u5ba2\u88fd\u5316\u5206\u6790\u3002<br \/>\n\u2463 \u65b0\u7684 Dashboards \u529f\u80fd\u8b93\u4f60\u53ea\u8981\u8f38\u5165\u4e00\u53e5\u6587\u5b57\u63d0\u793a\uff0c\u5c31\u80fd\u628a\u539f\u59cb\u6578\u64da\u8f49\u6210\u8996\u89ba\u5316\u5831\u8868\uff0c\u4e26\u81ea\u52d5\u751f\u6210\u767d\u8a71\u8aaa\u660e\u3002\u2464 Analytics \u65b0\u589e\u540c\u696d\u57fa\u6e96\u6bd4\u8f03\u529f\u80fd\uff0c\u628a\u4f60\u7684\u6210\u6548\u62ff\u53bb\u8ddf\u533f\u540d\u5316\u7684\u985e\u4f3c\u4f01\u696d\u5e73\u5747\u503c\u5c0d\u7167\uff0c\u627e\u51fa\u9084\u80fd\u9032\u6b65\u7684\u7a7a\u9593\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u4e09\uff1aDemand Gen \u5ee3\u544a\u7684\u4e92\u52d5\u65b9\u5f0f\u8b8a\u591a\u5143<\/strong><\/span><\/p>\n<p>\u2460 Google \u6b63\u5728\u6e2c\u8a66\u8b93\u6d88\u8cbb\u8005\u76f4\u63a5\u5f9e YouTube \u4e0a\u7684 Demand Gen \u5ee3\u544a\uff0c\u4e00\u9375\u958b\u555f\u8207\u54c1\u724c\u7684\u79c1\u8a0a\u5c0d\u8a71\uff0c\u7e2e\u77ed\u5f9e\u300c\u770b\u5230\u5ee3\u544a\u300d\u5230\u300c\u7522\u751f\u4e92\u52d5\u300d\u7684\u8ddd\u96e2\u3002<br \/>\n\u2461 \u91dd\u5c0d\u65c5\u904a\u7522\u696d\uff0c\u5ee3\u544a\u6703\u986f\u793a\u7576\u5730\u6d3b\u52d5\u3001\u6d3b\u52d5\u8cc7\u8a0a\u8207\u5373\u6642\u512a\u60e0\uff0c\u98ef\u5e97\u5ee3\u544a\u4e5f\u80fd\u4f9d\u53d7\u773e\u986f\u793a\u66f4\u76f8\u95dc\u7684\u623f\u578b\u9078\u64c7\u3002<br \/>\n\u2462 Asset Studio \u7684\u591a\u6a21\u614b\u5f71\u7247\u88fd\u4f5c\u5de5\u5177\u6b63\u5f0f\u5168\u9762\u958b\u653e\uff0c\u5f9e\u8173\u672c\u767c\u60f3\u5230\u7522\u51fa\u6a6b\u5f0f\u3001\u76f4\u5f0f\u7d20\u6750\uff0c\u4e00\u500b\u5de5\u4f5c\u6d41\u7a0b\u5c31\u80fd\u641e\u5b9a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u66f4\u65b0\u56db\uff1a\u70ba\u65fa\u5b63\u8cfc\u7269\u505a\u6e96\u5099\u7684\u5ef6\u4f38\u66f4\u65b0<\/strong><\/span><\/p>\n<p>\u2460 Checkout Links \u64f4\u5927\u5230\u591a\u500b\u65b0\u5e02\u5834\uff0c\u8b93\u6d88\u8cbb\u8005\u80fd\u76f4\u63a5\u5f9e\u5ee3\u544a\u8df3\u8f49\u5230\u4f60\u7db2\u7ad9\u7684\u7d50\u5e33\u9801\u9762\uff0c\u6e1b\u5c11\u8cfc\u8cb7\u6d41\u7a0b\u4e2d\u7684\u65b7\u9ede\u3002<br \/>\n\u2461 \u5347\u7d1a\u7248\u7684\u76ee\u6a19 ROAS\uff08tROAS\uff09\u51fa\u50f9\u7b56\u7565\uff0c\u8b93\u7cfb\u7d71\u5728\u6d3b\u52d5\u521d\u671f\u4e0d\u518d\u904e\u5ea6\u4fdd\u5b88\uff0c\u80fd\u66f4\u5feb\u9054\u6210\u8a2d\u5b9a\u7684\u6210\u6548\u76ee\u6a19\u3002<br \/>\n\u2462 \u7522\u54c1 Feed \u6574\u5408\u3001\u806f\u76df\u884c\u92b7\u7b49\u529f\u80fd\uff0c\u8b93 Demand Gen \u5ee3\u544a\u7684\u8cfc\u7269\u9ad4\u9a57\u66f4\u52a0\u9806\u66a2\u5b8c\u6574\u3002<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf1f \u4e09\u6b65\u9a5f\u5c0e\u5165 Google Ads \u66f4\u65b0<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14065\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-2.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u770b\u5b8c\u9019\u9ebc\u591a\u66f4\u65b0\uff0c\u4f60\u53ef\u80fd\u6703\u554f\uff1a\u300c\u6211\u8a72\u5f9e\u54ea\u88e1\u958b\u59cb\uff1f\u300d\u6574\u9ad4\u64cd\u4f5c\u908f\u8f2f\u662f\uff1a\u76e4\u9ede\u5e33\u6236 \u2192 \u5efa\u7acb\u65b0\u5be6\u9a57 \u2192 \u9810\u89bd\u4e26\u5957\u7528\u3002<br \/>\n\u4ee5\u4e0b\u7528\u6b65\u9a5f\u62c6\u89e3\uff0c\u5e36\u4f60\u628a\u91cd\u9ede\u529f\u80fd\u6b63\u78ba\u5c0e\u5165\u4f60\u7684\u5e33\u6236\u88e1\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step1. \u6aa2\u67e5\u73fe\u6709 Search \u5ee3\u544a<br \/>\n<\/strong><\/span>\u5148\u6aa2\u67e5\u76ee\u524d\u54ea\u4e9b Search \u5ee3\u544a\u6d3b\u52d5\u9084\u6c92\u958b\u555f AI Max\uff0c\u6216\u662f\u5f9e\u4f86\u6c92\u6709\u505a\u904e\u6b63\u5f0f\u7684 A\/B \u6e2c\u8a66\u3002\u9019\u4e00\u6b65\u80fd\u5e6b\u4f60\u627e\u51fa\u6700\u503c\u5f97\u512a\u5148\u6e2c\u8a66\u7684\u6d3b\u52d5\uff0c\u907f\u514d\u8cc7\u6e90\u5206\u6563\u5728\u4e0d\u91cd\u8981\u7684\u9805\u76ee\u4e0a\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step2. \u5efa\u7acb\u65b0\u7684\u5be6\u9a57\uff0c\u6e2c\u8a66\u9810\u7b97\u8207 ROI \u76ee\u6a19<br \/>\n<\/strong><\/span>\u9032\u5165 Google Ads \u5f8c\u53f0\u7684\u5be6\u9a57\u5efa\u7acb\u6d41\u7a0b\uff0c\u9078\u64c7\u8981\u6e2c\u8a66\u7684\u6d3b\u52d5\uff0c\u8a2d\u5b9a\u4e0d\u540c\u7684\u9810\u7b97\u6216 ROI \u76ee\u6a19\u7d44\u5408\uff0c\u4e26\u8996\u9700\u8981\u4fdd\u7559\u54c1\u724c\u5b57\u8a5e\u3001\u5730\u5340\u7b49\u63a7\u5236\u689d\u4ef6\u3002\u6574\u500b\u6d41\u7a0b\u6bd4\u904e\u53bb\u66f4\u7cbe\u7c21\uff0c\u4e0d\u9700\u8981\u5177\u5099\u6df1\u539a\u7684\u6e2c\u8a66\u67b6\u69cb\u77e5\u8b58\u4e5f\u80fd\u4e0a\u624b\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>Step3. \u7528 Performance Planner \u9810\u89bd\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u5957\u7528<\/strong><\/span><br \/>\n\u6b63\u5f0f\u4e0a\u7dda\u524d\uff0c\u5148\u7528 Performance Planner \u6a21\u64ec\u9019\u6b21\u8abf\u6574\u53ef\u80fd\u5e36\u4f86\u7684\u6210\u6548\u8b8a\u5316\u3002\u78ba\u8a8d\u65b9\u5411\u6b63\u78ba\u5f8c\uff0c\u76f4\u63a5\u4e00\u9375\u5957\u7528\u5230\u6b63\u5f0f\u6d3b\u52d5\uff0c\u4e0d\u7528\u518d\u624b\u52d5\u4e00\u9805\u9805\u8abf\u6574\u8a2d\u5b9a\uff0c\u5927\u5e45\u7bc0\u7701\u64cd\u4f5c\u6642\u9593\u3002<br \/>\n\ud83d\udc49\ud83c\udffb \u5982\u679c\u4f60\u540c\u6642\u4e5f\u6709\u7d93\u71df YouTube \u6216 Demand Gen \u5ee3\u544a\uff0c\u5225\u5fd8\u4e86\u540c\u6b65\u6aa2\u67e5 Asset Studio \u7684\u591a\u6a21\u614b\u5f71\u7247\u5de5\u5177\uff0c\u4ee5\u53ca\u662f\u5426\u8981\u958b\u555f\u65c5\u904a\u3001\u79c1\u8a0a\u7b49\u65b0\u7248\u4f4d\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u5ee3\u544a\u7684\u4e92\u52d5\u7ba1\u9053\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\ud83c\udf0a \u5e38\u898b\u554f\u984c<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14066\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-1024x768.png\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-1024x768.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-150x113.png 150w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-768x576.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-300x225.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3-850x638.png 850w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/google-ads-update-202608-3.png 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Q1\uff1aGoogle Ads \u9019\u6b21\u7684\u66f4\u65b0\uff0c\u91cd\u9ede\u5230\u5e95\u662f\u4ec0\u9ebc\uff1f<br \/>\nA\uff1a\u7c21\u55ae\u4f86\u8aaa\uff0c\u9019\u6b21\u66f4\u65b0\u7684\u6838\u5fc3\u662f\u300c\u8b93 AI \u5e6b\u4f60\u505a\u66f4\u7cbe\u6e96\u7684\u6e2c\u8a66\u8207\u898f\u5283\u300d\u3002\u6700\u4e3b\u8981\u7684\u8b8a\u5316\u662f AI Max \u65b0\u589e\u4e86\u8de8\u6d3b\u52d5\u7684 A\/B \u6e2c\u8a66\u5de5\u5177\uff0c\u540c\u6642 Google Ads \u8207 Analytics \u4e5f\u52a0\u5165\u66f4\u591a AI \u6d1e\u5bdf\u8207\u5831\u8868\u529f\u80fd\uff0c\u8b93\u5ee3\u544a\u4e3b\u4e0d\u7528\u518d\u82b1\u5927\u91cf\u6642\u9593\u624b\u52d5\u62c9\u6578\u64da\u3001\u505a\u5206\u6790\u3002<\/p>\n<p>Q2\uff1aAI Max \u7684\u65b0 A\/B \u6e2c\u8a66\u4ec0\u9ebc\u6642\u5019\u80fd\u7528\uff1f\u9069\u5408\u54ea\u4e9b\u5ee3\u544a\u4e3b\uff1f<br \/>\nA\uff1a\u9019\u9805\u529f\u80fd\u5f9e\u4e5d\u6708\u8d77\u9678\u7e8c\u958b\u653e\u7d66\u5ee3\u544a\u4e3b\u4f7f\u7528\u3002\u7279\u5225\u9069\u5408\u6b63\u5728\u540c\u6642\u7ba1\u7406\u591a\u500b Search \u5ee3\u544a\u6d3b\u52d5\u3001\u60f3\u6bd4\u8f03\u4e0d\u540c\u9810\u7b97\u6216 ROI \u76ee\u6a19\u6210\u6548\u7684\u5ee3\u544a\u4e3b\uff0c\u5c24\u5176\u662f\u539f\u672c\u5c31\u6709\u54c1\u724c\u5b57\u8a5e\u6216\u5730\u5340\u6295\u653e\u9650\u5236\u3001\u53c8\u60f3\u5617\u8a66 AI Max \u7684\u5718\u968a\uff0c\u6703\u767c\u73fe\u9019\u6b21\u66f4\u65b0\u7279\u5225\u5be6\u7528\u3002<\/p>\n<p>Q3\uff1aDemand Gen \u7684\u79c1\u8a0a\u529f\u80fd\u8ddf\u4e00\u822c\u7684\u5ee3\u544a\u9023\u7d50\u6309\u9215\u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<br \/>\nA\uff1a\u4e00\u822c\u7684 Demand Gen \u5ee3\u544a\u901a\u5e38\u6703\u5c0e\u5411\u7db2\u7ad9\u6216\u8868\u55ae\uff0c\u800c\u9019\u6b21\u6e2c\u8a66\u4e2d\u7684\u79c1\u8a0a\u529f\u80fd\uff0c\u5247\u662f\u8b93\u6d88\u8cbb\u8005\u76f4\u63a5\u5728\u901a\u8a0a\u8edf\u9ad4\u88e1\u8ddf\u54c1\u724c\u958b\u555f\u5c0d\u8a71\u3002\u5c0d\u5ee3\u544a\u4e3b\u4f86\u8aaa\uff0c\u9019\u4ee3\u8868\u80fd\u66f4\u5373\u6642\u5730\u4e92\u52d5\u3001\u89e3\u7b54\u7591\u554f\uff0c\u6f5b\u5728\u5ba2\u6236\u4e5f\u66f4\u5bb9\u6613\u5728\u5c0d\u8a71\u904e\u7a0b\u4e2d\u88ab\u63a8\u5411\u4e0b\u4e00\u6b65\u7684\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n<p>Q4\uff1aAsk Advisor\u3001Dashboards \u9700\u8981\u984d\u5916\u4ed8\u8cbb\u6216\u5b89\u88dd\u55ce\uff1f<br \/>\nA\uff1a\u9019\u4e9b\u529f\u80fd\u662f\u76f4\u63a5\u6574\u5408\u5728 Google Ads \u8207 Google Analytics \u5f8c\u53f0\u88e1\uff0c\u4e0d\u9700\u8981\u984d\u5916\u5b89\u88dd\u5916\u639b\u7a0b\u5f0f\u3002\u4e0d\u904e\u8981\u7559\u610f\uff0c\u90e8\u5206\u529f\u80fd\uff08\u4f8b\u5982\uff0cGoogle Ads 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