{"id":1607,"date":"2018-07-16T10:00:56","date_gmt":"2018-07-16T02:00:56","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1607"},"modified":"2021-01-07T12:24:31","modified_gmt":"2021-01-07T04:24:31","slug":"google-sdc-tips","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-sdc-tips\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Goole \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\uff08Smart Display campaigns\uff09\u53ef\u81ea\u52d5\u8abf\u6574\u5ee3\u544a\u6a19\u984c\u8207\u5f71\u50cf\u7d20\u6750\uff0c\u5c07\u9019\u4e9b\u8cc7\u6e90\u6574\u5408\u70ba\u53ef\u653e\u9001\u7684\u5716\u50cf\u8207\u6587\u5b57\u5ee3\u544a ; \u4e5f\u53ef\u6839\u64da\u767c\u4f48\u7db2\u7ad9\u7684\u5916\u89c0\u8207\u98a8\u683c\uff0c\u8f49\u63db\u70ba\u539f\u751f\u5ee3\u544a\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Google \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\uff08Smart Display campaigns, SDC\uff09\u53ef\u81ea\u52d5\u512a\u5316\u6307\u5b9a\u76ee\u6a19\u3001\u50f9\u683c\u8207\u5ee3\u544a\uff0c\u4e14\u53ef\u4ee5\u5728\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u4e0d\u8b8a\u7684\u60c5\u6cc1\u4e0b\uff0c\u70ba\u5ba2\u6236\u5e36\u4f86\u6bd4\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u9ad8\u51fa 20% \u7684\u8f49\u63db\uff01\u4eca\u5929\u7684 <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/%E5%BB%A3%E5%91%8A%E6%95%99%E5%AD%B8\/\">\u4e00\u5206\u9418\u6559\u5ba4<\/a> \u5c31\u8981\u4ee5 1 \u5206\u9418\u7684\u6642\u9593\uff0c\u5e36\u4f60\u5927\u81f4\u4e86\u89e3 SDC \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u64cd\u4f5c\u6d41\u7a0b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step1. \u4e8b\u524d\u6e96\u5099\uff1a\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u57f7\u884c\u9700\u6c42 <\/span><\/strong><\/h3>\n<ul>\n<li>\u5df2\u8a2d\u5b9a\u8f49\u63db\u8ffd\u8e64\u529f\u80fd\u4e14\u7b26\u5408\u76f8\u95dc\u898f\u5b9a<\/li>\n<li>\u904e\u53bb 30 \u5929\u5167\uff0c\u5728 GDN \u4e2d\u64c1\u6709\u8d85\u904e 50 \u6b21\u8f49\u63db\uff0c\u6216\u5728\u641c\u5c0b\u806f\u64ad\u7db2\u53d6\u5f97\u8d85\u904e 100 \u6b21\u8f49\u63db<\/li>\n<li>\u6bcf\u65e5\u9810\u7b97\u8db3\u4ee5\u652f\u4ed8 2 \u500d\u7684\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9<\/li>\n<li>\u5c07\u61c9\u6709\u7d20\u6750\uff08\u5ee3\u544a\u6a19\u984c\u3001\u8aaa\u660e\u3001\u5716\u7247\u548c LOGO \uff09\u653e\u597d\u653e\u6eff<\/li>\n<\/ul>\n<h6><strong><span style=\"color: #008080;\">\u8f49\u63db\u8ffd\u8e64\u4ecb\u7d39\u00a0<\/span><\/strong><\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JlWOgXrbiwk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step2. \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u7b56\u7565\u898f\u5283 <\/span><\/strong><\/h3>\n<ul>\n<li>\u8a02\u5b9a\u5ee3\u544a\u6d3b\u52d5\u67b6\u69cb<\/li>\n<li>\u5206\u5225\u8a2d\u5b9a\u9810\u7b97<\/li>\n<li>\u7232\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684\u7522\u54c1\u7dda\u6216\u670d\u52d9\u5efa\u7acb\u5ee3\u544a\u7fa4\u7d44<\/li>\n<li>\u5728\u5ee3\u544a\u7fa4\u7d44\u4e2d\u5206\u5225\u5efa\u7acb\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u70ba\u76f8\u5c0d\u61c9\u7684\u7d20\u6750\u6b78\u985e\u4e26\u5206\u7d44 \u8a02\u5b9a\u8f49\u63db\u50f9\u503c<\/li>\n<li>\u6c7a\u5b9a\u4e00\u6b21\u8f49\u63db\u7684\u50f9\u503c<\/li>\n<li>\u6bcf\u6b21\u8f49\u63db\u7684\u50f9\u503c\uff0c\u6c7a\u5b9a\u4f60\u9858\u610f\u5728\u53d6\u5f97\u8f49\u63db\u7576\u4e0b\u6240\u652f\u4ed8\u7684\u91d1\u984d\u3002<\/li>\n<\/ul>\n<p>\u27aa \u77e5\u8b58\u50b3\u9001\u9580\uff1a<a href=\"https:\/\/support.google.com\/adwords\/answer\/6268632\">\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step3. \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u8a2d\u5b9a <\/span><\/strong><\/h3>\n<p>\u6253\u958b AdWords \u65b0\u7248\u4ecb\u9762\u65b0\u589e\u5ee3\u544a\u6d3b\u52d5\uff0c\u6d3b\u52d5\u985e\u578b\u9078\u64c7\u300c\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u300d\uff0c \u6d3b\u52d5\u76ee\u6a19\u70ba\u300c\u92b7\u552e\u300d\u3002<\/p>\n<figure id=\"attachment_1631\" aria-describedby=\"caption-attachment-1631\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1631 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1631\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u261e \u7576\u5ee3\u544a\u76ee\u6a19\u70ba\u63d0\u5347\u8f49\u63db\uff0c\u7cfb\u7d71\u5c31\u6703\u63a8\u85a6\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u5b50\u985e\u578b<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step4. \u8f38\u5165\u7d20\u6750 <\/span><\/strong><\/h3>\n<p>\u5728\u5c0d\u61c9\u7684\u985e\u5225\u9805\u76ee\u4e2d\uff0c\u5206\u5225\u8f38\u5165\u5ee3\u544a\u6a19\u984c\u3001\u5167\u5bb9\u63cf\u8ff0\u3001\u6a19\u8a8c\u3001\u5716\u7247\u548c Landing Page \u7b49\u7d20\u6750\u8cc7\u6e90\u3002<\/p>\n<figure id=\"attachment_1632\" aria-describedby=\"caption-attachment-1632\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1632 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/google-sdc-tips-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1632\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h6><strong><span style=\"color: #008080;\">\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u7d20\u6750\u898f\u7bc4<\/span><\/strong><\/h6>\n<ul>\n<li>\u5ee3\u544a\u6a19\u984c\uff1a\u6a19\u984c\u70ba\u5ee3\u544a\u7684\u7b2c\u4e00\u884c\u6587\u5b57\uff0c\u6700\u591a\u53ef\u8f38\u5165 25 \u500b\u534a\u5f62\u5b57\u5143\u3002<\/li>\n<li>\u5167\u5bb9\u63cf\u8ff0\uff1a\u8aaa\u660e\u5ee3\u544a\u6a19\u984c\u4e26\u9080\u8acb\u4f7f\u7528\u8005\u63a1\u53d6\u884c\u52d5\uff0c\u6700\u591a\u53ef\u8f38\u5165 70 \u500b\u534a\u5f62\u5b57\u5143\u3002<\/li>\n<li>LOGO<br \/>\n\u2460 \u4e0a\u50b3\u5716\u7247\u6bd4\u4f8b\u70ba 1:1\uff0c\u89e3\u6790\u5ea6\u70ba 1200 \u00d7 1200\uff08\u5716\u7247\u6700\u5c0f\u53ef\u70ba 128 \u00d7 128\uff09<br \/>\n\u2461 \u5efa\u8b70\u4e0a\u50b3\u9577\u5bec\u6bd4\u70ba 4:1\u3001\u89e3\u6790\u5ea6\u70ba 512 \u00d7 128 \uff0c\u4e14\u80cc\u666f\u70ba\u900f\u660e\u7684\u6a6b\u5411\u6a19\u8a8c<br \/>\n\u2462 \u6a94\u6848\u5927\u5c0f\u4e0a\u9650\u70ba 1MB\uff0c\u53ef\u63a5\u53d7\u591a\u6578\u975e .gif \u7684\u683c\u5f0f\u3002<\/li>\n<li>\u5716\u7247\uff1a\u5efa\u8b70\u670d\u7528\u4ee5\u4e0b\u898f\u5247\uff0c\u8f03\u6709\u6a5f\u6703\u7372\u5f97\u6700\u9ad8\u89f8\u53ca<br \/>\n\u2460 \u6bd4\u4f8b\u70ba 1.91:1 \u7684\u6a6b\u5411\u5716\u7247<br \/>\n\u2461 \u89e3\u6790\u5ea6\u5efa\u8b70\u70ba 1200 \u00d7 628 \u53ca 1200 \u00d7 1200\uff08\u5716\u7247\u6700\u5c0f\u53ef\u63a5\u53d7 600 \u00d7 314 \u53ca 300 \u00d7 300\uff09<br \/>\n\u2462 \u6a94\u6848\u5927\u5c0f\u4e0a\u9650\u70ba 1MB\uff0c\u53ef\u652f\u63f4\u7684\u6a94\u6848\u985e\u578b\u70ba JPG\u3001PNG \u548c\u975c\u614b GIF\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Step5. \u8a55\u4f30\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u6210\u6548 <\/span><\/strong><\/h3>\n<p>\u82e5\u60f3\u67e5\u770b\u7d20\u6750\u6210\u6548\uff0c\u53ef\u9ede\u9078\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\uff0c\u9ede\u9078\u300c\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31\u300d\u5373\u53ef\u67e5\u770b\u500b\u5225\u8cc7\u6e90\u7684\u6210\u6548\u3002\u4f9d\u64da\u7d20\u6750\u5e36\u4f86\u7684\u8f49\u63db\u6210\u6548\uff0c\u53ef\u5206\u70ba\u300c\u6700\u4f73\u3001\u826f\u597d\u3001\u4f4e\u300d; \u4e0a\u5e02\u7684\u7d20\u6750\u5c07\u672a\u7372\u6838\u51c6\u7684\u7d20\u6750\u6b78\u985e\u65bc\u300c\u672a\u653e\u9001\u300d; \u7cfb\u7d71\u4ecd\u5728\u641c\u5c0b\u7684\u7d20\u6750\u5247\u6b78\u985e\u65bc\u300c\u5b78\u7fd2\u300d\u9805\u76ee\u3002<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u26a0\ufe0f\u91cd\u8981\u6ce8\u610f\u4e8b\u9805\uff1a\u82e5\u8981\u907f\u514d\u6ce2\u52d5\u4e26\u6539\u5584\u6700\u4f73\u5316\u6548\u679c\uff0c\u8acb\u52ff\u5c0d\u5ee3\u544a\u6d3b\u52d5\u9032\u884c\u5927\u5e45\u5ea6\u7684\u5168\u9762\u5f0f\u8b8a\u66f4\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u91cd\u9ede\u6574\u7406\uff1a\u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a\u4e94\u5927\u9808\u77e5\u00a0<\/span><\/strong><\/h3>\n<ul>\n<li><strong><span style=\"color: #008080;\">\u9810\u7b97<\/span><\/strong><br \/>\n\u6bcf\u65e5\u9810\u7b97\u9808\u9ad8\u65bc\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u7684 20 \u500d<\/li>\n<li><span style=\"color: #008080;\"><strong>\u51fa\u50f9<br \/>\n<\/strong><\/span>\u2460 \u4f9d\u64da\u4e00\u6b21\u8f49\u63db\u652f\u4ed8\u7684\u91d1\u984d\u8a2d\u5b9a\u51fa\u50f9<br \/>\n\u2461 \u91d1\u984d\u9700\u8207\u62db\u652c\u65b0\u5ba2\u6236\u6240\u652f\u4ed8\u7684\u50f9\u683c\u4fdd\u6301\u4e00\u81f4<\/li>\n<li><strong><span style=\"color: #008080;\">\u6e2c\u8a66<\/span><\/strong><br \/>\n\u5229\u7528\u5ee3\u544a\u7d20\u6750\u7bc4\u672c\u6e2c\u8a66\uff0c\u4e26\u76e1\u91cf\u7d0d\u5165\u7d20\u6750\u8cc7\u6e90\uff0c<br \/>\n\u5305\u542b\uff1a5 \u500b\u5ee3\u544a\u6a19\u984c\u30015 \u884c\u5167\u5bb9\u63cf\u8ff0\u30015 \u500b LOGO \u548c 15 \u5f35\u5716\u7247\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u7b49\u5f85\u6642\u9593<\/span><\/strong><br \/>\n\u2460 \u6bcf\u65e5\u90fd\u80fd\u5e36\u4f86\u8f49\u63db\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u9700\u8981 1-2 \u9031\u7684\u5b78\u7fd2\u671f\uff08\u5efa\u8b70\u7b49\u5f85 40-50 \u6b21\u8f49\u63db\uff09<br \/>\n\u2461 \u5f85 2~4 \u9031\u5f8c\uff0c\u518d\u8a55\u4f30\u6574\u7406\u8868\u73fe\u8207\u6210\u6548<br 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