{"id":1674,"date":"2018-07-27T10:00:48","date_gmt":"2018-07-27T02:00:48","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1674"},"modified":"2020-05-14T10:16:33","modified_gmt":"2020-05-14T02:16:33","slug":"youtube-ad-material-trueview-bumper-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ad-material-trueview-bumper-ads\/","title":{"rendered":"\u3010\u5ee3\u544a\u683c\u5f0f\u6307\u5357\u3011YouTube \u4e32\u6d41\u5ee3\u544a\u7bc7"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u884c\u52d5\u7db2\u8def\u7684\u6642\u4ee3\uff0c\u7d55\u4e0d\u80fd\u932f\u904e\u300c\u5f71\u97f3\u300d\u5ba3\u50b3\u7684\u6a5f\u6703\uff0c\u4e00\u8d77\u4f86\u8a8d\u8b58\u4ee5\u4e0b 7 \u500b YouTube \u5ee3\u544a\uff0c\u4ee5\u53ca\u4ed6\u5011\u7684\u683c\u5f0f\u8207\u6ce8\u610f\u4e8b\u9805\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u4e0a\u4e00\u500b\u7cfb\u5217\u88e1\uff0c\u6211\u5011\u4ecb\u7d39\u4e86 Google 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sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/span><\/strong><\/h6>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u4e32\u6d41\u5167\u5ee3\u544a TrueView In-Stream <\/span><\/strong><\/h3>\n<p>TrueView \u4e32\u6d41\u5167\u5ee3\u544a\u662f\u4e00\u7a2e\u53ef\u7565\u904e\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u53ea\u6709\u5728\u6d88\u8cbb\u8005\u9078\u64c7\u89c0\u770b\u5ee3\u544a\u6216\u8207\u5ee3\u544a\u4e92\u52d5\u7684\u60c5\u6cc1\u4e0b\u624d\u9700\u8981\u4ed8\u8cbb\uff0c\u53ef\u6709\u6548\u5e6b\u52a9\u5ee3\u544a\u5ba2\u6236\u89f8\u53ca\u6574\u500b YouTube \u548c Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u4e0a\u7684\u89c0\u773e\u3002 \u7531\u65bc\u4f7f\u7528\u8005\u53ef\u4ee5\u9078\u64c7\u7565\u904e\u5ee3\u544a\uff0c\u6bcf\u6b21\u89c0\u770b\u6703\u589e\u52a0 YouTube \u89c0\u770b\u8a08\u6578\u3002<\/p>\n<h6><strong><span style=\"color: #008080;\">TrueView In-Stream\uff1a\u683c\u5f0f<\/span><\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1695\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u7248\u4f4d\u50f9\u683c\uff1aCPV \u55ae\u6b21\u6536\u8996\u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u7248\u4f4d\uff1a\u53ef\u7565\u904e\u5f0f\u7247\u982d\u5f71\u97f3\u5ee3\u544a\u3002\u5f71\u7247\u64ad\u653e5\u79d2\u5f8c\uff0c\u53ef\u9078\u64c7\u662f\u5426\u300c\u7565\u904e\u5ee3\u544a\u300d<\/li>\n<li>\u4e92\u52d5\u884c\u70ba<br \/>\n\u2460 \u5f71\u7247&gt;30\u79d2\uff0c\u89c0\u770b\u8d85\u904e30\u79d2\u8a08\u8cbb<br \/>\n\u2461 \u5f71\u7247&lt;30\u79d2\uff0c\u5b8c\u6574\u89c0\u770b\u8a08\u8cbb<br \/>\n\u2462 \u9ede\u9078Banner\u3001\u8cc7\u8a0a\u5361\u3001\u5916\u9023\u9023\u7d50<\/li>\n<li>\u5ee3\u544a\u6548\u76ca\uff1a\u5f71\u7247\u89c0\u770b\u7387 VTR=25~30% \u53ef\u9396\u5b9a\u8de8\u87a2\u884c\u70ba<\/li>\n<li>\u89c0\u770b\u884c\u70ba\uff1a\u9069\u7528\u8de8\u87a2\u5e55 x Tagging<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u63a2\u7d22\u5ee3\u544a TrueView Discovery <\/strong><\/span><\/h3>\n<p>TrueView \u63a2\u7d22\u5ee3\u544a\u80fd\u638c\u63e1\u4f7f\u7528\u8005\u5728 YouTube \u9996\u9801 Home Feed\u3001\u89c0\u8cde\u9801\u9762\u548c\u641c\u5c0b\u7d50\u679c\u4e2d\u63a2\u7d22\u65b0\u5167\u5bb9\u7684\u6642\u6a5f\u986f\u793a\u5ee3\u544a\uff0c\u8b93\u5ee3\u544a\u5ba2\u6236\u638c\u63e1\u76ee\u6a19\u5ba2\u7fa4\u6b63\u5728\u9078\u64c7\u7684\u5167\u5bb9\uff0c\u4e14\u53ea\u6709\u5728\u4f7f\u7528\u8005\u9078\u64c7\u555f\u52d5\u5167\u5bb9\u89c0\u770b\u5ee3\u544a\u7684\u60c5\u6cc1\u624d\u9700\u4ed8\u8cbb\u3002<\/p>\n<h6><strong><span style=\"color: #008080;\">TrueView Discovery\uff1a<\/span><\/strong><strong><span style=\"color: #008080;\">\u683c\u5f0f<\/span><\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1696\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-3.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-3.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-3-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u7248\u4f4d\u50f9\u683c\uff1a\u9ede\u64ca\u5ee3\u544a\u81f3\u5f71\u7247\u9023\u7d50 CPV \u55ae\u6b21\u6536\u8996\u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u7248\u4f4d\uff1a\u5f71\u7247\u89c0\u770b\u9801 \/ \u5f71\u7247\u641c\u5c0b\u7d50\u679c\u9801 \/ YouTube\u9996\u9801 \/ GDN\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2<\/li>\n<li>\u5ee3\u544a\u6548\u76ca\uff1a\u5f71\u7247\u89c0\u770b\u7387VTR=0.6~1.4%<\/li>\n<li>\u7248\u4f4d\u898f\u683c\uff1aYouTube Video+\u5f71\u7247\u6558\u8ff0\u6587\u6848<\/li>\n<li>\u89c0\u770b\u884c\u70ba\uff1a\u9069\u7528\u8de8\u87a2\u5e55 x Tagging<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">TrueView for Action \u884c\u52d5\u865f\u53ec\u5ee3\u544a <\/span><\/strong><\/h3>\n<p>TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u662f\u4e00\u7a2e\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff0c\u6309\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u8a08\u8cbb\uff0c\u80fd\u9f13\u52f5\u4f7f\u7528\u8005\u5728\u4f60\u7684\u7db2\u7ad9\u4e0a\u57f7\u884c\u52d5\u4f5c\u3002\u63a1\u7528 TrueView \u4e32\u6d41\u5167\u683c\u5f0f\uff0c\u5305\u542b\u96a8\u64ad\u5ee3\u544a\u3001\u865f\u53ec\u6027\u91cd\u758a\u5ee3\u544a\u548c\u7d50\u675f\u756b\u9762\uff0c\u53ef\u81ea\u8a02\u884c\u52d5\u865f\u53ec\u6587\u5b57\u3002<\/p>\n<h6><strong><span style=\"color: #008080;\">TrueView for Action\uff1a<\/span><\/strong><strong><span style=\"color: #008080;\">\u683c\u5f0f<\/span><\/strong><\/h6>\n<ul>\n<li>\u7248\u4f4d\u50f9\u683c\uff1a\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9<\/li>\n<li>\u5ee3\u544a\u6a19\u984c\uff1a\u4e00\u884c\u6587\u5b57\u70ba\u4e3b\uff0c\u4e0a\u9650\u70ba 15 \u500b\u534a\u5f62\u5b57 \/ \u884c\u52d5\u865f\u53ec\u4e0a\u9650 10 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\u79d2\u3001\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u3002\u9019\u7a2e\u5ee3\u544a\u683c\u5f0f\u53ef\u6709\u6548\u5438\u5f15\u9867\u5ba2\u76ee\u5149\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u89f8\u53ca\u7387\u3001\u5c55\u793a\u983b\u7387\u548c\u54c1\u724c\u610f\u8b58\u3002<\/p>\n<h6><strong><span style=\"color: #008080;\">Bumper Ads\uff1a\u683c\u5f0f<\/span><\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1697\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-4.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-4.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/07\/youtube-ad-material-4-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u7248\u4f4d\u50f9\u683c\uff1aCPM \u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u7248\u4f4d\uff1a\u4e0d\u53ef\u7565\u904e\u7684 In-Stream \u7247\u982d\u5ee3\u544a \/ \u8dd1\u5728\u5f71\u7247\u958b\u59cb\u4e4b\u524d(pre-roll)<\/li>\n<li>\u5ee3\u544a\u6548\u76ca\uff1a\u6e9d\u901a\u8a0a\u606f\u7c21\u55ae \/ \u9069\u5408\u77ed\u671f\u4fc3\u92b7\u3001\u65b0\u54c1\u4e0a\u5e02<\/li>\n<li>\u642d\u914dTrueView\uff1a\u524d\u671f\u5b8c\u6574\u5f71\u7247\u8aaa\u660e\u65b0\u54c1\u6838\u5fc3\u7406\u5ff5\uff0c\u4e2d\u5f8c\u671f\u5ef6\u9577\u7d93\u71df\u54c1\u724c\u6e9d\u901a\uff0c\u52a0\u5f37\u54c1\u724c\u610f\u8b58\u3002<\/li>\n<li>\u89c0\u770b\u884c\u70ba\uff1a\u9069\u7528\u8de8\u87a2\u5e55 x Tagging<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f\u672c\u65e5\u7684\u7d20\u6750\u5206\u4eab\uff0c\u4e0b\u4e00\u7bc7\u6703\u70ba\u60a8\u5e36\u4f86 Reservation Buy \u9810\u5b9a 15 \u79d2\u5ee3\u544a\u3001 Outstream \u4e32\u6d41\u5916\u5f71\u7247\u5ee3\u544a\u8207 Masthead 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