{"id":1681,"date":"2018-08-10T10:00:47","date_gmt":"2018-08-10T02:00:47","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1681"},"modified":"2020-05-14T10:16:32","modified_gmt":"2020-05-14T02:16:32","slug":"ad-material-tips","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/ad-material-tips\/","title":{"rendered":"\u3010\u5ee3\u544a\u683c\u5f0f\u6307\u5357\u3011\u884c\u92b7\u8005\u5fc5\u5099\uff01\u6253\u9020\u9ad8\u6d41\u91cf\u7d20\u6750\u5bc6\u6280"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u9019\u7bc7\u6587\u7ae0\u60f3\u8981\u544a\u8a34\u4f60\u7684\uff1a\u4e00\u652f\u5b8c\u7f8e\u7684\u5ee3\u544a\uff0c\u662f\u7531\u7121\u6578\u500b\u91cd\u8981\u5143\u7d20\u8207\u898f\u683c\u806f\u5408\u6253\u9020\uff0c\u5176\u4e2d\u5ee3\u544a\u7d20\u6750\u66f4\u662f\u5ee3\u544a\u7684\u91cd\u8981\u9748\u9b42\uff01\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u4f86\u4e86\u89e3\u9019\u4e9b\u53ef\u5e36\u4f86\u9ad8\u6d41\u91cf\u3001\u8f49\u63db\u7387\u6210\u529f\u7684\u7d20\u6750\uff0c\u6240\u8981\u6ce8\u610f\u7684\u7709\u89d2\u5427\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u884c\u52d5\u6d2a\u6d41\u7684\u4e16\u4ee3\uff0c\u6578\u4f4d\u5ee3\u544a\u7684\u5f62\u5f0f\u4e94\u82b1\u516b\u9580\uff0c\u5177\u6709\u9ad8\u4e92\u52d5\u6027\u3001\u8996\u89ba\u7f8e\u89c0\u4ee5\u53ca\u8868\u73fe\u5f62\u5f0f\u9748\u6d3b&#8230;\u7b49\u591a\u5143\u6027\u512a\u9ede\uff0c\u4f46\u512a\u826f\u7684\u683c\u5f0f\u4e5f\u9700\u8981\u642d\u914d\u9069\u7576\u7684\u7d20\u6750\uff0c\u624d\u80fd\u767c\u63ee\u771f\u6b63\u7684\u6548\u7528\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1762\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u672c\u7bc7\u5c31\u8981\u4f86\u4ecb\u7d39 iSPOT Media \u66fe\u63a5\u89f8\u8207\u57f7\u884c\u904e\u7684\u5ee3\u544a\u6848\u4f8b\uff0c\u5e0c\u671b\u80fd\u7d66\u4e88\u6b63\u5728\u57f7\u884c\u76f8\u95dc\u696d\u52d9\u7684\u670b\u53cb\u4e00\u4e9b\u555f\u767c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u7d20\u6750\u88fd\u4f5c\u70ba\u7db2\u8def\u5ee3\u544a\u5c0e\u6d41\u91cf\u4e4b\u95dc\u9375\uff0c\u5176\u4e2d\u638c\u63e1\u53d7\u773e\u7684\u773c\u7403\u95dc\u9375\u5176\u4e00\u5c31\u662f\u2014\u2014\u50f9\u683c\u512a\u60e0\uff01\u63a8\u51fa\u8db3\u5920\u8a98\u56e0\u7684\u4fc3\u92b7\u6d3b\u52d5\uff0c\u8b93\u6d88\u8cbb\u8005\u6709\u610f\u9858\u65bc\u7db2\u8def\u4e0a\u5b8c\u6210\u8f49\u63db\uff08\u8cfc\u8cb7\u3001\u8a02\u4f4d\u3001\u52a0\u5165\u6703\u54e1)\u3002\u638c\u63e1\u6d88\u8cbb\u8005\u8caa\u4fbf\u5b9c\u5fc3\u614b\uff0c\u907f\u514d\u9700\u7d9c\u5408\u689d\u4ef6\u624d\u53ef\u9054\u6210\u512a\u60e0\uff01<\/p>\n<h6><strong><span style=\"color: #008080;\">\u79d8\u8a23\u4e8c\uff1a\u751c\u7f8e Model \u6cd5\u5247<\/span><\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1764\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-3.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-3.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-3-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u5982\u679c\u4f60\u662f\u96fb\u5546\/\u670d\u98fe\u7522\u696d\uff0c\u5728\u62cd\u651d\u4eba\u7269\u6642\u8acb\u8b39\u8a18\u5e7e\u500b\u8981\u9ede\uff1a<\/p>\n<ul>\n<li>Model 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\/><\/p>\n<p>\u5982\u679c\u4f60\u60f3\u4e3b\u6253\u7522\u54c1\u512a\u60e0\uff0c\u8acb\u8a18\u5f97\u5c07\u512a\u60e0\u50f9\u683c\u6a19\u793a\u6e05\u695a\uff0c\u4e14\u5c07\u5177\u6709\u6642\u6548\u6027\u3001\u6025\u4fc3\u6027\u4e4b\u8cc7\u8a0a\u9644\u4e0a\uff0c\u4ee5\u514d\u63a5\u6536\u8005\u932f\u904e\u4f60\u60f3\u50b3\u9054\u7684\u5ba3\u50b3\u8a0a\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: #eb7a77;\">\u5ee3\u544a\u7d20\u6750\u5efa\u8b70\uff1a\u6293\u4f4f\u773c\u7403\u904a\u8d70\u5730\u5e36\u00a0<\/span><\/strong><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1766\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-5.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-5.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-5-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u9019\u88e1\u4e5f\u7d66\u5927\u5bb6\u4e00\u500b\u5c0f\u5efa\u8b70\uff0c\u4e00\u822c\u4eba\u7684\u95b1\u8b80\u7fd2\u6163\u662f\u7531\u5de6\u81f3\u53f3\u3001\u7531\u4e0a\u81f3\u4e0b\uff0c\u6240\u4ee5\u5728\u8a2d\u8a08\u7d20\u6750\u6642\uff0c\u5982\u679c\u4f60\u662f\u8a2d\u8a08 banner \u7d20\u6750\uff0c\u5efa\u8b70\u53ef\u5c07\u4e3b\u6253\u91cd\u9ede\uff08\u5982\uff0c\u50f9\u683c\u3001\u512a\u60e0\u8a0a\u606f\uff09\u76e1\u91cf\u9760\u53f3\u7de8\u6392\u3002<\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #eb7a77;\"><strong>\u5ee3\u544a\u7d20\u6750\u5efa\u8b70\uff1a\u548c KOL \u5b78 PO \u6587<\/strong><\/span><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1767\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-6.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-6.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-6-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-6-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u5982\u679c\u4f60\u6709\u9080\u8acb KOL \u9032\u884c\u696d\u914d\u670d\u52d9\uff0c\u5728\u6ce8\u610f\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n<h6><span style=\"color: #008080;\"><strong>\u5f71\u7247\u7bc7<\/strong><\/span><\/h6>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1768\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-7.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-7.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-7-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/ad-material-tips-0802-7-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u8acb\u6311\u9078\u4e00\u5f35\u5438\u5f15\u4eba\u6ce8\u610f\u7684\u5c01\u9762<\/li>\n<li>\u6d3b\u52d5\u8cc7\u8a0a\u8a18\u5f97\u6a19\u793a\u6e05\u695a\uff0c\u907f\u514d\u6d88\u8cbb\u8005\u932f\u904e\u4f60\u5011\u60f3\u50b3\u9054\u7684\u8cc7\u8a0a<\/li>\n<li>\u5916\u90e8\u9023\u7d50\u8acb\u8a18\u5f97\u7e2e\u6210\u77ed\u7db2\u5740\uff0c\u9664\u4e86\u7f8e\u89c0\uff0c\u4e5f\u53ef\u4ee5\u8ffd\u8e64\u53d7\u773e\u7d44\u6210\u8cc7\u6599<\/li>\n<li>\u5584\u7528\u6309\u9215\u9023\u7d50\uff0c\u5f15\u5c0e\u88ab\u5546\u54c1\u300c\u751f\u706b\u300d\u7684\u6d88\u8cbb\u8005\u524d\u5f80\u5546\u54c1\u9801\u9762<br \/>\n\u2710 <a 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src=\"https:\/\/image.flaticon.com\/icons\/svg\/281\/281764.svg\" alt=\"Search free icon\" width=\"16\" height=\"16\" \/>\u00a0<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ad-material-gdn\/\">Google \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u5ee3\u543f<\/a><\/span>\u00a0\u0131\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/image.flaticon.com\/icons\/svg\/281\/281757.svg\" alt=\"Adwords free icon\" width=\"16\" height=\"16\" \/><span style=\"color: #eb7a77;\">\u00a0<a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-ad-material-lightbox-gmail\/\">Google \u5ee3\u544a\u7522\u54c1<\/a><\/span> \u0131\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/image.flaticon.com\/icons\/svg\/281\/281766.svg\" alt=\"Youtube free icon\" width=\"16\" height=\"16\" \/>\u00a0<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ad-material-outstream-masthead\/\">YouTube \u5f71\u97f3\u5ee3\u544a<\/a><\/span> \u0131\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/image.flaticon.com\/icons\/svg\/400\/400411.svg\" alt=\"Playlist free icon\" width=\"20\" height=\"20\" \/>\u00a0<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/youtube-ad-material-trueview-bumper-ads\/\">YouTube \u4e32\u6d41\u5ee3\u544a<\/a><\/span> \u0131\u00a0<span style=\"color: #eb7a77;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/image.flaticon.com\/icons\/svg\/145\/145802.svg\" alt=\"Facebook free icon\" width=\"16\" height=\"16\" \/>\u00a0<a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/facebook-ads-format\/\">Facebook \u5ee3\u544a<\/a><\/span><span style=\"color: #eb7a77;\">\u00a0<\/span>\u0131\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"\" 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