{"id":1934,"date":"2018-09-03T10:00:10","date_gmt":"2018-09-03T02:00:10","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1934"},"modified":"2021-01-07T11:22:10","modified_gmt":"2021-01-07T03:22:10","slug":"custom-intent-for-youtube","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/custom-intent-for-youtube\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google Custom Intent \u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>Custom Intent for YouTube \u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u662f\u5229\u7528\u641c\u5c0b\u5b57\u8a5e\u638c\u63e1\u5c0d\u7522\u54c1\u611f\u8208\u8da3\u7684\u6d88\u8cbb\u8005\uff0c\u518d\u9032\u4e00\u6b65\u4ee5\u5f71\u97f3\u5ee3\u544a\u5438\u5f15\u76ee\u5149\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>86% \u7684\u6d88\u8cbb\u8005\u5728\u4e0b\u8cfc\u8cb7\u6c7a\u7b56\u524d\uff0c\u6703\u5148\u4f7f\u7528 Google \u641c\u5c0b\u8a55\u50f9 ; \u800c\u6709 85% \u4f7f\u7528\u641c\u5c0b\u7684\u7528\u6236\u6709\u89c0\u770b YouTube \u5f71\u7247\u7684\u7fd2\u6163\u3002Custom Intent for YouTube \u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u5373\u662f\u7d50\u5408\u641c\u5c0b\u8207\u5f71\u97f3\u7684\u4f7f\u7528\u7fd2\u6163\uff0c\u5728\u6f5b\u5728\u76ee\u6a19\u5728 Google Search \u4e0a\u8f38\u5165\u76f8\u95dc\u5b57\u8a5e\u6642\uff0c\u6703\u4ee5 YouTube \u5f71\u7247\u5c0d\u9019\u7fa4\u53d7\u773e\u6295\u653e\u5ba3\u50b3\u8cc7\u8a0a\uff0c\u6b64\u5916\u7cfb\u7d71\u4e5f\u6703\u6301\u7e8c\u66f4\u65b0\u8fd1\u671f\u641c\u5c0b\u9019\u4e9b\u95dc\u9375\u5b57\u7684\u65b0\u7528\u6236\u3002<br \/>\n<span style=\"color: #008080;\">\u26a0\ufe0f\u00a0Custom Intent for YouTube \u662f\u8fd1\u671f\u63a8\u51fa\u7684\u65b0\u529f\u80fd\uff0c\u8207\u4ee5\u5f80\u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u7684\u529f\u80fd\u9084\u662f\u6709\u4e9b\u8a31\u4e0d\u540c<\/span><\/p>\n<figure id=\"attachment_4862\" aria-describedby=\"caption-attachment-4862\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4862\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-1-0426.jpg\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-1-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-1-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-1-0426-768x433.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-1-0426-1024x577.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4862\" class=\"wp-caption-text\">Illustration credit: Vecteezy<\/figcaption><\/figure>\n<p>\u64da\u5b98\u65b9\u7d71\u8a08\u6578\u64da\uff0cCustom Intent for YouTube \u53ef\u6709\u6548\u964d\u4f4e 79% \u7684 CPA\uff0c\u4e26\u6709\u6548\u63d0\u5347 8 \u500d\u7684\u8f49\u63db\u3002\u4ee5\u4e0b\u662f\u9019\u9805\u529f\u80fd\u7684 Google Ads \u8a2d\u5b9a\u6559\u5b78\uff0c\u8acb\u6253\u958b\u4f60\u7684 AdWords \u5e33\u6236\uff0c\u4e00\u8d77\u9032\u5165 Custom intent \u7684\u4e16\u754c\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: #eb7a77;\">Custom intent for YouTube \u8a2d\u5b9a\u6559\u5b78<\/span><\/strong><\/h6>\n<h6><strong><span style=\"color: #008080;\">Step1. \u65b0\u589e<\/span><\/strong><strong><span style=\"color: #008080;\">\u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61<\/span><\/strong><\/h6>\n<figure id=\"attachment_4863\" aria-describedby=\"caption-attachment-4863\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4863\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-2-0426.jpg\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-2-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-2-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-2-0426-768x433.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-2-0426-1024x577.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4863\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<ul>\n<li>\u9ede\u9078\u53d6\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u4e2d\u7684\uff0b\u865f\uff0c\u65b0\u589e\u300e\u76ee\u6a19\u5c0d\u8c61\u300f<\/li>\n<li>\u5ee3\u544a\u6d3b\u52d5\u9078\u53d6\u300e\u5f71\u7247\u300f\uff0c\u5728\u76ee\u6a19\u5c0d\u8c61\u4e2d\u9078\u53d6\u300e\u4ed6\u5011\u76ee\u524d\u7a4d\u6975\u7814\u7a76\u6216\u8a08\u5283\u7684\u9805\u76ee\u300f\uff0c\u9032\u5165\u300e\u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u300f<\/li>\n<li>\u6309\u4e0b\u5de6\u4e0b\u89d2\uff0b\u865f\u300e\u65b0\u589e\u81ea\u8a02\u610f\u9858\u76ee\u6a19\u5c0d\u8c61\u300f<\/li>\n<\/ul>\n<h6><strong><span style=\"color: #008080;\">Step2. \u65b0\u589e\u641c\u5c0b\u5b57\u8a5e<\/span><\/strong><\/h6>\n<p>\u8f38\u5165\u76ee\u6a19\u5c0d\u8c61\u540d\u7a31\uff0c\u4e26\u65b0\u589e 50 \u500b\u4ee5\u4e0a\u7684\u641c\u5c0b\u5b57\u8a5e\uff0c\u6309\u4e0b\u5efa\u7acb\u5373\u5b8c\u6210\u3002<\/p>\n<figure id=\"attachment_4865\" aria-describedby=\"caption-attachment-4865\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4865\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-3-0426.jpg\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-3-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-3-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-3-0426-768x433.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/custom-intent-for-youtube-3-0426-1024x577.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4865\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h6><strong><span style=\"color: #eb7a77;\">Custom intent\uff1a<\/span><span style=\"color: #eb7a77;\">\u641c\u5c0b\u5b57\u8a5e\u88dc\u5145<\/span><\/strong><\/h6>\n<ul>\n<li>\u53ef\u9078\u64c7\u4f7f\u7528\u8005\u5728 Google Search \u4e0a\u8f03\u5e38\u641c\u5c0b\u7684\u5b57\u8a5e\u3002<\/li>\n<li>\u53ef\u5efa\u7acb\u6e05\u55ae\uff0c\u7d00\u9304\u76ee\u6a19\u53d7\u773e\u7d93\u5e38\u641c\u5c0b\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u5b57\u8a5e\u3002<\/li>\n<li>\u5efa\u8b70\u8f38\u5165\u5ee3\u6cdb\u4e00\u9ede\u7684\u95dc\u9375\u5b57\uff0c\u53ef\u89f8\u53ca\u8f03\u591a\u7684\u6d88\u8cbb\u8005\u3002<br \/>\n\u6bd4\u5982\u60f3\u63a8\u9001\u4fdd\u990a\u985e\u7522\u54c1\uff0c\u53ef\u5c07\u641c\u5c0b\u5b57\u8a5e\u8a2d\u5b9a\u70ba\u300e\u5316\u599d\u6c34\u300f\uff0c\u800c\u975e\u5b9a\u7fa9\u8f03\u660e\u78ba\u7684\u300e\u53bb\u89d2\u8cea\u5316\u599d\u6c34\u300f<\/li>\n<li>\u5efa\u8b70\u642d\u914d <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177<\/a> \u4f7f\u7528\uff0c\u53ef\u53d6\u5f97\u5efa\u8b70\u9810\u4f30\u51fa\u50f9\uff0c\u4e5f\u53ef\u4ee5\u89c0\u5bdf\u95dc\u9375\u5b57\u641c\u5c0b\u983b\u7387\u8b8a\u5316<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u4eca\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff0c\u975e\u5e38\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\uff5e<br \/>\n\u6211\u5011\u6703\u6301\u7e8c\u66f4\u65b0\u6578\u4f4d\u5ee3\u544a\u8cc7\u8a0a\uff0c\u8acb\u6301\u7e8c\u8ffd\u8e64 iSPOTxTalks \u52d5\u614b\uff0c\u6211\u5011\u4e0b\u6b21\u898b\uff01<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u641c\u5c0b\u7d50\u5408\u5f71\u97f3\uff0c\u7262\u7262\u638c\u63e1\u5546\u6a5f\uff01<\/p>\n","protected":false},"author":1,"featured_media":1939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[166,175,93,161],"class_list":["post-1934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-custom-intent","tag-google-ads","tag-youtube","tag-161"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u65b0\u529f\u80fd\u901a\u77e5] Custom Intent for YouTube l iSPOT Media x 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property=\"article:published_time\" content=\"2018-09-03T02:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T03:22:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/custom-affinity-Cover-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1719\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<script type=\"application\/ld+json\" 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