{"id":1960,"date":"2018-09-10T10:00:04","date_gmt":"2018-09-10T02:00:04","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1960"},"modified":"2020-05-14T10:16:26","modified_gmt":"2020-05-14T02:16:26","slug":"google-extensions-manual","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-extensions-manual\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u624b\u52d5\u589e\u52a0\u984d\u5916\u8cc7\u8a0a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u4fc3\u92b7\u984d\u5916\u8cc7\u8a0a\u9700\u8981\u642d\u914d\u5176\u4ed6\u5408\u9069\u7684\u984d\u5916\u8cc7\u8a0a\uff0c\u624d\u80fd\u628a\u641c\u5c0b\u9801\u599d\u9ede\u6f02\u4eae\u3001\u5275\u9020\u9ad8\u9ede\u64ca\u7387\u3002\u672c\u7bc7\u8981\u70ba\u4f60\u4ecb\u7d39 7 \u500b\u597d\u7528\u7684\u984d\u5916\u8cc7\u8a0a\uff0c\u5e6b\u52a9\u4f60\u6210\u529f\u4f54\u9818\u641c\u5c0b\u9801\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u76ee\u524d\u53f0\u7063\u5df2\u958b\u653e\u7684\u984d\u5916\u8cc7\u8a0a\u5206\u70ba\u4e09\u5927\u985e\uff1a<\/p>\n<figure id=\"attachment_1996\" aria-describedby=\"caption-attachment-1996\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1996 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1996\" class=\"wp-caption-text\"><a href=\"https:\/\/www.vecteezy.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Free Vectors via Vecteezy<\/a><\/figcaption><\/figure>\n<ul>\n<li>\u624b\u52d5\u70ba\u4e3b\uff0c\u81ea\u52d5\u7522\u751f\u70ba\u8f14\uff1a\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u3001\u7db2\u7ad9\u7c21\u4ecb<\/li>\n<li>\u624b\u52d5\u589e\u52a0\u984d\u5916\u8cc7\u8a0a\uff1a\u8a0a\u606f\u3001\u5730\u9ede\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u4f86\u96fb\u3001\u50f9\u683c<\/li>\n<li>\u81ea\u52d5\u984d\u5916\u8cc7\u8a0a\uff1a\u81ea\u52d5\u4f86\u96fb \/ \u7c21\u8a0a \/ \u52d5\u614b\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a \u21e2 \u8a73\u7d30\u8aaa\u660e\u53c3\u8003 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7175034\">Google\u8aaa\u660e\u4e2d\u5fc3<\/a><\/li>\n<\/ul>\n<p>\u63a5\u4e0b\u4f86\u6211\u5011\u5c07\u4ecb\u7d39\u76ee\u524d\u53f0\u7063\u5df2\u958b\u653e\u7684\u624b\u52d5\u984d\u5916\u8cc7\u8a0a\uff0c<br \/>\n\u8b93\u6211\u5011\u901f\u901f\u958b\u59cb\uff0c\u4e00\u8d77\u5b78\u6703\u80fd\u5920\u5275\u9020\u6f02\u4eae\u9ede\u64ca\u7684\u984d\u5916\u8cc7\u8a0a\u5ee3\u544a\u5427\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p>\u53ef\u5c07\u4f7f\u7528\u8005\u5e36\u5f80\u7279\u5b9a\u7684\u7db2\u9801\uff0c\u5efa\u8b70\u5728\u6b64\u53ef\u4ee5\u8a2d\u5b9a\u8207\u6d3b\u52d5\u76f8\u95dc\u7684\u9023\u7d50<br \/>\n\u8b93\u6d88\u8cbb\u8005\u53ef\u4ee5\u4e00\u76ee\u77ad\u7136\u76ee\u524d\u7ad9\u4e0a\u6240\u6709\u7684\u6d3b\u52d5\uff0c\u85c9\u6b64\u589e\u5f37\u5ee3\u544a\u9ede\u95b1\u7387\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u5f37\u5316\u80fd\u898b\u5ea6\uff1a\u64f4\u5927\u641c\u5c0b\u5ee3\u544a\u7248\u4f4d\uff0c\u8b93\u5ee3\u544a\u66f4\u986f\u773c<\/li>\n<li>\u63d0\u5347\u4e92\u52d5\uff1aCTR \u5e73\u5747\u53ef\u63d0\u5347 10%-20%<\/li>\n<li>\u63d0\u9ad8\u8f49\u63db\uff1a\u76f4\u63a5\u5c07\u6d88\u8cbb\u8005\u5c0e\u5f15\u5230\u6b63\u78ba\u7684\u9801\u9762\uff0c\u6e1b\u5c11\u5c0b\u627e\u8cc7\u8a0a\u7684\u6b65\u9a5f<\/li>\n<li>\u6613\u65bc\u7ba1\u7406\uff1a\u7cfb\u7d71\u6703\u81ea\u52d5\u5e36\u51fa\u548c\u95dc\u9375\u5b57\u95dc\u806f\u6027\u6700\u9ad8\u7684\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6458\u8981\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p>\u6b64\u529f\u80fd\u6c92\u8fa6\u6cd5\u8a2d\u5b9a\u9023\u7d50\uff0c\u6545\u901a\u5e38\u5efa\u8b70\u53ef\u7f6e\u653e\u8207\u7522\u54c1\u3001\u54c1\u724c\u76f8\u95dc\u7684\u57fa\u672c\u670d\u52d9\u5167\u5bb9\u3002<br \/>\n\u4f8b\u5982\uff1a\u8cfc\u8cb7\u4eab7\u5929\u9451\u8cde\u671f\u3001\u9031\u9031\u4e0a\u65b0\u54c1\u7b49\u7b49\u22ef\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2019\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u66dd\u5149\u4f4d\u7f6e\uff1a\u5ee3\u544a\u6587\u6848\u4e0b\u65b9\uff0c\u53ef\u7c21\u55ae \u8aaa\u660e\u696d\u52d9\u3001\u7522\u54c1\u6216\u670d\u52d9\u512a\u52e2<\/li>\n<li>\u66dd\u5149\u5247\u6578\uff1a\u6700\u591a\u53ef\u986f\u793a 4 \u5247 \u21e2 \u5efa\u8b70\u52a0\u5165\u81f3\u5c11 8 \u5247\u4ee5\u5229\u7cfb\u7d71\u8f2a\u64ad\u627e\u51fa\u6700\u4f73\u6210\u6548\u7d44\u5408<\/li>\n<li>\u63d0\u5347\u4e92\u52d5\uff1aCTR \u5e73\u5747\u53ef\u589e\u52a0 10%<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u7db2\u7ad9\u7c21\u4ecb\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2020\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-3.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-3.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-3-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u66dd\u5149\u4f4d\u7f6e\uff1a\u4ee5\u6a19\u984c\u986f\u793a\u65bc\u641c\u5c0b\u9801\uff0c\u96fb\u8166\u7248\u53ef\u540c\u6642\u986f\u793a\u5169\u500b\u6a19\u984c\uff0c\u884c\u52d5\u7248\u5247\u662f\u4e00\u500b\u3002<\/li>\n<li>\u7522\u54c1\u670d\u52d9\uff1a\u5728\u9ede\u64ca\u5ee3\u544a\u524d\u53ef\u5148\u9810\u89bd \u7522\u54c1\u6216\u670d\u52d9\u7684\u6027\u8cea\u548c\u7a2e\u985e\u3002<\/li>\n<li>\u6539\u5584\u6295\u8cc7\u5831\u916c\u7387\uff1a\u5438\u5f15\u8207\u7522\u54c1\u95dc\u806f\u6027\u8f03\u9ad8\u7684\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\uff0c\u9032\u800c\u63d0\u9ad8\u5ee3\u544a\u7684\u9ede \u95b1\u7387\u8207\u6295\u8cc7\u5831\u916c\u7387\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u8a0a\u606f\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u4e2d\u7684\u7c21\u8a0a\u5716\u793a\uff0c\u5373\u53ef\u63a5\u6536\u5ee3\u544a\u4e3b\u9810\u8a2d\u8a0a\u606f\u3002<br \/>\n<span style=\"color: #008080;\">\u27aa \u6b64\u9805\u529f\u80fd\u9069\u5408\u4f7f\u7528\u65bc\u98ef\u5e97\u696d\uff0c\u4f46\u76ee\u524d\u5728\u53f0\u7063\u4ecd\u5c6c\u8f03\u5c11\u4f7f\u7528\u7684\u984d\u5916\u8cc7\u8a0a\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2022\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-5.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-5.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-5-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u8a0a\u606f\u5305\u542b\uff1a\u8207\u5ee3\u544a\u4e3b\u806f\u7d61\u3001\u9810\u7d04\u3001\u53d6\u5f97\u4f30\u50f9\u3001\u7d22\u53d6\u8cc7\u8a0a\u6216\u5176\u4ed6\u8981\u6c42\u670d\u52d9\u3002<\/li>\n<li>\u5354\u52a9\u6d88\u5316\u4f01\u696d\u5ba2\u670d\u8655\u7406\u5ba2\u6236\u4f86\u96fb\u7684\u6642\u9593\u8207\u4eba\u529b\u6210\u672c<\/li>\n<li>\u8b93\u6d88\u8cbb\u8005\u5316\u88ab\u52d5\u70ba\u4e3b\u52d5\uff0c\u65b9\u4fbf\u5ba2 \u6236\u806f\u7d61\u5546\u5bb6<\/li>\n<li>\u914d\u5408\u4f01\u696d\u514d\u8cbb\u9ad4\u9a57\u7b49\u5be6\u9ad4\u884c\u92b7\u6d3b\u52d5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u61c9\u7528\u7a0b\u5f0f\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>\u4ee5 APP icon \u986f\u793a\u65bc\u5ee3\u544a\u4e0b\u65b9\uff0c\u4f5c\u7528\u70ba\u8b93\u4f7f\u7528\u8005\u76f4\u63a5\u5f9e\u641c\u5c0b\u5ee3\u544a\u9023\u5230\u61c9\u7528\u7a0b\u5f0f\u4e0b\u8f09\u4f4d\u7f6e\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2023\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-6.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-6.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-6-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-6-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\uff1a\u8b93\u4f7f\u7528\u8005\u81ea\u884c\u6c7a\u5b9a\u8981\u9ede\u64ca\u7db2\u7ad9\u6216\u662f\u4e0b\u8f09\u00a0 APP<\/li>\n<li>\u64f4\u5927\u89f8\u53ca\uff1a\u8207\u53ea\u80fd\u9023\u5230 APP \u7684\u61c9\u7528\u7a0b\u5f0f\u5ba3\u50b3\u5ee3\u544a\u5171\u540c\u57f7\u884c\u53ef\u7372\u5f97\u6700\u9ad8\u7684\u89f8\u53ca\u7387<br \/>\n\u2710 \u61c9\u7528\u7a0b\u5f0f\u984d\u5916\u8cc7\u8a0a\u7684\u6587\u5b57\u6558\u8ff0\u9700\u660e\u78ba\u8207\u641c\u5c0b\u5ee3\u544a\u6587\u6848\u5340\u9694\uff0c\u5f37\u8abf APP \u7684\u4fbf\u5229\u6027\u4e26\u9a45\u52d5\u4f7f\u7528\u8005\u4e0b\u8f09\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2024\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-7.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-7.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-7-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-7-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\u66dd\u5149\u4f4d\u7f6e\uff1a\u5728\u641c\u5c0b\u5ee3\u544a\u4e2d\u76f4\u63a5\u5e36\u51fa\u71df\u696d\u64da\u9ede\u3001\u96fb\u8a71\u4ee5\u53ca\u5730\u5716\uff0c\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u66f4\u80fd\u7acb\u5373\u898f\u5283\u8def\u7dda\u3002<\/li>\n<li>\u589e\u52a0\u5be6\u969b\u4f86\u5e97\u6578\uff1a\u5e6b\u52a9\u4f7f\u7528\u8005\u627e\u5230\u96e2\u4ed6\u6700\u8fd1\u7684\u71df\u696d\u64da\u9ede\uff0c\u63d0\u5347\u5be6\u9ad4\u9580\u5e02\u8207\u4f7f\u7528\u8005\u7684\u4e92\u52d5<\/li>\n<li>\u63d0\u5347\u6210\u6548\uff1aCTR \u5e73\u5747\u53ef\u589e\u52a0\u7d04 10%<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: 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