{"id":1976,"date":"2018-09-07T10:00:38","date_gmt":"2018-09-07T02:00:38","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=1976"},"modified":"2021-01-07T13:30:47","modified_gmt":"2021-01-07T05:30:47","slug":"google-extensions-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-extensions-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u8b93 Google \u984d\u5916\u8cc7\u8a0a\u70ba\u4f60\u638c\u63e1 35 \u5104\u641c\u5c0b\u5546\u6a5f\uff01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>Google \u6bcf\u5929\u64c1\u6709 35 \u5104\u6b21\u7684\u641c\u5c0b\u6b21\u6578\uff0c\u52a0\u5165\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u53ef\u5e6b\u52a9\u4f60\u7684\u5ee3\u544a\u5728\u641c\u5c0b\u9801\u4e0a\u812b\u7a4e\u800c\u51fa\u3001\u628a\u63e1\u9ad8\u66dd\u5149\u91cf\u7684\u641c\u5c0b\u5546\u6a5f\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>64% \u7684\u6d88\u8cbb\u8005\u5728\u9032\u884c\u8cfc\u8cb7\u6c7a\u5b9a\u524d\uff0c\u6703\u4f7f\u7528 Google \u641c\u5c0b\u5546\u54c1\u8cc7\u8a0a ; \u5176\u4e2d\u6709 76% \u7684\u884c\u52d5\u7528\u6236\u66fe\u56e0\u70ba\u641c\u5c0b\u7d50\u679c\u800c\u6539\u8b8a\u8cfc\u8cb7\u6c7a\u5b9a\uff0c\u5982\u679c\u60f3\u7559\u4f4f\u9867\u5ba2\u7684\u5fc3\uff0c\u5c31\u5fc5\u9808\u60f3\u8fa6\u6cd5\u6bd4\u5176\u4ed6\u7af6\u722d\u54c1\u813e\u63d0\u4f9b\u66f4\u5b8c\u5584\u3001\u5438\u5f15\u4eba\u7684\u8cc7\u8a0a&#8230;\u52a0\u5165 Google \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u4fbf\u662f\u4e00\u500b\u597d\u65b9\u6cd5\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u4ecb\u7d39<\/strong><\/span><\/h3>\n<p>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u4f5c\u7528\u5728\u65bc\u8c50\u5bcc\u5ee3\u5584\u6587\u5b57\u5ee3\u544a\uff0c\u63d0\u5347\u5546\u54c1\u5c0d\u6d88\u8cbb\u8005\u7684\u5438\u5f15\u529b\uff0c\u53ef\u88dc\u5145\u7684\u984d\u5916\u8cc7\u8a0a\u5305\u542b\u4f86\u96fb\u6309\u9215\u3001\u5730\u9ede\u8cc7\u8a0a\u3001\u7db2\u7ad9\u7279\u5b9a\u9023\u7d50\uff0c\u4ee5\u53ca\u5176\u4ed6\u6587\u5b57\u7b49\u3002\u6b64\u5916\uff0c\u984d\u5916\u8cc7\u8a0a\u7d50\u5408\u7279\u6b8a\u7bc0\u65e5\u8207\u5047\u65e5\u53ef\u4ee5\u9054\u5230\u52a0\u4e58\u6548\u679c\u3002\u6295\u653e\u8005\u53ef\u5c07\u904b\u7528\u4fc3\u92b7\u984d\u5916\u8cc7\u8a0a\u653e\u9001\u5ee3\u544a\u4e3b\u6240\u63d0\u4f9b\u7684\u7279\u8ce3\u548c\u4fc3\u92b7\u6d3b\u52d5\uff0c\u4e5f\u53ef\u8f15\u9b06\u66f4\u65b0\u3001\u8a2d\u5b9a\u5f48\u6027\u6642\u6bb5\uff0c\u6216\u6a19\u6ce8\u4eab\u7528\u512a\u60e0\u50f9\u683c\u7684\u689d\u4ef6\uff0c\u52a0\u901f\u6f5b\u5728\u6d88\u8cbb\u8005\u9032\u884c\u8cfc\u8cb7\u6d3b\u52d5\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WaU5WAsKw5w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"color: #008080;\"><strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u4e09\u5927\u512a\u9ede<\/strong><\/span><\/h3>\n<ul>\n<li>\u63d0\u5347\u6ce8\u76ee\u5ea6\uff1a\u6bcf\u589e\u52a0\u4e00\u7a2e\u65b0\u7684\u984d\u5916\u8cc7\u8a0a\uff0cCTR \u5e73\u5747\u53ef\u6210\u9577 10%-15%<\/li>\n<li>\u589e\u52a0\u6548\u7387\uff1a\u589e\u52a0\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u901a\u5e38\u80fd\u4ee5\u8f03\u4f4e\u7684\u51fa\u50f9\u722d\u53d6\u5230\u66f4\u591a\u9ede\u64ca<\/li>\n<li>\u4fc3\u9032\u8f49\u63db\uff1a\u63d0\u4f9b\u4f7f\u7528\u8005\u76f8\u95dc\u6027\u66f4\u9ad8\u7684\u8cc7\u8a0a\u901a\u5e38\u53ef\u4ee5\u5e36\u4f86\u66f4\u591a\u9ad8\u54c1\u8cea\u7684\u8f49\u63db\u3002<br \/>\n\u27a9 \u82e5\u4f7f\u7528\u8005\u5728\u9032\u5165\u7db2\u7ad9\u524d\u5df2\u7d93\u9810\u671f\u5c07\u6703\u7372\u5f97\u54ea\u4e9b\u8cc7\u8a0a\uff0c\u5b8c\u6210\u6307\u5b9a\u8f49\u63db\u884c\u70ba\u7684\u6a5f\u7387\u4e5f\u5c31\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n<h3><span style=\"color: #008080;\"><strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u986f\u793a\u6642\u6a5f<\/strong><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2016\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-3.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-3.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-3-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u4f60\u5728\u5ee3\u544a\u6d3b\u52d5\u6240\u5efa\u7acb\u7684\u984d\u5916\u8cc7\u8a0a\uff0c\u6703\u96a8\u8457\u4ee5\u4e0b\u72c0\u6cc1\u8207\u5ee3\u544a\u540c\u6642\u986f\u793a\u65bc\u641c\u5c0b\u9801\uff1a<\/p>\n<ul>\n<li>Google Ads \u9810\u4f30\u53ef\u6539\u5584\u6210\u6548\u6642<\/li>\n<li>\u5ee3\u544a\u6191\u85c9\u9054\u5230\u986f\u793a\u9580\u6abb \u21e2 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1752122\">\u5ee3\u544a\u6191\u85c9\u88dc\u5145<\/a><br \/>\n\u27a9 \u88dc\u5145\u8cc7\u6599\uff1a<a style=\"text-indent: 0em;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7332530\">\u984d\u5916\u8cc7\u8a0a\u986f\u793a\u6642\u6a5f\u3001<\/a><a style=\"text-indent: 0em;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7332838\">\u67e5\u770b\u984d\u5916\u8cc7\u8a0a\u6210\u6548\u3001<\/a><a style=\"text-indent: 0em;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/1704420\">\u63d0\u9ad8\u984d\u5916\u8cc7\u8a0a\u986f\u793a\u7684\u6a5f\u6703<\/a><span style=\"text-indent: 0em;\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u4f7f\u7528\u65b9\u5f0f<\/strong><\/span><\/h3>\n<figure id=\"attachment_1996\" aria-describedby=\"caption-attachment-1996\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1996 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-extensions-intro-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-1996\" class=\"wp-caption-text\"><a href=\"https:\/\/www.vecteezy.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Free Vectors via Vecteezy<\/a><\/figcaption><\/figure>\n<p>\u984d\u5916\u8cc7\u8a0a\u662f Google \u70ba\u4e86\u6539\u5584\u6587\u5b57\u5ee3\u544a\uff0c\u7d50\u5408 Google Search \u6240\u7522\u751f\u7684\u5ee3\u544a\u54c1\u9805\u3002\u984d\u5916\u8cc7\u8a0a\u53ef\u5e6b\u52a9\u5ee3\u544a\u589e\u52a0\u80fd\u898b\u5ea6\u3001\u9ede\u64ca\u6b21\u6578\u8207\u63d0\u9ad8\u4e92\u52d5\u6027\u3002\u76ee\u524d\u984d\u5916\u8cc7\u8a0a\u5206\u70ba\u4e09\u5927\u7a2e\u985e\uff0c\u5206\u5225\u662f\uff1a\u9700\u8981\u624b\u52d5\u589e\u52a0\u7684\u984d\u5916\u8cc7\u8a0a\u3001Google Ads \u8a55\u4f30\u80fd\u6539\u5584\u6210\u6548\u800c\u81ea\u52d5\u52a0\u5165\u7684\u984d\u5916\u8cc7\u8a0a\uff0c\u8207\u5728\u81ea\u52d5\u589e\u52a0\u70ba\u8f14\u52a9\u4e4b\u4e0b\uff0c\u9700\u8981\u624b\u52d5\u589e\u52a0\u7684\u984d\u5916\u8cc7\u8a0a\u3002\u4ee5\u4e0b\u662f\u4e09\u5927\u7a2e\u985e\u984d\u5916\u8cc7\u8a0a\u7684\u7d30\u9805\uff1a<\/p>\n<ul>\n<li>\u81ea\u52d5\u984d\u5916\u8cc7\u8a0a\uff1a\u52d5\u614b\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a\u3001\u81ea\u52d5\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a\u3001\u81ea\u52d5\u7c21\u8a0a\u984d\u5916\u8cc7\u8a0a<\/li>\n<li>\u624b\u52d5\u589e\u52a0\u70ba\u4e3b\uff0c\u81ea\u52d5\u7522\u751f\u70ba\u8f14\uff1a\u7db2\u7ad9\u9023\u7d50\u3001\u6458\u8981\u3001\u7db2\u7ad9\u7c21\u4ecb<\/li>\n<li>\u624b\u52d5\u984d\u5916\u8cc7\u8a0a\uff1a\u8a0a\u606f\u3001\u5730\u9ede\u3001\u61c9\u7528\u7a0b\u5f0f\u3001\u4f86\u96fb\u3002<br \/>\n\u27a9 \u60f3\u8981\u6311\u9078\u7b26\u5408\u81ea\u5df1\u9700\u6c42\u7684\u984d\u5916\u8cc7\u8a0a\uff0c\u53ef\u53c3\u8003\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7332837\">\u9078\u53d6\u8981\u4f7f\u7528\u7684\u984d\u5916\u8cc7\u8a0a<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u8cbb\u7528<\/span><\/strong><\/h3>\n<p>\u984d\u5916\u8cc7\u8a0a\u6536\u8cbb\u65b9\u5f0f\u662f\u63a1\u300e\u9ede\u64ca\u8cbb\u7528\u300f\uff0c\u5728\u5ee3\u544a\u6d3b\u52d5\u52a0\u5165\u984d\u5916\u8cc7\u8a0a\u6642\u4e26\u4e0d\u9700\u8981\u6536\u8cbb\uff0c\u53ea\u6709\u7576\u4f7f\u7528\u8005\u900f\u904e\u984d\u5916\u8cc7\u8a0a\u9ede\u64ca\u5546\u54c1\u3001\u63a1\u53d6\u60a8\u6240\u8a2d\u5b9a\u7684\u6d88\u8cbb\u6d3b\u52d5\u98df\u6750\u9700\u4ed8\u8cbb\u3002\u6bd4\u5982\uff0c\u6d88\u8cbb\u8005\u900f\u904e\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a\u806f\u7d61\u5e97\u5bb6\uff0c\u5e97\u5bb6\u53ca\u9700\u652f\u4ed8\u4e00\u6b21\u9ede\u64ca\u8cbb\u7528\u3002<\/p>\n<p>\u27a9 \u5f9e\u8ce3\u5bb6\u8a55\u5206\u7372\u5f97\u7684\u9ede\u64ca\u4e0d\u9700\u4ed8\u8cbb<br \/>\n\u27a9 \u7576\u5ee3\u544a\u548c\u984d\u5916\u8cc7\u8a0a\u540c\u6642\u986f\u793a\u6642\uff0cGoogle Ads \u6700\u591a\u53ea\u6703\u5c0d\u6bcf\u6b21\u66dd\u5149\u6536\u53d6\u5169\u7b46\u9ede\u64ca\u8cbb\u7528\u3002<br \/>\n\u27a9 \u66f4\u591a\u8a73\u7d30\u7684\u6536\u8cbb\u65b9\u5f0f\u53ef\u53c3\u8003 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7332832\">Google \u8aaa\u660e\u4e2d\u5fc3<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u662f <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/\u984d\u5916\u8cc7\u8a0a\/\">#\u984d\u5916\u8cc7\u8a0a<\/a> \u7cfb\u5217\u7b2c\u4e00\u7bc7\uff1a\u4fc3\u92b7\u984d\u5916\u8cc7\u8a0a\u4ecb\u7d39\u3002<br \/>\n\u672a\u4f86\u6211\u5011\u6703\u9678\u7e8c\u4ecb\u7d39\u9069\u5408\u642d\u914d\u7684\u5176\u4ed6\u984d\u5916\u8cc7\u8a0a\uff0c\u8acb\u5404\u4f4d\u8b80\u8005\u6301\u7e8c\u8ffd\u8e64\u6211\u5011\uff5e\u6211\u5011\u4e0b\u6b21\u898b\uff01<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u6bcf\u500b\u79ae\u62dc\u4e00\u548c\u79ae\u62dc\u4e94\u65e9\u4e0a\u00a010\u00a0\u9ede\uff0ciSPOT \u6703\u6e96\u5099\u4e00\u7bc7\u95b1\u8b80\u6642\u9593\u7d04\u4e00\u5206\u9418\u7684\u6587\u7ae0\uff0c\u5e36\u8457\u8b80\u8005\u5229\u7528\u65e9\u6668\u6642\u5149\u70ba\u8166\u888b\u88dc\u5145\u6578\u4f4d\u65b0\u77e5\u8b58\uff0c\u8acb\u5927\u5bb6\u958b\u555f\u5fc3\u4e2d\u7684\u5c0f\u9234\u943a\uff0c\u6216\u662f\u900f\u904e\u00a0<a href=\"https:\/\/www.facebook.com\/iSPOTxLife\">Facebook\u00a0\u5c08\u9801<\/a>\u00a0\u63a5\u6536\u6211\u5011\u7684\u6587\u7ae0\u901a\u77e5\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8b93\u7bc0\u6176\u52a9\u4f60\u9054\u6210\u696d\u6a5f<\/p>\n","protected":false},"author":1,"featured_media":1978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,181,376,294,170],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-181","tag-376","tag-294","tag-170"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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