{"id":2147,"date":"2018-09-17T10:00:32","date_gmt":"2018-09-17T02:00:32","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2147"},"modified":"2021-01-07T13:00:25","modified_gmt":"2021-01-07T05:00:25","slug":"announcements-8-google-adwords","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/announcements-8-google-adwords\/","title":{"rendered":"\u3010Google \u71df\u990a\u88dc\u5145\u6642\u9593\u3011Google Ads \u7522\u54c1\u516b\u6708\u66f4\u65b0\uff08\u4e0a\uff09"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u5c0d\u65bc\u884c\u92b7\u4eba\u800c\u8a00\uff0c\u516b\u6708\u662f\u500b\u7cbe\u5f69\u7684\u6708\u4efd\uff0c\u56e0\u70ba Google Ads \u63a8\u51fa\u4e86\u591a\u9805\u7522\u54c1\u7684\u66f4\u65b0\u3002\u4ee5\u4e0b\u70ba\u4f60\u6574\u7406\u4e86 Google Ads \u8207\u591a\u9805\u5ee3\u544a\u7684\u66f4\u65b0\u5167\u5bb9\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google Ads\uff1a<\/span><span style=\"color: #eb7a77;\">\u6587\u6848\u5b57\u6578\u589e\u52a0<\/span><\/strong><\/h3>\n<p>Google \u65bc 8\/30 \u516c\u4f48 Google Ads 12.5 \u7248\u672c\uff0c\u66f4\u65b0\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u53ef\u5bb9\u7d0d\u66f4\u591a\u6587\u5b57<\/li>\n<li>\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u65b0\u589e\u5167\u5bb9\u63cf\u8ff0<\/li>\n<li>\u4f86\u96fb\u5c08\u7528\u5ee3\u544a\u53ef\u8f38\u5165\u66f4\u9577\u7684\u8aaa\u660e<\/li>\n<li>\u5168\u65b0\u81ea\u8a02\u898f\u5247\uff1a\u4e0d\u542b\u8aaa\u660e\u7684\u7db2\u7ad9\u9023\u7d50<\/li>\n<\/ul>\n<p>\u274f \u8a73\u7d30\u529f\u80fd\u53ef\u53c3\u8003<a href=\"https:\/\/support.google.com\/adwords\/editor\/answer\/9100019\">\u8aaa\u660e<\/a>\u4e2d\u5fc3<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google Ads\uff1a\u7e3d\u89bd\u529f\u80fd\u66f4\u65b0<\/span><\/strong><\/h3>\n<figure id=\"attachment_2151\" aria-describedby=\"caption-attachment-2151\" style=\"width: 450px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2151 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-1.gif\" alt=\"\" width=\"450\" height=\"350\" \/><figcaption id=\"caption-attachment-2151\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u66f4\u65b0\u7248\u7684\u300e\u7e3d\u89bd\u300f\u529f\u80fd\uff0c\u53ef\u900f\u904e\u8cc7\u8a0a\u5361\u63a1\u53d6\u4ee5\u4e0b\u884c\u52d5\uff1a<\/p>\n<ul>\n<li>\u66ab\u505c\/\u53d6\u6d88\u66ab\u505c\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u7fa4\u7d44\u548c\u95dc\u9375\u5b57<\/li>\n<li>\u4fee\u6539\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97<\/li>\n<li>\u4fee\u6539\u95dc\u9375\u5b57\u548c\u5ee3\u544a\u7fa4\u7d44\u51fa\u50f9<\/li>\n<li>\u4fee\u6539\u5ee3\u544a\u6587\u6848<\/li>\n<li>\u5728\u300c\u641c\u5c0b\u8cc7\u8a0a\u5361\u300d\u5167\u65b0\u589e\u6392\u9664\u95dc\u9375\u5b57\uff0c\u5c07\u4e0d\u76f8\u95dc\u7684\u641c\u5c0b\u5b57\u8a5e\u6392\u9664<\/li>\n<\/ul>\n<p>\u274f \u5feb\u53bb<a href=\"https:\/\/adwords.google.com\/aw\/overview\">\u7e3d\u89bd<\/a>\u9801\u9762\u8a66\u8a66\u65b0\u529f\u80fd\u5427<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Ads\uff1a\u5e33\u6236\u5b89\u5168\u529f\u80fd\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_2153\" aria-describedby=\"caption-attachment-2153\" style=\"width: 360px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2153 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-2.png\" alt=\"\" width=\"360\" height=\"230\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-2.png 360w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-2-300x192.png 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption id=\"caption-attachment-2153\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u6b64\u6b21\u63a8\u51fa\u4e86\u4e09\u9805\u5347\u7d1a\u7248\u4fdd\u5bc6\u529f\u80fd\uff0c\u8b93\u4f60\u80fd\u518d\u66f4\u5b89\u5168\u7684\u74b0\u5883\u4e0b\u6295\u653e\u5ee3\u544a\uff0c\u66f4\u65b0\u529f\u80fd\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u65b0\u589e\u53ef\u81ea\u9078\u7684\u9032\u968e\u5b89\u5168\u8a2d\u5b9a \u27aa <a href=\"https:\/\/support.google.com\/accounts\/answer\/185839\">\u5169\u6b65\u9a5f\u9a57\u8b49<\/a><\/li>\n<li>\u53ea\u958b\u653e\u5728<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375456\">\u7279\u5b9a\u7db2\u57df<\/a>\u4e4b\u4e0b\u7684\u4f7f\u7528\u8005\u4f7f\u7528<\/li>\n<li>\u63a1\u53d6\u5176\u4ed6\u63aa\u65bd\u78ba\u4fdd<a href=\"https:\/\/support.google.com\/accounts\/answer\/46526\">\u5e33\u6236\u5b89\u5168<\/a><\/li>\n<\/ul>\n<p>\u26a0\ufe0e \u8acb\u8a18\u5f97\u66f4\u65b0\u4f60\u7684 Google Ads \u5e33\u6236\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\uff0c\u4ee5\u514d\u932f\u5931\u91cd\u8981\u8a0a\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Ads\uff1a\u5831\u8868\u7de8\u8f2f\u5668\u66f4\u65b0<\/strong><\/span><\/h3>\n<figure id=\"attachment_2154\" aria-describedby=\"caption-attachment-2154\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2154\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3.png\" alt=\"\" width=\"750\" height=\"366\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3-300x146.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3-768x375.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3-500x244.png 500w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-3-512x250.png 512w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2154\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u66f4\u65b0\u5f8c\u7684\u5831\u8868\u7de8\u8f2f\u5668\u53ef\u70ba\u5169\u500b\u4e0d\u540c\u6642\u6bb5\u7684\u6210\u6548\u7e6a\u88fd\u5716\u8868\uff0c\u4f60\u53ef\u904b\u7528\u9019\u9805\u529f\u80fd\u6bd4\u8f03\u672c\u9031\u8207\u4e0a\u9031\u7684\u9ede\u64ca\u6b21\u6578\uff0c<br \/>\n\u4e5f\u53ef\u4ee5\u900f\u904e\u81ea\u8a02\u5831\u8868\uff0c\u5448\u73fe\u6bcf\u9031\u3001\u6bcf\u6708\u6216\u5176\u4ed6\u65e5\u671f\u7bc4\u570d\u7684\u6bd4\u8f03\u5716\u8868\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Ads\uff1a\u6700\u4f73\u5316\u5206\u6578<\/strong><\/span><\/h3>\n<p>\u6700\u4f73\u5316\u5206\u6578\u53ef\u8a55\u4f30 Google Ads \u5e33\u6236\u7684\u9810\u671f\u6210\u6548\uff0c\u5206\u6578\u4ee5 0% \u5230 100% \u8868\u793a\uff0c100% \u4ee3\u8868\u5e33\u6236\u80fd\u5920\u5168\u9762\u767c\u63ee\u6548\u76ca\u3002<\/p>\n<figure id=\"attachment_2155\" aria-describedby=\"caption-attachment-2155\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2155\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-4.png\" alt=\"\" width=\"750\" height=\"513\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-4.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-4-300x205.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-4-768x525.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/announcements-8-google-4-366x250.png 366w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2155\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u27aa \u8acb\u6ce8\u610f\uff1a<br \/>\n1. \u7cfb\u7d71\u53ea\u6703\u91dd\u5c0d\u6709\u6548\u7684\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u986f\u793a\u6700\u4f73\u5316\u5206\u6578\u3002<br \/>\n2. AdWords Express \u4e0d\u652f\u63f4\u9019\u9805\u529f\u80fd<br \/>\n3. \u6700\u4f73\u5316\u5206\u6578\u4e5f\u4e0d\u6703\u5c0d\u300c\u54c1\u8cea\u5206\u6578\u300d\u548c\u300c\u5ee3\u544a\u8a55\u7d1a\u300d\u7684\u8a08\u7b97\u9020\u6210\u5f71\u97ff\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Ads\uff1a\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u66f4\u65b0<\/strong><\/span><\/h3>\n<p>\u904b\u7528\u5168\u57df\u7db2\u7ad9\u4ee3\u78bc\u4f86\u8ffd\u8e64 Google Ads \u8f49\u63db\uff0c\u53ef\u66f4\u65b9\u4fbf\u7684\u5728\u5404\u9805 Google \u7522\u54c1\u4e2d\u4f7f\u7528\u7db2\u7ad9\u7a0b\u5f0f\u78bc\uff0c\u5176\u512a\u9ede\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u6574\u5408\u5176\u4ed6 Google \u7522\u54c1\u66f4\u5feb\u66f4\u8f15\u9b06<\/li>\n<li>\u8f49\u63db\u8ffd\u8e64\u66f4\u6e96\u78ba<\/li>\n<li>\u5b8c\u6574\u6db5\u84cb\u6240\u6709\u8f49\u63db<\/li>\n<\/ul>\n<p>\u27aa \u60f3\u66b8\u89e3\u66f4\u8a73\u76e1\u7684\u8cc7\u8a0a\uff0c\u53ef\u81f3<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7548399\">\u8aaa\u660e\u4e2d\u5fc3<\/a>\u67e5\u8a62<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Analytics\uff1a\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u66f4\u65b0\u529f\u80fd<\/strong><\/span><\/h3>\n<p>Google \u65bc 2015 \u5e74\u63a8\u51fa<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6100636\">\u89aa\u81e8\u9580\u5e02\u8f49\u63db<\/a>\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u4e86\u89e3\u54ea\u4e9b\u5ee3\u544a\u6d3b\u52d5\u3001\u95dc\u9375\u5b57\u548c\u88dd\u7f6e\u6700\u80fd\u5920\u5438\u5f15\u6d88\u8cbb\u8005\u4f86\u5e97\u6d88\u8cbb\u3002<br \/>\n\u6b64\u6b21\u7684\u66f4\u65b0\u529f\u80fd\u70ba\uff1a\u4f7f\u7528\u8005\u53ef\u5229\u7528\u89aa\u81e8\u9580\u5e02\u8f49\u63db\u8a55\u4f30\u4f60\u7684\u884c\u92b7\u7b56\u7565\u662f\u5426\u53ef\u5c07\u6d88\u8cbb\u8005\u5f15\u5c0e\u81f3\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u9032\u4e00\u6b65\u524d\u5f80\u5be6\u9ad4\u5546\u5bb6\u9032\u884c\u6d88\u8cbb\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u7bc4\u4f8b\uff1a\u5168\u7403\u9023\u9396\u9910\u5ef3 Denny&#8217;s<\/strong><\/span><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jjKH3TttLyM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Denny\u2019s \u5c07\u6d88\u8cbb\u8005\u7d93\u5e38\u641c\u5c0b\u7684\u5b57\u8a5e\uff0c\u5982\u300e\u9644\u8fd1\u7684\u9b06\u9905\u300f\u3001\u300e\u9644\u8fd1\u6700\u597d\u5403\u6f22\u5821\u300f\uff0c\u904b\u7528 Google Ads \u7684\u5206\u6790\u529f\u80fd\u6210\u529f\u63d0\u6607\u5be6\u9ad4\u5546\u5bb6\u696d\u7e3e\u3002<br \/>\n\u27aa \u5982\u679c\u60a8\u5c0d\u9019\u9805\u529f\u80fd\u6709\u8208\u8da3\uff0c\u6b61\u9023<a href=\"http:\/\/pcse.pw\/contact\">\u806f\u7d61<\/a>\u6211\u5011<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f Google Ads \u516b\u6708\u4efd\u7684\u66f4\u65b0\u5167\u5bb9\uff0c\u4e0b\u4e00\u7bc7\u6703\u6574\u7406 Google \u5ee3\u544a\u7522\u54c1\u7684\u66f4\u65b0\u529f\u80fd\uff0c\u8acb\u597d\u597d\u671f\u5f85\uff5e<\/p>\n<p>&nbsp;<\/p>\n<p>\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u6bcf\u500b\u79ae\u62dc\u4e00\u548c\u79ae\u62dc\u4e94\u65e9\u4e0a\u00a010\u00a0\u9ede\uff0ciSPOT \u6703\u6e96\u5099\u4e00\u7bc7\u95b1\u8b80\u6642\u9593\u7d04\u4e00\u5206\u9418\u7684\u6587\u7ae0\uff0c\u5e36\u8457\u8b80\u8005\u5229\u7528\u65e9\u6668\u6642\u5149\u70ba\u8166\u888b\u88dc\u5145\u6578\u4f4d\u65b0\u77e5\u8b58\uff0c\u8acb\u5927\u5bb6\u958b\u555f\u5fc3\u4e2d\u7684\u5c0f\u9234\u943a\uff0c\u6216\u662f\u900f\u904e\u00a0<a href=\"https:\/\/www.facebook.com\/iSPOTxLife\">Facebook\u00a0\u5c08\u9801<\/a>\u00a0\u63a5\u6536\u6211\u5011\u7684\u6587\u7ae0\u901a\u77e5\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads 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