{"id":2173,"date":"2018-09-24T10:00:24","date_gmt":"2018-09-24T02:00:24","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2173"},"modified":"2021-01-07T13:30:50","modified_gmt":"2021-01-07T05:30:50","slug":"google-auto-bidding-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Auto Bidding\uff0c\u7528\u66f4\u667a\u6167\u7684\u65b9\u5f0f\u63d0\u5347\u8f49\u63db"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u81ea\u52d5\u51fa\u50f9\uff08Auto Bidding\uff09\u9019\u9805\u529f\u80fd\u5728\u53f0\u7063\u5df2\u4e0a\u5e02\u4e09\u5e74\uff0c\u4f46\u9084\u662f\u6709\u8a31\u591a\u4eba\u9078\u64c7\u4ee5\u624b\u52d5\u7684\u65b9\u5f0f\u7ba1\u7406\u51fa\u50f9\u3002\u672c\u6587\u60f3\u70ba\u4f60\u4ecb\u7d39\u81ea\u52d5\u51fa\u50f9\u7684\u7b56\u7565\u6a21\u5f0f\u8207\u61c9\u7528\u65b9\u5f0f\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u60f3\u8981\u5728\u6709\u9650\u7684\u884c\u92b7\u9810\u7b97\u88e1\u722d\u53d6\u66f4\u597d\u7684\u8f49\u63db\uff0c\u5c31\u5fc5\u9808\u8a02\u5b9a\u5408\u9069\u7684\u51fa\u50f9\u548c\u5373\u6642\u8abf\u6574\u51fa\u50f9\u5e45\u5ea6\u3002\u8207\u624b\u52d5\u51fa\u50f9\u76f8\u6bd4\uff0c\u81ea\u52d5\u51fa\u50f9\u53ef\u4ee5\u7701\u53bb\u8a31\u591a\u8a2d\u5b9a\u6642\u9593\uff0c\u4ee5\u53ca\u7463\u788e\u7684\u6d41\u7a0b\u8abf\u6574\u50f9\u7b56\u7565\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u81ea\u52d5\u51fa\u50f9\u512a\u52e2<\/span><\/strong><\/h3>\n<figure id=\"attachment_2176\" aria-describedby=\"caption-attachment-2176\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2176 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2176\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.vecteezy.com\"> Vecteezy <\/a><\/figcaption><\/figure>\n<ul>\n<li><span style=\"color: #008080;\">\u66f4\u6e96\u78ba\u7684\u51fa\u50f9\u7b56\u7565<\/span><br \/>\n\u81ea\u52d5\u51fa\u50f9\u5728\u8a2d\u5b9a\u51fa\u50f9\u7684\u6d41\u7a0b\u4e2d\u66f4\u7c21\u4fbf\uff0c\u4e0d\u9700\u70ba\u7279\u5b9a\u5ee3\u544a\u7fa4\u7d44\u6216\u95dc\u9375\u5b57\u624b\u52d5\u66f4\u65b0\u51fa\u50f9\uff0c\u76f8\u8f03\u624b\u52d5\u51fa\u50f9\u66f4\u70ba\u5373\u6642\u4e14\u7cbe\u6e96\u3002<\/li>\n<li><span style=\"color: #008080;\">\u63d0\u5347\u8f49\u63db\u66f4\u8f15\u9b06<\/span><br \/>\n\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u53ef\u5e6b\u52a9\u5ee3\u544a\u4e3b\u63d0\u5347\u9ede\u64ca\u6b21\u6578\u3001\u641c\u5c0b\u7d50\u679c\u80fd\u898b\u5ea6\uff0c\u4ee5\u53ca\u8f49\u63db\u503c\u3002<\/li>\n<li><span style=\"color: #008080;\">\u81ea\u9069\u61c9\u5b78\u7fd2\u529b<\/span><br \/>\n\u81ea\u52d5\u51fa\u50f9\u662f\u63a1\u7528 Google \u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u6703\u5229\u7528\u51fa\u50f9\u6240\u5f97\u7684\u6210\u6548\u6301\u7e8c\u66f4\u65b0\u51fa\u50f9\u8cc7\u8a0a\uff0c\u70ba\u6bcf\u9805\u7af6\u50f9\u91cf\u8eab\u6253\u9020\u5c08\u5c6c\u51fa\u50f9\u3002<\/li>\n<li><span style=\"color: #008080;\">\u66f4\u7cbe\u6e96\u7684\u884c\u70ba\u5206\u6790<\/span><br \/>\n\u81ea\u52d5\u51fa\u50f9\u64c1\u6709 Google \u7cfb\u7d71\u7368\u7279\u7684\u641c\u5c0b\u5b57\u8a5e\u5c64\u7d1a\u548c\u4fe1\u865f\uff0c\u53ef\u9810\u8a2d\u60c5\u5883\u6a21\u5f0f\uff0c\u5e6b\u52a9\u5206\u6790\u6d88\u8cbb\u8005\u884c\u70ba\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u81ea\u52d5\u51fa\u50f9\u76ee\u6a19\u8207\u7b56\u7565<\/strong><\/span><\/h3>\n<figure id=\"attachment_2177\" aria-describedby=\"caption-attachment-2177\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2177 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2177\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.flaticon.com\/\">flaticon<\/a><\/figcaption><\/figure>\n<ol>\n<li><strong><span style=\"color: #008080;\">\u63d0\u5347\u80fd\u898b\u5ea6\uff1a\u8a2d\u5b9a\u300e\u76ee\u6a19\u6392\u540d\u52dd\u51fa\u7387 \u300f\u6216\u300e\u76ee\u6a19\u641c\u5c0b\u7db2\u9801\u4f4d\u7f6e\u300f<\/span><\/strong><br \/>\n\u27aa \u76ee\u6a19\u641c\u5c0b\u7db2\u9801\u4f4d\u7f6e\uff1a\u53ef\u5c07\u4f60\u60f3\u6295\u653e\u7684\u8a0a\u606f\u8a2d\u5b9a\u5728\u300e\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u7684\u9802\u7aef\u300f\u6216\u300e\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\u7684\u4efb\u4f55\u4f4d\u7f6e\u300f\u3002<br \/>\n\u27aa \u76ee\u6a19\u6392\u540d\u52dd\u51fa\u7387\uff1a\u53ef\u8a2d\u5b9a\u7af6\u722d\u54c1\u724c\u7db2\u57df\uff0c\u4e26\u624b\u52d5\u8a2d\u5b9a\u60f3\u8d85\u8d8a\u7684\u76ee\u6a19\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u63d0\u5347\u7db2\u7ad9\u9020\u8a2a\u6b21\u6578\uff1a\u8a2d\u5b9a\u300e\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u300f<br \/>\n<\/span><\/strong>\u27aa \u76e1\u91cf\u722d\u53d6\u9ede\u64ca\uff1a\u5728\u9810\u7b97\u5167\u76e1\u91cf\u722d\u53d6\u6700\u591a\u9ede\u64ca\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u589e\u52a0\u66f4\u591a\u8f49\u63db\u6b21\u6578\uff1a\u8a2d\u5b9a\u300e\u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71\u300f\u3001\u300e\u76ee\u6a19\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u300f<br \/>\n<\/span><\/strong>\u27aa \u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71\uff1a\u53ef\u642d\u914d\u624b\u52d5\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff0c\u4e5f\u53ef\u7d0d\u5165\u7d44\u5408\u51fa\u50f9\u7b56\u7565\u3002<br \/>\n\u27aa \u76ee\u6a19\u5ba2\u6236\u958b\u767c\u51fa\u50f9\uff1a\u6240\u6709\u500b\u5225\u5ee3\u544a\u6d3b\u52d5\u90fd\u53ef\u63a1\u7528\u7684\u6a19\u6e96\u7b56\u7565\uff0c\u4f46\u4e0d\u53ef\u7528\u65bc\u7d44\u5408\u51fa\u50f9\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u63d0\u5347\u6295\u8cc7\u5831\u916c\u7387\uff1a\u8a2d\u5b9a\u300e\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u300f<br \/>\n<\/span><\/strong>\u27aa \u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff1a\u5728\u8a2d\u5b9a\u7684\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u5167\uff0c\u76e1\u91cf\u722d\u53d6\u6700\u9ad8\u8f49\u63db\u50f9\u503c\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u88dc\u5145\uff1a\u667a\u6167\u51fa\u50f9<\/strong><\/span><\/h3>\n<p>\u667a\u6167\u51fa\u50f9\u70ba\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u7684\u5ef6\u4f38\uff0c\u662f\u4ee5\u300e\u8f49\u63db\u70ba\u57fa\u6e96\u300f\u7684\u51fa\u50f9\u7b56\u7565\uff0c\u7b56\u7565\u985e\u578b\u5305\u542b\uff1a<\/p>\n<ul>\n<li>\u6210\u672c\u6548\u76ca\u7ba1\u7406\u7cfb\u7d71\u00a0(ECPC)<\/li>\n<li>\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9<\/li>\n<li>\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/li>\n<li>\u76e1\u91cf\u722d\u53d6\u8f49\u63db<\/li>\n<\/ul>\n<p>\u667a\u6167\u51fa\u50f9\u64c1\u6709\u8c50\u5bcc\u7684\u5206\u6790\u8a0a\u865f\uff0c\u5305\u542b\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u60c5\u5883\u7684\u300e\u4f4d\u7f6e\u3001\u6642\u9593\u3001\u88dd\u7f6e\u3001\u76ee\u6a19\u5c0d\u8c61\u300f\u7b49\u8a0a\u865f ; \u4ee5\u53ca\u300e\u8a9e\u8a00\u3001\u5ee3\u544a\u5f62\u5f0f\u3001\u700f\u89bd\u5668\u3001\u641c\u5c0b\u806f\u64ad\u7db2\u5925\u4f34\u3001\u4f5c\u696d\u7cfb\u7d71\u3001\u641c\u5c0b\u5b57\u8a5e\u300f\u7b49 Google \u5c08\u5c6c\u8a0a\u865f\uff0c\u4e26\u53ef\u5229\u7528\u9019\u4e9b\u8c50\u5bcc\u7684\u8a0a\u865f\u8cc7\u6e90\u4f86\u70ba\u6bcf\u6b21\u7af6\u50f9\u505a\u8abf\u6574 \u27aa \u667a\u6167\u51fa\u50f9<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9056142\">\u66f4\u65b0<\/a>\u653f\u7b56<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u5ee3\u544a\u5206\u4eab\uff0c\u611f\u8b1d\u60a8\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u66f4\u667a\u6167\u7684\u51fa\u50f9\u7b56\u7565\uff01<\/p>\n","protected":false},"author":1,"featured_media":4860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[186,4,175,187,183,376,294,184,182],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-auto-bidding","tag-google","tag-google-ads","tag-smart-bidding","tag-183","tag-376","tag-294","tag-184","tag-182"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auto 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name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto Bidding\uff0c\u7528\u66f4\u667a\u6167\u7684\u65b9\u5f0f\u63d0\u5347\u8f49\u63db l iSPOT Media x Talks\" \/>\n<meta property=\"og:description\" content=\"\u81ea\u52d5\u51fa\u50f9\uff08Auto 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