{"id":2215,"date":"2018-10-01T10:00:43","date_gmt":"2018-10-01T02:00:43","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2215"},"modified":"2021-01-07T13:30:59","modified_gmt":"2021-01-07T05:30:59","slug":"google-search-ads-creative-excellence-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-search-ads-creative-excellence-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u5ee3\u544a\u4eba\u5fc5\u5099\uff1a\u641c\u5c0b\u5ee3\u544a\u6210\u529f\u4e09\u8981\u7d20"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u9019\u7bc7\u6587\u7ae0\u60f3\u544a\u8a34\u4f60\u7684\u662f\uff1a\u60f3\u63d0\u5347\u5ee3\u544a\u8a55\u7d1a\uff0c\u5f9e\u300e\u641c\u5c0b\u5ee3\u544a\u300f\u8457\u624b\u662f\u4e00\u9805\u4e0d\u932f\u7684\u60f3\u6cd5\uff5e\u4ee5\u4e0b\u5c31\u5e36\u4f60\u4f86\u4e86\u89e3\u63d0\u5347\u8f49\u63db\u7684\u6210\u529f\u8981\u7d20\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u5ee3\u544a\u8a55\u7d1a\u662f\u7531\u300e\u5ee3\u544a\u54c1\u8cea\u3001\u51fa\u50f9\u8207\u984d\u5916\u8cc7\u8a0a\u300f\u6240\u7d44\u6210\uff0c\u5176\u4e2d\u5ee3\u544a\u54c1\u8cea\u7684\u7d44\u6210\u70ba\u300e\u9810\u671f\u9ede\u95b1\u7387\u3001\u5ee3\u544a\u95dc\u806f\u6027\u8207\u5230\u9054\u7db2\u9801\u9ad4\u9a57\u300f\u5982\u679c\u60f3\u63d0\u5347\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff0c\u5ee3\u544a\u7d20\u6750\u662f\u5f88\u597d\u7684\u8457\u529b\u9ede\uff0c\u4ee5\u4e0b\u5c31\u4f86\u4ecb\u7d39\u4e09\u9805\u80fd\u63d0\u5347\u641c\u5c0b\u5ee3\u544a\u8f49\u63db\u7684\u6210\u529f\u8981\u7d20\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u641c\u5c0b\u5ee3\u544a\u4e09\u9805\u6210\u529f\u8981\u7d20<\/span><\/strong><\/h3>\n<figure id=\"attachment_2226\" aria-describedby=\"caption-attachment-2226\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2226\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2226\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\">Flaticon<\/a><\/figcaption><\/figure>\n<h3><strong><span style=\"color: #008080;\">\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad<\/span><\/strong><\/h3>\n<p>\u7d93 Google \u7d71\u8a08\u7684\u6848\u4f8b\u4e2d\uff0c\u4f7f\u7528\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad\u7684\u5ee3\u544a\u53ef\u63d0\u5347 5% CTR \u8207\u8f49\u63db<\/p>\n<h3><strong><span style=\"color: #008080;\">\u52a0\u5165\u4e09\u5247\u4ee5\u4e0a\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p>\u6bcf\u555f\u7528\u4e00\u5247\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u53ef\u63d0\u9ad8 10-15% \u7684\u9ede\u95b1\u7387\uff0c\u9084\u80fd\u5438\u5f15\u4f7f\u7528\u8005\u66f4\u591a\u4e92\u52d5\uff0c\u5efa\u8b70\u65b0\u589e 3-10 \u5247\u984d\u5916\u8cc7\u8a0a\u70ba\u6700\u4f73<\/p>\n<h3><strong><span style=\"color: #008080;\">\u52a0\u5165\u4e09\u5247\u4ee5\u4e0a\u52a0\u9577\u578b\u6587\u6848<\/span><\/strong><\/h3>\n<p>\u76f8\u8f03\u65bc\u53ea\u542b\u6709 1-2 \u5247\u5ee3\u544a\u7684\u5ee3\u544a\u7fa4\u7d44\uff0c\u64c1\u6709\u81f3\u5c11 3 \u5247\u9ad8\u54c1\u8cea ETA \u7684\u5ee3\u544a\u7fa4\u7d44\uff0c\u6700\u591a\u53ef\u984d\u5916\u7372\u5f97 15% \u7684\u9ede\u64ca\u6216\u8f49\u63db<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad<\/span><\/strong><\/h3>\n<p>2017 \u5e74 9 \u6708\u958b\u59cb\u7c21\u5316\u5ee3\u544a\u8f2a\u64ad\u529f\u80fd\uff0c\u50c5\u4fdd\u7559\u300c\u6700\u4f73\u5316\u300d\u548c\u300c\u7121\u9650\u671f\u8f2a\u64ad\u300d\u529f\u80fd\uff0c\u6bcf\u500b\u5ee3\u544a\u7fa4\u7d44\u82e5\u6709 3 \u5247\u4ee5\u4e0a\u7684\u5ee3\u544a\u63a1\u7528\u300e\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad\u300f\uff0c\u5c31\u6709\u6a5f\u6703\u540c\u6642\u63d0\u9ad8\u9ede\u64ca\u548c\u66dd\u5149\u6b21\u6578\u3002<\/p>\n<figure id=\"attachment_2176\" aria-describedby=\"caption-attachment-2176\" style=\"width: 750px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2176 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/09\/google-auto-bidding-intro-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-2176\" class=\"wp-caption-text\"><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-auto-bidding-intro\/\">\u81ea\u52d5\u51fa\u50f9\u8907\u7fd2<\/a><\/figcaption><\/figure>\n<p>\u27aa \u7cfb\u7d71\u53ef\u9078\u64c7\u7684\u5ee3\u544a\u8d8a\u591a\uff0c\u9810\u671f\u7684\u5ee3\u544a\u6210\u6548\u5c31\u8d8a\u597d<br \/>\n\u27aa \u82e5\u63a1\u7528\u667a\u6167\u51fa\u50f9\uff0cAdWords \u5c07\u6703\u81ea\u52d5\u4f7f\u7528\u300c\u6700\u4f73\u5316\u300d\u5ee3\u544a\u8f2a\u64ad\u8a2d\u5b9a<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<figure id=\"attachment_2227\" aria-describedby=\"caption-attachment-2227\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2227 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2227\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\">Flaticon<\/a><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u63d0\u9ad8\u9ede\u95b1\u7387<\/strong><\/span><\/h3>\n<p>\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u53ef\u5e6b\u52a9\u4f60\u7684\u641c\u5c0b\u6587\u5b57\u5ee3\u544a\u812b\u7a4e\u800c\u51fa\uff0c\u6bcf\u65b0\u589e\u4e00\u7a2e\u984d\u5916\u8cc7\u8a0a\uff0c\u5e73\u5747\u9ede\u95b1\u7387\u4fbf\u53ef\u63d0\u9ad8 10-15%<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u63d0\u9ad8\u6548\u7387<\/strong><\/span><\/h3>\n<p>\u6bcf\u591a\u4e00\u6b21\u9ede\u64ca\u53ef\u5e6b\u52a9\u964d\u4f4e\u8cbb\u7528\uff0c\u56e0\u6b64\u722d\u53d6\u984d\u5916\u9ede\u64ca\u6bd4\u63d0\u9ad8\u5ee3\u544a\u6392\u540d\u66f4\u70ba\u5212\u7b97<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u63d0\u9ad8\u8f49\u63db\u7387<\/strong><\/span><\/h3>\n<p>\u5728\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u524d\u5148\u63d0\u4f9b\u4ed6\u5011\u6240\u9700\u7684\u8cc7\u8a0a\uff0c\u53ef\u5e6b\u52a9\u5438\u5f15\u66f4\u591a\u6709\u6548\u7684\u6f5b\u5728\u5ba2\u6236<br \/>\n\u27aa \u5982\u679c\u4f7f\u7528\u8005\u53ef\u9810\u5148\u77e5\u9053\u62b5\u9054\u7db2\u7ad9\u5f8c\u6240\u770b\u5230\u7684\u5167\u5bb9\uff0c\u5c31\u66f4\u6709\u53ef\u80fd\u6703\u9075\u5faa\u5ee3\u544a\u7684\u865f\u53ec\u63a1\u53d6\u884c\u52d5<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u984d\u5916\u8cc7\u8a0a\u88dc\u5145\uff1a\u7db2\u7ad9\u9023\u7d50\u8207\u6458\u8981\u984d\u5916\u8cc7\u8a0a\u642d\u914d\u539f\u5247<\/strong><\/span><\/h3>\n<h3><strong><span style=\"color: #008080;\">Sitelink \u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2018\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-1-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u5c07\u6587\u6848\u672a\u63d0\u53ca\u7684\u91cd\u9ede\u4e14\u5177\u6709\u7368\u7acb\u7db2\u9801\u8a73\u7d30\u8aaa\u660e\u7684\u8cc7\u8a0a\u5217\u65bc\u7db2\u7ad9\u9023\u7d50\u4e2d\uff0c\u5176\u7279\u8272\u5982\u4e0b\uff1a<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5f37\u5316\u80fd\u898b\u5ea6<\/strong><\/span><\/h3>\n<p>\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a\u53ef\u64f4\u5927\u641c\u5c0b\u5ee3\u544a\u7248\u4f4d\uff0c\u63d0\u5347\u5ee3\u544a\u80fd\u898b\u5ea6<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u63d0\u5347\u4e92\u52d5<\/strong><\/span><\/h3>\n<p>\u52a0\u5165\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a CTR \u5e73\u5747\u53ef\u589e\u52a0 10%-20%<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5e36\u4f86\u8f49\u63db<\/strong><\/span><\/h3>\n<p>\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a\u76f4\u63a5\u5c07\u4f7f\u7528\u8005\u5c0e\u5f15\u5230\u6b63\u78ba\u7684\u7db2\u9801\uff0c\u6e1b\u5c11\u5c0b\u627e\u8cc7\u8a0a\u7684\u6b65\u9a5f\uff0c\u66f4\u80fd\u63d0\u5347\u8f49\u63db\u6a5f\u6703<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6613\u65bc\u7ba1\u7406<\/strong><\/span><\/h3>\n<p>\u7cfb\u7d71\u6703\u91dd\u5c0d\u6bcf\u500b\u641c\u5c0b\u81ea\u52d5\u5e36\u51fa\u548c\u95dc\u9375\u5b57\u95dc\u806f\u6027\u6700\u9ad8\u7684\u7db2\u7ad9\u9023\u7d50\u984d\u5916\u8cc7\u8a0a<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5167\u6587\u7368\u7acb<\/strong><\/span><\/h3>\n<p>\u53ef\u52a0\u5165\u5169\u884c\u5167\u6587\u88dc\u5145\uff0c\u6bcf\u4e00\u5247\u5747\u70ba\u7368\u7acb\u66dd\u5149<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #008080;\"><strong>Callout \u6458\u8981\u984d\u5916\u8cc7\u8a0a<\/strong><\/span><\/h3>\n<p>\u6458\u8981\u984d\u5916\u8cc7\u8a0a\u4f7f\u7528\u65b9\u5f0f\u9700\u638c\u63e1\u5169\u9ede\u8a23\u7ac5\uff1a\u7c21\u77ed\u8207\u6578\u64da\u5316\u3002\u7531\u65bc\u6458\u8981\u984d\u5916\u8cc7\u8a0a\u70ba\u5f62\u5bb9\u7522\u54c1\u8207\u670d\u52d9\u6574\u9ad4\u7279\u8272\u7684\u91cd\u9ede\u6587\u5b57\uff0c\u5167\u5bb9\u8d8a\u7c21\u77ed\uff0c\u80fd\u5728\u5ee3\u544a\u4e2d\u986f\u4f7f\u5f97\u6458\u8981\u5c31\u8d8a\u591a\uff0c\u56e0\u6b64\u4e0d\u9700\u8981\u662f\u5b8c\u6574\u7684\u53e5\u5b50\u3002\u6b64\u5916\uff0c\u4ee5\u5177\u9ad4\u3001\u6578\u64da\u5316\u7684\u8aaa\u660e\u65b9\u5f0f\u66f4\u5bb9\u6613\u5438\u5f15\u6d88\u8cbb\u8005\u76ee\u5149\uff0c\u5982\uff0c\u6c7d\u8eca\u5ee3\u544a\u4f7f\u7528\u300e\u4e00\u516c\u5347\u8dd1 20 \u516c\u91cc\u300f\u6703\u6bd4\u300e\u8d85\u7701\u6cb9\u300f\u66f4\u5bb9\u6613\u8b93\u6d88\u8cbb\u8005\u5224\u65b7\u7522\u54c1\u8207\u670d\u52d9\u662f\u5426\u5207\u5408\u9700\u6c42\uff0c\u66f4\u6709\u6a5f\u6703\u5f15\u5c0e\u4f7f\u7528\u8005\u9032\u884c\u8cfc\u8cb7\u52d5\u4f5c\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2019\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/08\/google-extensions-manual-0830-2-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u6458\u8981\u984d\u5916\u8cc7\u8a0a\u7684\u7279\u8272\u5982\u4e0b\uff1a<\/p>\n<p>\u2460 \u4e0d\u53ef\u88ab\u9023\u7d50\u81f3\u7db2\u9801\uff0c\u50c5\u6709\u6a19\u984c\u548c\u5176\u4ed6\u6458\u8981\u984d\u5916\u8cc7\u8a0a\u4efb\u610f\u7d44\u5408\u51fa\u73fe\u3002<br \/>\n\u2461 \u66dd\u5149\u4f4d\u7f6e\uff1a\u5ee3\u544a\u6587\u6848\u4e0b\u65b9\u7684\u7c21\u77ed\u6587\u5b57\uff0c\u53ef\u627c\u8981\u8aaa\u660e\u696d\u52d9\u3001\u7522\u54c1\u6216\u670d\u52d9\u512a\u52e2\u3002<br \/>\n\u2462 \u66dd\u5149\u5247\u6578\uff1a\u6700\u591a\u53ef\u4ee5\u986f\u793a 4 \u5247\u6587\u6848\uff0c\u5efa\u8b70\u52a0\u5165\u81f3\u5c11 8 \u5247\u4ee5\u5229\u7cfb\u7d71\u8f2a\u64ad\u627e\u51fa\u6700\u4f73\u6210\u6548\u7d44\u5408\u3002<br \/>\n\u2463 \u63d0\u5347\u4e92\u52d5\uff1a\u4e0d\u80fd\u88ab\u9ede\u64ca\uff0c\u4f46\u52a0\u5165\u6458\u8981\u984d\u5916\u8cc7\u8a0a CTR \u5e73\u5747\u53ef\u589e\u52a0 \u7d0410%\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5ef6\u5c55\u578b\u6587\u5b57\u5ee3\u544a\u88fd\u4f5c\u8981\u9ede<\/span><\/strong><\/h3>\n<figure id=\"attachment_2228\" aria-describedby=\"caption-attachment-2228\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2228\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-3.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-3.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-intro-3-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2228\" class=\"wp-caption-text\">Icon made by <a 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href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63d0\u5347\u5ee3\u544a\u80fd\u898b\u5ea6\u7955\u6280\uff01<\/p>\n","protected":false},"author":1,"featured_media":2222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[186,4,175,187,161,180,181,376,294,170],"class_list":["post-2215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-auto-bidding","tag-google","tag-google-ads","tag-smart-bidding","tag-161","tag-180","tag-181","tag-376","tag-294","tag-170"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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