{"id":2217,"date":"2018-10-05T10:00:43","date_gmt":"2018-10-05T02:00:43","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2217"},"modified":"2020-05-14T10:16:17","modified_gmt":"2020-05-14T02:16:17","slug":"google-creative-excellence-questions-and-answers","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-creative-excellence-questions-and-answers\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Google \u641c\u5c0b\u5ee3\u544a QA \u6642\u9593"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u4e0a\u4e00\u7bc7\u63a8\u85a6\u80fd\u8b93\u641c\u5c0b\u5ee3\u544a\u767c\u63ee\u66f4\u597d\u6548\u679c\u7684<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-search-ads-creative-excellence-intro\/\">\u6210\u529f\u8981\u7d20<\/a>\uff0c\u9019\u4e00\u7bc7\u5247\u6574\u7406\u4e86\u884c\u92b7\u5925\u4f34\u5011\u5728\u6295\u653e\u904e\u7a0b\u4e2d\u6240\u9047\u5230\u7684\u7591\u60d1\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad\u8ff7\u601d<\/span><\/strong><\/h3>\n<figure id=\"attachment_2229\" aria-describedby=\"caption-attachment-2229\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2229 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-4.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-4.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-4-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2229\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\">Flaticon<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">Q. \u4f7f\u7528\u65b0\u7248\u5ee3\u544a\u8f2a\u64ad\u6700\u4f73\u5316\u529f\u80fd\uff0c\u662f\u5426\u5c31\u4e0d\u80fd\u6e2c\u8a66\u65b0\u6587\u6848\u4e86\uff1f<\/span><\/strong><br \/>\n\u27aa \u5ee3\u544a\u8f2a\u64ad\u6700\u4f73\u5316\u4e26\u4e0d\u6703\u9632\u6b62\u65b0\u6587\u6848\u9732\u51fa\u7684\u6a5f\u6703\uff0c\u4e26\u4e0d\u9700\u8981\u6539\u56de\u5e73\u5747\u8f2a\u64ad\u7684\u8a2d\u5b9a\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Q. \u9078\u64c7\u5e73\u5747\u8f2a\u64ad\uff0c\u8b93\u6bcf\u5247\u5ee3\u544a\u90fd\u6709\u6a5f\u6703\u66dd\u5149\u4e0d\u662f\u66f4\u597d\uff1f<\/span><\/strong><br \/>\n\u27aa \u667a\u6167\u5b78\u7fd2\u6703\u6839\u64da\u6bcf\u500b\u7af6\u50f9\u7576\u4e0b\u7684\u641c\u5c0b\u5b57\u8a5e\u5224\u65b7\u6700\u7b26\u5408\u905e\u9001\u689d\u4ef6\u7684\u5ee3\u544a\u3002\u5e73\u5747\u8f2a\u64ad\u6703\u8b93\u9ede\u95b1\u7387\u548c\u8f49\u63db\u7387\u504f\u4f4e\u7684\u5ee3\u544a\u7372\u5f97\u66f4\u591a\u66dd\u5149\u6a5f\u6703\uff0c\u6240\u4ee5\u63a1\u7528\u9019\u500b\u9078\u9805\u53ef\u80fd\u6703\u5c0e\u81f4\u5e73\u5747\u6392\u540d\u4e0b\u6ed1\uff0c\u6216\u662f\u9ede\u64ca\u548c\u8f49\u63db\u6b21\u6578\u6e1b\u5c11\uff0c\u9019\u4e26\u4e0d\u6709\u5229\u65bc\u5ee3\u544a\u4e3b\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">Q. \u5982\u679c\u8a72\u5247\u6587\u6848\u9ede\u95b1\u7387\u5f88\u4f4e\uff0c\u662f\u5426\u8a72\u66ab\u505c\uff1f<\/span><\/strong><br \/>\n\u27aa \u5ee3\u544a\u8f2a\u64ad\u6700\u4f73\u5316\u6703\u6839\u64da\u7af6\u50f9\u7576\u4e0b\u7684\u641c\u5c0b\u8a5e\u7d44\u5224\u65b7\u4e26\u512a\u5148\u905e\u9001\u7576\u4e0b\u95dc\u806f\u6027\u6700\u9ad8\u7684\u5ee3\u544a\uff0c\u56e0\u6b64\u5982\u679c\u67d0\u5247\u5ee3\u544a\u66ab\u6642\u7372\u5f97\u7684\u9ede\u95b1\u7387\u4e0d\u9ad8\uff0c\u4e0d\u4ee3\u8868\u7576\u4e0b\u5c31\u8981\u66ab\u505c\u3002 \u95dc\u9375\u662f\u8981\u88fd\u4f5c\u591a\u5247\u5438\u5f15\u4eba\u7684\u5ee3\u544a\uff0c\u597d\u8b93\u4e0d\u540c\u60c5\u5883\u7684\u641c\u5c0b\u4e0b\u90fd\u80fd\u8b93\u5c0d\u7684\u4eba\u5728\u5c0d\u7684\u6642\u9593\u770b\u5230\u5c0d\u7684\u8a0a\u606f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5ef6\u5c55\u578b\u6587\u5b57\u8ff7\u601d<\/strong><\/span><\/h3>\n<figure id=\"attachment_2230\" aria-describedby=\"caption-attachment-2230\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2230\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-5.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-5.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-5-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2230\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\">Flaticon<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">Q. Google \u6bd4\u5c0d\u6280\u8853\u9019\u9ebc\u5f37\u5927\uff0c\u70ba\u4f55\u9084\u9700\u8981\u518d\u5beb\u90a3\u9ebc\u591a\u6587\u6848\uff1f<\/span><\/strong><br \/>\n\u27aa \u7db2\u8def\u4e16\u754c\u77ac\u606f\u842c\u8b8a\uff0c\u6bcf\u500b\u5ee3\u544a\u5c0d\u8c61\u7684\u641c\u5c0b\u60c5\u5883\u3001\u6642\u9593\u3001\u4f4d\u7f6e\u8207\u76ee\u90fd\u4e0d\u4e00\u6a23\uff0c\u4e0d\u80fd\u50c5\u501a\u9760\u901a\u7528\u578b\u6587\u6848\u53bb\u6eff\u8db3\u5404\u7a2e\u641c\u5c0b\u610f\u5716\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u8ff7\u601d<\/span><\/strong><\/h3>\n<figure id=\"attachment_2231\" aria-describedby=\"caption-attachment-2231\" style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2231 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-6.png\" alt=\"\" width=\"750\" height=\"423\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-6.png 750w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-6-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/creative-excellence-QA-6-443x250.png 443w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-2231\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\">Flaticon<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">Q. \u5df2\u4f7f\u7528\u4e09\u7a2e\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u70ba\u4f55\u9084\u9700\u589e\u52a0\u66f4\u591a\u984d\u5916\u8cc7\u8a0a\uff1f<\/span><\/strong><br \/>\n\u27aa \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u8207\u7531\u54c1\u8cea\u5206\u6578\u76f8\u95dc\uff0c\u4e00\u5247\u6587\u6848\u6700\u591a\u53ef\u540c\u6642\u642d\u914d\u56db\u7a2e\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u9032\u884c\u66dd\u5149\uff0c\u800c\u7cfb\u7d71\u6703\u7d9c\u5408\u54c1\u8cea\u5206\u6578\u8207\u7576\u4e0b\u7684\u641c\u5c0b\u91cf\u89ba\u6700\u4f73\u7d44\u5408\uff0c\u56e0\u6b64\u63a1\u7528\u8d8a\u591a\u7a2e\u984d\u5916\u8cc7\u8a0a\u8d8a\u6709\u6a5f\u6703\u543b\u5408\u3002<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u274f \u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u512a\u5316\u5efa\u8b70<\/strong><\/span><\/h3>\n<p>\u2460 \u6642\u5e38\u66f4\u65b0\u4ee5\u78ba\u4fdd\u5167\u5bb9\u7684\u5373\u6642\u6027<br \/>\n\u2461 \u6e1b\u5c11\u91cd\u8907\u6558\u8ff0\uff0c\u6bcf\u7a2e\u984d\u5916\u8cc7\u8a0a\u53ef\u7528\u4f86\u5f37\u8abf\u4e0d\u540c\u7684\u512a\u52e2<br \/>\n\u2462 \u4f7f\u7528 3 \u7a2e\u4ee5\u4e0a\u7684\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\u80fd\u8b93\u984d\u5916\u8cc7\u8a0a\u66dd\u5149\u6700\u5927\u5316\uff0c\u63a1\u7528\u591a\u7a2e\u8d8a\u6709\u6a5f\u6703\u56de\u61c9\u7576\u4e0b\u7684\u641c\u5c0b\u9700\u6c42<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u641c\u5c0b\u5ee3\u544a\u6210\u529f\u8981\u7d20\u7d71\u6574<\/span><\/strong><\/h3>\n<p><strong><span style=\"color: #008080;\">\u2460 \u52a0\u5165\u5ee3\u544a\u8d8a\u591a\uff0c\u95dc\u9375\u5b57\u6240\u80fd\u53c3\u8207\u7684\u7af6\u50f9\u6b21\u6578\u5c31\u8d8a\u591a\uff0c\u5ee3\u544a\u66dd\u5149\u6b21\u6578\u4e5f\u6703\u9023\u5e36\u589e\u52a0<\/span> <\/strong><br \/>\n\u27aa 3 \u5247\u5ee3\u544a\u662f\u6700\u4f4e\u4e0b\u9650\uff08\u9019\u662f\u6210\u6548\u9a5f\u589e\u7684\u8f49\u6298\u9ede\uff09<br \/>\n\u27aa 5-7\u5247\u662f\u6700\u7406\u60f3\u7684\u5ee3\u544a\u6578\u91cf\uff0c\u800c\u7d04\u83ab\u5728 10 \u5ee3\u544a\u6642\u6210\u6548\u6703\u958b\u59cb\u905e\u6e1b<\/p>\n<p><strong><span style=\"color: #008080;\">\u2461\u300e\u901a\u7528\u578b\u300f\u7684\u5b8c\u7f8e\u5ee3\u544a\u4e26\u4e0d\u5b58\u5728\u00a0<\/span><\/strong><br \/>\n\u27aa \u6bcf\u9805\u641c\u5c0b\u90fd\u6e90\u81ea\u65bc\u7368\u4e00\u7121\u4e8c\u7684\u4f7f\u7528\u8005\uff0c\u4ed6\u5011\u7684\u8208\u8da3\u3001\u610f\u5716\u3001\u4f7f\u7528\u88dd\u7f6e\u3001\u4f4d\u7f6e\u548c\u767c\u9001\u67e5\u8a62\u7684\u6642\u9593\u8207\u60c5\u5883\u5747\u4e0d\u540c\uff0c\u56e0\u6b64\u7121\u6cd5\u671f\u5f85\u4f7f\u7528\u55ae\u4e00\u6587\u6848\u6eff\u8db3\u6240\u6709\u6d88\u8cbb\u9700\u6c42\u3002<\/p>\n<p><span style=\"color: #008080;\"><strong>\u2462 \u78ba\u4fdd\u7fa4\u7d44\u4e2d\u7684\u6bcf\u500b\u95dc\u9375\u5b57\u90fd\u8207\u6587\u6848\u53ca\u7522\u54c1\u670d\u52d9\u5bc6\u5207\u76f8\u95dc<\/strong><\/span><br \/>\n\u27aa \u5ee3\u544a\u7684\u6578\u91cf\u8d8a\u591a\uff0c\u7cfb\u7d71\u91dd\u5c0d\u7279\u5b9a\u67e5\u8a62\u627e\u5230\u76f8\u7b26\u5ee3\u544a\u7684\u6a5f\u7387\u4e5f\u8d8a\u9ad8<\/p>\n<p><strong><span style=\"color: #008080;\">\u2463 \u5ee3\u544a\u6578\u91cf\u8207\u8ca0\u8a55\u6548\u61c9<\/span><\/strong><br \/>\n\u27aa \u555f\u7528\u300e\u6700\u4f73\u5316\u5ee3\u544a\u8f2a\u64ad\u300f\u6642\uff0c\u5ee3\u544a\u6578\u91cf\u518d\u591a\u90fd\u4e0d\u6703\u7522\u751f\u4efb\u4f55\u8ca0\u9762\u6548\u61c9\uff0c\u56e0\u70ba\u6210\u6548\u4e0d\u5f70\u7684\u5ee3\u544a\u4e26\u4e0d\u6703\u653e\u9001\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s1\">\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<\/span><span class=\"s2\"><br \/>\n<\/span><span class=\"s6\">\u2706<\/span><span class=\"s2\"> 02-23965819<br \/>\n<\/span>\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u4e00\u5206\u9418\u6559\u5ba4\u89e3\u5bc6\u641c\u5c0b\u5ee3\u544a\uff01<\/p>\n","protected":false},"author":1,"featured_media":2223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[4,175,161,191,181,170],"class_list":["post-2217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-google","tag-google-ads","tag-161","tag-191","tag-181","tag-170"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011Google 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