{"id":2335,"date":"2018-10-29T10:00:13","date_gmt":"2018-10-29T02:00:13","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2335"},"modified":"2020-05-14T10:16:04","modified_gmt":"2020-05-14T02:16:04","slug":"google-responsive-display-ads-teach","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-responsive-display-ads-teach\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Google \u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-size: 1rem;\">\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u662f Google \u5728\u4eca\u5e74 9 \u6708\u6700\u65b0\u767c\u8868\u7684\u5ee3\u544a\u7522\u54c1\uff0c\u9019\u4e00\u7bc7\u5c31\u8981\u4f86\u7528\u4e00\u5206\u9418\u7684\u6642\u9593\u5e36\u8457\u5927\u5bb6\u5feb\u901f\u4e86\u89e3\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u5728 Google Ads \u4e0a\u7684\u64cd\u4f5c\u65b9\u5f0f\u3002<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u64cd\u4f5c\uff1a\u9078\u64c7\u5ee3\u544a\u7fa4\u7d44<\/strong><\/span><\/h3>\n<p>\u88fd\u4f5c\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u7b2c\u4e00\u6b65\uff1a\u9032\u5165\u300e\u5ee3\u544a\u8207\u984d\u5916\u8cc7\u8a0a\u300f\uff0c\u9ede\u9078\u300e\uff0b\u300f\uff0c\u9078\u64c7\u300e\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u300f\uff0c\u4e26\u9ede\u64ca\u5de6\u4e0a\u4fee\u6539\u5716\u662f\uff0c\u9078\u64c7\u8981\u6295\u653e\u5ee3\u544a\u7684\u7fa4\u7d44\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u64cd\u4f5c\uff1a\u4e0a\u50b3\u7d20\u6750<\/span><\/strong><\/h3>\n<figure id=\"attachment_4870\" aria-describedby=\"caption-attachment-4870\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4870\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-1-0426.jpg\" alt=\"\" width=\"1080\" height=\"697\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-1-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-1-0426-300x194.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-1-0426-768x496.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-1-0426-1024x661.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4870\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4e0a\u50b3\u5716\u7247\u7d20\u6750\u6709\u4e09\u7a2e\u65b9\u5f0f\uff1a\u96fb\u8166\u4e0a\u50b3\u3001\u7dda\u4e0a\u514d\u8cbb\u5716\u5eab\uff0c\u8207\u8f38\u5165\u5716\u7247\u7db2\u5740\uff0c\u4ee5\u4e0b\u6574\u7406\u4e86\u5716\u7247\u7684\u76f8\u95dc\u898f\u5247\uff0c\u6b64\u6b65\u9a5f\u975e\u5e38\u91cd\u8981\uff0c\u8acb\u5404\u4f4d\u6295\u624b\u5011\u62ff\u51fa\u7b46\u8a18\u672c\uff1a<\/p>\n<h3><strong><span style=\"color: #008080;\">\u5716\u7247\u6578\u91cf<\/span><\/strong><\/h3>\n<p>\u6700\u591a\u53ea\u80fd\u4e0a\u50b3 15 \u5f35\u5716\u7247\u7d20\u6750\u548c 5 \u500b\u6a19\u8a8c<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u5716\u7247\u6bd4\u4f8b<\/strong><\/span><\/h3>\n<p>\u8acb\u5c07\u6bcf\u5f35\u5716\u7247\u5206\u5225\u6e96\u5099\u300e\u6a6b\u5411\u53ca\u6b63\u65b9\u578b\u300f\u5404\u4e00\u4efd\uff0c\u4ee5\u4e0b\u662f\u5716\u6a94\u8a73\u7d30\u898f\u683c<\/p>\n<ul>\n<li><strong><span style=\"text-indent: 0em; color: #eb7a77;\">\u6a6b\u5411\u5716\u7247<\/span><\/strong> \u27aa \u9577\u5bec\u6bd4\u70ba<span style=\"text-indent: 0em;\"> 1.91:1<\/span><span style=\"text-indent: 0em;\">\uff0c\u5c3a\u5bf8\u9808\u5927\u65bc<\/span><span style=\"text-indent: 0em;\"> 600 x 314<\/span><span style=\"text-indent: 0em;\">\uff0c\u6a94\u6848\u5728<\/span><span style=\"text-indent: 0em;\"> 5MB <\/span><span style=\"text-indent: 0em;\">\u4ee5\u5167<\/span><\/li>\n<li><strong><span style=\"color: #eb7a77;\">\u6b63\u65b9\u5f62\u5716\u7247 <\/span><\/strong>\u27aa \u9577\u5bec\u6bd4\u70ba<span style=\"text-indent: 0em;\"> 1:1<\/span><span style=\"text-indent: 0em;\">\uff0c\u5c3a\u5bf8\u9808\u5927\u65bc<\/span><span style=\"text-indent: 0em;\"> 300 x 300<\/span><span style=\"text-indent: 0em;\">\uff0c\u6a94\u6848\u5728<\/span><span style=\"text-indent: 0em;\"> 5MB <\/span><span style=\"text-indent: 0em;\">\u4ee5\u5167<\/span><\/li>\n<li><strong><span style=\"color: #eb7a77;\">\u6a6b\u5411\u6a19\u8a8c<\/span><\/strong> \u27aa\u00a0\u9577\u5bec\u70ba<span style=\"text-indent: 0em;\"> 4:1<\/span><span style=\"text-indent: 0em;\">\uff0c\u5c3a\u5bf8\u9808\u5927\u65bc<\/span><span style=\"text-indent: 0em;\"> 512 x 128 (<\/span><span style=\"text-indent: 0em;\">\u5efa\u8b70\u70ba<\/span><span style=\"text-indent: 0em;\">1200 x 300)<\/span><span style=\"text-indent: 0em;\">\uff0c\u80cc\u666f\u5efa\u8b70\u900f\u660e\u70ba\u4f73<\/span><\/li>\n<li><span style=\"color: #eb7a77;\"><strong><span style=\"color: #008080;\">*<\/span>\u9078\u64c7\u6027\u63d0\u4f9b<\/strong><\/span> \u27aa \u6b63\u65b9\u5f62\u6a19\u8a8c<\/li>\n<li>\u9577\u5bec\u6bd4\u70ba<span style=\"text-indent: 0em;\"> 1:1<\/span><span style=\"text-indent: 0em;\">\uff0c\u5c3a\u5bf8 <\/span>\u27aa \u8acb\u6ce8\u610f\uff1a\u6587\u5b57\u4e0d\u5f97\u8986\u84cb\u5716\u50cf\u9762\u7a4d\u8d85\u904e 20%\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u64cd\u4f5c\uff1a\u7d20\u6750\u5efa\u8b70<\/span><\/strong><\/h3>\n<p>\u6295\u653e Googla Ads \u5ee3\u544a\u53ea\u9700\u4e00\u5206\u9418\uff0c\u4f46\u6e96\u5099\u7d20\u6750\uff08\u5c24\u5176\u662f\u5716\u50cf\u7d20\u6750\uff09\u537b\u9700\u8981\u6295\u5165\u4e0d\u5c11\u5fc3\u529b\uff0c\u597d\u7684\u5ee3\u544a\u7d20\u6750\u53ef\u4ee5\u52a0\u5f37\u6d88\u8cbb\u8005\u5c0d\u65bc\u54c1\u724c\u8207\u7522\u54c1\u7684\u5370\u8c61\uff0c\u800c\u4e0d\u5408\u9069\u7684\u7d20\u6750\u662f\u5f37\u529b\u7834\u58de\u738b\uff0c\u5c07\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u597d\u5370\u8c61\u6d88\u8017\u6b86\u76e1&#8230;\u3002\u4ee5\u4e0b\u6574\u7406\u4e86\u5e7e\u9805 NG \u5716\u7247\u7279\u5fb5\uff0c\u5728\u6e96\u5099\u7d20\u6750\u6642\u8acb\u52d9\u5fc5\u6e1b\u5c11\u4ee5\u4e0b\u72c0\u6cc1\uff1a<\/p>\n<ul>\n<li>\u9ad8\u756b\u8cea\u6642\u4ee3\uff0c\u8acb\u907f\u958b\u5f71\u50cf\u6a21\u7cca\u7684\u5716\u7247<\/li>\n<li>\u5de6\u5de6\u53f3\u53f3\u5f88\u53ef\u611b\uff0c\u4f46\u5728\u4f7f\u7528\u7d20\u6750\u6642\uff0c\u8acb\u907f\u958b\u93e1\u5c04\u5716\u7247<\/li>\n<li>\u9577\u8f29\u5716\u9000\u6563\uff01\u8acb\u52ff\u904e\u5ea6\u4f7f\u7528\u6ffe\u93e1\u3001\u892a\u8272\u3001\u908a\u6846\u8207\u62fc\u8cbc\u6548\u679c\u7684\u5716\u7247<\/li>\n<li>\u89d2\u5ea6\u5f88\u91cd\u8981\uff01\u8acb\u52ff\u653e\u7f6e\u89d2\u5ea6\u6b6a\u659c\u3001\u626d\u66f2\u7684\u5716\u7247<\/li>\n<li>\u4fee\u5716 Skr \u800c\u6b62\uff1a\u6e1b\u5c11\u653e\u7f6e\u6578\u4f4d\u5408\u6210\u80cc\u666f\u7684\u5716\u7247<\/li>\n<li>\u773c\u775b\u4e7e\u6f80\u3001\u6d41\u76ee\u6cb9\u55ce\uff1f\u90a3\u5c31\u5225\u5728\u5716\u50cf\u4e0a\u91cd\u758a\u6587\u5b57\u4e86\uff01<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u64cd\u4f5c\uff1a\u64b0\u5beb\u6587\u6848<\/span><\/strong><\/h3>\n<figure id=\"attachment_4871\" aria-describedby=\"caption-attachment-4871\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4871\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-2-0426.jpg\" alt=\"\" width=\"1080\" height=\"513\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-2-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-2-0426-300x143.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-2-0426-768x365.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-2-0426-1024x486.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4871\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u4e0a\u50b3\u5b8c\u5716\u7247\u7d20\u6750\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u662f\u60f9\u7684\u8af8\u591a\u884c\u92b7\u4eba\u54e1\u6dda\u7051\u8863\u895f\u7684&#8230;\u6587\u6848\uff01\u56de\u61c9\u5f0f\u591a\u5a92\u9ad4\u5ee3\u544a\u7684\u6587\u5b57\u8a0a\u606f\u5206\u70ba\uff1a\u5ee3\u544a\u6a19\u984c\uff08\u77ed\u6a19\u984c\uff09\u3001\u9577\u6a19\u984c\u548c\u8aaa\u660e\u5167\u5bb9\uff0c\u8acb\u6ce8\u610f\u4ee5\u4e0b\u9805\u76ee\u7684\u898f\u5247\uff1a<\/p>\n<h3><strong><span style=\"color: #008080;\">\u5ee3\u544a\u6a19\u984c<\/span><\/strong><\/h3>\n<p>\u5ee3\u544a\u6a19\u984c\u70ba\u6574\u9ad4\u5ee3\u544a\u7684\u7b2c\u4e00\u884c\u6587\u5b57\uff0c\u898f\u5b9a\u6700\u5c11\u4e00\u5247\u3001\u6700\u591a\u4e94\u5247\uff0c\u4e00\u5247\u9700\u5c11\u65bc 30 \u500b\u534a\u578b\u5b57\u5143\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u9577\u6a19\u984c<\/span><\/strong><\/h3>\n<p>\u5728\u5927\u578b\u5ee3\u544a\u4e2d\u6703\u53d6\u4ee3\u77ed\u6a19\u984c\uff0c\u53ea\u9650\u5b9a\u4e00\u5247\u6587\u5b57\uff0c\u9808\u5c11\u65bc 90 \u500b\u534a\u5f62\u5b57\u5143\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u8aaa\u660e<\/strong><\/span><\/h3>\n<p>\u7528\u65bc\u88dc\u5145\u6a19\u984c\u3001\u5438\u5f15\u6d88\u8cbb\u8005\u63a1\u53d6\u884c\u52d5\uff0c\u53ef\u80fd\u51fa\u73fe\u65bc\u5ee3\u544a\u6a19\u984c\u6216\u9577\u6a19\u984c\u5f8c\u65b9\u3002<br \/>\n\u898f\u5b9a\u6700\u5c11\u4e00\u5247\u3001\u6700\u591a\u4e94\u5247\uff0c\u4e00\u5247\u9700\u5c11\u65bc 90 \u500b\u534a\u5f62\u5b57\u5143\u3002<br \/>\n\u27aa \u4e0d\u8ad6\u662f\u5ee3\u544a\u6a19\u984c\u3001\u9577\u6a19\u984c\u6216\u662f\u8aaa\u660e\u6587\u5b57\uff0c\u5728\u5ee3\u544a\u7a7a\u9593\u4e0d\u8db3\u6642\uff0c\u5747\u6709\u53ef\u80fd\u88ab\u622a\u65b7\uff08\u5c3e\u7aef\u6703\u4ee5\u522a\u7bc0\u865f\u5e36\u904e\uff09\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u66f4\u591a\u9078\u9805<\/span><\/strong><\/h3>\n<p>\u57fa\u672c\u7684\u6a19\u984c\u8207\u8aaa\u660e\u5b8c\u6210\u5f8c\uff0c\u9078\u64c7\u300e\u66f4\u591a\u9078\u9805\u300f\u64b0\u5beb\u300e\u884c\u52d5\u865f\u53ec\u6587\u5b57\u300f\u3001\u7de8\u8f2f\u300e\u81ea\u8a02\u984f\u8272\u300f\u3001\u300e\u8a9e\u8a00\u300f\u3001\u300e\u5ee3\u544a\u81ea\u8a02\u984f\u8272\u300f\u7b49\u9805\u76ee\u3002<\/p>\n<figure id=\"attachment_4868\" aria-describedby=\"caption-attachment-4868\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4868\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-3-0426.jpg\" alt=\"\" width=\"1080\" height=\"787\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-3-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-3-0426-300x219.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-3-0426-768x560.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-3-0426-1024x746.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4868\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1a\u598d\u9713\u7d72<\/figcaption><\/figure>\n<p>\u53f3\u5074\u6b04\u4f4d\u53ef\u67e5\u770b\u5ee3\u544a\u7d44\u5408\u7684\u5448\u73fe\u756b\u9762\uff0c\u6bd4\u5982\u5728\u884c\u52d5\u88dd\u7f6e\u3001\u684c\u6a5f\u4e0a\u7684\u986f\u793a\u6548\u679c\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u53f3\u4e0a\u65b9\u7684\u300e\u4e3b\u8981\u5ee3\u544a\u683c\u5f0f\u300f\u9078\u55ae\u67e5\u770b\u5ee3\u544a\u683c\u5f0f\u3002\u82e5\u9810\u89bd\u756b\u9762\u7b26\u5408\u671f\u5f85\uff0c\u9ede\u9078\u5132\u5b58\u53ca\u5b8c\u6210\u8a2d\u5b9a\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u88dc\u5145\uff1a\u7dda\u4e0a\u9810\u89bd\u9023\u7d50<\/strong><\/span><\/h3>\n<figure id=\"attachment_4869\" aria-describedby=\"caption-attachment-4869\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4869\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-4-0426.jpg\" alt=\"\" width=\"1080\" height=\"553\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-4-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-4-0426-300x154.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-4-0426-768x393.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/10\/google-responsive-display-ads-4-0426-1024x524.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4869\" 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