{"id":2387,"date":"2018-11-09T10:00:16","date_gmt":"2018-11-09T02:00:16","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2387"},"modified":"2021-01-07T13:31:20","modified_gmt":"2021-01-07T05:31:20","slug":"google-attribution-models-method","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-attribution-models-method\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u5feb\u901f\u641e\u61c2\u4e94\u7a2e\u5e38\u7528\u7684 Google \u6b78\u56e0\u6a21\u5f0f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u6b78\u56e0\u6a21\u5f0f\u5c0d\u65bc\u8a31\u591a\u884c\u92b7\u4eba\u800c\u8a00\u5c31\u50cf\u662f\u5b87\u5b99\u9ed1\u6d1e\uff0c\u4f46\u53ea\u8981\u5206\u6e05\u695a\u5c31\u66f4\u6709\u52a9\u65bc\u5206\u6790\u5ee3\u544a\u6210\u6548\uff5e\u4eca\u5929\u5c31\u8b93\u6211\u5011\u7528\u4e00\u5206\u9418\u7684\u6642\u9593\u4f86\u5feb\u901f\u641e\u61c2\u4e94\u7a2e\u5e38\u7528\u7684\u6b78\u56e0\u6a21\u5f0f\uff0c\u8b93\u81ea\u5df1\u671d\u8457\u5c08\u696d\u5ee3\u544a\u6295\u624b\u4e4b\u8def\u9081\u9032\u5427<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6d88\u8cbb\u8005\u5728\u5b8c\u6210\u6700\u7d42\u8cfc\u8cb7\u524d\uff0c\u6703\u7d93\u6b77\u8a31\u591a\u63a5\u89f8\u9ede\uff0c\u5982\u679c\u53ef\u4ee5\u6709\u6548\u5340\u5206\u9019\u4e9b\u63a5\u89f8\u4f86\u6e90\uff0c\u6703\u66f4\u5bb9\u6613\u5c0d\u76ee\u6a19\u65cf\u7fa4\u4f5c\u51fa\u56e0\u61c9\u7684\u92b7\u552e\u7b56\u7565\u4e26\u6709\u6548\u63d0\u5347\u8f49\u63db\uff08Conversion\uff09\uff0c\u800c\u300e\u6b78\u56e0\u6a21\u5f0f\u300f\u4fbf\u662f\u4e00\u9805\u9069\u5408\u5206\u6790\u300e\u8f49\u63db\u529f\u52de\u300f\u7684\u5de5\u5177\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b78\u56e0\u6a21\u5f0f\u4ecb\u7d39<\/strong><\/span><\/h3>\n<p>\u6b78\u56e0\u6a21\u5f0f\u53ef\u4f9d\u64da\u7ba1\u9053\u5e36\u4f86\u7684\u8f49\u63db\u5206\u914d\u8f49\u63db\u529f\u52de\uff0c\u8f49\u63db\u662f\u6211\u5011\u671f\u671b\u6d88\u8cbb\u8005\u5728\u7db2\u7ad9\u4e0a\u6240\u5b8c\u6210\u7684\u52d5\u4f5c\uff0c\u6bd4\u5982\uff0c\u8cfc\u7269\u884c\u70ba\u3001\u586b\u9078\u8868\u55ae\u3001\u9ede\u64ca\u6309\u9215&#8230;\u7b49\u3002\u5f15\u5c0e\u9867\u5ba2\u5b8c\u6210\u4e0a\u8ff0\u7684\u884c\u70ba\u53ef\u80fd\u4f86\u81ea\u975e\u5e38\u591a\u7ba1\u9053\uff0c\u6bd4\u5982\uff0c\u793e\u7fa4\u5e73\u53f0\u3001\u641c\u5c0b\u3001\u591a\u5a92\u9ad4\u5ee3\u544a&#8230;\u7b49\uff0c\u5728\u5b8c\u6210\u6700\u7d42\u8cfc\u8cb7\u884c\u70ba\u524d\uff0c\u6d88\u8cbb\u8005\u4e5f\u8a31\u5df2\u9020\u8a2a\u4e0d\u540c\u7ba1\u9053\u6578\u6b21\/\u6216\u662f\u9996\u6b21\u5230\u9054\u5373\u5b8c\u6210\u8f49\u63db\u3002<\/p>\n<figure id=\"attachment_4845\" aria-describedby=\"caption-attachment-4845\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4845\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-1-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-1-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-1-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-1-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-1-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4845\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<p>\u6b78\u56e0\u6a21\u5f0f\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u5c07\u8f49\u63db\u6b78\u56e0\u7d66\u9019\u4e9b\u63a5\u89f8\u7ba1\u9053\u3002\u800c\u4e0d\u540c\u7684\u6a21\u5f0f\u64c1\u6709\u4e0d\u540c\u7684\u8a08\u7b97\u908f\u8f2f\uff0c\u4ee5\u4e0b\u5c31\u8b93\u6211\u5011\u4f86\u7406\u89e3\u5728 Google Ads \u4e0a\u6700\u5e38\u4f7f\u7528\u7684\u4e94\u7a2e\u6b78\u56e0\u6a21\u5f0f\u4ee5\u53ca\u4ed6\u5011\u7684\u904b\u4f5c\u65b9\u5f0f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b78\u56e0\u6a21\u5f0f\u7a2e\u985e<\/strong><\/span><\/h3>\n<p>\u4ee5\u4e0b\u6211\u5011\u5c07\u4ecb\u7d39\u5e38\u7528\u7684\u4e94\u7a2e\u6b78\u56e0\u6a21\u5f0f\uff0c\u5206\u5225\u89e3\u91cb\u9019\u9019\u6a21\u5f0f\u7684\u4f5c\u7528\u3001\u512a\u7f3a\u9ede\u8207\u5efa\u8b70\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u6700\u7d42\u9ede\u64ca Last Interaction<\/strong><\/span><\/h3>\n<figure id=\"attachment_4846\" aria-describedby=\"caption-attachment-4846\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4846\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-2-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-2-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-2-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-2-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-2-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4846\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li>\u529f\u80fd\uff1a\u6b64\u6a21\u5f0f\u6703\u5c07\u5168\u90e8\u7684\u92b7\u552e\u529f\u52de\u6b78\u7d66\u6700\u7d42\u63a5\u89f8\u9ede<br \/>\n<strong><span style=\"color: #eb7a77;\">\u27aa \u5373 Direct\uff0c\u8f49\u63db\u8def\u5f91\u4e0a\u7684\u6700\u5f8c\u4e00\u500b\u7ba1\u9053<\/span><\/strong><\/li>\n<li>\u7f3a\u9ede\uff1a\u6b64\u6a21\u5f0f\u5c6c\u65bc\u300e\u96c6\u4e2d\u5f0f\u6b78\u5c6c\u6a21\u5f0f\u300f\uff0c\u904e\u5ea6\u5f37\u8abf\u55ae\u4e00\u7ba1\u9053\uff0c\u800c\u5ffd\u7565\u5176\u4ed6\u92b7\u552e\u7ba1\u9053\u529f\u52de<\/li>\n<li>\u5efa\u8b70\uff1a\u6700\u7d42\u9ede\u64ca\u662f\u904e\u53bb\u6280\u8853\u672a\u6210\u719f\u6642\uff0c\u773e\u591a\u5206\u6790\u5de5\u5177\u7684\u9810\u8a2d\u6b78\u56e0\u6a21\u5f0f\uff0c\u53ef\u4ee5\u5c07\u6b64\u6307\u6a19\u505a\u53c3\u8003\uff0c\u4f46\u9084\u662f\u5efa\u8b70\u5728\u5206\u6790\u8f49\u63db\u8def\u5f91\u6642\u63a1\u7528\u5176\u4ed6\u66f4\u5ba2\u89c0\u7684\u6b78\u56e0\u6307\u6a19<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #008080;\">\u6700\u521d\u9ede\u64ca First Interaction<\/span><\/strong><\/h3>\n<figure id=\"attachment_4847\" aria-describedby=\"caption-attachment-4847\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4847\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-3-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-3-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-3-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-3-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-3-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4847\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li>\u529f\u80fd\uff1a\u6b64\u6a21\u5f0f\u6703\u5c07\u5168\u90e8\u7684\u92b7\u552e\u529f\u52de\u6b78\u7d66\u6700\u521d\u63a5\u89f8\u9ede<br \/>\n<strong><span style=\"color: #eb7a77;\">\u27aa \u5373\u4ed8\u8cbb\u641c\u5c0b\uff0c\u8f49\u63db\u8def\u5f91\u4e0a\u7684\u7b2c\u4e00\u500b\u7ba1\u9053<\/span><\/strong><\/li>\n<li>\u512a\u9ede\uff1a\u53ef\u900f\u904e\u6b64\u529f\u80fd\u4e86\u89e3\u54ea\u4e9b\u7ba1\u9053\u53ef\u5e36\u4f86\u9ad8\u8f49\u63db\u3001\u9ad8\u7d93\u6fdf\u50f9\u503c\u7684\u65b0\u5ba2\uff0c\u4e26\u904b\u7528\u6b64\u8cc7\u8a0a\u505a\u51fa\u76f8\u61c9\u884c\u92b7\u7b56\u7565<br \/>\n<strong><span style=\"color: #eb7a77;\">\u27aa \u4f8b\u5982\uff0c\u884c\u92b7\u6d3b\u52d5\u6216\u662f\u512a\u60e0\u4fc3\u92b7<\/span><\/strong><\/li>\n<li>\u7f3a\u9ede\uff1a\u8207\u6700\u7d42\u9ede\u64ca\u540c\u5c6c\u300e\u96c6\u4e2d\u5f0f\u6b78\u5c6c\u6a21\u5f0f\u300f\uff0c\u5c07\u92b7\u552e\u529f\u80fd\u5168\u6b78\u529f\u65bc\u6700\u521d\u9ede\u64ca\uff0c\u800c\u5ffd\u7565\u5176\u4ed6\u7ba1\u9053\u7684\u8ca2\u737b<\/li>\n<li>\u5efa\u8b70\uff1a\u9069\u5408\u6709\u7279\u5730\u76ee\u6a19\u5206\u6790\u4f7f\u7528\uff0c\u4f46\u9808\u6ce8\u610f\u56de\u6eaf\u671f\u7684\u8a2d\u5b9a<br \/>\n<strong><span style=\"color: #eb7a77;\">\u27aa \u76ee\u524d\u56de\u6eaf\u671f\u70ba 30 \u5929\uff0c\u82e5\u4f60\u7684\u4f7f\u7528\u8005\u8f49\u63db\u8def\u5f91\u8d85\u904e\u9019\u500b\u6642\u9593\uff0c\u6700\u521d\u9ede\u64ca\u5c31\u6703\u6709\u6240\u8aa4\u5dee<\/span><\/strong><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #008080;\">\u7dda\u6027 LINEAR<\/span><\/strong><\/h3>\n<figure id=\"attachment_4848\" aria-describedby=\"caption-attachment-4848\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4848\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-4-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-4-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-4-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-4-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-4-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4848\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li>\u529f\u80fd\uff1a\u6b64\u6a21\u5f0f\u6703\u5c07\u92b7\u552e\u529f\u52de\u5e73\u5747\u5206\u914d\u7d66\u8f49\u63db\u8def\u5f91\u4e0a\u7684\u6bcf\u500b\u7ba1\u9053<\/li>\n<li>\u512a\u9ede\uff1a\u5c6c\u65bc\u300e\u5206\u6563\u5f0f\u6b78\u5c6c\u6a21\u5f0f\u300f\uff0c\u53ef\u6539\u5584\u300e\u96c6\u4e2d\u5f0f\u6b78\u5c6c\u6a21\u5f0f\u300f\u7684\u7f3a\u9ede\uff0c\u5c07\u529f\u52de\u5747\u5206<\/li>\n<li>\u7f3a\u9ede\uff1a\u7531\u65bc\u529f\u52de\u5747\u5206\uff0c\u7121\u6cd5\u6709\u6548\u5340\u5206\u6bcf\u500b\u7ba1\u9053\u7684\u300e\u91cd\u8981\u6027\u300f<\/li>\n<li>\u5efa\u8b70\uff1a\u53ef\u4f5c\u70ba\u6bd4\u8f03\u4f9d\u64da\uff0c\u642d\u914d\u5176\u4ed6\u6b78\u56e0\u6a21\u5f0f\u5171\u540c\u4f7f\u7528\uff0c\u6bd4\u8f03\u5728\u5176\u4ed6\u6a21\u5f0f\u4e2d\uff0c\u7279\u5b9a\u7ba1\u9053\u7372\u5f97\u7684\u529f\u52de\u6703\u6bd4\u5e73\u5747\u72c0\u614b\u6642\u7372\u5f97\u66f4\u591a\u9084\u662f\u66f4\u5c11<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #008080;\">\u6642\u9593\u8870\u6e1b TIME DECAY<\/span><\/strong><\/h3>\n<figure id=\"attachment_4849\" aria-describedby=\"caption-attachment-4849\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4849\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-5-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-5-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-5-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-5-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-5-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4849\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a href=\"http:\/\/www.flaticon.com\/\">Flaticon<\/a><\/figcaption><\/figure>\n<ul>\n<li>\u529f\u80fd\uff1a\u6b64\u6a21\u5f0f\u6703\u5c07\u6700\u591a\u7684\u529f\u52de\u5206\u914d\u7d66\u96e2\u8f49\u63db\u6642\u9593\u9ede\u6700\u8fd1\u7684\u7ba1\u9053<br \/>\n<strong><span style=\"color: #eb7a77;\">\u27aa \u6bd4\u5982\uff0c\u82e5\u6d88\u8cbb\u8005\u9996\u6b21\u9032\u7ad9\u5373\u9054\u6210\u8f49\u63db\uff0c\u4ee3\u8868\u9019\u4e00\u500b\u7ba1\u9053\u53ef\u5e36\u7d66\u7528\u6236\u826f\u597d\u7684\u6d88\u8cbb\u9ad4\u9a57\uff0c\u92b7\u552e\u529f\u80fd\u8b8a\u7d66\u4e88\u6700\u5927<\/span><\/strong><\/li>\n<li>\u512a\u9ede\uff1a\u5c6c\u65bc\u300e\u5206\u6563\u5f0f\u6b78\u5c6c\u6a21\u5f0f\u300f\uff0c\u53ef\u907f\u514d\u9ad8\u4f30\u55ae\u4e00\u7ba1\u9053\u7684\u98a8\u96aa\uff0c\u5206\u914d\u7684\u908f\u8f2f\u8f03\u7b26\u5408\u5e38\u7406\u8207\u4e8b\u5be6<\/li>\n<li>\u5efa\u8b70\uff1a\u53ef\u4f5c\u70ba\u5168\u89c0\u7684\u6b78\u5c6c\u6a21\u5f0f\u4f7f\u7528<\/li>\n<\/ul>\n<h3><span style=\"color: #008080;\"><strong>\u6839\u64da\u6392\u540d POSITION BASED<\/strong><\/span><\/h3>\n<figure id=\"attachment_4850\" aria-describedby=\"caption-attachment-4850\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4850\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-6-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-6-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-6-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-6-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/google-attribution-models-method-6-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4850\" class=\"wp-caption-text\">Icon made by <a href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a> from <a 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