{"id":2439,"date":"2018-11-30T10:00:26","date_gmt":"2018-11-30T02:00:26","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2439"},"modified":"2020-05-14T10:16:01","modified_gmt":"2020-05-14T02:16:01","slug":"instagram-shopping-ads-teach","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/instagram-shopping-ads-teach\/","title":{"rendered":"\u3010\u4e00\u5206\u9418\u6559\u5ba4\u3011Instagram \u8cfc\u7269\u5ee3\u544a\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u65e5\u7684\u4e00\u5206\u9418\u6559\u5ba4\u8981\u4f86\u8b1b\u89e3\u7684\u662f\u6700\u65b0\u578b\u7684\u300e Instagram \u8cfc\u7269\u5ee3\u544a\u300f\uff0c\u8b93\u4f60\u5728\u77ed\u6642\u9593\u5167\u5927\u81f4\u7406\u89e3\u64cd\u4f5c\u6d41\u7a0b\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"color: #008080;\">#2019.04.19\u66f4\u65b0<\/span> \u8a31\u591a\u670b\u53cb\u4f86\u4fe1\u8a62\u554f\u7121\u6cd5\u4f7f\u7528 Instagram \u8cfc\u7269\u529f\u80fd\uff0c\u90a3\u662f\u56e0\u70ba\u53f0\u7063\u76ee\u524d\u50c5\u9650\u300e\u4ee3\u7ba1\u5408\u4f5c\u5925\u4f34\u300f\uff0c\u4e26\u672a\u5c0d\u6240\u6709\u54c1\u724c\u958b\u653e\u4f7f\u7528\u3002\u60f3\u77e5\u9053\u66f4\u5373\u6642\u7684\u958b\u653e\u8cc7\u8a0a\uff0c\u53ef\u900f\u904e<span style=\"color: #eb7a77;\"> <a style=\"color: #eb7a77;\" href=\"https:\/\/www.facebook.com\/help\/instagram\/321000045119159?helpref=faq_content\">Instagram \u8aaa\u660e\u4e2d\u5fc3<\/a> <\/span>\u8ffd\u8e64\u9032\u5ea6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6b65\u9a5f\u4e00\u3001\u78ba\u8a8d Instagram \u5546\u5bb6\u8cc7\u683c<\/span><\/strong><\/h3>\n<p>\u60f3\u8981\u6295\u905e Instagram \u8cfc\u7269\u5ee3\u544a\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u78ba\u8a8d\u4f60\u7684\u5e33\u865f\u662f\u5426\u7b26\u5408\u5546\u696d\u8cc7\u683c\uff0c\u4ee5\u53ca\u5546\u5bb6\u5167\u6240\u8ca9\u552e\u7684\u5546\u54c1\u662f\u5426\u7b26\u5408 Instagram \u7684\u5ee3\u544a\u653f\u7b56\u3002\u6b64\u5916\u76ee\u524d Instagram \u8cfc\u7269\u5ee3\u544a\u4e26\u9084\u6c92\u6709\u5c0d\u300e\u5168\u7403\u300f\u958b\u653e\uff0c\u56e0\u6b64\u5728\u6295\u905e\u524d\u8acb\u5148\u81f3\u8aaa\u660e\u4e2d\u5fc3\u78ba\u8a8d\u4f60\u60f3\u6295\u905e\u7684\u570b\u5bb6\/\u5730\u5340\uff0c\u4ee5\u53ca\u53d7\u773e\u5e74\u9f61\u662f\u5426\u7b26\u5408\u8cc7\u683c\u3002<\/p>\n<p><strong><span style=\"color: #008080;\">\u274f \u88dc\u5145\u8cc7\u6599\uff1a<a style=\"color: #008080;\" href=\"https:\/\/www.facebook.com\/help\/502981923235522?ref=shopping_setup\">\u5546\u696d\u5e33\u865f\u8a2d\u5b9a\u8aaa\u660e<\/a>\u3001<a style=\"color: #008080;\" href=\"https:\/\/www.facebook.com\/policies\/commerce?ref=shopping_setup\">\u5ee3\u544a\u653f\u7b56<\/a>\u3001<a style=\"color: #008080;\" href=\"https:\/\/www.facebook.com\/help\/instagram\/1108695469241257?helpref=uf_permalink\">\u570b\u5bb6\/\u5730\u5340\/\u5e74\u9f61\u9650\u5236<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u4e8c\u3001\u5c07 Instagram \u5e33\u6236\u8207 Facebook \u76ee\u9304\u9023\u7d50<\/strong><\/span><\/h3>\n<p>\u7b2c\u4e8c\u6b65\u9a5f\u662f\u6574\u500b\u74b0\u7bc0\u4e2d\u6700\u91cd\u8981\u7684\u74b0\u7bc0\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u4ee5\u4e0b\u5169\u7a2e\u65b9\u6cd5\u5c07 Instagram \u5e33\u6236\u8207 Facebook \u76ee\u9304\u4f5c\u9023\u7d50\uff0c\u5206\u5225\u662f\u300e\u65b0\u589e\u5546\u5e97\u5c08\u5340\u300f\u8207\u300e\u4f7f\u7528\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u300f\uff0c\u9019\u500b\u6b65\u9a5f\u6703\u9700\u8981\u82b1\u8cbb\u8f03\u591a\u6642\u9593\u7406\u89e3\uff0c\u8acb\u5927\u5bb6\u54ac\u7dca\u7259\u6839\u3001\u52aa\u529b\u6490\u904e\u53bb\uff01<\/p>\n<p><span style=\"color: #008080;\"><strong>\u65b9\u6cd5\u4e00\uff1a\u65b0\u589e\u5546\u5e97\u5c08\u5340<\/strong><\/span><\/p>\n<ul>\n<li>\u524d\u5f80\u5546\u5bb6 Facebook \u7c89\u7d72\u5c08\u9801\uff0c\u9032\u5165\u300e\u5546\u5e97\u300f\u9801\u9762\uff0c\u4e26\u9ede\u64ca\u300e\u8a2d\u5b9a\u5546\u5bb6\u300f<br \/>\n\u27aa <a href=\"https:\/\/www.facebook.com\/help\/393123551046542?helpref=faq_content\">\u5546\u5e97\u958b\u555f\u6559\u5b78<\/a><\/li>\n<li>\u8f38\u5165\u5546\u5bb6\u5be6\u9ad4\u5730\u5740\uff0c\u4e26\u9ede\u64ca\u300e\u4e0b\u4e00\u6b65\u300f<\/li>\n<li>\u9078\u64c7\u5e63\u5225\u8207\u806f\u7d61\u4fe1\u7bb1\u3002<br \/>\n\u27aa \u8acb\u6ce8\u610f\uff1a\u7cfb\u7d71\u53ef\u80fd\u6703\u70ba\u4f60\u81ea\u52d5\u9078\u64c7\u5e63\u5225\uff0c\u9019\u9805\u5e63\u5225\u6703\u5957\u7528\u65bc\u6240\u6709\u5546\u54c1\u4e14\u7121\u6cd5\u8b8a\u66f4\uff0c\u82e5\u65e5\u5f8c\u60f3\u66f4\u6539\u5e63\u5225\uff0c\u53ea\u80fd\u5c07\u73fe\u6709\u5546\u5e97\u522a\u9664\u65b0\u589e\u65b0\u7684\u7684\u5546\u5e97\u3002<\/li>\n<li>\u8a2d\u5b9a\u696d\u52d9\u64da\u9ede\u5730\u5340\uff0c\u9ede\u9078\u300e\u5b8c\u6210\u300f\uff0c\u5373\u53ef\u65b0\u589e\u5546\u54c1\u81f3\u5546\u5e97<\/li>\n<\/ul>\n<p><strong><span style=\"color: #008080;\">\u65b9\u6cd5\u4e8c\uff1a\u4f7f\u7528\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u76ee\u9304<\/span><\/strong><\/p>\n<ul>\n<li>\u78ba\u8a8d Instagram \u5546\u696d\u5e33\u865f\u5df2\u8207 Facebook \u7c89\u7d72\u5c08\u9801\u9023\u7d50<\/li>\n<li>\u78ba\u8a8d\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u64c1\u6709 Facebook \u7c89\u7d72\u5c08\u9801\u7684\u6240\u6709\u6b0a\uff08\u82e5\u53ea\u6709\u5b58\u53d6\u6b0a\u5247\u7121\u6cd5\u64cd\u4f5c\uff09<\/li>\n<li>\u5efa\u7acb\u76ee\u9304\u6709\u5169\u7a2e\u65b9\u6cd5\uff0c\u4f60\u53ef\u4ee5\u4f7f\u7528\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u5e33\u865f\u5efa\u7acb\u65b0\u76ee\u9304\uff0c\u6216\u662f\u4f7f\u7528 Instagram \u8cfc\u7269\u529f\u80fd\u7684\u73fe\u6709\u76ee\u9304<br \/>\n\u27aa \u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u5e33\u865f\u5fc5\u9808\u64c1\u6709\u76ee\u9304\u7684\u6240\u6709\u6b0a\u6216\u5b58\u53d6\u6b0a\uff0c\u82e5\u6b64\u76ee\u9304\u5c6c\u65bc\u5176\u4ed6\u4f01\u696d\u5e33\u865f\uff0c\u8acb\u78ba\u8a8d\u4f60\u8207\u5c0d\u65b9\u7684\u4f01\u696d\u7ba1\u7406\u5e73\u53f0\u5df2\u5efa\u7acb\u5408\u4f5c\u95dc\u4fc2<\/li>\n<\/ul>\n<p>\u274f \u88dc\u5145\u8cc7\u6599\uff1a<a href=\"https:\/\/our.intern.facebook.com\/business\/help\/1397294963910848?helpref=shopping_setup\">Facebook \u5efa\u7acb\u65b0\u76ee\u9304\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/products?ref=shopping_setup\">Instagram \u73fe\u6709\u76ee\u9304\u6559\u5b78<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/business\/help\/1717412048538897?helpref=shopping_setup\">\u4f01\u696d\u5e33\u865f\u5408\u4f5c\u95dc\u4fc2\u8aaa\u660e<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6b65\u9a5f\u4e09\u3001\u7b49\u5f85 Instagram \u5be9\u67e5<\/span><\/strong><\/h3>\n<figure id=\"attachment_4836\" aria-describedby=\"caption-attachment-4836\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4836 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-1-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-1-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-1-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-1-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-1-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4836\" class=\"wp-caption-text\">Vectors by <a href=\"http:\/\/www.vecteezy.com\">vecteezy<\/a><\/figcaption><\/figure>\n<p>\u5b8c\u6210\u524d\u5169\u9805\u5de5\u4f5c\u5f8c\uff0c\u63a5\u4e0b\u4fbf\u9700\u7d93\u6b77\u4e00\u6bb5 Instagram \u7684\u5be9\u67e5\u671f\uff0c\u5be9\u67e5\u7684\u6642\u9593\u5927\u7d04\u5728\u5e7e\u5929\u5167\u5373\u53ef\u5b8c\u6210\u3002\u5728\u6b64\u9700\u6ce8\u610f\u7684\u662f\uff0c\u5982\u679c\u4f60\u662f\u4ee5\u300e\u5efa\u7acb\u65b0\u76ee\u9304\u300f\u7684\u65b9\u5f0f\uff0c\u76ee\u9304\u5fc5\u9808\u5728\u7cfb\u7d71\u81ea\u52d5\u5be9\u67e5\u5e33\u865f\u524d\u5148\u901a\u904e\u6838\uff0c\u624d\u80fd\u9032\u884c\u5f8c\u7e8c\u7684\u5be9\u67e5\u5de5\u4f5c\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6b65\u9a5f\u56db\u3001\u65b0\u589e Instagram \u7522\u54c1\u6a19\u7c64<\/strong><\/span><\/h3>\n<p>\u7372\u5f97\u8cfc\u7269\u529f\u80fd\u8cc7\u683c\u5f8c\uff0c\u8acb\u78ba\u8a8d\u4f60\u6240\u4f7f\u7528\u7684\u884c\u52d5\u7248\u672c\u70ba\u6700\u65b0\u7248\u7684 Instagram \u61c9\u7528\u7a0b\u5f0f\u3002\u78ba\u8a8d\u7121\u8aa4\u5f8c\uff0c\u5373\u53ef\u9032\u884c\u958b\u555f\u7522\u54c1\u6a19\u7c64\u7684\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li>\u9032\u5165 Instagram \u4f01\u696d\u5e33\u865f\uff0c\u9ede\u9078\u53f3\u4e0a\u89d2\u300e&#8230;\u300f\u5716\u793a<\/li>\n<li>\u9ede\u9078\u300e\u8cfc\u7269\u300f\u529f\u80fd<\/li>\n<li>\u9078\u64c7\u60f3\u4f7f\u7528\u7684\u7522\u54c1\u76ee\u9304<\/li>\n<li>\u6309\u4e0b\u5b8c\u6210\u5373\u53ef\u5728\u958b\u59cb\u5728 Instagram \u8cbc\u6587\u548c\u9650\u6642\u52d5\u614b\u4e2d\u6a19\u8a3b\u7522\u54c1<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u6b65\u9a5f\u4e94\u3001\u5efa\u7acb Instagram \u8cfc\u7269\u5ee3\u544a<\/span><\/strong><\/h3>\n<p>\u767c\u5e03 Instagram \u8cfc\u7269\u6709\u5169\u7a2e\u5f62\u5f0f\uff0c\u5206\u5225\u70ba\u8cbc\u6587\u8207\u9650\u6642\u52d5\u614b\uff0c\u5728\u767c\u4f48\u5ee3\u544a\u524d\uff0c\u8acb\u5148\u67e5\u95b1\u4ee5\u4e0a\u5169\u7a2e\u5f62\u5f0f\u7684\u898f\u5247\uff1a<\/p>\n<figure id=\"attachment_4837\" aria-describedby=\"caption-attachment-4837\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4837\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-2-0426.jpg\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-2-0426.jpg 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-2-0426-300x169.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-2-0426-768x432.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/11\/instagram-shopping-ads-teach-2-0426-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-4837\" class=\"wp-caption-text\">Vectors by <a href=\"http:\/\/www.vecteezy.com\">vecteezy<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\"><strong>\u8cbc\u6587\u4e2d\u7684\u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/p>\n<ul>\n<li>\u5728\u55ae\u5247\u8cbc\u6587\u6a19\u8a3b\u6700\u591a 5 \u9805\u7522\u54c1<\/li>\n<li>\u5728\u591a\u5247\u8cbc\u6587\u6a19\u8a3b\u6700\u591a 20 \u9805\u7522\u54c1<\/li>\n<li>\u8cbc\u6587\u5167\u7684\u7522\u54c1\u6a19\u7c64\u6703\u986f\u793a\u7522\u54c1\u540d\u7a31\u548c\u50f9\u683c<\/li>\n<li>\u53ef\u900f\u904e Instagram \u4f01\u696d\u5e33\u865f\u5f8c\u53f0\u5728\u65b0\u820a\u8cbc\u6587\u4e2d\u6a19\u8a3b\u7522\u54c1<\/li>\n<\/ul>\n<p><strong><span style=\"color: #008080;\">\u9650\u6642\u52d5\u614b\u4e2d\u7684\u8cfc\u7269\u5ee3\u544a<\/span><\/strong><\/p>\n<ul>\n<li>\u6bcf\u5247\u52d5\u614b\u53ef\u5efa\u7acb 1 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