{"id":2705,"date":"2019-01-02T10:00:45","date_gmt":"2019-01-02T02:00:45","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2705"},"modified":"2021-11-04T15:53:45","modified_gmt":"2021-11-04T07:53:45","slug":"google-tag-manager-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-tag-manager-intro\/","title":{"rendered":"\u3010GTM\u4e0d\u6c42\u4eba\u3011\u5feb\u901f\u641e\u61c2 Google Tag Manager \u57fa\u790e"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u8981\u70ba\u4f60\u5e36\u4f86\u7684\u662f GTM \u7684\u57fa\u790e\u908f\u8f2f\u8207\u67b6\u69cb\uff0c\u4e0b\u4e00\u7bc7\u6703\u5e36\u4f86\u66f4\u8a73\u7d30\u7684\u57cb\u8a2d\u6559\u5b78\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u672c\u6708\u7684 iSPOTxTalks \u5c07\u63a8\u51fa\u5168\u65b0\u7cfb\u5217\u2014\u2014 <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/gtm%E4%B8%8D%E6%B1%82%E4%BA%BA\/\">#GTM\u4e0d\u6c42\u4eba<\/a> \ud83c\udf8a<br 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Analytics \u7684\u5206\u6790\u4ee3\u78bc\u3001Google Ads \u7684\u518d\u884c\u92b7\u4ee3\u78bc\u7b49\u3002\u4e5f\u53ef\u76f4\u63a5\u5728\u5f8c\u53f0\u66f4\u65b0\u3001\u4fee\u6539\uff0c\u6e1b\u5c11\u56e0\u4f86\u56de\u66f4\u6539\u800c\u7522\u751f\u7684\u932f\u8aa4\u60c5\u5f62\u3002<\/p>\n<figure id=\"attachment_2712\" aria-describedby=\"caption-attachment-2712\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2712\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-1-1024x476.jpg\" alt=\"\" width=\"600\" height=\"279\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-1.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-1-300x139.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-1-768x357.jpg 768w, 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center;\">\u4f46\u6bcf\u6b21\u57cb\u8a2d\u4ee3\u78bc\u90fd\u9700\u8981\u8acb\u8cc7\u8a0a\u4eba\u54e1\u5354\u52a9\uff0c\u5f9e\u544a\u77e5\u57cb\u8a2d\u4f4d\u7f6e\u3001\u63d0\u4f9b\u4ee3\u78bc\u6587\u4ef6\u3001\u56de\u5831\u6642\u7a0b\u3001\u5075\u932f\u8207\u4fee\u6b63&#8230;\u5b8c\u6210\u9019\u4e00\u9577\u4e32\u5de5\u4f5c\u901a\u5e38\u9700\u8981\u8017\u8cbb\u8a31\u591a\u6642\u9593\uff0c\u4f86\u56de\u7684\u6e9d\u901a\u4fee\u6539\u4e5f\u6703\u8b93\u96d9\u65b9\u5f7c\u6b64\u7684\u5fc3\u5f88\u7d2f\ud83d\udc94<\/span><\/p>\n<p>\u82e5\u884c\u92b7\u4eba\u81ea\u884c\u4f7f\u7528 GTM 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width=\"600\" height=\"237\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-2.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-2-300x119.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-2-768x304.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-2-500x198.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2713\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2018\/10\/28\/gtm%E6%95%99%E5%AD%B8-%E5%9F%BA%E7%A4%8E%E6%A6%82%E5%BF%B5%E8%88%87%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AF%A6%E4%BD%9C\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<figure id=\"attachment_2714\" aria-describedby=\"caption-attachment-2714\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2714\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-3-1024x405.jpg\" alt=\"\" width=\"600\" height=\"237\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-3.jpg 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-3-300x119.jpg 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-3-768x304.jpg 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-3-500x198.jpg 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2714\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.stevenhi.xyz\/2018\/10\/28\/gtm%E6%95%99%E5%AD%B8-%E5%9F%BA%E7%A4%8E%E6%A6%82%E5%BF%B5%E8%88%87%E8%BF%BD%E8%B9%A4%E7%A2%BC%E5%AF%A6%E4%BD%9C\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">GTM \u5e33\u6236\u67b6\u69cb<\/span><\/strong><\/h3>\n<p>\u5728\u6b63\u5f0f\u9032\u5165\u5be6\u4f5c\u4e4b\u524d\uff0c\u6211\u5011\u8981\u5148\u4e86\u89e3 GTM \u5e33\u6236\u7684\u57fa\u672c\u908f\u8f2f\u8207\u67b6\u69cb\u662f\u4ec0\u9ebc\uff0c\u5f8c\u7e8c\u64cd\u4f5c\u8d77\u624d\u80fd\u5f97\u5fc3\u61c9\u624b<\/p>\n<h3><strong><span style=\"color: #008080;\">\u65b0\u5efa\u5e33\u6236\u5fc5\u586b\u6b04\u4f4d<\/span><\/strong><\/h3>\n<figure id=\"attachment_2715\" aria-describedby=\"caption-attachment-2715\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2715\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-4-1024x560.png\" alt=\"\" width=\"600\" height=\"328\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-4-300x164.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-4-768x420.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-4-457x250.png 457w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2715\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u27aa \u5e33\u865f\uff1a\u53ef\u4ee5\u60f3\u50cf\u6210\u662f\u4e00\u9593\u516c\u53f8<br \/>\n\u27aa \u5bb9\u5668\uff1a\u7db2\u7ad9\u7684\u540d\u7a31<br \/>\n\u27aa 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-5-455x250.png 455w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2716\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u27aa \u7ba1\u7406\u5340\uff1a\u6b64\u5340\u53ef\u4ee5\u7ba1\u7406\u9019\u500b\u5e33\u6236\u5e95\u4e0b\u7684\u4f7f\u7528\u8005\u6b0a\u9650\u4ee5\u53ca\u63d0\u4ea4\u4ee3\u78bc<br \/>\n\u27aa \u529f\u80fd\u5340\uff1a\u4ee3\u78bc\u64cd\u4f5c\u8207\u57cb\u8a2d\u90fd\u5728\u9019\u908a\u505a\u4fee\u6539<br \/>\n\u27aa \u64cd\u4f5c\u8a18\u9304\uff1a\u7d00\u9304\u662f\u8ab0\u4fee\u6539\u6216\u65b0\u589e\u4e86\u4ec0\u9ebc\u4ee3\u78bc<br \/>\n\u27aa \u7248\u672c\u5340\uff1a\u7576\u6b63\u5f0f\u63d0\u4ea4\u4ee3\u78bc\u5f8c\uff0c\u5c31\u6703\u51fa\u73fe+1\u7684\u7248\u672c\u7d00\u9304 \u27aa 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src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-6-1024x556.png\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-6.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-6-300x163.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-6-768x417.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/google-tag-manager-intro-6-460x250.png 460w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2717\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u27aa 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\u7684\u9801\u9762<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u539f\u59cb\u89c0\u9ede\u8f49\u81ea\u00a0<a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u7684\u4f5c\u54c1\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u901f\u4e86\u89e3 GTM \u57fa\u790e\u67b6\u69cb<\/p>\n","protected":false},"author":1,"featured_media":2761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[564,7],"tags":[4,104,249],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","category-marketing-tips","tag-google","tag-google-analytics","tag-google-tag-manager"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[ GTM \u6559\u5b78 ] \u5feb\u901f\u641e\u61c2 Google Tag Manager l iSPOT Media x Talks<\/title>\n<meta name=\"description\" content=\"Google Tag Manager 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