{"id":2735,"date":"2019-01-16T10:00:05","date_gmt":"2019-01-16T02:00:05","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2735"},"modified":"2021-11-04T15:53:45","modified_gmt":"2021-11-04T07:53:45","slug":"gtm-google-ads-ga-teach","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-google-ads-ga-teach\/","title":{"rendered":"\u3010GTM\u4e0d\u6c42\u4eba\u3011GA \u53ca Google Ads \u4ee3\u78bc\u57cb\u8a2d\u6559\u5b78"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u8981\u4f86\u8b1b\u89e3 Google Ads \u8f49\u63db\u4ee3\u78bc\u8207 GA \u518d\u884c\u92b7\u4ee3\u78bc\u57cb\u8a2d\uff0c\u5feb\u9032\u4f86\u4e0a\u8ab2\u5427\uff01<\/p><\/blockquote>\n<p>&#8211;<\/p>\n<p>\u6211\u5011\u8ddf Hahow \u5408\u4f5c\u958b\u8ab2\u56c9\uff01\u5e36\u4f60\u5f9e\u96f6\u5230\u5b78\u6703GTM\u5efa\u7f6e\u7684\u8d85\u5be6\u7528\u6280\u8853<br \/>\n\u4e00\u8d77\u63d0\u5347\u6578\u4f4d\u884c\u92b7\u529b \ud83d\udc49 <a href=\"https:\/\/hahow.in\/cr\/tagmanager\">https:\/\/hahow.in\/cr\/tagmanager<\/a><\/p>\n<p>&#8211;<\/p>\n<h3><\/h3>\n<p>\u884c\u92b7\u4eba\u5728\u4f7f\u7528GTM\u57cb\u8a2d\u4ee3\u78bc\u6642\uff0c\u6700\u5e38\u78b0\u5230\u7684\u5c31\u662f Google Analytics\u3001Google Ads \u4ee5\u53ca FB Pixel \u7684\u57cb\u8a2d\uff0c\u9019\u7bc7\u9996\u5148\u8981\u4f86\u8b1b\u89e3 Google \u76f8\u95dc\u4ee3\u78bc\u7684\u57cb\u8a2d\u65b9\u5f0f\uff0c\u672a\u4f86\u4e5f\u6703\u9678\u7e8c\u8b1b\u89e3\u4ee5\u4e0a\u4ee3\u78bc\u57cb\u8a2d\u65b9\u5f0f\uff0c\u8acb\u5404\u4f4d\u597d\u597d\u671f\u5f85\uff5e<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google Ads \u8f49\u63db\u4ee3\u78bc\u57cb\u8a2d<\/span><\/strong><\/h3>\n<p>\u4e4b\u524d\u6709\u63d0\u5230 Google Ads \u7684\u518d\u884c\u92b7\u4ee3\u78bc\u600e\u9ebc\u57cb\u53ef\u4ee5\u53c3\u8003\u4e0a\u4e00\u7bc7\u00a0<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-tag-manager-teach\/\">[ GTM \u4e0d\u6c42\u4eba ] \u7b2c\u4e8c\u8b1b\uff1aGTM \u8ffd\u8e64\u78bc\u6559\u5b78<\/a> \u672c\u7bc7\u91cd\u9ede\u2014\u2014Google Ads \u7684\u8f49\u63db\u4ee3\u78bc\u96d6\u7136\u5206\u5f88\u591a\u7a2e\uff0c\u4f46\u57cb\u8a2d\u65b9\u5f0f\u90fd\u5927\u540c\u5c0f\u7570\u3002\u4ee5\u96fb\u5546\u800c\u8a00\u6700\u5e38\u57cb\u7684\u53ef\u80fd\u662f\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u958b\u59cb\u7d50\u5e33\u9801\u3001\u8cfc\u8cb7\u5b8c\u6210\u9801\u7b49\u7b49\uff0c\u9019\u908a\u5c31\u8981\u4f86\u4ee5\u300e\u52a0\u5165\u8cfc\u7269\u8eca\u300f\u70ba\u7bc4\u4f8b\uff0c\u8b1b\u89e3\u5982\u4f55\u6b63\u78ba\u57cb\u8a2d\u8f49\u63db\u4ee3\u78bc\u3002<\/p>\n<h3><strong><span style=\"color: #008080;\">\u6b65\u9a5f\u4e00\u3001\u65b0\u589e\u8cfc\u7269\u8eca\u4ee3\u78bc<\/span><\/strong><\/h3>\n<p>\u958b\u555f GTM \u5f8c\u53f0\uff0c\u65b0\u589e\u4e00\u500b\u4ee3\u78bc\u547d\u540d\u70ba\u52a0\u5165\u8cfc\u7269\u8eca\u6216\u662f\u5176\u4ed6\u597d\u8fa8\u8b58\u7684\u540d\u5b57<\/p>\n<figure id=\"attachment_2736\" aria-describedby=\"caption-attachment-2736\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2736\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-1-1024x669.png\" alt=\"\" width=\"600\" height=\"392\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-1.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-1-300x196.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-1-768x502.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-1-383x250.png 383w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2736\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5728 Google Ads \u5f8c\u53f0\u65b0\u589e\u52a0\u5165\u8cfc\u7269\u8eca\u7684\u4ee3\u78bc\uff0c\u7cfb\u7d71\u6703\u7522\u751f ID \u8207\u5c08\u5c6c\u7684 Label<\/p>\n<figure id=\"attachment_2737\" aria-describedby=\"caption-attachment-2737\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2737\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-2.png\" alt=\"\" width=\"600\" height=\"113\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-2.png 1015w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-2-300x56.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-2-768x145.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-2-500x94.png 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2737\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u56de\u5230 GTM \u5f8c\u53f0\uff0c\u5728\u4ee3\u78bc\u985e\u578b\u8655\u9078\u53d6 Google Ads \u8f49\u63db\u8ffd\u8e64\uff0c\u586b\u5165 ID \u548c Label<\/p>\n<figure id=\"attachment_2738\" aria-describedby=\"caption-attachment-2738\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2738\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-3-1024x563.png\" alt=\"\" width=\"600\" height=\"330\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-3-300x165.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-3-768x422.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-3-455x250.png 455w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2738\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><strong><span style=\"color: #008080;\">\u6b65\u9a5f\u4e8c\u3001\u8cfc\u7269\u8eca\u89f8\u767c\u8a2d\u5b9a<\/span><\/strong><\/h3>\n<p>\u9ede\u958b\u4e0b\u65b9\u7684\u89f8\u767c\u689d\u4ef6\uff0c\u65b0\u589e\u300e\u9ede\u64ca &#8211; \u50c5\u9023\u7d50\u300f<\/p>\n<figure id=\"attachment_2739\" aria-describedby=\"caption-attachment-2739\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2739\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-4-1024x553.png\" alt=\"\" width=\"600\" height=\"324\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-4-300x162.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-4-768x415.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-4-463x250.png 463w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2739\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5728\u89f8\u767c\u689d\u4ef6\u8655\u9078\u53d6\u300ePage URL \u27aa \u5305\u542b\u00a0\u27aa \/cart\u300f\u4ee3\u8868\u300e\u53ea\u8981\u4f7f\u7528\u8005\u9ede\u64ca\u5230\u4e86\u5305\u542b\u8cfc\u7269\u8eca\u7684\u9801\u9762\u5c31\u6703\u88ab\u89f8\u767c\u300f\u6700\u5f8c\u4e00\u6a23\u53ea\u8981\u5132\u5b58\u4e26\u63d0\u4ea4\u767c\u5e03\u5373\u5b8c\u6210<br \/>\n\u27aa \u8a2d\u5b9a\u958b\u59cb\u7d50\u5e33\u6216\u4ea4\u6613\u5b8c\u6210\u9801\u7684\u8f49\u63db\u4ee3\u78bc\u4e5f\u662f\u4f7f\u7528\u76f8\u540c\u65b9\u5f0f<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Analytics \u518d\u884c\u92b7\u4ee3\u78bc\u57cb\u8a2d<\/strong><\/span><\/h3>\n<h3><strong><span style=\"color: #008080;\">\u6b65\u9a5f\u4e00\u3001\u8907\u88fd\u8ffd\u8e64\u7a0b\u5f0f\u78bc<\/span><\/strong><\/h3>\n<p>\u958b\u555f GA \u5f8c\u53f0\uff0c\u5728\u7ba1\u7406\u7684\u8cc7\u6e90\u5e95\u4e0b\u627e\u5230\u8ffd\u8e64\u7a0b\u5f0f\u78bc\uff0c\u627e\u5230 UA-xxxxxxxxx \u7684\u8ffd\u8e64\u7de8\u865f\u4e26\u5c07\u8907\u88fd\u8d77\u4f86<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-5-1024x533.png\" alt=\"\" width=\"600\" height=\"312\" \/><\/p>\n<h3><strong><span style=\"color: #008080;\">\u6b65\u9a5f\u4e8c\u3001\u65b0\u589e\u8b8a\u6578<\/span><\/strong><\/h3>\n<p>\u56de\u5230 GTM \u5f8c\u53f0\uff0c\u65b0\u589e GA \u5206\u6790\u4ee3\u78bc\uff0c\u5728\u8a2d\u5b9a\u8655\u9ede\u9078\u65b0\u589e\u8b8a\u6578<\/p>\n<figure id=\"attachment_2741\" aria-describedby=\"caption-attachment-2741\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2741\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-6-1024x536.png\" alt=\"\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-6.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-6-300x157.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-6-768x402.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-6-478x250.png 478w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2741\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u6b65\u9a5f\u4e09\u3001\u89f8\u767c\u689d\u4ef6\u8a2d\u5b9a<\/strong><\/span><\/h3>\n<p>\u5728\u8ffd\u8e64\u7de8\u865f\u4e2d\u586b\u5165\u6b65\u9a5f\u4e00\u8907\u88fd\u7684\u4ee3\u78bc\uff0c\u4e26\u5728\u4e0b\u65b9\u89f8\u767c\u689d\u4ef6\u9078\u64c7\u7db2\u9801\u700f\u89bd All Page\uff08\u548c\u8a2d\u5b9aGoogle Ads \u518d\u884c\u92b7\u4e00\u6a23\uff09\u6309\u4e0b\u5132\u5b58\u63d0\u4ea4\u5373\u5b8c\u6210<\/p>\n<figure id=\"attachment_2742\" aria-describedby=\"caption-attachment-2742\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2742\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-7-1024x536.png\" alt=\"\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-7.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-7-300x157.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-7-768x402.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2018\/12\/gtm-google-ads-ga-teach-7-478x250.png 478w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2742\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u539f\u59cb\u89c0\u9ede\u8f49\u81ea\u00a0<a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8f15\u9b06\u5b78\u6703 Google \u4ee3\u78bc\u57cb\u8a2d<\/p>\n","protected":false},"author":1,"featured_media":2763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[564,7],"tags":[4,175,104],"class_list":["post-2735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","category-marketing-tips","tag-google","tag-google-ads","tag-google-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[ GTM \u4e0d\u6c42\u4eba ] \u7b2c\u4e09\u8b1b\uff1aGA \u53ca Google Ads \u4ee3\u78bc\u57cb\u8a2d\u6559\u5b78 l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u672c\u7bc7\u8981\u4f86\u8b1b\u89e3 Google Ads \u8f49\u63db\u4ee3\u78bc\u8207 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