{"id":2817,"date":"2019-01-04T10:00:52","date_gmt":"2019-01-04T02:00:52","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=2817"},"modified":"2021-01-07T13:14:33","modified_gmt":"2021-01-07T05:14:33","slug":"news-12-google-ads","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-12-google-ads\/","title":{"rendered":"\u3010Google \u71df\u990a\u88dc\u5145\u6642\u9593\u3011Google Ads \u7522\u54c1\u5341\u4e8c\u6708\u66f4\u65b0"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads 12 \u6708\u4efd\u66f4\u65b0\u7279\u8f2f\uff0c\u5feb\u4f86\u770b\u770b\u6700\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u984d\u5916\u8cc7\u8a0a\uff1a\u65b0\u589e\u4f86\u96fb\u548c\u7c21\u8a0a\u5831\u8868\u7684\u529f\u80fd<\/strong><\/span><\/h3>\n<p>Google Ads \u5728 11 \u6708\u5e95\u6642\u958b\u653e\u300e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9140286\">\u5e33\u6236\u5c64\u7d1a\u4f86\u96fb\u5831\u8868<\/a>\u300f\u529f\u80fd\uff0c\u4f86\u96fb\u9810\u8a2d\u6642\u9593\u70ba 60 \u79d2\uff08\u53ef\u4f9d\u696d\u52d9\u76ee\u6a19\u8abf\u6574\uff09\u53ef\u4ee5\u5229\u7528\u300e<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404182\">\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/a>\u300f\u5c07\u5438\u5f15\u5230\u7684\u4f86\u96fb\u8a08\u70ba\u8f49\u63db\uff0c\u4e26\u900f\u904e\u4f86\u96fb\u6642\u9593\u66b8\u89e3\u4f55\u7a2e\u5ee3\u544a\u5f62\u5f0f\u6216\u662f\u95dc\u9375\u5b57\u8f03\u80fd\u5f15\u767c\u53d7\u773e\u8208\u8da3\u3001\u63d0\u9ad8\u4e92\u52d5\u7387\u3002\u5728\u300e\u4e3b\u8981\u984d\u5916\u8cc7\u8a0a\u300f\u7684\u90e8\u4efd\u4e2d\u4e5f\u52a0\u5165\u4e86\u5168\u65b0\u529f\u80fd\u2014\u2014<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7180997\">\u4f86\u96fb\u5831\u8868\u8cc7\u8a0a<\/a>\u548c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/7492544\">\u7c21\u8a0a\u5831\u8868<\/a>\uff0c\u5ee3\u544a\u6295\u653e\u8005\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0a\u5169\u9805\u529f\u80fd\u5206\u6790\u500b\u5225\u984d\u5916\u8cc7\u8a0a\u6578\u64da\uff0c\u9032\u800c\u4e86\u89e3\u5982\u4f55\u5584\u7528\u4f86\u96fb\u548c\u7c21\u8a0a\u5275\u9020\u6700\u4f73\u6210\u6548\u3002<\/p>\n<figure id=\"attachment_2880\" aria-describedby=\"caption-attachment-2880\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2880\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-1.png\" alt=\"\" width=\"600\" height=\"252\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-1.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-1-300x126.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-1-768x323.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-1-500x210.png 500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2880\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5ef6\u4f38\u95b1\u8b80 \u27aa <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7159346\">\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a<\/a> \u0131 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7189290\">\u5730\u9ede\u984d\u5916\u8cc7\u8a0a<\/a> \u0131 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6175276\">\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a\u6307\u5357<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5f71\u7247\u5ee3\u544a\uff1a\u884c\u52d5\u865f\u53ec\u984d\u5916\u8cc7\u8a0a<\/span><\/strong><\/h3>\n<p>\u70ba\u4e86\u7c21\u5316\u5f71\u7247\u5ee3\u544a\u683c\u5f0f\u7684\u4e92\u52d5\u529f\u80fd\uff0cGoogle Ads \u5c07\u65bc\u660e\u5e74 1 \u6708\u6dd8\u6c70 YouTube \u865f\u53ec\u6027\u91cd\u758a\u5ee3\u544a\uff0c\u4e26\u63a8\u51fa\u5168\u65b0\u7684\u2014\u2014\u884c\u52d5\u865f\u53ec\u984d\u5916\u8cc7\u8a0a\uff01<\/p>\n<figure id=\"attachment_2881\" aria-describedby=\"caption-attachment-2881\" style=\"width: 350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2881\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-2.png\" alt=\"\" width=\"350\" height=\"757\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-2.png 350w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-2-139x300.png 139w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-2-116x250.png 116w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-2881\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p>\u5982\u679c\u4f60\u7684\u884c\u92b7\u76ee\u7684\u662f\u63a8\u5ee3\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u662f\u8003\u616e\u89c0\u671b\uff0c\u53ef\u4ee5\u63a1\u7528\u884c\u52d5\u865f\u53ec\u984d\u5916\u8cc7\u8a0a\uff0c\u4e0d\u4f46\u53ef\u4ee5\u5957\u7528\u5728 TrueView \u4e32\u6d41\u5167\u5ee3\u544a\uff0c\u4e4b\u5f8c\u9084\u80fd\u5957\u7528\u5728\u4e32\u5834\u5ee3\u544a\u548c TrueView \u5f71\u7247\u63a2\u7d22\u5ee3\u544a\u3002\u60f3\u66b8\u89e3\u66f4\u591aTrueView \u4e32\u6d41\u5167\u5ee3\u544a\u6d3b\u52d5\u7684\u884c\u52d5\u865f\u53ec\u984d\u5916\u8cc7\u8a0a\uff0c\u53ef\u524d\u5f80<a href=\"https:\/\/support.google.com\/google-ads\/answer\/150471\">\u8aaa\u660e\u4e2d\u5fc3<\/a>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u4f7f\u7528\u8005\u9ad4\u9a57\uff1aYouTube \u5ee3\u544a\u806f\u64ad\u6e2c\u8a66<\/strong><\/span><\/h3>\n<p>\u7531\u65bc Google \u7d93\u7814\u7a76\u767c\u73fe\uff0c\u73fe\u5728\u7684\u6d88\u8cbb\u8005\u9664\u4e86\u5728\u610f\u5ee3\u544a\u7684\u9577\u5ea6\uff0c\u66f4\u5728\u610f\u7684\u662f\u300e\u88ab\u5e72\u64fe\u7684\u983b\u7387\u300f\uff0c\u7279\u5225\u662f\u5728\u9577\u6642\u9593\u89c0\u8cde\u7684\u60c5\u6cc1\u4e0b\uff0c\u88ab\u5e72\u64fe\u7684\u6b21\u6578\u8d8a\u5c11\uff0c\u89c0\u770b\u5ee3\u544a\u7684\u5b8c\u6574\u5ea6\u6703\u66f4\u9ad8\u3001\u7565\u904e\u6bd4\u4f8b\u4e5f\u6703\u964d\u4f4e\u3002<\/p>\n<figure id=\"attachment_2882\" aria-describedby=\"caption-attachment-2882\" style=\"width: 350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2882\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-3-501x1024.png\" alt=\"\" width=\"350\" height=\"715\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-3-501x1024.png 501w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-3-147x300.png 147w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-3-122x250.png 122w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-3.png 528w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-2882\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9192004?hl=zh-Hant\">Google<\/a><\/figcaption><\/figure>\n<p>\u70ba\u4e86\u8b93\u5ee3\u544a\u89c0\u770b\u7387\u66f4\u8da8\u5b8c\u5584\uff0cGoogle Ads \u958b\u59cb\u9032\u4e00\u9805\u5ee3\u544a\u806f\u64ad\u6e2c\u8a66\u2014\u2014\u4e00\u6b21\u64ad\u5169\u5247\u5ee3\u544a\uff0c\u4f7f\u7528\u8005\u53ef\u9078\u64c7\u4e00\u6b21\u95b1\u8b80\u5b8c\u5169\u5247\u5ee3\u544a\u4ee5\u6e1b\u5c11\u4e4b\u5f8c\u5ee3\u544a\u51fa\u73fe\u6b21\u6578\uff0c\u6216\u662f\u9078\u64c7\u76f4\u63a5\u7565\u904e\u3002\u9019\u9805\u5be6\u9a57\u6703\u5148\u5c0d\u684c\u6a5f\u4f7f\u7528\u8005\u9032\u884c\u6e2c\u8a66\uff0c\u4e4b\u5f8c\u518d\u9678\u7e8c\u986f\u793a\u65bc\u884c\u52d5\u88dd\u7f6e\u6216\u96fb\u8996\u87a2\u5e55\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u65b0\u529f\u80fd\uff1aYouTube Stories \u767b\u5834\uff01<\/span><\/strong><\/h3>\n<p>YouTube \u65bc <a href=\"https:\/\/youtube-creators.googleblog.com\/\">Creator Blog<\/a> \u767c\u5e03\u4e00\u9805\u793e\u7fa4\u65b0\u529f\u80fd\u2014\u2014Stories \u9650\u6642\u52d5\u614b\uff01<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qM-dOYiyvCA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u4ee5\u4e0b\u5c31\u4f86\u70ba YouTube Stories \u529f\u80fd\u505a\u7c21\u55ae\u7684\u6574\u88e1\uff1a<\/p>\n<figure id=\"attachment_2883\" aria-describedby=\"caption-attachment-2883\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2883\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-4.png\" alt=\"\" width=\"600\" height=\"491\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-4.png 640w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-4-300x246.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-4-305x250.png 305w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2883\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a <a href=\"https:\/\/youtube-creators.googleblog.com\/\">YouTube<\/a><\/figcaption><\/figure>\n<ul>\n<li><span style=\"color: #008080;\"><strong>\u57fa\u672c\u529f\u80fd<\/strong><\/span><br \/>\n\u8207 Instagram Stories \u76f8\u4f3c\uff0c\u767c\u5e03\u8005\u53ef\u4ee5\u5728\u5f71\u7247\u4e2d\u52a0\u5165\u6587\u5b57\u3001\u6ffe\u93e1\u3001\u8cbc\u7d19&#8230;\u7b49\u88dd\u98fe\u6027\u5143\u7d20\uff0c\u50c5\u9650\u65bc\u624b\u6a5f\u767c\u4f48\uff0c\u4e14\u7c89\u7d72\u53ef\u91dd\u5c0d\u8a72\u5247\u9650\u6642\u52d5\u614b\u7559\u8a00\u3002<\/li>\n<li><span style=\"color: #008080;\"><strong>\u5b58\u7559\u6642\u9593<\/strong><\/span><br \/>\n\u7531\u65bc\u8a31\u591a\u5275\u4f5c\u8005\u4e26\u4e0d\u662f\u6bcf\u65e5\u66f4\u65b0\u5f71\u7247\uff08\u7c89\u7d72\u4e5f\u4e0d\u4e00\u5b9a\u7f8e\u65e5\u9020\u8a2a\u983b\u9053\uff09\uff0c\u56e0\u6b64 YouTube \u958b\u653e Stories \u53ef\u4fdd\u5b58 7 \u5929\uff0c\u5ef6\u9577\u7c89\u7d72\u80fd\u5920\u53c3\u8207\u4e92\u52d5\u7684\u6642\u9593\u3002<\/li>\n<li><strong><span style=\"color: #008080;\">\u958b\u653e\u72c0\u614b<\/span><\/strong><br \/>\n\u9678\u7e8c\u958b\u653e\u7d66\u8d85\u904e\u4e00\u842c\u500b\u8a02\u95b1\u8005\u7684 YouTuber\uff0c\u4e0d\u8ad6\u662f\u5426\u70ba\u8a02\u95b1\u8005\u90fd\u80fd\u5920\u770b\u5f97\u5230\u52d5\u614b<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u591a\u5a92\u9ad4\u5ee3\u544a\uff1a\u65b0\u589e\u6309\u8f49\u63db\u4ed8\u8cbb\u529f\u80fd<\/span><\/strong><\/h3>\n<p>Google \u5728\u5341\u4e8c\u6708\u70ba\u5ee3\u544a\u4e3b\u5011\u5e36\u4f86\u4e00\u4efd\u79ae\u7269\uff1a\u672a\u4f86\u5728\u64cd\u4f5c\u591a\u5a92\u9ad4\u5ee3\u544a\u6642\uff0c\u5982\u679c\u662f\u63a1\u7528\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\uff0c\u591a\u4e86\u4e00\u9805\u65b0\u9078\u64c7\u2014\u2014\u6309\u8f49\u63db\u4ed8\u8cbb\uff01<\/p>\n<figure id=\"attachment_2973\" aria-describedby=\"caption-attachment-2973\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2973\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-5.png\" alt=\"\" width=\"600\" height=\"383\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-5.png 661w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-5-300x192.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/news-12-google-ads-5-392x250.png 392w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2973\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/support.google.com\/google-ads\/answer\/9208548\">Google<\/a> \/ Google Ads \u4f7f\u7528\u8005\u4ecb\u9762\u4e2d\u7684\u6309\u8f49\u63db\u4ed8\u8cbb\u3002<\/figcaption><\/figure>\n<p>\u6309\u8f49\u63db\u4ed8\u8cbb\u7684\u610f\u601d\u662f\uff1a\u7576\u8a2a\u5ba2\u5728\u60a8\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u6210\u662f\u5b8c\u6210\u8f49\u63db\u5f8c\u624d\u9700\u4ed8\u8cbb\uff0c\u4e14\u9019\u7b46\u8cbb\u7528\u4e0d\u6703\u8d85\u904e\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9 \u27aa \u82e5\u76ee\u6a19\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u70ba $10 \u7f8e\u5143\uff0c\u800c\u5ee3\u544a\u5728\u5468\u672b\u5438\u5f15\u4e86 30 \u6b21\u8f49\u63db\uff0c\u7531\u65bc\u5be6\u969b\u7684\u55ae\u6b21\u64cd\u4f5c\u51fa\u50f9\u662f $10 \u7f8e\u5143\uff0c\u5be6\u969b\u9700\u8981\u652f\u4ed8\u7684\u8cbb\u7528\u5c31\u6b63\u597d\u662f $300 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