{"id":3415,"date":"2019-02-18T10:00:56","date_gmt":"2019-02-18T02:00:56","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3415"},"modified":"2021-01-07T13:31:40","modified_gmt":"2021-01-07T05:31:40","slug":"google-smart-shopping-campaign-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p><span class=\"s1\" style=\"font-size: 1rem;\">\u672c\u6587\u8981\u4f86\u4ecb\u7d39<\/span><span class=\"s2\" style=\"font-size: 1rem;\"> Google <\/span><span class=\"s1\" style=\"font-size: 1rem;\">\u8cfc\u7269\u5ee3\u544a\u5347\u7d1a\u7248<\/span><span class=\"s2\" style=\"font-size: 1rem;\">\u2014\u2014Google <\/span><span class=\"s1\" style=\"font-size: 1rem;\">\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a<\/span><span class=\"s2\" style=\"font-size: 1rem;\"> (Smart Shopping Campaign)<\/span><span class=\"s1\" style=\"font-size: 1rem;\">\uff0c\u5230\u5e95\u5347\u7d1a\u5f8c\u7684\u597d\u8655\u6709\u54ea\u4e9b\uff1f\u5feb\u4f86\u4e00\u63a2\u7a76\u7adf\u5427\uff01<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e <span style=\"color: #eb7a77;\"><a href=\"https:\/\/www.i-spotmedia.com\/Blog\/shopping-ads\/\">Google \u8cfc\u7269\u5ee3\u544a<\/a><\/span>\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a<\/span><\/strong><\/h3>\n<figure id=\"attachment_3435\" aria-describedby=\"caption-attachment-3435\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3435 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-2-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3435\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u662f\u904b\u7528 Google \u7684\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\uff0c\u5c07\u73fe\u6709\u7684\u7522\u54c1\u52d5\u614b\u994b\u7d66\u548c\u7d20\u6750\u8cc7\u6e90\u88fd\u6210\u5404\u7a2e\u5ee3\u544a\uff0c\u4e26\u5728\u5404\u500b\u806f\u64ad\u7db2\u653e\u9001\u3002\u53ea\u8981\u5c07 Google Ads \u5e33\u6236\u9023\u7d50\u81f3 Merchant Center \u5e33\u6236\uff0c\u4e26\u4f9d\u5e8f\u9032\u884c\u9810\u7b97\u3001\u7d20\u6750\u3001\u60f3\u6295\u653e\u7684\u570b\u5bb6\/\u5730\u5340&#8230;\u7b49\u8a2d\u5b9a\uff0c\u7cfb\u7d71\u4fbf\u6703\u4f9d\u7167\u4f60\u6240\u63d0\u4f9b\u7684\u8cc7\u6599\u9032\u884c\u5ee3\u544a\u7d44\u5408\uff0c\u4e26\u5c07\u5ee3\u544a\u653e\u9001\u65bc\u591a\u9805 Google \u806f\u64ad\u7db2\u4e2d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u7279\u9ede<\/strong><\/span><\/h3>\n<figure id=\"attachment_3434\" aria-describedby=\"caption-attachment-3434\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3434 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-1-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3434\" class=\"wp-caption-text\">Icons made by photo3idea_studio<\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u76ee\u6a19\u512a\u5316\uff1a\u81ea\u52d5\u512a\u5316\u4f60\u6240\u8a2d\u5b9a\u7684\u92b7\u552e\u76ee\u6a19<\/strong><\/span><\/h3>\n<p>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u6700\u5927\u7684\u512a\u9ede\uff0c\u662f\u53ef\u4ee5\u76f4\u63a5\u4ee5\u6700\u5927\u5316\u8f49\u63db\u50f9\u503c (maximize conversion value) \u70ba\u76ee\u6a19\u512a\u5316\uff0c\u4e0d\u9700\u518d\u70ba\u7cfb\u7d71\u8a2d\u5b9a CPC \u6216 ROAS \u76ee\u6a19\uff01<br \/>\n\u27aa \u64da Google \u7d71\u8a08\u6578\u64da\uff0c\u8207\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a\u76f8\u6bd4\uff0c\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u53ef\u5275\u9020 20% \u984d\u5916\u8f49\u63db\u50f9\u503c<\/p>\n<h3><strong><span style=\"color: #008080;\">\u81ea\u52d5\u5316\u51fa\u50f9\uff1a\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u7cbe\u6e96\u5236\u5b9a\u51fa\u50f9<\/span><\/strong><\/h3>\n<p>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u53ef\u900f\u904e Google \u53ca\u96fb\u5546\u7db2\u7ad9\u53cd\u994b\u7684\u8a0a\u865f\uff0c\u91dd\u5c0d\u6bcf\u6b21\u641c\u5c0b\u8a02\u5b9a\u6700\u9069\u7576\u7684\u51fa\u50f9\uff0c\u7cbe\u6e96\u638c\u63e1\u7bc0\u6176\u6216\u662f\u6d3b\u52d5\u6240\u51fa\u73fe\u7684\u6d88\u8cbb\u9700\u6c42\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u7cbe\u6e96\u89f8\u53ca\uff1a\u4e00\u6b21\u6027\u6a6b\u8de8\u6240\u6709\u5e73\u53f0\u627e\u5230\u5c0d\u7684\u6d88\u8cbb\u8005<\/strong><\/span><\/h3>\n<p>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u53ef\u88fd\u4f5c\u591a\u7a2e\u5ee3\u544a\u7d44\u5408\uff0c\u70ba\u4e0d\u540c\u7684\u7528\u6236\u5c55\u73fe\u591a\u7a2e\u5ee3\u544a\uff0c\u4e26\u91dd\u5c0d\u4ee5\u4e0b\u5169\u7a2e\u5ba2\u7fa4\u986f\u4e8b\u4e0d\u540c\u7684\u5ee3\u544a\u8cc7\u8a0a\uff1a<br \/>\n\u27aa \u66fe\u9020\u8a2a\u904e\u7db2\u7ad9\u3001\u700f\u89bd\u904e\u7522\u54c1\u7684\u4f7f\u7528\u8005 \u27aa \u66dd\u5149\u8a72\u7522\u54c1\u7684\u76f8\u95dc\u8cc7\u8a0a<br \/>\n\u27aa \u53ea\u9020\u8a2a\u904e\u7db2\u7ad9\u3001\u6c92\u770b\u904e\u7522\u54c1\u7684\u4f7f\u7528\u8005 \u27aa \u66dd\u5149\u5546\u5bb6\u81ea\u884c\u4e0a\u50b3\u7684\u8a0a\u606f\u53ca\u5716\u7247<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u548c\u65e2\u6709\u7684\u8cfc\u7269\u5ee3\u544a\u6709\u4ec0\u9ebc\u4e0d\u540c?<\/strong><\/span><\/h3>\n<figure id=\"attachment_3436\" aria-describedby=\"caption-attachment-3436\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3436 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-smart-shopping-campaign-intro-3-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3436\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u6a19\u6e96\u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u2776 \u51fa\u50f9\u7b56\u7565\uff1aeCPC\u3001Target ROAS<br \/>\n\u2777 \u904b\u4f5c\u65b9\u5f0f\uff1a<br \/>\n\u27aa \u90e8\u5206\u81ea\u52d5\u5316\u51fa\u50f9\uff1a\u5728\u7d66\u5b9a\u7684\u9ede\u64ca\u6210\u672c\u4e0b\u5c0f\u5e45\u8abf\u6574\uff0c\u8ffd\u6c42\u6700\u5927\u8f49\u63db\u91cf<br \/>\n\u27aa \u671d\u7d66\u5b9a\u7684\u76ee\u6a19 ROAS\uff1a\u7531\u7cfb\u7d71\u81ea\u52d5\u512a\u5316\u51fa\u50f9<br \/>\n<span class=\"char\" title=\"Dingbat Negative Circled Digit Three\" data-decimal=\"10104\" data-entity=\"&amp;#10104;\" data-id=\"43696\">\u2778<\/span> \u5ee3\u544a\u683c\u5f0f\uff1a\u8cfc\u7269\u5ee3\u544a<br \/>\n<span class=\"char\" title=\"Dingbat Negative Circled Digit Four\" data-decimal=\"10105\" data-entity=\"&amp;#10105;\" data-id=\"43697\">\u2779 <\/span>\u5ee3\u544a\u7248\u4f4d\uff1a\u53ef\u5728 Google \u641c\u5c0b\u3001\u8cfc\u7269\uff0c\u548c Google \u641c\u5c0b\u5925\u4f34\u7db2\u7ad9\u4e0a\u653e\u9001<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>\u2776 \u51fa\u50f9\u7b56\u7565\uff1a\u6700\u5927\u5316\u8f49\u63db\u50f9\u503c<br \/>\n\u2777 \u904b\u4f5c\u65b9\u5f0f\uff1a<br \/>\n\u27aa \u5b8c\u5168\u81ea\u52d5\u5316\u51fa\u50f9 \u27aa \u5728\u7d66\u5b9a\u7684\u9810\u7b97\u4e0b\u722d\u53d6\u6700\u5927\u8f49\u63db\u50f9\u503c<br \/>\n\u27aa \u82e5\u7121\u6cd5\u63d0\u4f9b\u8f49\u63db\u50f9\u503c \u27aa \u53ef\u7528 ROAS \u70ba\u76ee\u6a19\u512a\u5316<br \/>\n<span class=\"char\" title=\"Dingbat Negative Circled Digit Three\" data-decimal=\"10104\" data-entity=\"&amp;#10104;\" data-id=\"43696\">\u2778<\/span> \u5ee3\u544a\u683c\u5f0f\uff1a\u8cfc\u7269\u5ee3\u544a\u548c\u591a\u5a92\u9ad4\u52d5\u614b\u518d\u884c\u92b7\u5ee3\u544a<br \/>\n<span class=\"char\" title=\"Dingbat Negative Circled Digit Four\" data-decimal=\"10105\" data-entity=\"&amp;#10105;\" data-id=\"43697\">\u2779 <\/span>\u5ee3\u544a\u7248\u4f4d\uff1a\u53ef\u5728 Google \u641c\u5c0b\u806f\u64ad\u7db2\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u3001YouTube \u548c Gmail \u4e0a\u653e\u9001<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n<\/span><span class=\"s1\">\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n<\/span><span class=\"s2\">\u2706<\/span><span class=\"s1\"> 02-23965819<br \/>\n<\/span><span class=\"s2\">\u2709\ufe0e<\/span><span class=\"s1\"> <span class=\"s3\"><a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u6293\u4f4f\u7bc0\u6176\u5546\u6a5f<\/p>\n","protected":false},"author":1,"featured_media":3417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[4,175,478,376,294,97],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-google-ads","tag-smart-shopping-campaigns","tag-376","tag-294","tag-97"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a l iSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T02:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T05:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1719\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks\" \/>\n<meta name=\"twitter:description\" content=\"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\",\"datePublished\":\"2019-02-18T02:00:56+00:00\",\"dateModified\":\"2021-01-07T05:31:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\"},\"wordCount\":79,\"image\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\",\"keywords\":[\"Google\",\"Google Ads\",\"Smart Shopping Campaigns\",\"\u6578\u4f4d\u5ee3\u544a\",\"\u6578\u4f4d\u5feb\u5831\",\"\u8cfc\u7269\u5ee3\u544a\"],\"articleSection\":[\"\u6578\u4f4d\u5ee3\u544a\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\",\"url\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\",\"name\":\"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks\",\"isPartOf\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\",\"datePublished\":\"2019-02-18T02:00:56+00:00\",\"dateModified\":\"2021-01-07T05:31:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01\",\"breadcrumb\":{\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage\",\"url\":\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\",\"contentUrl\":\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png\",\"width\":1719,\"height\":869,\"caption\":\"Free vector art via vecteezy.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.i-spotmedia.com\/Blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/#website\",\"url\":\"https:\/\/www.i-spotmedia.com\/Blog\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks","description":"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/","og_locale":"zh_TW","og_type":"article","og_title":"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u591a\u5a92\u9ad4\u5ee3\u544a l iSPOT x Talks","og_description":"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2019-02-18T02:00:56+00:00","article_modified_time":"2021-01-07T05:31:40+00:00","og_image":[{"width":1719,"height":869,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_title":"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks","twitter_description":"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01","twitter_image":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a","datePublished":"2019-02-18T02:00:56+00:00","dateModified":"2021-01-07T05:31:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/"},"wordCount":79,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","keywords":["Google","Google Ads","Smart Shopping Campaigns","\u6578\u4f4d\u5ee3\u544a","\u6578\u4f4d\u5feb\u5831","\u8cfc\u7269\u5ee3\u544a"],"articleSection":["\u6578\u4f4d\u5ee3\u544a"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/","name":"\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a l iSPOT x Talks","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","datePublished":"2019-02-18T02:00:56+00:00","dateModified":"2021-01-07T05:31:40+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u53bb\u5e74\u516d\u6708\u6211\u5011\u66fe\u4ecb\u7d39\u904e Google \u8cfc\u7269\u5ee3\u544a\uff0c\u7531\u65bc\u8cfc\u7269\u5ee3\u544a\u53ef\u4ee5\u7cbe\u7f8e\u7684\u5716\u50cf\u5c55\u73fe\u5546\u54c1\u512a\u52e2\u3001\u4e0d\u9700\u6dfb\u52a0\u95dc\u9375\u5b57\u6216\u5ee3\u544a\u6587\u5b57\uff0c\u5341\u5206\u9069\u5408\u7528\u65bc\u96fb\u5546\u5ee3\u544a\u6295\u653e\u3002\u7136\u800c\u5728\u904e\u4e86\u4e00\u500b\u51ac\u5929\u5f8c\uff0c\u8cfc\u7269\u5ee3\u544a\u7d93\u6b77\u4e86\u5bc6\u96c6\u7684\u6a5f\u5668\u5b78\u7fd2\u5f8c\uff0c\u5347\u7d1a\u70ba\u66f4\u597d\u7528\u7684\u2014\u2014Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a (Smart Shopping Campaign)\uff01","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-smart-shopping-campaign-intro-cover.png","width":1719,"height":869,"caption":"Free vector art via vecteezy.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/google-smart-shopping-campaign-intro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u638c\u63e1\u7bc0\u6176\u9700\u6c42\uff01Google \u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/3415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/3415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/3417"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=3415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}