{"id":3467,"date":"2019-02-25T10:00:33","date_gmt":"2019-02-25T02:00:33","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3467"},"modified":"2021-01-07T13:31:47","modified_gmt":"2021-01-07T05:31:47","slug":"google-analytics-remarketing-audiences-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-analytics-remarketing-audiences-intro\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u3011\u6210\u529f\u63d0\u5347\u8f49\u63db\uff01Google Analytics \u518d\u884c\u92b7\u540d\u55ae"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u5ba2\u6236\u5e38\u5e38\u5728\u8a2a\u554f\u7db2\u7ad9\u5f8c\u7d66\u4f60\u4e00\u5f35\u7121\u8072\u5361\u3001\u628a\u5546\u54c1\u907a\u5fd8\u5728\u8cfc\u7269\u8eca\u5fd8\u8a18\u7d50\u5e33&#8230;\u90a3\u4f60\u7d55\u5c0d\u4e0d\u80fd\u932f\u904e Google \u63a8\u51fa\u7684\u9019\u9805\u5be6\u7528\u529f\u80fd\uff1aGoogle Analytics \u5efa\u7acb\u518d\u884c\u92b7\u540d\u55ae\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u6839\u64da <a href=\"https:\/\/baymard.com\/\">Baymard Institute<\/a>\u00a0 \u7d71\u8a08\u8cc7\u6599\uff0c96% \u7684\u8a2a\u5ba2\u5728\u8a2a\u554f\u7db2\u7ad9\u4e4b\u5f8c\uff0c\u537b\u6c92\u6709\u7522\u751f\u4efb\u4f55\u5ee3\u544a\u4e3b\u6240\u671f\u5f85\u7684\u4e92\u52d5\uff0c\u800c\u6709 69% \u7684\u8a2a\u5ba2\u7d93\u5e38\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\u5f8c\u4fbf\u653e\u68c4\u8cfc\u8cb7\uff0c\u4ee5\u4e0a\u6240\u8aaa\u7684\u5169\u9805\u554f\u984c\uff0c\u5c0d\u65bc\u96fb\u5546\u7522\u696d\u800c\u8a00\u662f\u5341\u5206\u81f4\u547d\u7684\u554f\u984c\u3002\u5982\u679c\u60f3\u6539\u5584\u9019\u4e9b\u554f\u984c\uff0c\u6216\u8a31\u4f60\u53ef\u4ee5\u8a66\u8a66\u7531\u5b98\u65b9\u6240\u63a8\u85a6\u7684\u2014\u2014 Google Analytics \u518d\u884c\u92b7\u540d\u55ae\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Analytics 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\/>\n\u53ef\u900f\u904e\u667a\u6167\u6e05\u55ae\u3001\u8f49\u63db\u6982\u7387\u3001\u5de5\u4f5c\u968e\u6bb5\u8cea\u91cf\u7b49\u6a5f\u5668\u5b78\u7fd2\u6e05\u55ae\u5efa\u7acb Google Analytics \u518d\u884c\u92b7\u540d\u55ae<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Google Analytics \u518d\u884c\u92b7\u540d\u55ae\u7b56\u7565<\/strong><\/span><\/h3>\n<h3><span style=\"color: #008080;\"><strong>\u7b2c\u4e00\u968e\u6bb5\uff1a\u63d0\u5347\u54c1\u724c\u5f71\u97ff<\/strong><\/span><\/h3>\n<ul>\n<li>\u6240\u6709\u8a2a\u5ba2\uff1a\u4f7f\u7528 Google Analytics \u6a19\u6e96\u53d7\u773e\u6a21\u677f\uff0c\u5feb\u901f\u5efa\u7acb\u6240\u6709\u8a2a\u5ba2\u3001\u56de\u8a2a\u5ba2\u6237\u548c\u65b0\u5ba2\u6236\u7684\u6e05\u55ae<\/li>\n<li>\u9ad8\u50f9\u503c\u8208\u8da3\u7fa4\u7ec4\uff1a\u6839\u64da Google Analytics 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class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<ul>\n<li>\u9ad8\u4e92\u52d5\u5ba2\u6236\uff1a\u4e92\u52d5\u4ee3\u8868\u8a2a\u5ba2\u5c0d\u54c1\u724c\/ \u7522\u54c1\u611f\u8208\u8da3\uff0c\u53ef\u4ee5\u4ee3\u8868\u4e92\u52d5\u7684\u6307\u6a19\u6709\uff1a<br \/>\n\u27aa Page Views &gt; XX<br \/>\n\u27aa Bounce = 0<br \/>\n\u27aa Session Duration &gt; XXs<\/li>\n<li>\u6838\u5fc3\u9801\u9762\u8a2a\u5ba2\uff1a\u6839\u64da\u8a2a\u554f\u4e0d\u540c\u9801\u9762\u7684\u4eba\u7fa4\u5efa\u7acb\u5ba2\u6236\u6e05\u55ae\uff0c\u6838\u5fc3\u9801\u9762\u53ef\u4ee5\u5305\u62ec\uff1a<br \/>\n\u27aa \u7522\u54c1\u8a73\u60c5\u9801<br \/>\n\u27aa \u7522\u54c1\u985e\u5225\u9801<br \/>\n\u27aa \u7522\u54c1\u5230\u9054\u9801<\/li>\n<\/ul>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_3474\" aria-describedby=\"caption-attachment-3474\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3474\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3-1024x576.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3-444x250.png 444w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-3.png 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3474\" 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https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/google-analytics-remarketing-audiences-intro-4.png 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3475\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<ul>\n<li>\u6a5f\u5668\u5b78\u7fd2\u6e05\u55ae\uff1a\u6839\u64da\u6b77\u53f2\u6578\u64da\uff0c\u9810\u6e2c\u672a\u4f86 30 \u5929\u66f4\u5bb9\u6613\u8f49\u63db\u7684\u5ba2\u7fa4<\/li>\n<li>\u653e\u68c4\u8cfc\u7269\u8eca\u4eba\u7fa4\uff1a\u6709 69% \u7684\u8a2a\u5ba2\u6703\u653e\u68c4\u8cfc\u8cb7\u8cfc\u7269\u8eca\u5167\u7684\u5546\u54c1\u3002\u5982\u679c\u60f3\u6539\u5584\u9019\u500b\u60c5\u6cc1\uff0c\u53ef\u4ee5\u5728 Google Analytics \u4e2d\u5efa\u7acb State-based Audience 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