{"id":3492,"date":"2019-03-20T10:00:44","date_gmt":"2019-03-20T02:00:44","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3492"},"modified":"2021-08-30T12:22:18","modified_gmt":"2021-08-30T04:22:18","slug":"gtm-data-laye-intro","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/","title":{"rendered":"\u3010GTM \u4e0d\u6c42\u4eba\u3011GTM \u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u7bc7\u8981\u4f86\u8b1b\u89e3 GTM \u4e2d\u7684\u8cc7\u6599\u5c64\uff08Data Layer\uff09\uff0c\u5feb\u9032\u4f86\u4e0a\u8ab2\u5427\uff01<\/p><\/blockquote>\n<p>&#8211;<\/p>\n<p>\u6211\u5011\u8ddf Hahow \u5408\u4f5c\u958b\u8ab2\u56c9\uff01\u5e36\u4f60\u5f9e\u96f6\u5230\u5b78\u6703GTM\u5efa\u7f6e\u7684\u8d85\u5be6\u7528\u6280\u8853<br \/>\n\u4e00\u8d77\u63d0\u5347\u6578\u4f4d\u884c\u92b7\u529b \ud83d\udc49 <a href=\"https:\/\/hahow.in\/cr\/tagmanager\">https:\/\/hahow.in\/cr\/tagmanager<\/a><\/p>\n<p>&#8211;<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #eb7a77;\"><strong>\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h3>\n<p>\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u800c\u6211\u5011\u70ba\u4ec0\u9ebc\u6703\u9700\u8981\u4f7f\u7528 Data Layer\uff1f\u662f\u56e0\u70ba\u5be6\u969b\u4e0a GTM \u4e26\u7121\u6cd5\u300e\u76f4\u63a5\u6293\u53d6\u300f\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5ee3\u544a\u512a\u5316\u4eba\u54e1\u5fc5\u9808\u5148\u8acb\u5de5\u7a0b\u5e2b\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 Google Analytics \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002<\/p>\n<figure id=\"attachment_3493\" aria-describedby=\"caption-attachment-3493\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3493\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1-1024x561.png\" alt=\"\" width=\"1080\" height=\"591\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1-1024x561.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1-300x164.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1-768x420.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1-457x250.png 457w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-1.png 2002w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3493\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" href=\"https:\/\/www.stevenhi.xyz\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u6211\u5011\u518d\u900f\u904e\u4e0a\u5716\u5716\u50cf\u5316\u7684\u65b9\u5f0f\u7406\u89e3\u4e00\u6b21\uff0c\u4f7f\u7528\u8005\u8f09\u5165\u7db2\u7ad9\u5f8c\u6703\u7522\u751f\u8a31\u591a\u4e0d\u540c\u7684\u6578\u64da\u8cc7\u6599\uff0c\u4f8b\u5982\uff1a\u7db2\u7ad9\u4ea4\u6613\u3001\u586b\u8868\u55ae&#8230;\u7b49\u884c\u70ba\uff0c\u9019\u4e9b\u8cc7\u6599\u6703\u88ab\u5b58\u653e\u5728 Data Lyer \u7684\u8cc7\u6599\u5c64\u5167*\uff0c\u63a5\u8457\u6211\u5011\u53ef\u4ee5\u5728 GTM \u88e1\u9762\u505a\u4e00\u4e9b\u8a2d\u5b9a\uff08\u57fa\u790e\u57cb\u8a2d\u4ee3\u78bc\u64cd\u4f5c\u53ef\u53c3\u8003 <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-tag-manager-teach\/\">GTM\u6559\u5b78<\/a>\uff09\uff0c\u53ea\u8981\u90a3\u4e9b\u8a2d\u5b9a\u88ab\u89f8\u767c\uff0cGTM \u5c31\u6703\u53bb\u6293\u53d6\u88e1\u9762\u7684\u503c\uff0c\u50b3\u9001\u5230 Google Analytics \u6216\u662f\u5176\u4ed6\u5de5\u5177\u88e1\u9762\u3002<\/p>\n<figure id=\"attachment_3494\" aria-describedby=\"caption-attachment-3494\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3494\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-2-1024x571.png\" alt=\"\" width=\"1080\" height=\"602\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-2-300x167.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-2-768x428.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-2-448x250.png 448w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3494\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" href=\"https:\/\/www.stevenhi.xyz\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u274f \u8a3b\u89e3\u8aaa\u660e\uff1a<a href=\"https:\/\/developers.google.com\/tag-manager\/devguide\">Google \u8aaa\u660e\u4e2d\u5fc3<\/a>\u6709\u63d0\u5230\uff1a\u96fb\u5b50\u5546\u52d9\u4ea4\u6613\u9019\u985e\u8cc7\u6599\u5c6c\u65bc\u52d5\u614b\u66f4\u65b0\uff0c\u56e0\u6b64\u9700\u8981\u5148\u900f\u904e Data Layer \u8655\u7406\uff0c\u4e4b\u5f8c\u518d\u5c07\u8cc7\u6599\u50b3\u9001\u5230 Google Analytics \u4e2d<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u7528\u8cfc\u7269\u7db2\u7ad9\u4ea4\u6613\u904e\u7a0b\u7406\u89e3 Data Layer<\/strong><\/span><\/h3>\n<figure id=\"attachment_3495\" aria-describedby=\"caption-attachment-3495\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3495\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-3-1024x571.png\" alt=\"\" width=\"1080\" height=\"602\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-3-300x167.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-3-768x428.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/gtm-data-laye-intro-3-448x250.png 448w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3495\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" href=\"https:\/\/www.stevenhi.xyz\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u8209\u500b\u7c21\u55ae\u7684\u4f8b\u5b50\u8aaa\u660e\uff1a\u5047\u8a2d\u4eca\u5929\u6d88\u8cbb\u8005\u900f\u904e\u8cfc\u7269\u7db2\u7ad9\u4e0b\u55ae\uff0c\u8cfc\u8cb7\u4e00\u96d9\u50f9\u503c $2,990 \u7684\u6162\u8dd1\u978b\uff0c\u7576\u4f7f\u7528\u8005\u5b8c\u6210\u6574\u500b\u8cfc\u8cb7\u52d5\u4f5c\u5f8c\uff0c\u5b8c\u6210\u8cfc\u8cb7\u7684\u8cc7\u6599\u5c31\u6703\u88ab\u4f60\u5728 GTM \u6240\u8a2d\u5b9a\u7684\u689d\u4ef6\u89f8\u767c\uff08\u50cf\u662f<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/gtm-google-ads-ga-teach\/\">\u8f49\u63db\u4ee3\u78bc<\/a>\uff09\uff0c\u63a5\u8457 Data Layer \u6703\u8b80\u53d6\u8a2a\u5ba2\u8cfc\u8cb7\u904b\u52d5\u978b\u7684\u91d1\u984d\uff0c\u6700\u5f8c GTM \u6703\u5c07\u9019\u4e9b\u503c\u50b3\u9001\u5230 Google Analytics \u7684\u5831\u8868\u5167\uff0c\u56e0\u6b64\u6211\u5011\u5c31\u80fd\u770b\u5230\u4f7f\u7528\u8005\u4ea4\u6613\u5f8c\u7684\u6578\u64da\u8cc7\u6599\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u6c92\u6709\u4f7f\u7528 Data Layer \u9084\u80fd\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\u55ce\uff1f<\/strong><\/span><\/h3>\n<p>\u7b54\u6848\u662f\uff1a\u53ef\u4ee5\uff0c\u4f46\u662f&#8230;GTM \u6703\u9700\u8981\u900f\u904e\u7db2\u7ad9\u4e0a\u7684\u7a0b\u5f0f\u78bc\/\u7db2\u9801\u5143\u7d20\u4f86\u6293\u53d6\u8cc7\u6599\uff0c\u800c\u9019\u500b\u904e\u7a0b\u662f\u6709\u98a8\u96aa\u7684\uff0c\u56e0\u6b64\u4e00\u65e6\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u67b6\u69cb\u6539\u8b8a\u6216\u662f\u5143\u7d20\u91cd\u65b0\u8a2d\u5b9a\uff0c\u5f88\u6709\u53ef\u80fd\u5c31\u6703\u6709\u767c\u751f\u6293\u53d6\u4e0d\u5230\u7684\u60c5\u6cc1\uff0c\u800c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u4f7f\u7528 Data Layer \u6703\u76f8\u5c0d\u5b89\u5168\uff0c\u4e14\u80fd\u5920\u767c\u63ee\u5206\u6790\u7684\u6700\u5927\u50f9\u503c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u8f49\u81ea <a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u66f4\u5b89\u5168\u7684\u6293\u53d6\u7db2\u7ad9\u6578\u64da<\/p>\n","protected":false},"author":1,"featured_media":4299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[304,4,104,251],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","tag-data-layer","tag-google","tag-google-analytics","tag-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks<\/title>\n<meta name=\"description\" content=\"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks\" \/>\n<meta property=\"og:description\" content=\"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/\" \/>\n<meta property=\"og:site_name\" content=\"iSPOT x Talks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iSPOTxLife\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T02:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-30T04:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png\" \/>\n\t<meta property=\"og:image:width\" content=\"1719\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks\" \/>\n<meta name=\"twitter:description\" content=\"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/\"},\"author\":{\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"headline\":\"\u3010GTM \u4e0d\u6c42\u4eba\u3011GTM \u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2\",\"datePublished\":\"2019-03-20T02:00:44+00:00\",\"dateModified\":\"2021-08-30T04:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/\"},\"wordCount\":92,\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/gtm-data-laye-intro-cover-0327..png\",\"keywords\":[\"Data Layer\",\"Google\",\"Google Analytics\",\"GTM\"],\"articleSection\":[\"\u5ee3\u544a\u6559\u5b78\"],\"inLanguage\":\"zh-TW\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/\",\"name\":\"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/gtm-data-laye-intro-cover-0327..png\",\"datePublished\":\"2019-03-20T02:00:44+00:00\",\"dateModified\":\"2021-08-30T04:22:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\"},\"description\":\"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/gtm-data-laye-intro-cover-0327..png\",\"contentUrl\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/gtm-data-laye-intro-cover-0327..png\",\"width\":1719,\"height\":870,\"caption\":\"Vector Graphics by www.Vecteezy.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/gtm-data-laye-intro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u3010GTM \u4e0d\u6c42\u4eba\u3011GTM \u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#website\",\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/\",\"name\":\"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f\",\"description\":\"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/#\\\/schema\\\/person\\\/75542272a7700594c37f5610405df3b6\",\"name\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g\",\"caption\":\"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b\"},\"url\":\"https:\\\/\\\/www.i-spotmedia.com\\\/Blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks","description":"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/","og_locale":"zh_TW","og_type":"article","og_title":"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks","og_description":"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002","og_url":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/","og_site_name":"iSPOT x Talks","article_publisher":"https:\/\/www.facebook.com\/iSPOTxLife\/","article_published_time":"2019-03-20T02:00:44+00:00","article_modified_time":"2021-08-30T04:22:18+00:00","og_image":[{"width":1719,"height":870,"url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","type":"image\/png"}],"author":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","twitter_card":"summary_large_image","twitter_title":"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks","twitter_description":"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002","twitter_image":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","twitter_misc":{"\u4f5c\u8005:":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#article","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/"},"author":{"name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"headline":"\u3010GTM \u4e0d\u6c42\u4eba\u3011GTM \u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2","datePublished":"2019-03-20T02:00:44+00:00","dateModified":"2021-08-30T04:22:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/"},"wordCount":92,"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","keywords":["Data Layer","Google","Google Analytics","GTM"],"articleSection":["\u5ee3\u544a\u6559\u5b78"],"inLanguage":"zh-TW"},{"@type":"WebPage","@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/","url":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/","name":"[GTM \u4e0d\u6c42\u4eba] GTM\u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2 l iSPOT x Talks","isPartOf":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#primaryimage"},"image":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","datePublished":"2019-03-20T02:00:44+00:00","dateModified":"2021-08-30T04:22:18+00:00","author":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6"},"description":"\u8cc7\u6599\u5c64\uff08Data Layer\uff09\u662f\u4e00\u7a2e\u53ef\u4ee5\u5b58\u653e\u5404\u7a2e\u7db2\u7ad9\u884c\u70ba\u7684\u6578\u64da\u300e\u4f4d\u7f6e\u300f\u5340\u3002\u6211\u5011\u9700\u8981\u4f7f\u7528 Data Layer \u7684\u539f\u56e0\uff0c\u662f\u56e0\u70ba GTM \u4e26\u7121\u6cd5\u76f4\u63a5\u6293\u53d6\u7db2\u7ad9\u8cc7\u6599\uff0c\u6240\u4ee5\u5fc5\u9808\u5148\u5c07\u8cc7\u6599\u5beb\u5165 Data Layer \u4e2d\uff0c\u63a5\u8457\u900f\u904e GTM \u5c07\u8cc7\u6599\u50b3\u9001\u5230 GA \u6216 Google Ads \u7b49\u5de5\u5177\u88e1\uff0c\u624d\u6703\u751f\u6210\u6211\u5011\u76ee\u524d\u6240\u898b\u7684\u5404\u7a2e\u5831\u8868\u3002","breadcrumb":{"@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#primaryimage","url":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","contentUrl":"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/gtm-data-laye-intro-cover-0327..png","width":1719,"height":870,"caption":"Vector Graphics by www.Vecteezy.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.i-spotmedia.com\/Blog\/gtm-data-laye-intro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.i-spotmedia.com\/Blog\/"},{"@type":"ListItem","position":2,"name":"\u3010GTM \u4e0d\u6c42\u4eba\u3011GTM \u8207\u8cc7\u6599\u5c64 Data Layer \u7684\u95dc\u4fc2"}]},{"@type":"WebSite","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#website","url":"https:\/\/www.i-spotmedia.com\/Blog\/","name":"iSPOT X \u6578\u4f4d\u5c0f\u66f8\u623f","description":"\u5feb\u901f\u4e86\u89e3\u6578\u4f4d\u5927\u5c0f\u4e8b\u26a1\ufe0f","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.i-spotmedia.com\/Blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Person","@id":"https:\/\/www.i-spotmedia.com\/Blog\/#\/schema\/person\/75542272a7700594c37f5610405df3b6","name":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c6a0d198ce017bf47625aa208fd4226070bdffca1b7e1f4db41d07689a84a37?s=96&d=blank&r=g","caption":"iSPOT \u6578\u4f4d\u71df\u990a\u8abf\u7406\u5e2b"},"url":"https:\/\/www.i-spotmedia.com\/Blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media\/4299"}],"wp:attachment":[{"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.i-spotmedia.com\/Blog\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}