{"id":3506,"date":"2019-03-08T10:00:23","date_gmt":"2019-03-08T02:00:23","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3506"},"modified":"2021-01-07T13:31:59","modified_gmt":"2021-01-07T05:31:59","slug":"2019-google-video-ads-product-part1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-video-ads-product-part1\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u30112019 Google \u5f71\u7247\u5ee3\u544a\u5927\u5168 (\u4e0a)"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-size: 1rem; color: #333333;\">\u672c\u6587\u5c07\u8981\u4f86\u4ecb\u7d39 2019 \u5e74\u6700\u65b0 Google \u5f71\u7247\u5ee3\u544a\u7522\u54c1\uff0c\u672c\u7bc7\u70ba\u7b2c\u4e00\u90e8\u5206\uff0c\u9019\u4e00\u5340\u584a\u7684\u7522\u54c1\u53ef\u5e6b\u52a9\u63d0\u5347\u54c1\u724c\u610f\u8b58\uff0c\u4e0b\u4e00\u7bc7\u6703\u5e36\u4f86\u53ef\u4fc3\u9032\u8cfc\u8cb7\u884c\u52d5\u7684\u7522\u54c1\uff0c\u8acb\u5404\u4f4d\u8b80\u8005\u597d\u597d\u671f\u5f85\uff01<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>YouTube Masthead \u9996\u9801\u520a\u982d\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>YouTube Masthead \u9996\u9801\u520a\u982d\u5ee3\u544a\u986f\u793a\u7684\u4f4d\u7f6e\u70ba YouTube \u9996\u9801\u6700\u4e0a\u65b9\uff0c\u5b83\u6240\u5e36\u4f86\u7684\u512a\u52e2\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u66f4\u5927\u7684\u756b\u9762\uff1a\u7531\u65bc\u986f\u793a\u4f4d\u7f6e\u70ba\u9996\u9801\u6700\u4e0a\u65b9\uff0c\u53ef\u5728\u6bd4\u4ee5\u5f80\u5927\u65bc 50% \u7684\u756b\u9762\u4e0a\u5c55\u793a\u54c1\u724c<\/li>\n<li>\u66f4\u597d\u7684\u6210\u6548\uff1a\u9996\u9801\u520a\u982d\u5ee3\u544a\u53ef\u5e6b\u52a9\u983b\u9053\u9054\u6210\u66f4\u591a\u89c0\u770b\u3001\u9ede\u64ca\u548c\u4e92\u52d5\u6b21\u6578<\/li>\n<li>\u4e0a\u7dda\u66f4\u7c21\u6613\uff1a\u53ef\u76f4\u63a5\u4ee5 YouTube \u5f71\u7247\u5efa\u7acb\u5b8c\u6574\u7684\u9996\u9801\u520a\u982d\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e14\u4e0a\u7dda\u6642\u7a0b\u5f9e 2 \u5468\u7e2e\u77ed\u81f3 2 \u5929\uff0c\u6574\u9ad4\u64cd\u4f5c\u66f4\u5feb\u901f\u3001\u4fbf\u5229<\/li>\n<\/ul>\n<figure id=\"attachment_3537\" aria-describedby=\"caption-attachment-3537\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3537\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-1-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-1.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-1-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-1-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3537\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u274f 2019 Q1 \u8de8\u87a2\u5e55\u9996\u9801\u520a\u982d\u5ee3\u544a\u50f9\u683c\u8868<\/strong><\/span><\/h3>\n<ul>\n<li>\u9810\u4f30\u55ae\u65e5\u66dd\u5149\u91cf\uff1a35M~55M\uff08\u5e73\u5747 46M \uff09<\/li>\n<li>\u7d20\u6750\u7e73\u4ea4\u622a\u6b62\u65e5\uff1a\u4e0a\u520a\u65e5\u524d 5 \u500b\u5de5\u4f5c\u65e5<br \/>\n\u27aa \u7d20\u6750\u7e73\u4ea4\u622a\u6b62\u6642\u9593\u4f9d\u5404\u5ee3\u544a\u6d3b\u52d5\u57f7\u884c\u60c5\u5f62\u6703\u6709\u6240\u8b8a\u52d5\uff0c\u8acb\u4ee5\u696d\u52d9\u7a97\u53e3\u63d0\u4f9b\u4e4b\u7e73\u4ea4\u6642\u9593\u70ba\u6e96\u3002<\/li>\n<li>\u50f9\u683c\/TWD \u672a\u7a05\uff1a$940,000\/\u5929\uff08\u684c\u6a5f\uff0b\u884c\u52d5\u4ecb\u9762\uff09<br \/>\n\u27aa \u4ee5\u4e0a\u50f9\u683c\u5747\u70ba\u53f0\u5e63\u672a\u7a05\u91d1\u984d\uff0c\u81ea 2019\/1\/1 \u8d77\u751f\u6548\u3002\u5ee3\u544a\u7248\u4f4d\u50f9\u683c\u6709\u6548\u4ee5\u5ee3\u544a\u59d4\u520a\u5408\u7d04\u7c3d\u8a02\u65e5\u70ba\u6e96\uff0c\u4e26\u4ee5 Google \u6700\u65b0\u516c\u544a\u8a0a\u606f\u70ba\u6e96\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>YouTube Trueview for Reach \u89f8\u53ca\u7387\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>YouTube Trueview for Reach \u89f8\u53ca\u7387\u5ee3\u544a\u53ef\u900f\u904e\u6d88\u8cbb\u8005\u9ad4\u9a57\uff08\u8996\u89ba\u8207\u807d\u89ba\uff09\u64f4\u5927\u89f8\u53ca\u7bc4\u570d\uff0c\u4ee5\u66f4\u6709\u6548\u7684\u66dd\u5149\u70ba\u512a\u5316\u76ee\u6a19\uff0c\u63d0\u6607\u89f8\u53ca\u8207\u66dd\u5149\u983b\u7387\u3002<\/p>\n<figure id=\"attachment_3538\" aria-describedby=\"caption-attachment-3538\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3538\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-2-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-2-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-2-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3538\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u54c1\u724c\u610f\u8b58<\/li>\n<li>\u5f71\u7247\u9577\u5ea6\uff1a\u5efa\u8b7015 \u6216 20\u79d2(\u9577\u7248\u4e5f\u63a5\u53d7)<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1a\u5343\u6b21\u66dd\u5149\u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u53ef\u7565\u904e(after 5s)<\/li>\n<li>\u50f9\u683c\u5340\u9593\uff1a\u7d04 \u2154 -\u00bd Trueview instream CPM<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>YouTube Bumper Ads \u5f71\u7247\u4e32\u5834\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>YouTube Bumper Ads \u5f71\u7247\u4e32\u5834\u5ee3\u544a\u662f\u900f\u904e\u77ed\u79d2\u6578\u5f71\u7247\u5927\u898f\u6a21\u89f8\u53ca\u89c0\u773e\uff0c\u53ef\u5728 YouTube \u5f71\u7247\u6216 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u5925\u4f34\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u7684\u5f71\u7247\u4e2d\u986f\u793a\u3002<\/p>\n<figure id=\"attachment_3548\" aria-describedby=\"caption-attachment-3548\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3548\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-3-2-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-3-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-3-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-3-2-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-3-2-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3548\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u54c1\u724c\u610f\u8b58<\/li>\n<li>\u5f71\u7247\u9577\u5ea6\uff1a\u6700\u591a 6 \u79d2<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1a\u5343\u6b21\u66dd\u5149\u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u53ef\u5728\u5176\u4ed6\u5f71\u7247\u958b\u64ad\u524d\u5f8c\u6216\u64ad\u653e\u671f\u9593\u653e\u9001\uff0c\u70ba\u4e0d\u53ef\u7565\u904e\u7684\u5ee3\u544a<\/li>\n<li>\u50f9\u683c\u5340\u9593\uff1a\u7d04 \u2154 -\u00bd Trueview instream CPM<\/li>\n<li>\u53d7\u773e\u5340\u9694<br \/>\n\u27aa \u4e0d\u540c\u7684\u53d7\u773e\u5340\u9694\uff1a\u8b93\u4e0d\u540c\u8208\u8da3\u7684\u53d7\u773e\u4ee5\u4e0d\u540c\u7684 Bumper Ads \u7cbe\u6e96\u6e9d\u901a<br \/>\n\u27aa \u76f8\u540c\u7684\u53d7\u773e\u7fa4\u9ad4\uff1a\u4ee5\u76f8\u540c\u6838\u5fc3\u4f46\u4e0d\u540c\u89d2\u5ea6\u7684 Bumper Ads \u5f37\u5316\u53d7\u773e\u5370\u8c61<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Outstream \u4e32\u6d41\u5916\u5f71\u97f3<\/strong><\/span><\/h3>\n<p>Outstream \u4e32\u6d41\u5916\u5f71\u97f3\u662f\u5c08\u70ba\u884c\u52d5\u88dd\u7f6e\u6240\u8a2d\u8a08\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u53ef\u512a\u5316\u624b\u6a5f\u9810\u89bd\u7db2\u9801\u9ad4\u9a57\u3002\u4e14 Outstream \u53ef\u8b93\u5f71\u97f3\u5ee3\u544a\u4e0d\u9650\u7e2e\u65bc YouTube \u5e73\u53f0\uff0c\u80fd\u5728\u4e00\u5929\u4e2d\u89f8\u53ca\u66f4\u591a\u7db2\u8def\u7528\u6236\uff0c\u5e6b\u52a9\u5ee3\u544a\u4e3b\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n<figure id=\"attachment_3540\" aria-describedby=\"caption-attachment-3540\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3540\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-4-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-4-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-4-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3540\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u54c1\u724c\u610f\u8b58<\/li>\n<li>\u5f71\u7247\u9577\u5ea6\uff1a\u9577\u5ea6\u9650\u65bc 6-30 \u79d2\u5167\uff08\u5efa\u8b7015s\uff09<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1a\u5f71\u7247\u53ef\u8996\u5343\u6b21\u66dd\u5149\u8a08\u50f9 \u27aa \u53ea\u6709\u5728\u53ef\u898b\u7bc4\u570d\u5167\u7684\u5ee3\u544a\u624d\u9700\u8981\u4ed8\u8cbb<\/li>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u53ef\u7565\u904e\uff08\u7acb\u5373\uff09<\/li>\n<li>\u66dd\u5149\u65b9\u5f0f\uff1a\u975c\u97f3\u5f71\u7247 (GDN\u5e73\u53f0)<\/li>\n<\/ul>\n<h3><span style=\"color: #008080;\"><strong>\u274f \u5efa\u8b70\u642d\u914d Google \u5f71\u7247\u5408\u4f5c\u5925\u4f34\u4f7f\u7528<\/strong><\/span><\/h3>\n<figure id=\"attachment_3541\" aria-describedby=\"caption-attachment-3541\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3541\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-5-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-5.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-5-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part1-5-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3541\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/span><\/figcaption><\/figure>\n<p>\u5728\u4f7f\u7528 Outstream \u4e32\u6d41\u5916\u5f71\u97f3\u6642\uff0c\u5efa\u8b70\u53ef\u642d\u914d <a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-video-partners-intro\/\">Google \u5f71\u7247\u5408\u4f5c\u5925\u4f34<\/a>\uff0c\u4e0d\u4f46\u80fd\u5438\u5f15 YouTube \u4ee5\u5916\u7684\u65b0\u4f7f\u7528\u8005\uff0c\u9084\u53ef\u4ee5\u5728\u76f8\u540c\u9810\u7b97\u4e0b\u5c07\u89f8\u53ca\u7387\u63d0\u9ad8 50\uff05 \u4ee5\u4e0a\uff0c\u4ee5 Google\u00a0 Audience \u66f4\u7cbe\u6e96\u9396\u5b9a\u76ee\u6a19\u5c0d\u8c61<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br \/>\n\u5982\u679c\u5c0d\u4ee5\u4e0a\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5229\u7528\u5f71\u97f3\u5ee3\u544a\u63d0\u5347\u54c1\u724c\u610f\u8b58<\/p>\n","protected":false},"author":1,"featured_media":4780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[111,4,306,94,93,62,376,294],"class_list":["post-3506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-bumper-ads","tag-google","tag-outstream","tag-trueview","tag-youtube","tag-62","tag-376","tag-294"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2019 Q1 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