{"id":3509,"date":"2019-03-18T10:00:40","date_gmt":"2019-03-18T02:00:40","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3509"},"modified":"2021-01-07T13:31:58","modified_gmt":"2021-01-07T05:31:58","slug":"2019-google-video-ads-product-part2","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-video-ads-product-part2\/","title":{"rendered":"\u3010Google\u71df\u990a\u88dc\u5145\u6642\u9593\u30112019 Google \u5f71\u7247\u5ee3\u544a\u5927\u5168 (\u4e0b)"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\u6b64\u7bc7\u4e3b\u8981\u70ba\u4ecb\u7d39 2019 \u5e74 Google \u5f71\u7247\u5ee3\u544a\u7522\u54c1\u7b2c\u4e8c\u90e8\u5206\uff1a\u589e\u52a0\u8cfc\u8cb7\u884c\u52d5\u7bc7\u3002\u60f3\u56de\u9867\u4e0a\u4e00\u7bc7\u53ef\u9ede\u64ca<span style=\"color: #eb7a77;\"><a style=\"color: #eb7a77;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/2019-google-video-ads-product-part1\/\">\u9019\u88e1<\/a><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Trueview in-stream \u4e32\u6d41\u5167\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>Trueview in-stream \u4e32\u6d41\u5167\u5ee3\u544a\u6700\u5927\u7684\u512a\u9ede\u662f\u53ef\u4ee5\u8b93\u89c0\u773e\u9078\u64c7\u662f\u5426\u9858\u610f\u89c0\u770b\uff08 5\u00a0 \u79d2\u5f8c\u53ef\u7565\u904e\uff09\uff0c\u9019\u7a2e\u65b9\u5f0f\u53ef\u5e6b\u52a9\u5ee3\u544a\u9ad8\u6d88\u8cbb\u610f\u9858\u3002\u986f\u793a\u4f4d\u7f6e\u70ba YouTube \u89c0\u8cde\u9801\u9762\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u548c\u61c9\u7528\u7a0b\u5f0f\u7684\u5f71\u7247\u4e2d\u3002<\/p>\n<figure id=\"attachment_3542\" aria-describedby=\"caption-attachment-3542\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3542\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-1-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-1.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-1-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-1-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-1-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3542\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u54c1\u724c\u4e92\u52d5<\/li>\n<li>\u5f71\u7247\u9577\u5ea6\uff1a\u4efb\u4f55\u79d2\u6578<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1aCPV \u8a08\u50f9<\/li>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u53ef\u5728\u5176\u4ed6\u5f71\u7247\u958b\u59cb\u64ad\u653e\u524d\u5f8c\u6216\u64ad\u653e\u671f\u9593\u653e\u9001\uff0c\u89c0\u773e\u53ef\u9078\u64c7\u5728\u64ad\u653e 5\u00a0 \u79d2\u5f8c\u7565\u904e<\/li>\n<li>\u50f9\u683c\u5340\u9593\uff1a\u7af6\u50f9\u5236<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #008080;\">\u274f TrueView In-Stream \u300e\u4e92\u52d5\u884c\u70ba\u300f\u5b9a\u7fa9<\/span><\/strong><\/h3>\n<p>\u27aa \u89c0\u770b\u5f71\u7247\uff1a\u89c0\u770b\u5f71\u7247\u8d85\u904e 30 \u79d2\u6536\u8cbb\uff0c\u5982\u679c\u5ee3\u544a\u5f71\u7247\u9577\u5ea6\u5c11\u65bc 30 \u79d2\uff0c\u5247\u53d6\u89c0\u770b\u5b8c\u6574\u5ee3\u544a\u624d\u6536\u8cbb<br \/>\n\u27aa \u9ede\u64ca\u4e92\u52d5\uff1a\u9ede\u64ca\u96a8\u9078\u6a6b\u5e45\u5ee3\u544a(banner)\u3001\u5f71\u7247\u8cc7\u8a0a\u5361\u7247(Info cards)\u3001\u9ede\u64ca\u5916\u9023\u7db2\u5740\u2026\u2026\u7b49<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Trueview Discovery Ads \u63a2\u7d22\u5ee3\u544a<\/strong><\/span><\/h3>\n<figure id=\"attachment_3543\" aria-describedby=\"caption-attachment-3543\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3543\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-2-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-2-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-2-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-2-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3543\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<p>Trueview Discovery Ads \u63a2\u7d22\u5ee3\u544a\u53ef\u5728\u89c0\u773e\u6b63\u5728\u641c\u5c0b\u5f71\u7247\u6216\u60f3\u89c0\u770b\u66f4\u591a\u76f8\u95dc\u5f71\u7247\u6642\uff0c\u4ee5\u5f71\u7247\u7e2e\u5716\u53ca\u6587\u6848\u5438\u5f15\u9ede\u64ca\u3002\u986f\u793a\u65bc YouTube \u76f8\u95dc\u5f71\u7247\u3001YouTube \u641c\u5c0b\u7d50\u679c\u7db2\u9801\uff0c\u6216 YouTube \u884c\u52d5\u7248\u9996\u9801\u7b49\u63a2\u7d22\u4f4d\u7f6e\u4e2d\u3002<\/p>\n<figure id=\"attachment_3544\" aria-describedby=\"caption-attachment-3544\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3544\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-3-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-3-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-3-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3544\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u7531\u5f71\u7247\u7e2e\u5716\u548c\u6587\u5b57\u6240\u7d44\u6210\uff0c\u5927\u5c0f\u53ca\u5916\u89c0\u56e0\u986f\u793a\u4f4d\u7f6e\u800c\u7570\uff0c\u6703\u9080\u8acb\u89c0\u773e\u9ede\u64ca\u89c0\u770b\u5f71\u7247\u3002\u7372\u5f97\u9ede\u64ca\u5f8c\uff0c\u5f71\u7247\u5c31\u6703\u5728 YouTube \u89c0\u8cde\u9801\u9762\u4e0a\u64ad\u653e\u3002<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1aCPV\u51fa\u50f9\uff0c\u89c0\u773e\u9ede\u64ca\u7e2e\u5716\u89c0\u770b\u5ee3\u544a\u6642\u624d\u9700\u8981\u4ed8\u8cbb\u3002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>Trueview for Action \u884c\u52d5\u865f\u53ec\u5ee3\u544a<\/strong><\/span><\/h3>\n<p>Trueview for Action \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u53ef\u9f13\u52f5\u89c0\u773e\u63a2\u7d22\u7522\u54c1\/\u670d\u52d9\u3001\u7559\u4e0b\u806f\u7d61\u8cc7\u8a0a\uff0c\u4e26\u63a1\u53d6\u66f4\u591a\u91cd\u8981\u7684\u884c\u52d5\uff0c\u6703\u5728 YouTube \u89c0\u8cde\u9801\u9762\u4e0a\u64ad\u51fa\u3002<\/p>\n<figure id=\"attachment_3545\" aria-describedby=\"caption-attachment-3545\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3545\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-4-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-4-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-4-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3545\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<ul>\n<li>\u5ee3\u544a\u76ee\u6a19\uff1a\u5f85\u958b\u767c\u5ba2\u6236\u6216\u7db2\u7ad9\u6d41\u91cf<\/li>\n<li>\u51fa\u50f9\u65b9\u5f0f\uff1a\u4ee5CPA\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u8a08\u50f9<br \/>\n\u27aa \u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u50c5\u9069\u7528\u65bc\u63a8\u52d5\u9ede\u64ca\u548c\u8f49\u63db\u7684\u5168\u65b0 TrueView\u00a0 \u884c\u52d5\u5f71\u7247\u5ee3\u544a\u683c\u5f0f\u3002<br \/>\n\u27aa Trueview for Action \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u66dd\u5149\u4f4d\u7f6e<\/li>\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u8207 Trueview in-steam \u4e32\u6d41\u5167\u5ee3\u544a\u76f8\u540c\uff0c\u5728\u5176\u4ed6\u5f71\u7247\u958b\u59cb\u64ad\u653e\u524d\u5f8c\u6216\u64ad\u653e\u671f\u9593\u653e\u9001\uff0c\u4e14\u89c0\u773e\u53ef\u9078\u64c7\u5728\u64ad\u653e 5 \u79d2\u5f8c\u7565\u904e\u3002<\/li>\n<li>\u50f9\u683c\u5340\u9593\uff1a\u7af6\u50f9\u5236<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">YouTube Video Ads (Reservation) \u9810\u8cfc\u5236\u5f71\u7247\u5ee3\u544a<\/span><\/strong><\/h3>\n<p>YouTube \u9810\u8cfc\u5236\u5f71\u7247\u985e\u578b\u5c6c\u9996\u652f\u5ee3\u544a\uff0c\u53ef\u9078\u64c7\u9078\u64c7\u958b\u53f0&amp;\u7834\u53e3\u9996\u652f\u5ee3\u544a\uff0c\u63d0\u9ad8\u5ee3\u544a\u8a18\u61b6\u5ea6\u3002\u7531\u65bc\u70ba\u9996\u652f\u66dd\u5149\u5ee3\u544a\uff0c\u56e0\u6b64\u53ef\u512a\u5148\u66dd\u5149\u638c\u63e1\u5148\u6a5f\uff0c\u63d0\u9ad8\u5ee3\u544a\u77e5\u540d\u5ea6\uff0c\u4e26\u900f\u904e\u9810\u8a02\u5236\u66dd\u5149\u6d41\u91cf\u8cfc\u8cb7\uff0c\u4f9d\u5ee3\u544a\u66dd\u5149 imps \u76ee\u6a19\u8cfc\u8cb7\u57f7\u884c\uff0c\u6709\u6548\u9054\u6210\u66dd\u5149\u76ee\u6a19\uff01<\/p>\n<figure id=\"attachment_3547\" aria-describedby=\"caption-attachment-3547\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3547\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-6-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-6.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-6-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-6-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-6-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3547\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<h3><span style=\"color: #008080;\"><strong>\u274f CPM \u8a08\u50f9\u65b9\u5f0f<\/strong><\/span><\/h3>\n<ul>\n<li>\u5168\u7ad9\u8de8\u5e73\u53f0\uff0c\u53ef\u9396\u9805\u76ee\uff1a\u5730\u5340\/\u6642\u9593\/\u983b\u7387<br \/>\n\u27aa \u53ef\u7565\u904e12\u79d2-6\u5206\u9418\u5f71\u7247 In-Stream Select\uff1aNT$ 210<br \/>\n\u27aa \u4e0d\u53ef\u7565\u904e15\u79d2\u5f71\u7247 In-Stream Short\uff1aNT$ 290<\/li>\n<li>\u9078\u914d 1 \u9805\u7cbe\u6e96\u8a2d\u5b9a\uff0c\u53ef\u9078\u9805\u76ee\uff1a\u88dd\u7f6e\/\u9996\u652f\/\u5e74\u9f61\u6027\u5225\/\u8208\u8da3\u65cf\u7fa4<br \/>\n\u27aa \u53ef\u7565\u904e12\u79d2-6\u5206\u9418\u5f71\u7247 In-Stream Select\uff1aNT$ 252<br \/>\n\u27aa \u4e0d\u53ef\u7565\u904e15\u79d2\u5f71\u7247 In-Stream Short\uff1aNT$ 332<\/li>\n<li>\u9078\u914d 2 \u9805\u7cbe\u6e96\u8a2d\u5b9a\uff0c\u53ef\u9078\u9805\u76ee\uff1a\u88dd\u7f6e\/\u9996\u652f\/\u5e74\u9f61\u6027\u5225\/\u8208\u8da3\u65cf\u7fa4<br \/>\n\u27aa \u53ef\u7565\u904e12\u79d2-6\u5206\u9418\u5f71\u7247 In-Stream Select\uff1aNT$ 294<br \/>\n\u27aa \u4e0d\u53ef\u7565\u904e15\u79d2\u5f71\u7247 In-Stream Short\uff1aNT$ 374<\/li>\n<\/ul>\n<figure id=\"attachment_3546\" aria-describedby=\"caption-attachment-3546\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3546\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-5-1024x576.png\" alt=\"\" width=\"1080\" height=\"608\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-5.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-5-768x432.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/03\/2019-google-video-ads-product-part2-5-444x250.png 444w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3546\" class=\"wp-caption-text\"><span style=\"color: #eb7a77;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle \/ \u5716\u7247\u4f86\u6e90\uff1a<a style=\"color: #eb7a77;\" title=\"Creative Commons BY 3.0\" href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\" rel=\"noopener noreferrer\">CC 3.0 BY<\/a><\/span><\/figcaption><\/figure>\n<p><strong><span style=\"color: #008080;\">\u274f \u5099\u8a3b <\/span><\/strong>\u27aa\u00a0\u6700\u4f4e\u8a02\u8cfc\u91d1\u984d\u70ba10\u842c\u5143\u53f0\u5e63\/ campiang\uff08\u672a\u7a05\uff09\uff0c\u5be6\u969b\u5ee3\u544a\u7248\u4f4d\u50f9\u683c\uff0c\u8acb\u4ee5\u5ee3\u544a\u59d4\u520a\u5408\u7d04\u7c3d\u8a02\u65e5\u70ba\u6e96\uff0c\u4e26\u4ee5Google\u6700\u65b0\u516c\u544a\u8a0a\u606f\u70ba\u6e96\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002<br 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