{"id":3513,"date":"2019-04-02T10:00:58","date_gmt":"2019-04-02T02:00:58","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3513"},"modified":"2021-11-04T15:54:46","modified_gmt":"2021-11-04T07:54:46","slug":"google-analytics-tips-session","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-analytics-tips-session\/","title":{"rendered":"\u3010GA\u8a3a\u7642\u5ba4\u3011\u5feb\u901f\u641e\u61c2 Google Analytics \u5de5\u4f5c\u968e\u6bb5"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<blockquote><p><span style=\"color: #333333; font-size: 1rem;\">\u7e7c\u4e0a\u500b\u6708\u63a8\u51fa <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/gtm%E4%B8%8D%E6%B1%82%E4%BA%BA\/\">#GTM\u4e0d\u6c42\u4eba<\/a><span style=\"color: #333333; font-size: 1rem;\"> \u5927\u7372\u597d\u8a55\u5f8c\uff0c\u672c\u6708\u6211\u5011\u5c07\u63a8\u51fa\u53e6\u4e00\u500b\u65b0\u8ab2\u7a0b\u2014\u2014<\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.i-spotmedia.com\/Blog\/tag\/ga%E8%A8%BA%E7%99%82%E5%AE%A4\/\">#GA\u8a3a\u7642\u5ba4<\/a><span style=\"color: #333333; font-size: 1rem;\">\u26a1\ufe0f<\/span><span style=\"color: #333333; font-size: 1rem;\">iSPOT x Talks \u5c07\u5e36\u8457\u5404\u4f4d\u8b80\u8005\u7528\u6700\u8f15\u9b06\u7684\u65b9\u5f0f\u77ad\u89e3 Google Analytics \u57fa\u790e\u908f\u8f2f\u8207\u64cd\u4f5c\uff0c\u70ba\u81ea\u5df1\u7684\u884c\u92b7\u77e5\u8b58\u52a0\u5206\uff5e<\/span><\/p><\/blockquote>\n<div class=\"mceTemp\"><\/div>\n<p>\u5de5\u4f5c\u968e\u6bb5\u662f\u4e00\u822c Google Analytics \u88e1\u5927\u5bb6\u6240\u719f\u77e5\u7684\u6d41\u91cf\u6307\u6a19\uff0c\u4f46\u4e8b\u5be6\u4e0a\u537b\u5f88\u5c11\u4eba\u771f\u6b63\u719f\u6089\u5de5\u4f5c\u968e\u6bb5\u7684\u904b\u4f5c\u6a21\u5f0f\uff0c\u4ee5\u81f3\u65bc\u5f8c\u7e8c\u5728\u5206\u6790\u6578\u64da\u6642\u6709\u4e86\u932f\u8aa4\u7684\u89e3\u8b80\uff0c\u6700\u8fd1\u95b1\u8b80\u4e86 Tom Capper \u5beb\u7684 <a href=\"https:\/\/moz.com\/blog\/how-do-sessions-work\">\u5de5\u4f5c\u968e\u6bb5\u5982\u4f55\u5728 Google Analytics \u904b\u4f5c<\/a>\uff0c\u5167\u5bb9\u76f8\u7576\u5be6\u7528\uff0cSteven \u4e5f\u5e6b\u5404\u4f4d\u7ffb\u8b6f\u4e26\u7d71\u6574\u4e00\u4e9b\u91cd\u8981\u6982\u5ff5\uff0c\u5982\u679c\u4f60\u4e5f\u71b1\u611b\u505a\u7db2\u7ad9\u5206\u6790\u8207\u6578\u4f4d\u884c\u92b7\uff0c\u76f8\u4fe1\u6703\u5c0d\u4f60\u5f88\u6709\u5e6b\u52a9\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u5de5\u4f5c\u968e\u6bb5\u5728 Google Analytics \u88e1\u7684\u5b9a\u7fa9<\/span><\/strong><\/h3>\n<p>\u5de5\u4f5c\u968e\u6bb5\u662f\u4e00\u500b\u53ef\u4ee5\u771f\u5be6\u8861\u91cf\u8a2a\u5ba2\u8207\u7db2\u7ad9\u4e92\u52d5\u7684\u6307\u6a19\uff0c\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u4ee3\u8868\u4e00\u500b\u8a2a\u5ba2\u8207\u7db2\u7ad9\u7684\u4e00\u7d44\u4e92\u52d5\uff0c\u9019\u7d44\u4e92\u52d5\u53ef\u80fd\u5305\u542b\u7db2\u9801\u700f\u89bd\u3001\u6309\u9215\u9ede\u64ca\u3001\u5b8c\u6210\u4ea4\u6613\u7b49\u7b49\uff0c\u6240\u6709\u7684\u9019\u4e9b\u4e92\u52d5\u5728\u5de5\u4f5c\u968e\u6bb5\u903e\u6642\u524d(\u9810\u8a2d\u662f30\u5206\u9418)\u90fd\u6703\u88ab\u8a18\u9304\u70ba\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u3002<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>\u5de5\u4f5c\u968e\u6bb5\u5728 Google Analytics \u7684\u904b\u4f5c\u539f\u7406<\/strong><\/span><\/h3>\n<p>\u7576\u8a2a\u5ba2\u9032\u5165\u5230\u6709\u5b89\u88dd Google Analytics \u8ffd\u8e64\u78bc\u7684\u7db2\u7ad9\u6642\uff0cGoogle Analytics \u5c31\u6703\u62ff\u5230\u4e00\u500b\u8a2a\u5ba2\u767c\u9001\u7684\u7db2\u9801\u700f\u89bd\u6578\u64da\uff08Page View \u27aa \u4e0b\u5716\u7c21\u5beb P\uff09\uff0c\u6240\u4ee5\u7576\u8a2a\u5ba2\u91cd\u65b0\u52a0\u8f09\u9801\u9762\u6216\u662f\u9032\u5230\u4e0b\u4e00\u500b\u7db2\u7ad9\u9801\u9762\u6642\u5c31\u6703\u518d\u62ff\u5230\u4e00\u500b\u7db2\u9801\u700f\u89bd\uff0c\u7576\u7136\u4e5f\u53ef\u80fd\u6703\u63a5\u6536\u5230\u4e8b\u4ef6\uff08Event \u27aa \u4e0b\u5716\u7c21\u5beb E\uff09\u6216\u662f\u4ea4\u6613\uff08Transactions \u27aa \u4e0b\u5716\u7c21\u5bebT\uff09<\/p>\n<figure id=\"attachment_3515\" aria-describedby=\"caption-attachment-3515\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3515\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-2-1024x500.png\" alt=\"\" width=\"1080\" height=\"527\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-2.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-2-300x146.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-2-768x375.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-2-512x250.png 512w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3515\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aSteven\u7684\u884c\u92b7\u89c0\u5bdf<\/figcaption><\/figure>\n<p>Google Analytics \u7684\u5de5\u4f5c\u5c31\u662f\u5c07\u9019\u4e9b\u8a2a\u5ba2\u767c\u9001\u7684\u4e92\u52d5\u884c\u70ba\u6216\u7a31\u70ba <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086082?hl=zh-Hant\">Hit Data<\/a>\uff08\u5339\u914d\u6578\u64da \u27aa 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#eb7a77;\"><strong>\u7528\u5be6\u9ad4\u5546\u5e97\u4f86\u7406\u89e3\u5de5\u4f5c\u968e\u6bb5<\/strong><\/span><\/h3>\n<p>\u6211\u5011\u5148\u770b\u770b\u771f\u5be6\u4e16\u754c\u88e1\u7684\u4f8b\u5b50\uff0c\u60f3\u50cf\u4e00\u4e0b\u5047\u8a2d\u4eca\u5929\u662f\u9031\u4e94\uff0c\u4e0b\u73ed\u5f8c\u60f3\u8cb7\u9ede\u5564\u9152\u5230\u670b\u53cb\u5bb6\u805a\u805a\uff0c\u56e0\u6b64\u6211\u5f9e\u5927\u8ce3\u5834\u7684\u5165\u53e3\u8655\u9032\u5165\uff0c\u63a5\u8457\u8d70\u5230\u9152\u6ac3\u4e0a\u62ff\u4e86\u5e7e\u74f6\u5564\u9152\uff0c\u6700\u5f8c\u8d70\u5230\u6536\u9280\u53f0\u7d50\u5e33\uff0c\u5f88\u986f\u7136\u5f9e\u4e0b\u5716\u53ef\u4ee5\u770b\u51fa\u9019\u662f\u7531\u597d\u5e7e\u500b\u4e92\u52d5\u7d44\u6210\u7684\u5de5\u4f5c\u968e\u6bb5\u3002<\/p>\n<figure id=\"attachment_3516\" aria-describedby=\"caption-attachment-3516\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3516\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-3-1024x279.png\" alt=\"\" width=\"1080\" height=\"294\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-3.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-3-300x82.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-3-768x209.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-3-766x209.png 766w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3516\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aSteven\u7684\u884c\u92b7\u89c0\u5bdf<\/figcaption><\/figure>\n<p>\u5728\u7db2\u8def\u7684\u4e16\u754c\u88e1\u4e5f\u662f\u5982\u6b64\uff0c\u56e0\u6b64\u5728\u7db2\u8def\u4e0a\u6211\u5011\u624d\u6703\u628a\u5546\u57ce\u62c6\u5206\u70ba\u5206\u985e\u9801\u9762\u3001\u5546\u54c1\u9801\u9762\u3001\u7d50\u5e33\u9801\u9762\uff0c\u9019\u500b\u9053\u7406\u662f\u4e00\u6a23\u7684\u3002<\/p>\n<figure id=\"attachment_3517\" aria-describedby=\"caption-attachment-3517\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3517\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-4-1024x277.png\" alt=\"\" width=\"1080\" height=\"292\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-4-300x81.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-4-768x208.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/01\/google-analytics-tips-session-4-766x207.png 766w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3517\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aSteven\u7684\u884c\u92b7\u89c0\u5bdf<\/figcaption><\/figure>\n<p>\u4f46\u5728\u7db2\u8def\u7684\u4e16\u754c\u88e1\u60c5\u6cc1\u53c8\u8b8a\u5f97\u8907\u96dc\u4e00\u4e9b\uff0c\u56e0\u70ba\u7576\u9032\u5230\u67d0\u500b\u5546\u54c1\u9801\u9762\u4e2d\u9593\u6709\u53ef\u80fd\u96e2\u958b\u87a2\u5e55\uff0c\u6240\u4ee5 Google Analytics 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Direct\uff0c\u807d\u8d77\u4f86\u6c92\u932f\uff0c\u5c0d\u5427\uff1f\u4f46\u5be6\u969b\u4e0a Google Analytics \u5927\u90e8\u5206\u7684\u5831\u8868\u90fd\u662f\u63a1\u7528<a href=\"https:\/\/support.google.com\/analytics\/answer\/1662518?hl=zh-Hant#\">\u6700\u7d42\u975e\u76f4\u63a5\u4f86\u6e90\u9ede\u64ca\u6b78\u5c6c<\/a>\u4e5f\u5c31\u662f\u6703\u5ffd\u7565\u76f4\u63a5\u4f86\u6e90\u800c\u8a18\u9304\u5728\u524d\u4e00\u500b\u4f86\u6e90\u4e0a\u3001\u56e0\u6b64 Google \u81ea\u7136\u641c\u5c0b\u6703\u8a18\u9304\u5230\u5169\u500b\u5de5\u4f5c\u968e\u6bb5\uff0c\u4f46\u5982\u679c\u4f60\u900f\u904e Google \u81ea\u7136\u641c\u5c0b\u9032\u5165\u7db2\u7ad9\u5f8c\uff0c\u4e2d\u9014\u96e2\u958b\u8d85\u904e 30 \u5206\u9418\u53c8\u900f\u904e\u66f8\u7c64\u56de\u8a2a\uff0c\u9019\u6642\u5019\u4e0a\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u5df2\u7d93\u903e\u6642\uff0c\u56e0\u6b64 Google Organic\u3001Direct 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Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u6b21\u641e\u61c2\u5de5\u4f5c\u968e\u6bb5\u7684\u904b\u4f5c\u6a21\u5f0f<\/p>\n","protected":false},"author":1,"featured_media":4420,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[7,560],"tags":[4,104,307],"class_list":["post-3513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tips","category-google-analytics","tag-google","tag-google-analytics","tag-307"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[GA\u8a3a\u7642\u5ba4]\u00a0 \u5feb\u901f\u641e\u61c2 Google Analytics 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