{"id":3778,"date":"2019-02-22T10:00:20","date_gmt":"2019-02-22T02:00:20","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3778"},"modified":"2021-01-07T13:14:52","modified_gmt":"2021-01-07T05:14:52","slug":"news-google-ads-2019-1","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/news-google-ads-2019-1\/","title":{"rendered":"\u30102019 Google \u6700\u65b0\u71df\u990a\u3011Google Ads \u7522\u54c1\u65b0\u6625\u7279\u8f2f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote><p>\u672c\u6587\u70ba Google Ads \u65b0\u6625\u66f4\u65b0\u8cc7\u8a0a\uff0c\u5feb\u4f86\u770b\u770b 2019 \u7b2c\u4e00\u6ce2\u7522\u54c1\u8cc7\u8a0a\u5427\uff01<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #eb7a77;\"><strong>[\u512a\u5316\u5de5\u5177] \u5efa\u8b70\u6b04\u4f4d\u65b0\u589e\u6700\u4f73\u5316\u5206\u6578\u529f\u80fd<\/strong><\/span><\/h3>\n<p>Google \u5728 1\/31 \u5ba3\u4f48\u63a8\u51fa\u6700\u4f73\u5316\u5206\u6578\uff0c\u9019\u9805\u529f\u80fd\u53ef\u5e6b\u52a9\u5ee3\u544a\u4eba\u54e1\u4e86\u89e3\u5e33\u6236\u512a\u5316\u6f5b\u529b\uff0c\u4e26\u900f\u904e\u8a55\u5206\u5efa\u8b70\u63a1\u53d6\u6539\u5584\u6d3b\u52d5\uff08\u5982\uff0c\u66ab\u505c\u95dc\u9375\u5b57\u3001\u65b0\u589e\u5176\u4ed6\u5ee3\u544a\u6216\u555f\u7528\u81ea\u52d5\u51fa\u50f9\uff09\u6700\u4f73\u5316\u5206\u6578\u7bc4\u570d\u70ba 0%-100%\uff0c\u6578\u5b57\u8d8a\u9ad8\u5247\u8868\u793a\u5546\u6a5f\u638c\u63e1\u7684\u7a0b\u5ea6\u8d8a\u5145\u5206\uff0c\u5efa\u8b70\u5728\u9032\u884c\u5ee3\u544a\u6d3b\u52d5\u3001\u5e33\u6236\u6216\u7ba1\u7406\u54e1\u5e33\u6236\u5c64\u7d1a\u6642\u5584\u7528\u6b64\u529f\u80fd\uff0c\u53ef\u4ee5\u6709\u6548\u5e6b\u52a9\u63d0\u9ad8\u8f49\u63db\u5546\u6a5f\u3002<\/p>\n<figure id=\"attachment_3761\" aria-describedby=\"caption-attachment-3761\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3761\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-1.png\" alt=\"\" width=\"1080\" height=\"549\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-1.png 895w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-1-300x153.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-1-768x390.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3761\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle<\/figcaption><\/figure>\n<p><span style=\"color: #008080;\">\u274f \u5982\u4f55\u4f7f\u7528\uff1a\u524d\u5f80 Google Ads \u5e33\u6236\uff0c\u9ede\u9078\u5074\u6b04\u300e\u5efa\u8b70\u300f\u5373\u53ef\u67e5\u770b\u6700\u4f73\u5316\u5efa\u8b70\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u5f71\u97f3\u5ee3\u544a] \u958b\u653e YouTube \u520a\u982d\u5ee3\u544a CPM \u8cfc\u8cb7<\/span><\/strong><\/h3>\n<p>\u7531\u65bc YouTube \u520a\u982d\u5ee3\u544a\u64c1\u6709\u9802\u7aef\u4f4d\u7f6e\u512a\u52e2\uff0c\u56e0\u6b64\u80fd\u5920\u532f\u96c6\u66f4\u591a\u7684\u4f7f\u7528\u8005\u95dc\u6ce8\u3002\u6839\u64da Google \u8fd1\u4e09\u5e74\u7684\u7d71\u8a08\u6578\u64da\uff0c\u4f7f\u7528\u8005\u5728 YouTube \u6700\u5e38\u9020\u8a2a\u7684\u9801\u9762\u5373\u662f\u9996\u9801\u52d5\u614b\u6d88\u606f\u7246\uff0c\u800c\u9996\u9801\u5167\u5bb9\u7684\u89c0\u770b\u6642\u9593\u5df2\u6210\u9577 10 \u500d\u3001\u5ee3\u544a\u5370\u8c61\u63d0\u9ad8 92%\u3001\u8cfc\u8cb7\u610f\u9858\u65b9\u9762\u4e5f\u63d0\u9ad8 46% \uff01<\/p>\n<figure id=\"attachment_3794\" aria-describedby=\"caption-attachment-3794\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3794\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-6-1024x235.png\" alt=\"\" width=\"1080\" height=\"247\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-6-1024x235.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-6-300x69.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-6-768x176.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-6.png 1336w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3794\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aYouTube<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u4f46\u5728\u904e\u53bb\uff0c\u5ee3\u544a\u5ba2\u6236\u53ea\u80fd\u63a1\u7528\u300e\u4ee5\u65e5\u8a08\u50f9\u300f\u7684\u65b9\u5f0f\u9810\u8a02\u520a\u982d\u5ee3\u544a\uff0c\u800c\u70ba\u4e86\u56e0\u61c9\u65e5\u6f38\u770b\u9577\u7684\u5546\u6a5f\uff0cGoogle \u65bc 2\/4 \u8d77\u958b\u653e\u6e2c\u8a66\u8cfc\u8cb7\u65b9\u5f0f\uff1a\u6309\u5343\u6b21\u66dd\u5149\u51fa\u50f9\u9810\u8cfc\u520a\u982d\u5ee3\u544a\uff0c\u5ee3\u544a\u4fdd\u8b49\u6703\u5728 1-7 \u65e5\u7684\u6d3b\u52d5\u6a94\u671f\u5167\u66dd\u5149\uff0c\u4e14\u53ef\u81ea\u8a02\u6240\u9700\u7684\u76ee\u6a19\u5c0d\u8c61 \u27aa \u5982\u679c\u5c0d\u9996\u9801\u520a\u982d\u5ee3\u544a\u6709\u8208\u8da3\uff0c\u53ef\u9ede\u9078 <a href=\"https:\/\/www.youtube.com\/yt\/videomasthead\/\">\u8aaa\u660e\u4e2d\u5fc3<\/a> \u66b8\u89e3\u66f4\u591a\u8cc7\u8a0a\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u512a\u5316\u5de5\u5177] \u641c\u5c0b\u5ee3\u544a\u5373\u5c07\u63a8\u51fa\u9ede\u64ca\u6bd4\u91cd\u6307\u6a19<\/span><\/strong><\/h3>\n<p>\u9ede\u64ca\u6bd4\u91cd\u6307\u6a19\u904e\u53bb\u904b\u7528\u65bc\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5\uff0c\u800c\u81ea 2\/11 \u8d77\uff0c\u9019\u9805\u529f\u80fd\u5373\u5c07\u958b\u653e\u904b\u7528\u65bc\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\u4e2d\uff0c\u672a\u4f86\u53ef\u5728\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u7fa4\u7d44\u548c\u95dc\u9375\u5b57\u5c64\u7d1a\u9ede\u64ca\u67e5\u770b\u3002\u9ede\u64ca\u6bd4\u91cd\u6307\u6a19\u4f5c\u7528\u5728\u65bc\u53ef\u900f\u904e\u9ede\u64ca\u6bd4\u91cd\uff0c\u77ad\u89e3\u8ffd\u52a0\u984d\u5916\u8cc7\u8a0a\/\u63d0\u9ad8\u51fa\u50f9\/\u9810\u7b97\u5f8c\u9ede\u64ca\u6b21\u6578\u6240\u589e\u52a0\u7684\u6a5f\u6703\uff0c\u9ede\u64ca\u6bd4\u91cd\u8d8a\u4f4e\uff0c\u722d\u53d6\u5230\u984d\u5916\u9ede\u64ca\u7684\u6a5f\u6703\u5c31\u8d8a\u591a\u3002<\/p>\n<figure id=\"attachment_3763\" aria-describedby=\"caption-attachment-3763\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3763 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-3.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-3.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-3-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-3-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-3-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3763\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a title=\"photo3idea_studio\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\">\u2752 \u4f8b\u5b50<\/span><br \/>\n\u5982\u679c\u5ee3\u544a\u7372\u5f97 20 \u6b21\u9ede\u64ca\uff0c\u7cfb\u7d71\u6703\u9810\u4f30\u4f60\u5728\u8ffd\u52a0\u984d\u5916\u8cc7\u8a0a\/\u63d0\u9ad8\u51fa\u50f9\u6216\u9810\u7b97\u5f8c\uff0c\u9ede\u64ca\u6b21\u6578\u5c07\u9054\u5230 100 \u6b21\uff0c\u56e0\u6b64\u6703\u986f\u793a\u9ede\u64ca\u6bd4\u91cd\u70ba 20%\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u512a\u5316\u5de5\u5177] TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u65b0\u589e\u51fa\u50f9\u529f\u80fd<\/span><\/strong><\/h3>\n<p>Google \u5ba3\u4f48\u65bc 2019 \u5e74 2\/11 \u8d77\uff0c\u958b\u653e\u5168\u7403\u5e33\u6236\u5728\u4f7f\u7528 TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u53ef\u4f7f\u7528\u300e\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300f\u9019\u9805\u667a\u6167\u51fa\u50f9\u529f\u80fd\uff01\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u51fa\u50f9\u4e0d\u4f46\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u4e3b\u5728\u6709\u9650\u7684\u9810\u7b97\u5167\u7372\u5f97\u66f4\u591a\u7684\u8f49\u63db\uff0c\u9084\u53ef\u4ee5\u5354\u52a9\u57f7\u884c\u7db2\u7ad9\u529f\u80fd\uff0c\u5305\u542b\uff0c\u9810\u8a02\u884c\u7a0b\/\u9810\u7d04\u8a66\u99d5\/\u7d22\u53d6\u66f4\u591a\u8cc7\u8a0a&#8230;\u7b49\u65b9\u5f0f\uff0c\u5e6b\u52a9\u5546\u5bb6\u6709\u6548\u638c\u63e1\u66f4\u591a\u5ba2\u6236\u8cc7\u8a0a\u3002<\/p>\n<figure id=\"attachment_3764\" aria-describedby=\"caption-attachment-3764\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3764 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-4.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-4.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-4-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-4-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-4-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3764\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a title=\"photo3idea_studio\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\">\u274f \u51fa\u50f9\u7b56\u7565\u5efa\u8b70<\/span><br \/>\n\u5982\u679c\u662f\u4ee5\u6295\u8cc7\u5831\u916c\u7387\u70ba\u5ee3\u544a\u76ee\u6a19\uff0c\u53ef\u4f7f\u7528\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u3002CPA \u51fa\u50f9\u8207\u300e\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300f\u540c\u6a23\u6703\u5728\u6bcf\u6b21\u7af6\u50f9\u6642\u8a2d\u5b9a\u51fa\u50f9\uff0c\u4f46 CPA \u51fa\u50f9\u6703\u4f9d\u7167\u76ee\u6a19\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u800c\u4e0d\u6703\u82b1\u5149\u9810\u7b97\u4f86\u722d\u53d6\u8f49\u63db\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">[\u5f71\u97f3\u5ee3\u544a] \u958b\u653e\u5e33\u6236\u88fd\u4f5c 15 \u79d2\u4e0d\u53ef\u7565\u904e\u5f71\u7247\u5ee3\u544a<\/span><\/strong><\/h3>\n<p>\u5728 YouTube \u5f71\u7247\u5ee3\u544a\u4e2d\uff0c15 \u79d2\u4e0d\u53ef\u7565\u904e\u5ee3\u544a\u662f\u6700\u4e3b\u8981\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u4f46\u5728\u904e\u53bb\u53ea\u80fd\u900f\u904e YouTube \u9810\u8cfc\u529f\u80fd\u624d\u80fd\u4f7f\u7528\u3002\u800c\u81ea 1\/22 \u8d77\uff0cGoogle \u5ba3\u4f48\u5c07\u9678\u7e8c\u958b\u653e Google Ads \u8207 Display \uff06 Video 360 \u5f8c\u53f0\u5e33\u6236\u88fd\u4f5c\u6b0a\u9650\uff0c\u88fd\u4f5c\u5b8c\u6210\u7684\u5ee3\u544a\u53ef\u65bc YouTube \u548c Google \u5f71\u7247\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u4e0a\u653e\u9001\uff08\u7cfb\u7d71\u4ecd\u6703\u9032\u884c\u5be9\u6838\u9032\u884c\u5ee3\u544a\u6578\u91cf\u7ba1\u5236\uff0c\u4ee5\u7dad\u6301\u6d88\u8cbb\u8005\u6700\u4f73\u7684\u5ee3\u544a\u9ad4\u9a57\uff09<\/p>\n<figure id=\"attachment_3765\" aria-describedby=\"caption-attachment-3765\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3765 size-full\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-5.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-5.png 1080w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-5-300x169.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-5-768x433.png 768w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/02\/news-1-2019-google-ads-5-1024x577.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3765\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a<a title=\"photo3idea_studio\" href=\"https:\/\/www.flaticon.com\/authors\/photo3idea-studio\">photo3idea_studio<\/a><\/figcaption><\/figure>\n<p><span style=\"color: #008080;\">\u274f \u5ef6\u4f38\u8cc7\u6599\uff1a<a style=\"color: #008080;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2375497\">\u88fd\u4f5c TrueView 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href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u958b\u6625\u7b2c\u4e00\u6ce2\u7522\u54c1\u66f4\u65b0\u8cc7\u8a0a\u4f86\u5566\uff5e<\/p>\n","protected":false},"author":1,"featured_media":3790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[4,175,93,62,376,294,184],"class_list":["post-3778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-insights","tag-google","tag-google-ads","tag-youtube","tag-62","tag-376","tag-294","tag-184"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u6578\u4f4d\u5feb\u5831] Google Ads 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