{"id":3824,"date":"2019-05-07T10:00:30","date_gmt":"2019-05-07T02:00:30","guid":{"rendered":"https:\/\/www.i-spotmedia.com\/Blog\/?p=3824"},"modified":"2021-11-04T15:54:44","modified_gmt":"2021-11-04T07:54:44","slug":"google-analytics-direct","status":"publish","type":"post","link":"https:\/\/www.i-spotmedia.com\/Blog\/google-analytics-direct\/","title":{"rendered":"\u3010GA\u8a3a\u7642\u5ba4\u3011Google Analytics \u76f4\u63a5\u6d41\u91cf\u5b8c\u6574\u653b\u7565"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u76f8\u4fe1\u6709\u5728\u770b Google Analytics \u5831\u8868\u7684\u5404\u4f4d\u90fd\u77e5\u9053\uff0c\u6709\u500b\u6d41\u91cf\u4f86\u6e90\u53eb\u505a\u300e\u76f4\u63a5\u6d41\u91cf 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href=\"https:\/\/www.stevenhi.xyz\/2019\/02\/22\/google-analytics-direct\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u7b2c\u4e00\u500b\u539f\u56e0\u662f\u5927\u5bb6\u666e\u904d\u6700\u719f\u6089\u7684\uff0c\u4e5f\u5c31\u662f\u7528\u6236\u5982\u679c\u662f\u900f\u904e\u624b\u52d5\u8f38\u5165\u7db2\u5740\u9020\u8a2a\u6216\u662f\u900f\u904e\u52a0\u5165\u66f8\u7c64\u56de\u8a2a\u90fd\u6703\u6b78\u985e\u65bc\u76f4\u63a5\u6d41\u91cf\uff0c\u9019\u500b\u90e8\u5206\u4e5f\u662f\u8f03\u96e3\u4ee5\u907f\u514d\u7684\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u539f\u56e0\u4e8c\u3001<\/strong><\/span><strong><span style=\"color: #008080;\">\u5f9e HTTPS \u5230 HTTP<\/span><\/strong><\/h3>\n<figure id=\"attachment_3832\" aria-describedby=\"caption-attachment-3832\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3832\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-4.png\" alt=\"\" width=\"1080\" height=\"601\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-4.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-4-300x167.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-4-768x428.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3832\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #999999;\" href=\"https:\/\/www.stevenhi.xyz\/2019\/02\/22\/google-analytics-direct\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u5047\u8a2d\u67d0\u500b\u90e8\u843d\u5ba2\u5e6b\u96fb\u5546\u7db2\u7ad9\u5beb\u5546\u54c1\u63a8\u85a6\u6587\u7ae0\u4e14\u88e1\u9762\u6709\u5e36\u5b98\u7db2\u9023\u7d50\u6642\uff0c\u7576\u8a2a\u5ba2\u900f\u904e\u9023\u7d50\u9032\u5165\u7db2\u7ad9\uff0c\u5b98\u7db2\u7684 Google Analytics \u5167\u5c31\u6703\u986f\u793a\u985e\u4f3c stevenhi.xyz \/ referral \u7684\u4f86\u6e90\u5a92\u4ecb ; \u4f46\u7576\u8a2a\u5ba2\u7684\u4f86\u6e90\u662fHTTPS \u800c\u4f60\u7684\u7db2\u7ad9\u662f HTTP \u6642\uff0c\u63a8\u85a6\u6d41\u91cf Referral \u5c31\u6703\u50b3\u9001\u5931\u6557\u3002\u539f\u56e0\u70ba\uff1aHTTPS \u662f\u900f\u904e\u5b89\u5168\u52a0\u5bc6\u50b3\u8f38\u7684\uff0c\u56e0\u6b64\u4f60\u7684\u7db2\u7ad9\u4e5f\u5fc5\u9808\u662f HTTPS \u624d\u80fd\u6b63\u5e38\u50b3\u8f38\uff08\u6216\u8005\u662f HTTP \u27aa HTTP\u3001HTTP \u27aa HTTPS \u90fd\u80fd\u5920\u50b3\u9001\u6210\u529f\uff09\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u539f\u56e0\u4e09\u3001<\/strong><\/span><strong><span style=\"color: #008080;\">\u8ffd\u8e64\u4ee3\u78bc\u907a\u5931\u6216\u5b89\u88dd\u4e0d\u6b63\u78ba<\/span><\/strong><\/h3>\n<figure id=\"attachment_3833\" aria-describedby=\"caption-attachment-3833\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3833\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-5.png\" alt=\"\" width=\"1080\" height=\"613\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-5.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-5-300x170.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-5-768x436.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3833\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #999999;\" href=\"https:\/\/www.stevenhi.xyz\/2019\/02\/22\/google-analytics-direct\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u5047\u8a2d\u4f60\u7684\u5230\u9054\u9801\u9762\u6c92\u6709\u5b89\u88dd\u4ee3\u78bc\uff0c\u4f46\u5728\u8a2a\u5ba2\u6b77\u7a0b\u4e0a\u7684\u5176\u4ed6\u9801\u9762\u90fd\u6709\u5b89\u88dd\uff0c\u8a2a\u5ba2\u6240\u7522\u751f\u7684\u7b2c\u4e00\u500b\u5de5\u4f5c\u968e\u6bb5\u5c31\u6703\u51fa\u73fe\u5728\u9801\u9762\u4e00\u800c\u975e\u5230\u9054\u9801\u9762\uff0c\u5728 Google Analytics \u5831\u8868\u5167\u8ffd\u8e64\u5230\u7684\u4f86\u6e90\u5c31\u6703\u986f\u793a\u70ba\u76f4\u63a5\u6d41\u91cf Direct\u3002\u539f\u56e0\u70ba\uff1a\u56e0\u70ba\u5c0d Google Analytics \u800c\u8a00\uff0c\u524d\u4e00\u500b\u6c92\u6709\u5b89\u88dd\u4ee3\u78bc\u7684\u9801\u9762\u7b97\u662f<a href=\"https:\/\/support.google.com\/analytics\/answer\/6350128?hl=en\">\u81ea\u6211\u63a8\u85a6<\/a>\u7684\u6d41\u91cf Self-Referrals\uff0c\u5982\u679c\u4f60\u7684 Googla Analytics \u6709\u6392\u9664\u81ea\u8eab\u7684\u7db2\u57df\u63a8\u85a6\u6d41\u91cf\uff0c\u5c31\u6703\u88ab\u8a18\u9304\u5728\u76f4\u63a5\u6d41\u91cf\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u539f\u56e0\u56db\u3001<\/strong><\/span><span style=\"color: #008080;\"><strong>\u5f9e\u975e\u7db2\u8def\u6587\u4ef6\u9032\u5165\u7db2\u7ad9<\/strong><\/span><\/h3>\n<p>\u50cf\u662f\u900f\u904e Word\u3001Excel\u3001PPT \u6216\u662f PDF \u7b49\u6587\u4ef6\u5167\u7684\u9023\u7d50\uff0c\u6216\u662f\u624b\u6a5f\u61c9\u7528\u7a0b\u5f0f\u88e1\u7684\u9023\u7d50\u9032\u5165\u7db2\u7ad9\u4e5f\u6703\u8a18\u9304\u70ba\u76f4\u63a5\u6d41\u91cf\uff0c\u6700\u7c21\u6613\u7684\u89e3\u6c7a\u65b9\u6cd5\u5c31\u662f\u4f7f\u7528 <a href=\"https:\/\/transbiz.com.tw\/utm\/\">UTM \u6a19\u8a18<\/a>\uff0c\u5728\u6587\u4ef6\u5167\u7684\u9023\u7d50\u52a0\u5165\u53c3\u6578\u5f8c\u7e8c\u5c31\u80fd\u5920\u5728 Google Analytics \u5167\u6e05\u695a\u8fa8\u8a8d\u6d41\u91cf\u4f86\u6e90\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u539f\u56e0\u4e94\u3001<\/strong><\/span><span style=\"color: #008080;\"><strong>\u793e\u4ea4\u50b3\u905e<\/strong><\/span><\/h3>\n<p>\u9019\u4f54\u4e86\u6574\u9ad4\u76f4\u63a5\u6d41\u91cf\u4f86\u6e90\u76f8\u7576\u5927\u4e00\u90e8\u5206\uff0c\u4f8b\u5982\uff1a\u5982\u679c\u60f3\u63a8\u85a6\u67d0\u7bc7\u7f8e\u98df\u4ecb\u7d39\u6587\u7ae0\u7d66\u670b\u53cb\uff0c\u59b3\u53ef\u80fd\u6703\u9078\u64c7\u76f4\u63a5\u50b3\u9001\u7db2\u5740\uff0c\u9019\u6642\u670b\u53cb\u9032\u7ad9\u7684\u6d41\u91cf\u5c31\u6703\u6b78\u985e\u5728\u76f4\u63a5\u4f86\u6e90\uff0c\u5305\u542b Email\u3001Message\u3001Line\u3001Wechat \u7b49\u793e\u4ea4\u8edf\u9ad4\u3002<\/p>\n<h3><span style=\"color: #008080;\"><strong>\u539f\u56e0\u516d\u3001<\/strong><\/span><strong><span style=\"color: #008080;\">\u6700\u5f8c\u975e\u76f4\u63a5\u4f86\u6e90\u9ede\u64ca\u6b78\u5c6c<\/span><\/strong><\/h3>\n<p>\u56e0\u70ba Google Analytics \u662f\u63a1\u7528\u9019\u7a2e<a href=\"https:\/\/www.i-spotmedia.com\/Blog\/google-attribution-models-method\/\">\u6b78\u5c6c\u6a21\u5f0f<\/a>\uff0c\u6240\u4ee5\u5982\u679c\u5728\u76f4\u63a5\u4f86\u6e90\u524d\u9084\u6709\u5176\u4ed6\u4f86\u6e90\u7684\u8a71\uff0c\u5c31\u6703\u8a18\u9304\u5728\u524d\u4e00\u500b\u4f86\u6e90\u4e0a\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u8a2d\u4f60\u5728\u79ae\u62dc\u4e00\u6642\uff0c\u521d\u6b21\u900f\u904e Google 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href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543?hl=zh-Hant\">\u547c\u7c72<\/a>\u63a1\u7528 HTTPS \u80fd\u5920\u4fdd\u8b77\u60a8\u7684\u7db2\u7ad9\u8207\u4f7f\u7528\u8005<\/li>\n<li><strong><span style=\"color: #008080;\">\u6b63\u78ba\u4f7f\u7528 UTM \u6a19\u8a18\u8ffd\u8e64<\/span><\/strong><br \/>\n\u60f3\u77e5\u9053\u7d93\u7531 Email \u767c\u9001\u6216\u662f\u6587\u4ef6\u88e1\u9644\u5e36\u7684\u8d85\u9023\u7d50\u7a76\u7adf\u6709\u6c92\u6709\u70ba\u4f60\u7684\u4e8b\u696d\u5e36\u4f86\u52a0\u5206\u6548\u679c\uff0c\u53ef\u900f\u904e\u6b63\u78ba\u7684\u8a2d\u5b9a\u7372\u5f97\u60f3\u8981\u7684\u8cc7\u6599\uff0c\u4f8b\u5982\uff1a\u9ede\u95b1\u7387\u3001\u8f49\u63db\u7387\u751a\u81f3\u662f\u8f49\u63db\u50f9\u503c&#8230;\u7b49\uff0c\u4e5f\u80fd\u6709\u6548\u964d\u4f4e\u76f4\u63a5\u6d41\u91cf<\/li>\n<li><span style=\"color: #008080;\"><strong>\u57f7\u884c Google Analytics \u7684\u76f8\u95dc\u5be9\u67e5<\/strong><\/span><br \/>\n\u60f3\u8981\u6709\u6548\u57f7\u884c\u76f8\u95dc\u5be9\u67e5\uff0c\u6700\u5e38\u898b\u7684\u65b9\u5f0f\u5c31\u662f\u78ba\u8a8d\u6bcf\u500b\u9801\u9762\u90fd\u300e\u6b63\u78ba\u5b89\u88dd\u300f\u8ffd\u8e64\u78bc<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #eb7a77;\">\u76f4\u63a5\u6d41\u91cf Direct \u5982\u4f55\u904b\u7528\u65bc\u7db2\u7ad9\u5206\u6790\u4e2d<\/span><\/strong><\/h3>\n<figure id=\"attachment_3834\" aria-describedby=\"caption-attachment-3834\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3834\" src=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-6.png\" alt=\"\" width=\"1080\" height=\"247\" srcset=\"https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-6.png 1024w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-6-300x69.png 300w, https:\/\/www.i-spotmedia.com\/Blog\/wp-content\/uploads\/2019\/04\/google-analytics-direct-6-768x176.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-3834\" class=\"wp-caption-text\"><span style=\"color: #999999;\">\u8cc7\u6599\u4f86\u6e90\uff1a<a style=\"color: #999999;\" href=\"https:\/\/www.stevenhi.xyz\/2019\/02\/22\/google-analytics-direct\/\">Steven\u7684\u884c\u92b7\u89c0\u5bdf<\/a><\/span><\/figcaption><\/figure>\n<p>\u9019\u908a\u8981\u5e6b\u76f4\u63a5\u6d41\u91cf\u5e73\u53cd\u4e00\u4e0b\uff0c\u5176\u5be6\u5b83\u5728\u7db2\u7ad9\u5206\u6790\u4e0a\u4e5f\u662f\u4e00\u500b\u76f8\u7576\u5177\u6709\u53c3\u8003\u50f9\u503c\u7684\u4f86\u6e90\u4e4b\u4e00\u2728\u53ea\u4e0d\u904e\u8981\u5148\u78ba\u4fdd\u300e\u6aa2\u67e5\u6e05\u55ae\u300f\u5167\u7684\u4e8b\u9805\u90fd\u6709\u78ba\u5be6\u57f7\u884c\uff0c\u9019\u6a23\u5c31\u4ee3\u8868\u300e\u5269\u4e0b\u8ffd\u8e64\u7684\u300f\u591a\u534a\u662f\u76f4\u63a5\u8f38\u5165\u7db2\u5740\u3001\u900f\u904e\u66f8\u7c64\u56de\u8a2a\u6216\u662f\u793e\u4ea4\u4e0a\u7684\u50b3\u905e\u3002\u9019\u610f\u5473\u8457\u9019\u7fa4\u4eba\u559c\u6b61\u4f60\u7684\u54c1\u724c\u3001\u4f60\u7684\u7db2\u7ad9\u6216\u662f\u4f60\u7684\u5546\u54c1\uff0c\u56e0\u6b64\u624d\u9858\u610f\u63a8\u85a6\u7d66\u670b\u53cb\u751a\u81f3\u662f\u900f\u904e\u66f8\u7c64\u56de\u8a2a\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u5c31\u662f\u672c\u65e5\u7684\u6578\u4f4d\u8cc7\u8a0a\u5206\u4eab\uff0c\u611f\u8b1d\u4f60\u7684\u95b1\u8b80\u3002\u5982\u679c\u5c0d\u5ee3\u544a\u6295\u653e\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u4f86\u96fb\u6d3d\u8a62\uff0c\u6211\u5011\u6703\u5b89\u6392\u5c08\u696d\u7684\u512a\u5316\u5e2b\u70ba\u60a8\u670d\u52d9\u3002<br \/>\n\u2706 02-23965819<br \/>\n\u2709\ufe0e\u00a0<a href=\"https:\/\/pse.is\/ispot\">https:\/\/pse.is\/ispot<\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u4ee5\u4e0a\u6587\u7ae0\u8f49\u81ea <a href=\"https:\/\/www.stevenhi.xyz\/\">Steven Chen<\/a>\uff0c\u5982\u679c\u559c\u6b61\u4ed6\u7684\u601d\u8003\u6a21\u5f0f\uff0c\u6b61\u8fce\u900f\u904e\u9023\u7d50\u95dc\u6ce8\u4ed6\u3002<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u4f86\u6536\u670d Google Analytics 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